Sephora is a chain of cosmetic stores that targets females ages 18-45. While its mobile website is easy to navigate with familiar branding and layout, the document recommends adding custom mobile features like product scanning or skin tone matching to enhance the customer experience and distinguish Sephora's mobile presence from its full website and competitors. Custom features on the mobile app and site could drive more mobile purchases and further elevate Sephora's brand.
The FORMULA (Est. 1995) is a full service Online & Traditional (below the line and through the line) Agency bringing all your marketing needs together from conceptualisation, strategy and execution of campaigns, digital solutions, interactive Web & Mobi sites, eCommerce, SEO, content managed web solutions, CRM, to DTP, Direct Marketing, Brochures and Branding by providing holistic solutions that are based on an initial feasibility consultation, in which we determine what marketing activities will be best for your business, followed by the development of targeted, creative and impactful marketing tools. In addition, we have the capacity and expertise to implement and manage your marketing activities from single marketing campaigns to a full scale service as your strategic marketing partner.
At The FORMULA we pride ourselves on providing personalised attention and a customised, individualised solution that is specifically targeted to achieving the goals that our clients are striving for. Our thorough service model ensures that we are able to deliver marketing solutions and services that are cost efficient and are designed to achieve a favorable return on investment (ROI).
Our team can be described as a ‘Community of Specialists’ dedicated to providing clients with a memorable service that is based on service excellence and our ability to work in partnership with our clients to help them achieve success. The primary objective is to assist our clients optimise acquisition and retention levels by creating an environment that their customers and prospective clients want to return to.
Thank you for considering The FORMULA for this opportunity. We are delighted about the possibility of participating in this initiative with you.
Using Mobile to Delight (In-Store, On-the-Go and At Home) - Mobile Day Presen...Alkarim Nasser
An exploration into the challenges preventing brands from delivering superior mobile experiences and a case study of a customer centric mCommerce experience.
The goal for this presentation is to help small businesses in Boosting Mobile Conversions, share 5 Ways to Boost Conversions and Case Study on Mobile Conversions.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Concept
After reading the information provided through the questionnaire, the goal was to create a concept that communicates the class, confidence, elegance, trendy and chic.
Shape
From a small app icon, business cards or a huge billboard on the street, your logo will be applied on different branding and marketing materials, it should be recognized easily regardless its proportion, that is why is really important to avoid complex effects and textures which will difficult an easy recognition in the consumer mind.
Since the brand name has a long name Miss Africa World, it’s not a good idea to apply it in a single line, that is why I have created a solid block and combine it with a double set online top and bottom to keep it together, I have designed a queen silhouette holding the globe and showing the African continent which is representing the name in a graphic way
Typography
I’ve selected a bold sans serif typography, the idea is to maintein the balance with the queen silohuettte, the words size where lightelly modified to maintein the same width and achive a perfect balance
Color
The color was selected based in the suggestion made in the questionnaire, which I think is the perfect option, it make the logo stronger and it will stand up regardlesss the size
The FORMULA (Est. 1995) is a full service Online & Traditional (below the line and through the line) Agency bringing all your marketing needs together from conceptualisation, strategy and execution of campaigns, digital solutions, interactive Web & Mobi sites, eCommerce, SEO, content managed web solutions, CRM, to DTP, Direct Marketing, Brochures and Branding by providing holistic solutions that are based on an initial feasibility consultation, in which we determine what marketing activities will be best for your business, followed by the development of targeted, creative and impactful marketing tools. In addition, we have the capacity and expertise to implement and manage your marketing activities from single marketing campaigns to a full scale service as your strategic marketing partner.
At The FORMULA we pride ourselves on providing personalised attention and a customised, individualised solution that is specifically targeted to achieving the goals that our clients are striving for. Our thorough service model ensures that we are able to deliver marketing solutions and services that are cost efficient and are designed to achieve a favorable return on investment (ROI).
Our team can be described as a ‘Community of Specialists’ dedicated to providing clients with a memorable service that is based on service excellence and our ability to work in partnership with our clients to help them achieve success. The primary objective is to assist our clients optimise acquisition and retention levels by creating an environment that their customers and prospective clients want to return to.
Thank you for considering The FORMULA for this opportunity. We are delighted about the possibility of participating in this initiative with you.
Using Mobile to Delight (In-Store, On-the-Go and At Home) - Mobile Day Presen...Alkarim Nasser
An exploration into the challenges preventing brands from delivering superior mobile experiences and a case study of a customer centric mCommerce experience.
The goal for this presentation is to help small businesses in Boosting Mobile Conversions, share 5 Ways to Boost Conversions and Case Study on Mobile Conversions.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Concept
After reading the information provided through the questionnaire, the goal was to create a concept that communicates the class, confidence, elegance, trendy and chic.
Shape
From a small app icon, business cards or a huge billboard on the street, your logo will be applied on different branding and marketing materials, it should be recognized easily regardless its proportion, that is why is really important to avoid complex effects and textures which will difficult an easy recognition in the consumer mind.
Since the brand name has a long name Miss Africa World, it’s not a good idea to apply it in a single line, that is why I have created a solid block and combine it with a double set online top and bottom to keep it together, I have designed a queen silhouette holding the globe and showing the African continent which is representing the name in a graphic way
Typography
I’ve selected a bold sans serif typography, the idea is to maintein the balance with the queen silohuettte, the words size where lightelly modified to maintein the same width and achive a perfect balance
Color
The color was selected based in the suggestion made in the questionnaire, which I think is the perfect option, it make the logo stronger and it will stand up regardlesss the size
1DollarMoffee is a revolutionary mobile and versatility Cafe. We want to spread the coffee love while providing coffee on the wheels. Ever thought of having a cup of the world’s finest coffee from a moving cafe? Well, yes you can get it for sure, need not rush to a cafe just because you wanna enjoy some premium freshly brewed coffee. Our team is as strong as the coffee we serve, young enthusiasts just willing to see happy faces all around!
Final Project Fashion in Technology and Retailc.docxAKHIL969626
Final Project: Fashion in Technology and Retail
c
Fashion in Technology and Retail
Professor Jennifer Lezan
Final Project
By Jeimy M. Jimenez
About Sephora
Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit.
At Sephora, beauty is in our DNA. Our revolutionary beauty-retail concept, founded in France by Dominique Mandonnaud in 1970, is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s own, SEPHORA COLLECTION. Today, Sephora is not only the leading retailer of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world thanks to its unparalleled assortment of prestige products in every category, unbiased service from experts, interactive shopping environment, and innovation.
Sephora believes every stroke, swipe and dab reveals possibility, and we share our client’s love for the confidence that our products, services, and expertise brings to their life every day. In every store, clients unlock their beauty potential at our Beauty, Skincare and Fragrance Studios through intuitive technology and guidance from the most knowledgeable and professional team of product consultants in the beauty industry.
Sephora stores – Sephora operates approximately 2,300 stores in 33 countries worldwide, with an expanding base of over 430 stores across the Americas. Sephora opened its first U.S. store in New York’s Soho neighborhood in 1998, and its first Canadian store in Toronto in 2004. The Sephora Americas headquarters and Innovation Lab are located in San Francisco, with corporate offices in New York, Mexico City, Montreal, Toronto and São Paolo.
Sephora.com - Launched in the U.S. in 1999 and Canada in 2003, the foremost prestige beauty site on the Internet is also Sephora's largest North American store and is where clients can engage with an inclusive beauty community on our award-winning Beauty Board, and interactive Beauty Talk.
Sephora mobile – Obsessed with teaching and inspiring clients to play in a world of beauty, Sephora has pioneered the use of mobile in beauty, creating groundbreaking content on its intuitive Sephora app and on social media to bring Sephora’s expertise to our clients whenever and wherever they want.
Beauty Insider - In 2007, Sephora launched a client loyalty program to feed their addiction to beauty with unique rewards and experiences. The Beauty Insider program is available in Sephora stores nationwide and at www.sephora.com. In 2009, Sephora launched V.I.B. [Very Important Beauty Insider], and in 2013, added VIB Rouge, two premium levels for Beauty Insiders th ...
A product manager cum user view of mobile shopping experience in India. Ways to personalize the user experience on mobile for profits and user stickiness.
Dressinglab is a fashion directory and community, where users can create and share outfits using real products from different brands that can actually be bought in their country.
A quick review of the recently born Swarovski subbrand: Lola & Grace. This is a site dedicated to all cosmopolitan girls who cares about their appeal and looks.
'In 2020 maatwerk verwacht van retailer'Jerry J. Stam
In de presentatie wordt ingegaan op de aanbevelingen van de werkgroep "Selection" van het onderzoeksprogramma Shopping 2020. Meer specifiek op wat retailers nu al zouden moeten doen om de steeds kritisch wordende klant te helpen bij het selecteren van producten en diensten. Bij het maken van een keuze voor een bepaald product of dienst worden gepersonaliseerde, relevante en accurate informatie en slimme hulpmiddelen zoals interactieve spiegels en klantherkenning steeds meer de norm. In de presentatie wordt ook ingegaan op hulpmiddelen voor retailers zoals kernvragen, handvaten, best practices, technologieen en boodschappenlijstjes.
Over de spreker:
Jerry heeft langjarige consulting ervaring met retail en wholesale bedrijven over de hele wereld. Voor IBM Benelux is Jerry de SME die betrokken wordt als het gaat om complexe vraagstukken die verband houden met bijvoorbeeld de planning en implementatie van omnichannel initiatieven, het opstellen van roadmaps en het identificeren van relevante retail trends. Smarter Commerce is het IBM initiatief dat een aantal oplossingen rondom naadloze omnichannel combineert en waar Jerry uiteraard ook bij betrokken is. Jerry studeerde rechten aan de Universiteit van Utrecht en behaalde zijn MBA aan Nyenrode Universiteit.
We created a little case study that compliments 3 wonderful examples of combining e-commerce & social media that supercharges the entire brand experience by putting the audience's needs first. Our hats off to the agencies and brands who did some amazing digital work here.
1DollarMoffee is a revolutionary mobile and versatility Cafe. We want to spread the coffee love while providing coffee on the wheels. Ever thought of having a cup of the world’s finest coffee from a moving cafe? Well, yes you can get it for sure, need not rush to a cafe just because you wanna enjoy some premium freshly brewed coffee. Our team is as strong as the coffee we serve, young enthusiasts just willing to see happy faces all around!
Final Project Fashion in Technology and Retailc.docxAKHIL969626
Final Project: Fashion in Technology and Retail
c
Fashion in Technology and Retail
Professor Jennifer Lezan
Final Project
By Jeimy M. Jimenez
About Sephora
Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit.
At Sephora, beauty is in our DNA. Our revolutionary beauty-retail concept, founded in France by Dominique Mandonnaud in 1970, is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s own, SEPHORA COLLECTION. Today, Sephora is not only the leading retailer of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world thanks to its unparalleled assortment of prestige products in every category, unbiased service from experts, interactive shopping environment, and innovation.
Sephora believes every stroke, swipe and dab reveals possibility, and we share our client’s love for the confidence that our products, services, and expertise brings to their life every day. In every store, clients unlock their beauty potential at our Beauty, Skincare and Fragrance Studios through intuitive technology and guidance from the most knowledgeable and professional team of product consultants in the beauty industry.
Sephora stores – Sephora operates approximately 2,300 stores in 33 countries worldwide, with an expanding base of over 430 stores across the Americas. Sephora opened its first U.S. store in New York’s Soho neighborhood in 1998, and its first Canadian store in Toronto in 2004. The Sephora Americas headquarters and Innovation Lab are located in San Francisco, with corporate offices in New York, Mexico City, Montreal, Toronto and São Paolo.
Sephora.com - Launched in the U.S. in 1999 and Canada in 2003, the foremost prestige beauty site on the Internet is also Sephora's largest North American store and is where clients can engage with an inclusive beauty community on our award-winning Beauty Board, and interactive Beauty Talk.
Sephora mobile – Obsessed with teaching and inspiring clients to play in a world of beauty, Sephora has pioneered the use of mobile in beauty, creating groundbreaking content on its intuitive Sephora app and on social media to bring Sephora’s expertise to our clients whenever and wherever they want.
Beauty Insider - In 2007, Sephora launched a client loyalty program to feed their addiction to beauty with unique rewards and experiences. The Beauty Insider program is available in Sephora stores nationwide and at www.sephora.com. In 2009, Sephora launched V.I.B. [Very Important Beauty Insider], and in 2013, added VIB Rouge, two premium levels for Beauty Insiders th ...
A product manager cum user view of mobile shopping experience in India. Ways to personalize the user experience on mobile for profits and user stickiness.
Dressinglab is a fashion directory and community, where users can create and share outfits using real products from different brands that can actually be bought in their country.
A quick review of the recently born Swarovski subbrand: Lola & Grace. This is a site dedicated to all cosmopolitan girls who cares about their appeal and looks.
'In 2020 maatwerk verwacht van retailer'Jerry J. Stam
In de presentatie wordt ingegaan op de aanbevelingen van de werkgroep "Selection" van het onderzoeksprogramma Shopping 2020. Meer specifiek op wat retailers nu al zouden moeten doen om de steeds kritisch wordende klant te helpen bij het selecteren van producten en diensten. Bij het maken van een keuze voor een bepaald product of dienst worden gepersonaliseerde, relevante en accurate informatie en slimme hulpmiddelen zoals interactieve spiegels en klantherkenning steeds meer de norm. In de presentatie wordt ook ingegaan op hulpmiddelen voor retailers zoals kernvragen, handvaten, best practices, technologieen en boodschappenlijstjes.
Over de spreker:
Jerry heeft langjarige consulting ervaring met retail en wholesale bedrijven over de hele wereld. Voor IBM Benelux is Jerry de SME die betrokken wordt als het gaat om complexe vraagstukken die verband houden met bijvoorbeeld de planning en implementatie van omnichannel initiatieven, het opstellen van roadmaps en het identificeren van relevante retail trends. Smarter Commerce is het IBM initiatief dat een aantal oplossingen rondom naadloze omnichannel combineert en waar Jerry uiteraard ook bij betrokken is. Jerry studeerde rechten aan de Universiteit van Utrecht en behaalde zijn MBA aan Nyenrode Universiteit.
We created a little case study that compliments 3 wonderful examples of combining e-commerce & social media that supercharges the entire brand experience by putting the audience's needs first. Our hats off to the agencies and brands who did some amazing digital work here.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Singapore Tourism needs to become age-friendly20plus30
We used the free iPad AF Brand app to evaluate the customer experience provided by Singapore Tourism and to evaluate if it is age-friendly. Unfortunately, there is much room for improvement.
Older people represent an important group of Singapore’s visitors. Five million visitors aged 45+ visited the country in 2014. Half of all visitors from the UK were of this age.
But how well does Singapore Tourism accommodate the needs of older visitors? We apply the AF Brands audit tool to evaluate the Age-Friendliness of several aspects of the tourist customer journey.
Ask Better Questions: A UX Perspective on Affinity Marketing, Personalization...Marko Bon
A presentation I gave at Fashion Digital New York this year. I was asked to speak to a room of Marketers, and felt it's worthwhile to challenge them on some of their assumptions. Basically I enjoy illustrating how "early-days" we are, because I think laughing about how poorly we still operate makes us better thinkers about what we should do next.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. SO, WHAT IS SEPHORA?
๏ A chain of cosmetic stores that offers beauty, skincare, fragrance, and hair care
products
๏ The brand sticks to their clean image and a few key messages
๏ Target demographic: females ages 18-45
3. TARGET DEMOGRAPHIC
๏ As said earlier, Sephora’s target demographic is females ages 18-45
๏ This means teenagers looking for acne products and middle aged women
looking for anti-aging products
๏ Both are shopping for makeup and hair care products
4. MOBILE ADVERTISING: MOBILE SITE
๏ Very mobile-friendly website by being easily recognizable and similar to
Sephora’s full page website and layout
๏ Easily navigable website
๏ Distinct categories
๏ Mobile app advertisement on their website
๏ Nothing special
5. MOBILE ADVERTISING: MOBILE APP
๏ Easy to shop straight from your smartphone
๏ Similar to the mobile site, with small additions
๏ “loves” list specialization
6. MOBILE ADVERTISING
๏ Sephora’s mobile webpage contains the basics
๏ It’s missing an extra something to set it apart
๏ It’s too simple and mirrors the basics of Sephora’s full page website
๏ Smaller format ≠ less features and graphics
7. HOLIDAY HOMEPAGE
๏ The full page site currently has festive graphics running along the homepage for
the holidays
๏ The mobile site is missing this feature
8. CUSTOMER EXPERIENCE
๏ Since Sephora is a high end brand, customers want their shopping experience to
parallel that
๏ Customers want to get the most for their money
๏ If they’re paying a lot for a product, they want the buying experience to feel
luxurious
9. RECOMMENDATIONS
๏ To better the mobile site, Sephora should create custom features exclusive to their
mobile site and app
๏ An example of this would be using your smartphone to scan products/shades to
purchase later
๏ A way to find your custom shade by taking a photo and scanning your skin tone,
similar to their in store device, the color IQ
๏ Some type of unique feature would set their mobile site apart from competitors as well
as set them apart from their full website
10. SUMMARY
๏ On a smartphone, Sephora’s website is very mobile-friendly
๏ Easy brand recognition
๏ Signature logo and familiar layout
๏ Custom features exclusive to Sephora’s mobile app and site would propel the
brand’s percentage of mobile purchases as ell as set the brand apart from its
competitors
