Today's companies are faced with the task of producing videos and new media. The question is, should you make a video or buy it? Many are making the shift to in-house video teams made up of not only of producers and video professionals, but marketers as well. This discussion will focus on the hows, whys, benefits, pros and cons of building an in-house video team.

1. MAKE IT
OR
BUY IT?

2. rene.lego@solarwinds.com
@renelego
+ReneLego
about.me/renelego
andrewgaribay@solarwinds.com
@andogaribay
+Andy.Garibay

4. IT MANAGEMENT SOFTWARE
FOR IT PROS
! Founded In 1999
! 1000+ Employees Worldwide
! Global Headquarters – Austin, TX
! Offices In Us, Canada, Ireland, India, Singapore, Australia, Czech
Republic And New Zealand
! “Best Small Company In America” -- Forbes (2012)
! Named One Of The “Top 10 Fastest Growing Technology
Companies” – Forbes (2013)
WWW.SOLARWINDS.COM

5. ! 297 videos
– Both internal & external
– 32 creative
! Launched monthly product talk series SolarWinds Lab
! Over1.4+ million YouTube views
! Gained 2,600+ YouTube channel subscribers
WWW.SOLARWINDS.COM

7. Idea or
Need Video Request Brainstorming
Scriptwriting Team
Approval
Legal
Approval
Casting Production Post-Production
Render &
Distribution
HOW DO WE DO IT?

8. WHAT DO YOU WANT TO
ACCOMPLISH?

9. WHAT ARE YOUR VIDEO GOALS?

10. What is the goal of conveying that message?
What message is your video trying to convey?
Who is your audience?
What is the best way to reach this audience?
ASK YOURSELF...
What is your budget?

11. WHAT TYPE OF VIDEO
IS RIGHT FOR YOUR NEEDS?

12. Customer
Testimonial
Case Study
Interview
Customer
Presentation
Product
Overview
Product Demo
Product Review
Product Training
How-to
Installation
Live
Event/Trade
Show
New Hire
Employee
Training
Commercial
Viral
Email
Infomercial
Content
Marketing
Brand
Interactive
Branded
Entertainment
/Sponsor
PR Support
Community
Relations
Talk Show
Q&A
Recruitment
VLOG
In-store
Magazine
Customer
Generated
Behind-the-Scenes
Virtual Events
Round-
Table
Session

13. WHY IS
VIDEO IMPORTANT?

14. VIDEO MAKES
A STRONG IMPACT

15. VIDEO CREATES A
CONNECTION WITH
YOUR AUDIENCE

17. Outsourcing In-House
WHAT PRODUCTION SOLUTION
IS RIGHT FOR YOU?

18. USING A PRODUCTION HOUSE
OR MARKETING FIRM
OUR THOUGHTS ON:

19.  High-quality video production
 Access to professional actors and
voice over artists
 Access to latest equipment
 Frees up in-house staff
 Great for brand campaigns or
commercials
THE PROS
of outsourcing video

20.  Lack of agility
 Not timely or spontaneous
 Limited quantity
 Producers are less knowledgeable
about brand, products and customers
 Expensive
THE CONS
of outsourcing video

21. 

23. OUR THOUGHTS ON:
CREATING YOUR VIDEO(S)
IN-HOUSE

24.  Flexible
 Spontaneous
 Anytime
 Any number
 Basic equipment costs are minimal
THE PROS
of In-house video
 Brand, product & team familiarity
 Content variety

25.  Studio and editing costs can get expensive
 Must train in-house team or hire
 Quality limitations (depends on equipment and staff)
 Using non-pros or staff will affect recording & editing
quality
 May have less polished look
 Extra time, equipment and effort needed to deliver high
quality and timely results
THE CONS
of In-house video

26. SO, WHAT DOES IT ALL MEAN?

27. QUESTIONS?