CSR & Theory: Constructivist perspectives

1. Transcending the Transmission Model: A Reconstruction of CSR Communication From a Constitutive Perspective (CCO) Dennis Schoeneborn (U of Zurich) Hannah Trittin (U of Zurich) Andreas Georg Scherer (U of Zurich) This study is part of the research project „ Corporate Legitimacy and Corporate Communication “, funded by the Swiss National Science Foundation (SNF)

2. In Andrew Crane‘s matrix, our paper deals with the right hand side… Communication as Reflecting Reality Communication as Constituting Reality Internal Focus CSR Integration CSR Interpretation External Focus CSR Identity CSR Image

3. In CSR communication, a number of studies follow the transmission model of communication Communication as complex process of meaning negotiation Communication as simple process of package-like information transfer What if CSR took communication seriously? “ There are a variety of communication channels through which information about a company's CSR activities […] can be disseminated ” (Du et al., 2010: 13)

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