The keynote speech by HE Ali bin Ibrahim Al Naimi argued that economic power is shifting from developed to emerging markets like Asia and the Middle East. As the top oil producer, Saudi Arabia is ready to meet global energy demands. However, he warned of threats to price stability from commodity speculation. The panel on "Global Risks in 2011" expressed a cautious optimism for recovery but noted it will be uneven. Tony Blair stressed the need for international cooperation rather than competition to manage challenges. Jean Chretien believed optimism can boost economies by encouraging consumption. The panel on "Power of Social Media" discussed its growth and potential for innovation but also risks to privacy and security. Jared Cohen of Google

1. 9:00 – 9:25
Keynote Speech
HE Minister Al Naimi
The world’s economic power is moving away from the developed world to the emerging markets of
Asia and the Middle East, argued HE Ali bin Ibrahim Al Naimi, Saudi Arabian Minister of Petroleum
and Minerals. He gave a speech entitled “Global Energy Outlook 2011” in which he discussed the
global energy supply and said that Saudi Arabia stands ready to be bear the responsibility of being
chief producer and provider of energy to world markets.
He did warn, however, of the threat that the casino culture of the world’s commodities exchanges
and futures markets remains a constant threat to price stability despite solid fundamentals of a
robust industry.
Mr. Naimi provided the audience with an insightful analysis of Saudi Arabia’s energy policy from his
perspective at the highest level of government. He outlined the eight main drivers which inform his
policies, from technology to international cooperation to environmental protection.
The significant advances that the nation’s oil sector has experienced were summarized by Mr. Naimi
when he said that “the Saudi Arabian oil industry is a model of excellence in advanced technology
and human talent.”
9:25 – 10:40
Global Risks 2011
Panel
In their panel on “Global Risks in 2011” Mohammad Al-Jasser, Tony Blair, Jean Chretien, Caroline
Daniels, Carlos Moreira, and James Turley echoed a positive, but cautious outlook on the coming
years. As stated by Mohammad Al-Jasser, “recovery, while promising and optimistic, will be fragile,
sluggish and uneven” as the developing world continues to see stronger growth than the West.
As the world regains its financial stability after the crisis of 2008 the major challenges that the world
will face is to instill a collaborative and energized atmosphere. As noted by Tony Blair there is a fear
that in times of crisis countries often go their own way, but moving forward it is “critical that we
manage these challenges in a spirit of cooperation, not competition.”
Jean Chretien and James Turley reinforced this idea of togetherness, by highlighting the importance
of promoting optimism within the economy through empowering the citizens of the world. Mr.
Chretien, citing examples from his past, believed that confronting financial risk with the underlying
“notion to make the populous feel optimistic” will lead people to consume and promote a growing
economy.
James Turley paralleled the (importance) of the individual by noting that “there is a major risk that
entrepreneurs stay on the sideline and not get back into the game.” In order to overcome this
problem he outlined a number of approaches that both government and companies can take to
continue to encourage economic growth in the coming years.

2. 10:55-11:55
Power of Social Media
Panel
One of the most intriguing panels of GCF also had some of the most diverse and intriguing speakers;
from the Director of Google Ideas to a current senator for Northern Ontario. The panel shared their
views on a multitude of ideas stemming from the pervasiveness of social media to innovation and
security.
The conversation was started on a forward looking tone from the Director of Google Ideas, Mr. Jared
Cohen. He highlighted the growth of mobile technologies and internet access over the last 10 years,
especially in underserved and less developed countries. Human beings, he concluded, are becoming
addicted to technology and this is opening a new frontier of connectivity and potential for innovation
around the globe.
The conversation quickly turned towards the innovative nature of social media. Martin Dickson of the
Financial Times noted how his company’s business model has had to be adapted in the face of this
rising threat of free news. The three keys to the new model that he emphasized are speed,
interactivity, and low barriers to entry. David Eilenburg stressed the importance of new businesses
being able to act globally but provide locally relevant content.
The conversation came to a conclusion with a discussion on privacy protection and security. Senator
Poulin agreed that the discourse has to center on a greater role for society in how information is
broadcast through new social mediums. Chrystia Freeland of Thomson Reuters noted an example of
a primary school that proctors its students’ activities on Facebook. The conclusion reached was that a
rising threat of security could only be combated with technology that monitors and assesses these
treats.
11:55 – 12:20
Keynote Speech: Red Queen Dilemma
Paul Hawken
In Paul Hawken’s keynote speech on “The Red Queen Dilemma” he spoke about the problem of
global sustainability from a unique and refreshing perspective.
In his quest for understanding energy consumption in the world today, Paul Hawken confronted
example after example of how the world is facing diminishing returns in energy harvesting. He
identified that “one of the largest new oil reserves in the world today has taken decades to exploit,
and will only last the world 15 months.” In addition, Mr. Hawken expressed the difficulty of meeting
the necessary carbon reductions over the next twenty-five years based on current energy
technologies, stating that we would have to “create a 100 mega-watt geothermal power plant every
day for the next twenty-five years” to meet carbon reduction targets.
Currently, producing output requires greater resources (be they foods, minerals, or the use soils)
than in the past to harvest the same output, “reversing the trend of productivity since the industrial
revolution.”
To Mr. Hawken, the dilemma is to recognize that our world is an interdependent island where the
current methods of harvesting resources are unsustainable. While not offering a solution, a first step
would be to understand our actions within the context of a global system that is interdependent.
Only then, does Mr. Hawken believe we can begin to consume and innovate for a sustainable world.
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3. 1:20 – 2:20
Greenovation
Panel
Our world is in need of new designs and technologies to run our planet. Yesterday’s panel session
“Greenovation” was tasked with addressing this most relevant of issues in a world which is
increasingly populous, connected and wealthy in the case of Asia. Joseph Adelegan, Janine Benyus,
Paul Hawken and Nicholas Parker drew from their wide-ranging firsthand experience in marrying the
profit motive with the pursuit of a sustainable and efficient world economy.
Mr. Adelegan kicked off the discussion with a variety of practical and workable solutions to the
world’s coming waste management crisis, with both biological and technological approaches. The
ability to use something we engage with everyday – nature – in order to draw inspiration for more
effective and powerful technologies, systems and tools was analyzed by Ms. Benyus, who provided
several eye-opening examples of this phenomenon.
Mr. Hawken criticized the massive amounts of toxic byproducts created by our existing energy and
economic infrastructure, including so-called renewable energies like solar and wind.
The panel gave a compelling case that in order to reach our full potential as a society we must focus
on building sustainable systems and energy production which will both preserve our environment as
well as creating massive efficiency gains economically. Luckily, Mr. Parker demonstrated that capital
seems to be flowing into those very clean technology endeavors that may create this change.
2:20 – 2:40
How to Achieve Global Car Manufacturing
Panel
In Hans Dieter Potsch’s Keynote speech “VW 2018: How to Achieve Global Car Manufacturer #1” he
outlined a bold strategy to become the dominant car manufacturer in the Middle East and the
number one automotive company by 2018. This strategy will be underpinned by innovation,
environmentally friendly practices, and taking advantage of the region’s expanding markets. To
realize this goal VW must ensure a steady stream of new models to keep customers buying.
To support its steady stream of models and keep production costs low, VW has created a highly
modular production line. They are able to distill cars down to a set of key, similar, parts that can be
used across a wide range of products. This has reduced unit cost by 20%, one-off expenditures by
20%, and engineering hours per vehicle by 30%.
As the company focuses on its expansion the region, becoming green is also an imperative – and the
company does not believe this is at odds with speed and design. The Porsche Sypder 918, a new
model by the VW subsidiary, is a highly-efficient hybrid sports car that has utilized the latest
technologies from across the conglomerate to produce a next generation product. Simply put, VW
believes “green and fast are not at odds ends.”
Lastly, VW believes that emerging markets can fuel their growth in the coming years; allowing them
to become a truly global car company. In particular, they believe they have the product line
necessary to succeed in Saudi Arabia and will leverage these product lines to expand its footprint into
the region.
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4. 2:40 – 3:40
Innovation in Heavy Industry
Panel
Innovation is possible in the industrial sector as long as the correct mechanisms are put into place to
incentivize employees and management alike to think about innovation. This was the consensus
among some of the world’s top industrial CEOs on the panel titled “Innovation in Heavy Industries”,
in which Mohamed Al-Mady, Jean-Pierre Clamadieu, Thomas Connelly, Jean-Pascal Tricoire and
Alberto Pirelli gave an overview of their strategies for innovating in their respective fields.
Several methods were put forward by the panel. Mr. Clamadieu proposed that “setting very clear
goals for innovation and for clean targets like CO2 reduction is very important in order to achieve the
results you want from your staff”. The potential for huge efficiency increases and cost savings from
the adjustment of the material makeup of industrial products and consumer goods alike was
described by Mr. Kleinfeld, with specific reference to the benefits of aluminum.
Mr. Tricoire verbalized a malaise that seemed to be present across the panel when he mentioned
that the new new economic powers are much more innovative and determined than the developed
world.
For those managers aspiring to achieve the next level in innovative technologies in their fields,
perhaps the most practical advice came from Mr. Clamadieu who advised, “you don’t frame the
innovation on the how, you frame the innovation on the what.”
2:40 – 3:40
A Full Plate
Panel
A sense of seriousness and urgency came out of this panel as the important issue of food security
was discussed. The distinguished panel highlighted the shortage of food for the next generation if
new, more efficient practices are not adopted. The panelists gave quick summaries of their specific
areas of work, and how this will resolve the impending problems. The entire panel agreed that there
was not one easy fix, but rather a collaborative effort from governments, non-profits, and individuals
is needed.
The conversation was started by Mr. Jason Clay who spoke of his experience with the WWF working
with major food producers (large corporations) to stop deforestation in their production processes.
Mr. Clay warned that current production practices will not satisfy future food demand.
“Sustainability is a precompetitive issue” he said which resounded well with the audience.
Mr. Jian Kang Zhu, a researcher and professor from KAUST, is at the forefront of genetic plant
engineering. He described the positive effects that technological advancements have played on his
own hometown in China. Innovations have come from both genetic engineering and process
management. He emphasized that these innovations need to continue into the future, regardless of
social taboos. According to Mr. Zhu 70% of plant production is lost due to abiotic factors.
Maximizing plant production through the control of biotic factors was at the heart of Steven Smith’s
presentation. He showed a video of a company engaged in these practices, Verticrop. Verticrop uses
innovative computer software to track and maximize the potential of plants. Verticrop can produce
the same crop yield with 90% less water and only a fraction of the land.
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5. 3:55 – 5:25
Cities of the Future
Panel
In the panel “Cities of the Future” Wim Elfrink, David Gensler, Mohanud Helal, Timothy Hester, and
Thomas Krens outlined the integral components needed to create future cities that are more
innovative and sustainable. These integral components include advanced technologies, forward-
thinking architecture, culture, rule of law, and an empowered government and regulator. Each of
these integral parts aids in increasing interconnectivity and productivity.
Timothy Hester promoted the rule of law as it “reduces risk and promotes certainty which are critical
levers to attract talent and produce innovation.” However, rules alone will not attract these
innovators to cities noted Thomas Krens and highlighted the importance of culture as “what attracts
people to cities, and what brings them together to promote innovation through collaboration.”
Effectively investing in these integral components will allow future cities to meet growing demand as
the trend towards urbanization accelerates and provide high quality of life to citizens.
3:55 – 5:25
i20
Panel
The question of how to develop the best platform for spurring innovation is a difficult one which
several inspired policymakers have endeavored to solve. This issue was addressed yesterday by
experts and government officials in the session “i20”. Alfonso Martinez Cearra, Rod Glover, Mike
Hughes and John Kao participated.
Mr. Kao defended the American reverence for risk-taking but cautioned his country for the future,
saying that “it is the one place in the world where failure is forgiven, however it has taken its foot off
of the pedal in terms of continuing that”.
An inspiring concept of the “quatemary sector” – beyong primary, secondary and tertiary economic
phenomena was described by Mr. Cearra, who said that less developed countries would have the
ability to “leapfrog” to this sector and skip the many mistakes the West has made on the path to
industrialization.
While Mr. Glover warned that we are facing a “wicked world of new risks” requiring new solutions,
Mr. Hughes put forward his view that “the application of science technology and innovation is
indispensable”.
Ultimately, many important lessons can be drawn from the experiences of Australia, Spain, the US
and Rwanda, however we must remember that innovation is a tool to wider development goals, not
the endgame.
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