SlideShare a Scribd company logo
CREATING A POSITIVE IMPACT 
Presented by:- 
Lion G.S. Hora, PDG 322F
Re- imaging of the organisation
Negative Perceptions to be addressed 
• Rich Persons’ Organisation 
• Meeting and eating 
• Too much of involvement 
• Cost factor
Impact of Negative Perceptions 
• New People specially young generation is not attracted
How to address 
?
Need to begin marketing 
• Marketing of Services 
• Sight First 
• Youth Programmes 
• Partnership in Service
Marketing of organisation 
Motto 
 Objects 
 Ethics 
 Size 
 LCIF 
 Opportunities
Marketing through Interaction 
• Seminars 
• Symposiums 
• Conferences 
• Leadership Programmes
Involve Media and Technology 
• Print & Electronic Media 
• Press release, news 
• Press Conference 
• Internet & Website 
• Promotional e-mails
Motivation 
• Develop Positive Messages and success stories 
• By Example 
• Recognition
Let us Strive to make a positive impact of 
our organisation

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