This document analyzes concepts of corporate social responsibility, transparency, and authenticity from a non-dualistic perspective. It discusses how these concepts are typically understood through functionalist and normative lenses in corporate communications. A descriptive perspective is proposed that views them as communicative, situational, and relational events that emerge through interactions rather than as fixed attributes. Their paradoxical nature and tendency to function as myths that invisibilize problems while securing ongoing communication is examined. Taking a non-dualistic approach reveals both subjective and objective meanings and implications, including how claiming these concepts can serve purposes of differentiation, identity construction, and legitimacy.