Bridget O'Leary, video production unit manager, The Salvation Army Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Setting up your
in-house team
Bridget O’Leary
Video Production Unit Manager

2. What’s the added value
of an in-house team?

3. Determine the output
 Internal communications
 Social media
 Live feeds
 Events
 VNR (Video News Release)
 DRTV adverts

4. Where will the new video team
fit in your organisation?

5. Structure of TSA Video Unit
Manager Creative Director Producer Assistant Producer
Managerial
responsibility
Creative lead, creative
overview
Data wrangler, kit
maintenance
Production skills
(direct, produce and
sound)
Production skills (direct
and produce)
Production skills
(direct, produce, sound
and camera)
Production skills
(direct, produce, sound
and camera)
Edit Edit Edit

6. Team
 Film makers and story tellers
 Production background
 Use freelancers

7. How to decide what
equipment to purchase?

8. Equipment
 Work with the skills of the team
 What are your expectations
 Try before you buy
 Think about scenarios and locations

9. Equipment
 Camera, lenses and tripod
 Monitor
 Lights
 Appropriate microphones and headphones
 Autocue

10. Edit suite
 Separate space
 Sound insulated
 Think about lighting
 Space for viewings
 Software and hardware

11. Data storage
 Don’t under estimate the amount of space you’ll need
 You will need dedicated data storage
 You may need local data storage
 You will need UPS
 Think about the future

12. Time to discuss
 What are the pros and cons of a video team with their
own budget
 What is the criteria for having a film made

13. Handling internal relationships
 How to prioritise
 Who has final sign off
 Keeping stakeholders happy

14. To conclude
 Decide the output first
 Experienced and skilled film makers will take it to the
next level
 Try before you buy
 Don’t under estimate storage requirements
 Have a rigorous commissioning process and criteria
 Don’t get bogged down in one style
 Remember your priority is the people you help
 An in-house team are invaluable. Go for it!

15. Video for charities
25 April 2019
London
#CharityVideos

16. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk