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11. “59% of senior executives agree
that if both text and video are
available on the same topic on
the same page, they prefer to
watch the video.”
http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf
13. “52% of marketing professionals
worldwide name video as the type
of content with the best return on
investment."
www.reelnreel.com/10-video-marketing-predictinos-2015/
24. Why it’s worth it:
Society of Human Resource Management estimates every time
an employee leaves, it costs the business 6-9 months of that
employee’s salary to replace them.
https://www.shrm.org/about/foundation/research/documents/retaining%20talent-%20final.pdf
25. Why it’s worth it:
If you have an employee making minimum wage ($7.25 per hour) and
they work 50 weeks at 40 hours per week it would cost $7,249.99 to
replace them (6 months).
26. You’re required to supervise.
”A lawyer having direct supervisory authority over the nonlawyer shall
make reasonable efforts to ensure that the nonlawyer’s conduct is
compatible with the professional obligations of the lawyer.”
- North Carolina Rules of Professional Conduct, Rule 5.3(b)
28. • Fill out your intake paperwork
• Complete a profit and loss
statement
• Request a tax transcript
• Request bank statements
• Make their Facebook account
private
• Find your office (directions)
32. “The information presented in this video is not legal advice and should
not be relied upon or construed as legal advice. The information
provided in this video does not create an attorney-client relationship.
Laws change and how those laws apply to you will vary depending
upon the facts of your case. If you want to create an attorney-client
relationship you should hire us.”
33. Provide Educational Information
• Answer commonly asked client questions.
• Your potential client can find the answer to their question online
somewhere. Why don’t you give it to them in an engaging and
meaningful way?
• Clients don’t hire attorneys for answers to legal questions, they
are more likely to hire for the security of getting through the
process as smoothly as possible.
42. Talent = You
• Don’t memorize a script
• Don’t try to win an
Oscar
• Answer questions in a
casual manner
• You can have as many
“takes” as you need
57. Decide what you need videos about.
• What are clients regularly asking you?
• What is staff always asking?
• Directions to your office
• Directions to court
• Show how to fill out documents
• What happens next videos
• Who are the people in court, deposition, etc.
• Tour of your office
81. How long does it take to
shoot and edit a video?
Setup – 15 minutes
Shoot 8-10 different videos – 1 hour
Teardown – 15 minutes
Editing – 45 minutes
Embedding / Posting – 10 minutes
Total Time – 2 hours 25 minutes
82. How long should a video last?
• Generally, you want to try to keep a video under 2 minutes long.
• Over 80% of an audience watches the full video if it lasts for 30 seconds or
less. That number drops to less than 60% on a video that lasts 4 minutes or
longer.
84. How can I get my video to
show up in search results?
https://wistia.com/doc/video-seo
http://www.reelseo.com/video/seo/
https://searchenginewatch.com/sew/how-to/2343365/10-video-seo-
tips-that-can-truly-impact-your-rankings
85. Should I hire a company to do
my law firm videos?
It depends.
86. Other Resources
• YouTube (just search what you’re trying to do)
• Videohive.net
• Wistia
• ReelSEO
• Amazon.com
• Telestream.net/screenflow/ (Where to get ScreenFlow)
• Techsmith.com/camtasia.html (Where to get Camtasia)