SB11 - GE Ecomagination - Katherine Brass
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1. The document discusses General Electric's (GE) ecomagination initiative which aims to double investments in clean energy and reduce GE's environmental impact through goals like lowering greenhouse gas emissions and energy/water usage. 2. Ecomagination has helped GE develop green technologies since the 1870s and aims to inspire a sustainable energy future through programs, teams, and processes to track progress. 3. The initiative has benefited GE through new customers and products, policy influence, and improved reputation while helping solve environmental problems.
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SB11 - GE Ecomagination - Katherine Brass
- 1. Value Focused Sustainability Kate Brass ecomagination
- 2. Value Focused Sustainability Kate Brass June 7, 2011
- 3. eco Inspiration Investor relations call 2004 “ How much of what GE makes is green” General Electric Company Proprietary Information Copyright 2011 General Electric Company
- 6. Our History 2. “ I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent.” —Thomas Edison
- 7. Our heritage of innovation Compact Fluorescent Light bulb, lasting 10 times longer than traditional bulbs First Carbon Filament Light Bulb, 1879 LED Light bulb, lasting 25 times longer than traditional bulbs
- 10. Green is a Business Imperative “ Any company that develops technologies based on a lower carbon footprint and on the more-efficient use of scarce resources will have greater access to and acceptability in the markets that will develop across the world” Dr. Rajendra Pachauri Chairman, IGPCC & 2007 Nobel Peace Prize recipient
- 11. General Electric Company Proprietary Information Copyright 2011 General Electric Company Anticipate Tomorrow 4. 2000 2002 2004 EHS and Supplier Based Voluntary Programs 2008
- 15. eco Operational Commitments Energy Intensity 30% Goal GHG Emissions 1% Goal GHG Intensity 30% Goal Water Use 25% Goal 34% 22% 41% 20% 2005-2010 Operational Impact – 5 Events identified $6M projects @ 0.5 yr ROI to 2015 25% 50% 25% N/A General Electric Company Proprietary Information Copyright 2011 General Electric Company
- 17. Organization & Execution 7. Ecomagination Team Chairman ’s Office GHG & Energy EHS Certification Tracking & Reporting Communications Quarterly Reviews: all metrics, customer activities Monthly Reviews: Revenue, R&D, GHG, Energy, Outreach Global Research GE Businesses ecomagination Advisory Board Annual Meeting, Quarterly Calls Operating Rhythm Processes External + internal website Annual report
- 21. “ We can't solve problems by using the same kind of thinking we used when we created them.” —Albert Einstein
Editor's Notes
- Your Excellencies, ladies and gentlemen, in this keynote session, I ’d like to share with you how GE has embraced the challenges we’ve heard from many speakers - and how we have developed an environment focused, profitable, business strategy. This strategy - called ecomagination is transforming the very essence of GE – a 130-year old company, the only company in the DJIA today that was in the original Index in 1896. And why have we been so successful for so long? Because we are a global infrastructure, finance and media company that constantly reinvents itself around opportunity. We take on the world ’s toughest challenges and use our culture of innovation to create solutions the world needs most. And, we have a lot of innovation to offer – right now . Innovation you don ’t have to wait for.
- This slide offers another way to discuss how innovation has always been part of the GE culture. In 1876, Thomas Alva Edison opened a laboratory in Menlo Park, New Jersey, where he could explore the possibilities of the dynamo and other electrical devices that he had seen at the U.S. Centennial Exposition in Philadelphia. Out of the laboratory was to come one of the world ’s greatest inventions - a successful incandescent electric lamp. Today, GE ’s Compact Fluorescent Lighting bulbs—most of which last up to 10 times longer than and may offer energy savings of 70-75% over traditional incandescent bulbs—are part of ecomagination, GE's company-wide commitment to imagining and building innovative solutions that benefit our customers and society at large.
- This is a one slide version of an innovation timeline. The following three slides offer another version of the same material. GE has a heritage of achieving firsts in industries that are vital to how we live and work today. 1879 LIGHT BULB Edison invents the first carbon-filament incandescent lamp 1927 HOME TELEVISION RECEPTION The first televised images were broadcast from GE ’s WRGB station 1941 AMERICA ’S FIRST JET ENGINE GE changes the course of history with its advancements in jet-powered aviation 1960 DISCOVERER XIII GE ’s Discoverer XIII is the first man made object to be recovered from orbit 1972 BREAKTHROUGH CT Capable of capturing detailed cross-sectional X-ray pictures of the human body in less than five seconds light 1992 MARS OBSERVER NASA launches the Mars Observer, built by GE, into orbit 1998 F414 JET ENGINE Powering Super Hornets off aircraft carriers, it ’s the US Navy’s newest and most advanced jet engine 2002 INNOVA GE introduces the first all-digital cardiovascular imaging system 2003 WIND TURBINE Using only the power of the wind, these turbines are capable of producing 3.6 megawatts of electrical capability 2003 H TURBINE The H Turbine is capable of providing enough power to light a million homes 2004 LIGHTSPEED VCT A non-invasive imaging system that allows a comprehensive view of the heart and coronary arteries with sub-millimeter resolution in five seconds
- But while we continue to make great strides on our ecomagination goals, we have seen the world continue to grow and evolve around us. More demands from customers for GHG reductions and information about our processes and products. Reporting requirements and trends are also becoming more evolved.
- Climate Leaders - Launched in Feb. 2002; Over 250 MNC and NC ’s WRI/WBCSD GHG Protocol based; Scope 1 & 2 emissions GE member since 2004; Goal - reduce emissions an absolute 1% from 2004 baseline by 2012 Includes: 6 major GHGs; Direct emissions; Indirect emissions from electricity, steam, heat Institutionalized practices; Inventory & data management practices Long term GHG reduction goals; www. epa .gov/ climateleaders Green Suppliers Network Linking Lean & Clean since 2004 Scope 3 emissions focus Expands lean definition of waste to include environmental considerations Measurable business and environmental impacts Project focus – cost reductions and sustainability improvements New members in 2008 - – Duke Energy; Exelon; Southern California Edison Lifecycle assessment & methodologies for reducing product GHG emissions
- http://www.eea.europa.eu/publications/GH-07-97-595-EN-C/Issue-report-No-6.pdf http://www.epa.gov/NRMRL/lcaccess/pdfs/chapter1_frontmatter_lca101.pdf http://www.lcacenter.org/history.aspx http://www.springerlink.com/content/xm4375702442v626/fulltext.pdf http://ec.europa.eu/environment/eussd/escp_en.htm
- GE manages this commitment just like any other GE commitment; through leadership engagement, accountability, technical expertise, and ongoing best practice sharing. Jeff Immelt reviews progress on the 1-30-30 program at each quarterly ecomagination review. Each business presents a detailed pro forma of its progress toward the 1-30-30 commitment, including both barriers and opportunities, in an annual business review with our three officers who champion of the 1-30-30 process. Domain expertise is a critical part of the 1-30-30 program, and to facilitate that we have a cross-functional team of experts in the corporate office and embedded within each of GE ’s diverse businesses who meet monthly and continually review opportunities for projects, and share best practices. We leverage the expertise of our internal product specialists, combined with our Energy Efficiency + Pollution Prevention team at GE’s Global Research Center, to identify the best opportunities for leveraging our portfolio and capabilities at GE sites worldwide. Annually, we develop a list of GE’s Top 20 GHG sites, and require them to develop an approach to achieve the 1% reduction objective. We have found it critical to have ongoing engagement across all levels of operational and functional management to ensure that we focuses the right resources in the right places to assure we achieve our goals.
- So through public outreach, and of course tangible results we ’ve built brand, reputation and scale. Recently FORTUNE Magazine named GE to the Top Ten US Green Brands. We’ve built our reputation with important stakeholders – including sustainable investors who can now find us on the Dow Jones Sustainability Index or through CERES. Our traditional investors are starting to acknowledge eco as a differentiator, too. And finally, we ’re building scale…ecomagination’s revenue last year was equal to #175 on the Fortune 500. So we ’ve got Brand, Reputation and Scale! CLICK
- Ecomagination is helping define new collaborations with customers, growing our product portfolio with technical and commercial innovations, creating new policy dialogues from Washington to Beijing, inspiring employees around the world and attracting new talent on campus. And our green-is-green message continues to resonate globally. CLICK