The document discusses how Lions Clubs are sometimes perceived as just being "rich persons' organizations" focused on eating and socializing, with too much involvement and high costs. It suggests that these negative perceptions prevent young people from being attracted to join. To address this, it recommends that Lions Clubs market their service activities like Sight First and youth programs, form partnerships to provide service, and use various methods of interaction, media, technology, and motivation to promote a more positive image and impact of the organization.