The document summarizes the history and business model of Sephora, a major beauty retailer. It traces Sephora's origins back to France in 1969 and its expansion globally, including the first US store opening in 1999. Sephora pioneered an "assisted self-service" approach where customers can touch and try products with the help of beauty advisors. The business model helped transform the industry from hidden cosmetics counters to a more interactive experience. Sephora has continued innovating through new technologies and focusing on diversity and vegan, cruelty-free brands.

1. Isabella DeShantz-Cook
belladc

2. Problem
Purchasing makeup is difficult

3. Products

4. Products

5. Products

6. 1969 -
Dominique
Mandonnaud
opens Shop
8 in France.
Customers
encouraged
to touch and
try on
products.
1969 -
Sephora
founded
1993 -
Mandonnaud
buys
Sephora
1996 -
Flagship
store
opened in
Champs-
Elysees in
Paris
1997 -
Mandonnaud sells
Sephora to LVMH
Moët Hennessy
Louis Vuitton
1999 -
First
Sephora
opens in
the U.S.
1999 -
Sephora
launches
online
store
2007-2013 -
Sephora
launches and
expands loyalty
program
2016 -
Sephora
launched
Virtual Artist
augmented
reality app

7. Financial
• Sephora is part of the Selective Retailing house of LVMH
(Moët Hennessy Louis Vuitton)
• Selective Retailing house had 17% increase in profit in
2017

8. Business Model
• Assisted self service
• Before 1969, perfume and cosmetics were hidden
behind counters
• Not a “store”
• Employees are “beauty advisors”, not sales reps

17. M.A.C.
Department
Stores
Variety of
brands
Able to attract
young market
Focus on
diversity
Develop
technology
Vegan & cruelty-
free
some
brands
some
brands

18. Prediction

19. References
• https://broadly.vice.com/en_us/article/bmwqwq/how-
men-are-taking-over-makeup
• http://business.financialpost.com/news/retail-
marketing/millennials-lust-for-makeup-driving-a-
boom-in-the-cosmetics-industry
• http://www.byrdie.com/sephora-facts/slide13
• https://community.sephora.com/t5/Men-Who-Makeup/
bd-p/men-who-makeup
• https://en.wikipedia.org/wiki/Sephora
• https://www.forbes.com/sites/richardkestenbaum/
2017/06/19/how-the-beauty-industry-is-adapting-to-
change/#4e6611023681
• https://www.forbes.com/sites/walterloeb/2013/04/18/
sephora-department-stores-cannot-stop-its-global-
growth/#7d16dca22e81
• https://www.glamour.com/story/sephora-holiday-ad-
diversity
• https://www.huffingtonpost.com/2012/02/28/half-
women-need-makeup_n_1306202.html
• http://juris-diction.ca/the-sephora-business-model-
how-sephora-killed-the-department-store/
• https://www.lvmh.com/houses/#wines-spirits
• https://www.lvmh.com/news-documents/press-
releases/2017-record-results/
• https://www.maccosmetics.com/our-story
• https://www.nytimes.com/2017/05/11/fashion/
sephora-beauty-retail-technology.html
• https://www.pinterest.com/pin/
358317714087854371/?lp=true
• https://www.racked.com/2017/10/27/16507620/
sephora-employees-holiday-campaign
• https://www.racked.com/2017/3/1/14752102/ulta-
doesnt-want-to-be-sephora
• https://www.sephora.com/about-us
• http://www.sephora-me.com/en/sephora-saga/
pid21.html
• https://www.statista.com/topics/1008/cosmetics-
industry/
• https://www.washingtonpost.com/news/business/wp/
2015/03/09/the-sephora-effect-how-the-cosmetics-
retailer-transformed-the-beauty-industry/?utm_term=.
1d94c52bea26