Over 130,000 people attended Comic-Con, which generated $163 million for San Diego. Comic-Con brings together fans of comics, videogames, movies, TV and other pop culture. It shows how comics and other storytelling forms are converging across mediums like digital comics, transmedia storytelling and hybrids of videogames and comics. The future may include more "native" tablet comics, social graphic stories and using comics as a second screen for other entertainment.

1. What Comics and Comic-Con Can Teach Us About the Future of Communication
Rob Salkowitz, MediaPlant
@robsalk
@mediaplant_us

2. What comics and comic-con
can teach us about the future
of communication Rob Salkowitz
@robsalk
@mediaplant_US

4. Peak Geek
Over 130,000 attendees
Over 500,000 sq.ft. Exhibit Hall
All 2013 badges sold out in < 17 mins
$163 million to San Diego
146 million media impressions

6. A long time ago…

7. …in a galaxy far, far away

8. … and Comics
Videogames
Toys
Collectables
Nostalgia
Graphic Novels
Webcasts
Geek Media
Sci-Fi Horror
Costumes
Gaming
Fine
Art
Fantasy
Kids
Education
Zombies
Sparkly
Vampires
Awards
Retail
Digital
Convergence
Auctions
Webcomics
Animation
Small
Press
Hollywood
Parties
Intellectual
Property
Licensing
Brands
Fashion
Music
Networking
Hooking Up
Scholarship
Celebrities
Premiers
Announcements
Autographs
Software
and Apps
Industry Events
Deal
s
Swag
Self-Publishing
Fandom
Lego
Memorabilia
Movies
TV
Engaging Fan Communities

9. Comics are Big Business
Digital
Content!
Cross-
Marketing!
Multi-
Platform!
Online
Community!
Transmedia!
Global!

10. transmedia: what the…?

11. New Distribution
Platforms

12. New Storytelling Modes
“Bottom of the Ninth”
Ryan Woodward

13. New Storytelling Modes

14. New Storytelling Modes
“XKCD”
Randall Munroe

15. what’s next for
Storytelling?
“Native” tablet format
Social graphic stories
“Infinite canvas”
Videogame/comic hybrids
Comics as second screen

16. Rob Salkowitz
@robsalk
@mediaplant_Us

17. Thank You!
Rob Salkowitz
@robsalk