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Lifetime Career Management (LCM)

               Professor Peter Hill
                   “The Career Doctor”
      Founder & Senior Career Coach, P.H.I. Consulting



                        March 3, 2012
Shanghai Professor of LCM

• Certified Career Coach, The Five O’Clock Club® Guild

• Certified Master Résumé Writer

• Contributing author, 14 books

• Visiting Lecturer
     CEIBS (MBA)
     Shanghai Jiao Tong University (MBA-C)
     Fudan University School of Management (MBA)
     Rutgers University (EMBA)
     Toyo University
     California State Univeristy
     University of Hawaii
     Hawaii Pacific University
Career Services and Market Activity

Individuals
     Range of functions, industries, and geographies

Organizations
    OCBC Bank
    Net Expat
    PricewaterhouseCoopers
    BlessingWhite Asia Pacific
    Microsoft
    International Chambers of Commerce

Media
    iTV-Asia: Internet Television for Business
    Harvard Business Review China
    Global Times
    eFinancialCareers
Today

     Two Paradigms

Career Development Model

     LCM Overview

       Targeting

       Résumés

    Career changing
Paradigm 1
The person who gets the job isn’t
always the most qualified...
...it is often the person who knows the
most about how to manage their career
and look for a job.



           and...
 There are no shortcuts!
Paradigm 2
 a TARGETED approach is
 EFFECTIVE and EFFICIENT




         and...
There are no shortcuts!
Career Development Model
LCM Course
             Career planning
         Researching companies
Competencies, voluntary work & internships
          CVs & covering letters
Personal branding and communicating EVP
               Networking
               Interviewing
            Salary negotiation
 Proactive & internal career management
Career Development Model                              • Strengths
                                                      • Values
                                                      • Career Vision
                                                      • Interests, satisfiers/dissatisfiers of past
                                                        jobs, past bosses
                                                      • Career Leader


• Manage internal
  career progression
• Reflection
• Weigh opportunities
  against career vision
                                                                  • Brainstorm possible targets
                                                                  • Conduct preliminary target
                                                                    investigation




   • Create resumes/letters/
     30-second pitch that appeals to targets          • Refine and finalize target list
   • Execute the PMP (generating                      • Individual Career Plan and
     interviews...interviewing...turning interviews     Personal Marketing Plan (PMP)
     into offers)
   • On-the-job contributions to business success
Career Development Model                              • Strengths
                                                      • Values
                                                      • Career Vision
                                                      • Interests, satisfiers/dissatisfiers of past
                                                        jobs, past bosses
                                                      • Career Leader


• Manage internal
  career progression
• Reflection
• Weigh opportunities
  against career vision
                                                                  • Brainstorm possible targets
                                                                  • Conduct preliminary target
                                                                    investigation




   • Create resumes/letters/
     30-second pitch that appeals to targets          • Refine and finalize target list
   • Execute the PMP (generating                      • Personal Marketing Plan (PMP)
     interviews...interviewing...turning interviews
     into offers)
   • On-the-job contributions to business success
Targeting
When your targets are wrong, EVERYTHING is wrong!


                           3 Elements
                               1. Geography
                               2. Role/Function
                               3. Industry
Pairwork (5 minutes)

Dobson Résumé: Before and After
Discuss the before and after versions.

What key differences do you see?
    • Content?
    • Strategy?

How do the before and after versions compare to a typical
résumé in your country?
Other insights?
Résumé Best Practices
•   Well-positioned (i.e., it appeals to your targets)
     •   Headlines & subheadlines in summary work well

•   Accomplishment-oriented

•   Core competencies crystal clear

•   Clean and consistent format
     •   Avoid generic templates

•   Written in first person, but no “I”
     •   Action verbs

•   No spelling mistakes
     •   It is ok to bend the rules of grammar
Résumé Best Practices
•   Well-positioned (i.e., it appeals to your targets)
     •   Headlines & subheadlines in summary work well

•   Accomplishment-oriented

•   Core competencies crystal clear

•   Clean and consistent format
     •   Avoid generic templates

•   Written in first person, but no “I”
     •   Action verbs

•   No spelling mistakes
     •   It is ok to bend the rules of grammar
American Airlines—Kahului, Maui
Station Manager, Oct. 1994 – March 2008

•Responsible for all flight arrival and departure
operations.
•Managed customer service, aircraft
maintenance, baggage, and cargo personnel.
•Wrote and administered station budget. Handled payroll
and benefits for customer service agents.
•Worked closely with state and federal agencies, including
Department of Transportation.
AMERICAN AIRLINES—KAHULUI, MAUI                          Oct 1994 – Mar 2008
Station Manager

As highest ranking company official on the island, managed team of 60
including customer service agents and operations, aircraft maintenance, and
cargo personnel. Wrote and administered $2+ million operating budget.
Served as liaison with all contract and state/federal agencies.

Selected Contributions
  • Consistently operated station within 2% of budget. Managed 1000+
    aircraft operations with zero aircraft damage. Set baggage records (50+%
    reduction in misdirected luggage) for Western region through teamwork
    and evaluation processes.
  • Spearheaded a $15+ million charter program with State Farm
    Insurance Company. Involved 30 Boeing 777 flights from U.S. mainland
    to Maui.
  • Played key role in landing a $275,000+/year contract. Provided
    ―above the wing‖ customer service for Continental Airlines’ new
    Houston–Maui service.
Career Change

HARDER: Changing function AND industry.
EASIER: Changing only function OR industry.


Target growth industries.
Target smaller companies.


Expect a longer search.
Career Change
Make yourself easier to categorize with
well-positioned communications.

“Trust me” won’t work. Only insiders get hired, so
you MUST prove your interest and capability.
   • Read industry trade journals.
   • Get to know people in the industry or field.
   • Be persistent.
   • Join associations, attend the events,
     volunteer on a committee.
   • Write proposals.
   • Be persistent.
   • Take courses, part-time jobs, or do volunteer
     work related to the new industry or skill area.
   • Be persistent.
In Summary

•   Career Development Model. Not just about job searching. We go
    through it multiple times over the course of our careers.

•   LCM course. Covers every element of the model.

•   Targeting. More effective and efficient than a random approach
    based on luck.

•   Résumé. A well-positioned, accomplishment-oriented document that
    sells your EVP.

•   Career changing. Difficult and time-consuming, but not impossible.
Q&A

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Open House - Lifetime Career Management: Core Skills by Professor Hill

  • 1. Lifetime Career Management (LCM) Professor Peter Hill “The Career Doctor” Founder & Senior Career Coach, P.H.I. Consulting March 3, 2012
  • 2. Shanghai Professor of LCM • Certified Career Coach, The Five O’Clock Club® Guild • Certified Master Résumé Writer • Contributing author, 14 books • Visiting Lecturer CEIBS (MBA) Shanghai Jiao Tong University (MBA-C) Fudan University School of Management (MBA) Rutgers University (EMBA) Toyo University California State Univeristy University of Hawaii Hawaii Pacific University
  • 3. Career Services and Market Activity Individuals Range of functions, industries, and geographies Organizations OCBC Bank Net Expat PricewaterhouseCoopers BlessingWhite Asia Pacific Microsoft International Chambers of Commerce Media iTV-Asia: Internet Television for Business Harvard Business Review China Global Times eFinancialCareers
  • 4. Today Two Paradigms Career Development Model LCM Overview Targeting Résumés Career changing
  • 5. Paradigm 1 The person who gets the job isn’t always the most qualified... ...it is often the person who knows the most about how to manage their career and look for a job. and... There are no shortcuts!
  • 6. Paradigm 2 a TARGETED approach is EFFECTIVE and EFFICIENT and... There are no shortcuts!
  • 8. LCM Course Career planning Researching companies Competencies, voluntary work & internships CVs & covering letters Personal branding and communicating EVP Networking Interviewing Salary negotiation Proactive & internal career management
  • 9. Career Development Model • Strengths • Values • Career Vision • Interests, satisfiers/dissatisfiers of past jobs, past bosses • Career Leader • Manage internal career progression • Reflection • Weigh opportunities against career vision • Brainstorm possible targets • Conduct preliminary target investigation • Create resumes/letters/ 30-second pitch that appeals to targets • Refine and finalize target list • Execute the PMP (generating • Individual Career Plan and interviews...interviewing...turning interviews Personal Marketing Plan (PMP) into offers) • On-the-job contributions to business success
  • 10. Career Development Model • Strengths • Values • Career Vision • Interests, satisfiers/dissatisfiers of past jobs, past bosses • Career Leader • Manage internal career progression • Reflection • Weigh opportunities against career vision • Brainstorm possible targets • Conduct preliminary target investigation • Create resumes/letters/ 30-second pitch that appeals to targets • Refine and finalize target list • Execute the PMP (generating • Personal Marketing Plan (PMP) interviews...interviewing...turning interviews into offers) • On-the-job contributions to business success
  • 11. Targeting When your targets are wrong, EVERYTHING is wrong! 3 Elements 1. Geography 2. Role/Function 3. Industry
  • 12.
  • 13. Pairwork (5 minutes) Dobson Résumé: Before and After Discuss the before and after versions. What key differences do you see? • Content? • Strategy? How do the before and after versions compare to a typical résumé in your country? Other insights?
  • 14.
  • 15.
  • 16. Résumé Best Practices • Well-positioned (i.e., it appeals to your targets) • Headlines & subheadlines in summary work well • Accomplishment-oriented • Core competencies crystal clear • Clean and consistent format • Avoid generic templates • Written in first person, but no “I” • Action verbs • No spelling mistakes • It is ok to bend the rules of grammar
  • 17. Résumé Best Practices • Well-positioned (i.e., it appeals to your targets) • Headlines & subheadlines in summary work well • Accomplishment-oriented • Core competencies crystal clear • Clean and consistent format • Avoid generic templates • Written in first person, but no “I” • Action verbs • No spelling mistakes • It is ok to bend the rules of grammar
  • 18. American Airlines—Kahului, Maui Station Manager, Oct. 1994 – March 2008 •Responsible for all flight arrival and departure operations. •Managed customer service, aircraft maintenance, baggage, and cargo personnel. •Wrote and administered station budget. Handled payroll and benefits for customer service agents. •Worked closely with state and federal agencies, including Department of Transportation.
  • 19. AMERICAN AIRLINES—KAHULUI, MAUI Oct 1994 – Mar 2008 Station Manager As highest ranking company official on the island, managed team of 60 including customer service agents and operations, aircraft maintenance, and cargo personnel. Wrote and administered $2+ million operating budget. Served as liaison with all contract and state/federal agencies. Selected Contributions • Consistently operated station within 2% of budget. Managed 1000+ aircraft operations with zero aircraft damage. Set baggage records (50+% reduction in misdirected luggage) for Western region through teamwork and evaluation processes. • Spearheaded a $15+ million charter program with State Farm Insurance Company. Involved 30 Boeing 777 flights from U.S. mainland to Maui. • Played key role in landing a $275,000+/year contract. Provided ―above the wing‖ customer service for Continental Airlines’ new Houston–Maui service.
  • 20. Career Change HARDER: Changing function AND industry. EASIER: Changing only function OR industry. Target growth industries. Target smaller companies. Expect a longer search.
  • 21. Career Change Make yourself easier to categorize with well-positioned communications. “Trust me” won’t work. Only insiders get hired, so you MUST prove your interest and capability. • Read industry trade journals. • Get to know people in the industry or field. • Be persistent. • Join associations, attend the events, volunteer on a committee. • Write proposals. • Be persistent. • Take courses, part-time jobs, or do volunteer work related to the new industry or skill area. • Be persistent.
  • 22. In Summary • Career Development Model. Not just about job searching. We go through it multiple times over the course of our careers. • LCM course. Covers every element of the model. • Targeting. More effective and efficient than a random approach based on luck. • Résumé. A well-positioned, accomplishment-oriented document that sells your EVP. • Career changing. Difficult and time-consuming, but not impossible.
  • 23. Q&A

Editor's Notes

  1. What is career development in your country?Set expectations – we are not going to place you in a job you are responsible for managing your own careerNOT JOB SEARCH MODELProcess that ppl move through multiple times throughout careerHow many are doing MBA for career change?Assessment:Career LeaderGlobal Recruiting Schedule is happening soon...need to start applying now...even if not fully ready.Values, interests , Skills, Strengths ... Research....EXPLOREResearch..potential targets, geographiesCompanies....to nail down targets.DECIDESpecifically on Path and TargertsCreate PMPACTExecute the transition; the job searchEVAULATE/MANAGERe-evaluate
  2. What is career development in your country?Set expectations – we are not going to place you in a job you are responsible for managing your own careerNOT JOB SEARCH MODELProcess that ppl move through multiple times throughout careerHow many are doing MBA for career change?Assessment:Career Leader(Global Recruiting Schedule is happening soon...need to start applying now...even if not fully ready.Values, interests , Skills, Strengths ... Research....In US, employers expect you to be able to speak about accomplishments...EXPLOREResearch..potential targets, geographiesCompanies....to nail down targets.DECIDESpecifically on TargertsACTEVAULATE/MANAGERe-evaluate
  3. Homework