This presentation summarizes our approach for our Serve 2.0 Initiative.

1. The Bonner Network’s
Serve 2.0 Initiative:
Applying Social Media Tools for Campus-
Community Civic Engagement
A Project of the Bonner Foundation
and Middlesex County College
A program of:
The Corella & Bertram Bonner Foundation
10 Mercer Street, Princeton, NJ 08540
(609) 924-6663 • (609) 683-4626 fax
For more information, please visit our website at www.bonner.org
Monday, March 2, 2009

2. Context — Who Are We?
80+ campuses nationwide with 3,000 students
•
Intensive, multi-year service & civic engagement program
•
Student development, community impact, campus culture of service
•
20 years of work to build an integrated model
•
Using Serve 2.0 to confront the challenge: how to tap and leverage our
•
network’s shared capacity (@ campus & national level) to take
engagement to the next level?
Monday, March 2, 2009

3. What we want to learn and accomplish...
Which social media tools can
best:
• Inspire greater numbers of
students to engage in service?
• Be used for student
learning and leadership
development?
• Help increase variety, impact,
and quality of campus/
community partnerships?
• Increase communication &
coordination on and
between campuses and
community partners?
Monday, March 2, 2009

4. Going
broader
Sharing Inspiration &
What Works
Recruiting
• Building a movement:
Increasing levels of service around civic engagement
• Readings
community building
Policy diversity
Finding new partners
• international perspective
spiritual exploration
Reflection
social justice
Health
Going deeper
Non-profits
Social Change
Government
Improving education
• Poverty
Higher quality placements
• Higher Educaton
Communities
New forms of civic work
• Environment
Connecting Service to
Education Solutions
Students
Connecting & From Best Practice to
Common Practice
leveraging
Policy Makers
Partners Staff & Faculty
• Across campuses Elected Officials
• Across partners
• Across issues
• Across projects
Monday, March 2, 2009

5. We’ve been experimenting with and
applying social media tools for...
•National networking
•Campus organizing
- recruitment & publicity
- training, reflection & enrichment
- project management
- fundraising & resource development
•Policy research, education & advocacy
Monday, March 2, 2009

6. National Networking
Facebook
Networking
campuses to share: Wiki Blog
• Program models
& profiles
• Best practices
delicious
MyGov
• Management
resources
• Know-how with
social media
tools
Ning Twitter
• Education and
knowledge
YouTube
(issues)
• Dialogue
Monday, March 2, 2009

7. National Networking
Networking
campuses to share:
• Program
models &
profiles
• Best practices
• Management
resources
• Know-how with
social media tools
• Education and
knowledge
(issues)
• Dialogue Every campus has a profile where it can describe its
program. Campuses can access and share information.
Monday, March 2, 2009

8. National Networking
Networking
campuses to share:
• Program models
& profiles
• Best practices
• Management
resources
• Know-how with
social media
tools
• Education and
knowledge
(issues)
• Dialogue
Campuses keep their profiles ‘live’ to share best practices
with students, the Foundation, and across the network
Monday, March 2, 2009

9. National Networking
Networking
campuses to share:
• Program models
& profiles
• Best practices
• Management
resources
• Know-how with
social media
tools
• Education and
knowledge
(issues)
• Dialogue
Handbooks, training modules, and other
resources are shared
Monday, March 2, 2009

10. National Networking
Networking
campuses to share:
• Program models
& profiles
• Best practices
• Management
resources
• Know-how with
social media
tools
• Education and
knowledge
(issues)
• Dialogue
The Serve 2.0 Resource Wiki provides info for using social media tools.
Campuses profile their innovative ideas, like this one for Twitter.
Monday, March 2, 2009

11. National Networking
Networking
campuses to share:
• Program models
& profiles
• Best practices
• Management
resources
• Know-how with
social media
tools
• Education and
knowledge
(issues)
• Dialogue Campuses are beginning to profile their approaches to issues.
Social Bookmarking captures great resources on the web.
Monday, March 2, 2009

12. National Networking
Networking
campuses to share:
• Program models
& profiles
• Best practices
• Management
resources
• Know-how with
social media
tools
• Education and
knowledge
(issues)
• Dialogue
Monday, March 2, 2009

13. Local Networking
44 Campuses have
now created their
own program or
campus wikis!
• Student Profiles
• Asset Mapping
• Neighborhood
Profiles & Maps
• Partner
Information
• Team Planning
Check them out - use the Index on the
Bonner Network Wiki
Monday, March 2, 2009

14. Policy Research & Advocacy
Campuses are
working to:
• Profile their
work on an issue
• Identify a partner
and topic to
research policy
options
• Create an issue
brief
• Integrate
PolicyOptions
Campuses are beginning to profile their approaches to issues.
Social Bookmarking captures great resources on the web.
Monday, March 2, 2009

15. Bonner Video Project
Campuses will create
four videos this spring:
• Program Profile
• Partner Profile
• Training &
Enrichment Video
• Issue Profile
Monday, March 2, 2009

16. Serve 2.0 Subgrants:
Integration of Social Media Around an Issue
• One (or a few) issues
• Combination of social media
tools
• Integrated approach with goals
for:
- student engagement
- student development
- partner capacity building
and impact
- campus coordination &
expansion of civic
engagement
• $1,500 - $2,000 per campus
Monday, March 2, 2009

17. Serve 2.0 Subgrantees
Campus Issue (Partner) Face-to-Face Strategies Other Web-Tools Mentioned
Youth/ Facebook,Videos, YouTube, Blog, Meebo, Wiggio,
Amherst College Train-the-trainers program, training manual
education (schools) Bebo, Jing, Ning, Slide, flickR
Homelessness (non-profits serving Hunger Banquet, Empty Bowls, campus-
College of Saint Benedict Facebook,Videos, YouTube, Wikis
homeless) wide events
Homelessness (non-profits serving Service Trips, National Coalition, CBR/
Concord University Facebook,Videos, YouTube, Blog
homeless) PolicyOptions Issue Briefs
Davidson College Multiple Issues (student campaign) Change Challenge (student campaign) Videos,YouTube, Wiki, Blog, Campus Website
Guilford College Immigration/Refugees (Diversity) Site-based team work, Issue Briefs Facebook,Videos, YouTube, Wiki, Podcasts
Policy Forum,
Hamilton College Immigration/Refugees (Diversity) Videos,YouTube, Wiki, Blog, Podcasts
Issue Briefs
Youth/ Facebook,Videos, YouTube, Wiki, Blog, Twitter,
Pfeiffer University Site-based team work
education (schools) MySpace, Google Docs
Africulture/Food/ City organizing strategy (Main Street), Twitter, Change.org, StumbleUpon, Google
Ripon College
Economic Development issue campaign Calendar, flickR
Youth/
Stetson University Site-based team work Facebook,Videos, YouTube, Wiki
education (youth-serving nonprofit)
The College of New Jersey Multiple Issues (site-based teams) Site-based team work Videos,YouTube, Wiki, Blog
Tusculum College Diversity (non-profit) Skits, community partner workshops Videos,YouTube, Blog
Youth/ Facebook,Videos, YouTube, Wiki, Google Maps,
UC Berkeley Site-based team work (20 sites)
education (schools) Volunteer Match, Facebook Plug-In to be created
Facebook,Videos, YouTube, Wiki, Blog, Google
University of Louisville Arts / Diversity (museum) Intern Seminar (skills)
Apps, MySpace, Twitter, flickR, museum portal
Youth/ Videos,YouTube, Wiki, Blog, Wiggio, Google Apps,
University of New Mexico NM Civic Engagement program
education (youth-serving nonprofits) Picasa, Blogspot, Campus Website
Monday, March 2, 2009

18. Serve 2.0 Subgrantees
Each campus’s plan is on the Serve 2.0
Resource Wiki.
Google Maps let us see these schools
and partners on a map.
Monday, March 2, 2009

19. Serve 2.0 Subgrants:
Common Issue Areas Provide an Opportunity to Collaborate
• Education/Youth Development
Amherst, Pfeiffer, Stetson, UC Berkeley, Univ. of New Mexico
• Homelessness and Hunger
College of Saint Benedict, Concord
• Immigration/Culture & Diversity
Guilford, Hamilton, Tusculum, University of Louisville
• Economic Development (City Partners)
Ripon, University of Lousville
• Multiple Issues
Davidson,The College of New Jersey
Monday, March 2, 2009

20. Serve 2.0 Subgrants:
Aim to Build Partners’ Capacity & Types of Engagement
• Schools & After-school Programs
Amherst, Pfeiffer, Stetson, UC Berkeley, UNM
• Shelters, Food Programs, and Multi-service Agencies
College of Saint Benedict, Concord,TCNJ
• Refugee Centers, Multicultural Centers
Guilford, Hamilton, Tusculum, University of Louisville
• City Main Street Program, Museum
Ripon, University of Lousville
• Link with Site-Based Teams and Campus-wide Service
Davidson,The College of New Jersey
Monday, March 2, 2009

21. Serve 2.0 Subgrants:
Links with Proven Civic Engagement Organizing
• Integration with Bonner Program, Trips, On-Campus
Events
Concord, CSB
• Student leadership roles (interns, train-the-trainer)
Amherst
• Site- and issue-based teams
Stetson,TCNJ
• Strategic ‘movement’ focused approaches
Ripon, UC Berkeley
• Catalyzing broader student engagement
Davidson,TCNJ
Monday, March 2, 2009