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What are “Goals”?
What do 
“Goals” 
represent?
How are “Goals” established?
What are the 
characteristics 
of 
“Good 
Goals”?
Who sets the goals?
Why do some goals attract larger attention?
Some pertinent questions – 
• Should goals be futuristic? 
• Is ambition a virtue, or a curse? 
• Should goals challenge established 
equilibriums?
How do goals fit into 
the strategic plans, 
mission and vision 
of an 
organization?
VISION 
(Mix of head and heart) 
Mission 
(The philosophical logic) 
Strategy 
(The economic-action logic) 
Policies 
Activities 
(Configured & Performed) 
Resource Allocation 
G O A L S 
The Funnel
Action Plan Grid – 
Stag 
e 
Description 
Persons 
Involved Action Stages Time-fr 
a 
m 
e 
When 
comp 
leted 
Deviations 
1 
2 
3 
4 
5
Setting Goals

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Setting Goals