In this Slideshare i had define about product and services.
difference between product and services.
types of product and services.
if you like my presentation do like and follow.
Thank you
History of Service Sectors
Service Economy
Difference between Product and Services
Reason for the growth of service sectors
Service component
Zone of Tolerance
Need of Services
Obstacles and challenges in service marketing
A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. The government sector, with its court, employment services, hospitals, loan agencies, military services, police and fire department, postal service and schools, in the service business. An essential ingredient to any service provision is the use of appropriate staff and people. Refers to the systems used to assist the organization in delivering the service. Where is the service being delivered? Physical Evidence is the element of the service mix.
In this Slideshare i had define about product and services.
difference between product and services.
types of product and services.
if you like my presentation do like and follow.
Thank you
History of Service Sectors
Service Economy
Difference between Product and Services
Reason for the growth of service sectors
Service component
Zone of Tolerance
Need of Services
Obstacles and challenges in service marketing
A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. The government sector, with its court, employment services, hospitals, loan agencies, military services, police and fire department, postal service and schools, in the service business. An essential ingredient to any service provision is the use of appropriate staff and people. Refers to the systems used to assist the organization in delivering the service. Where is the service being delivered? Physical Evidence is the element of the service mix.
This presentation is created as a part of a Marketing internship and is based on Chapter 11- 'Setting Product Strategy" from Kotler book of Marketing Management
Differentiating your products and services at the HIMSS 2013 ConferenceShahid Shah
Provide actionable advice on how to make the HIMSS Conference experience more effective and learn how to have your marketing and sales messages rise above all the noise. We covered the following major subjects:
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* Provide suggestions for how to clearly differentiate your products and services
* Explain some of the common mistakes exhibitors make
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If you'd like to hear it with audio, please visit www.influentialnetworks.com/himss-2013-conference-services/
Service quality in tourism and hospitality.pptxEndalamaw4
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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2. The 4 “HOWs” . . .
• How do we define and classify
services, and how do they differ from
goods?
• What are the new services realities?
• How can we achieve excellence in
services marketing?
• How can we improve service quality?
• How can goods marketers improve
customer support services?
www.yourwebsite.com
3. What is a Service?
1. It is any act or performance one
party can offer to another;
2. It is essentially intangible and does
not result in the ownership of
anything;
3. Its production may or may not be
tied to a physical product.
www.yourwebsite.com
6. 4 Basic Characteristics of Services
INTANGIBILITY
• services cannot be seen, tasted, felt, heard, or smelled before they
are bought
INSEPARABILITY
• services are typically produced and consumed simultaneously
VARIABILITY
• the quality of services depends on who provides them, when and
where, and to whom, services are highly variable
PERISHABILITY
• services cannot be stored
www.yourwebsite.com
7. 5 Best Practices of Service-Quality Management
1. Strategic Concept
• "customer obsessed“
• a clear sense of their target customers and their needs
2. Top Management Commitment
• their managements look not only at financial performance on a
monthly basis, but also at service performance
3. High Standards
• best service providers set high service-quality standards
4. Self·Service Technologies (SSTs)
• consumers value convenience in services
• not all SSTs improve service quality, but they can make service
transactions more accurate, convenient, and faster
5. Monitoring Systems - collect voice of the customers
www.yourwebsite.com
8. 10 “KEYS” To Improve Service Quality
1. Listening
- understand what customers really want
2. Reliability
- must be a service priority
3. Basic Service
- must deliver the basics & do what are they
supposed to do
4. Service Design
- take a holistic view of the service
5. Recovery
- respond quickly to customer satisfaction
www.yourwebsite.com
9. 6. Surprising Customers
- process dimensions such as assurance, responsiveness, and
empathy are most important in exceeding customer
expectations.
7. Fair Play
- demonstrate fairness to customers & employees
8. Teamwork
- deliver service with care and attentiveness by improving employee
motivation & capabilities
9. Employee Research
- conduct research with employees to reveal service problems &
what companies must do
10. Servant Leadership
- quality service comes from inspired leadership throughout the
organization
www.yourwebsite.com
10. IN SUMMARY:
1. A service is any act or performance that one party can offer to
another that is essentially intangible , inseparable, variable
and perishable which does not result in the ownership of
anything.
2. Marketing of services faces new realities in the 21st century.
It calls not only for external but also for internal marketing
as well as interactive marketing.
3. Top service companies excel at a strategic concept, a history of
top management commitment to quality, high standards,
profit tiers, and systems for monitoring service
performance and customer complaints.
4. Superior service delivery requires managing customer
expectations and incorporating self-service technologies.
Even product-based companies must provide postpurchase service.
www.yourwebsite.com
11. POSITION:
Product Marketing is different from Service
Marketing but still we say:
“good marketing is good marketing”.
www.yourwebsite.com