This document discusses various pricing strategies and considerations for business-to-business transactions. It outlines the underlying basis of price as enabling transactions while providing customer value in exchange for price paid. It then describes different market structures from pure competition to monopoly. Key decisions in managing price include determining pricing strategy, channel prices and margins, single and multi-product pricing, and establishing a pricing system. The document also discusses value-based pricing, strategic and tactical pricing objectives, and factors like product lifecycle stages that influence pricing. It provides examples of various pricing tactics including bundling, discounts, bidding, and negotiations.