The document summarizes a research study that analyzed the level of substantial information and third party associations provided in corporate social responsibility (CSR) advertisements. The researchers examined six advertisements, three from the UK and three from Brazil. They found that most advertisements provided low levels of substantial information about investments and impacts. Only two advertisements provided high levels of detail. Half of the companies disclosed third party associations. The study concludes that advertisements could do more to address skepticism by providing more transparent and credible information about CSR initiatives. Further research with larger samples was recommended to generalize the findings.

1. Scepticism in CSR advertisements Francisca Farache Keith Perks Brighton Business School