This document discusses app store optimization strategies for ranking highly in app store search results. It recommends optimizing app metadata like titles, categories, and keywords to include important search terms. It also recommends strategies to improve app performance metrics like download volume and velocity, star ratings, and review count which account for 65% of an app's ranking. Additionally, it notes the importance of frequent app updates to maintain freshness. The document suggests these optimization strategies will become even more important as app search evolves to work more like web search with apps indexed and deep linked on platforms like Google.
6 Tools to Help You Dominate App Store OptimizationSteve P Young
Get the free ASO course:
http://mobileappchat.com/slideshare-aso-course
===
So you release your app…
And the downloads STINK…
Now what?
I was there. I had cautious expectations when I released my app and I wasn’t seeing the type of downloads that I wanted.
So… I decided to use the knowledge that I gained from interviewing close to 200 successful app developers and do an ASO update on one of my better performing apps.
And the result?
300% increase in downloads for a paid app!
Now! I want to share my exact process with you.
No fluff! No high-level bullsh*t!
Just an hour of action packed content that you can use in your app portfolio. Join me!
http://mobileappchat.com/slideshare-aso-course
===
Twitter: https://twitter.com/stevepyoung
Podcast: http://mobileappchat.com/
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
Drive App Discoverability and Downloads with ASOApptentive
Did you know App Store Optimization (ASO) is responsible for driving 68% of all new app discoveries? It also helps drive revenue and conversion by encouraging downloads, updates, and in-app purchases.
Laura Eccles, the Founder of Matchstick Mobile and the first hire on the App Store Marketing team at Apple, and Emily Carrion, the Head of Marketing at Apptentive, cover how to increase organic downloads via ASO, improve app engagement or get featured on the App Store in this webinar presentation.
You’ll learn:
-How to improve app store discovery
-How you can use ASO to drive conversion
-The anatomy of a top 100 app
-Tips and checklists for implementing ASO strategies
-How to track your app store rank
App Store Optimization By MobileDevHQ (for SMX East)aoklein
This is the presentation our CEO, Ian Sefferman, gave at SMX East. It is an overview on ASO (App Store Optimization) and gives you the What, the Why and the How of ASO.
Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
6 Tools to Help You Dominate App Store OptimizationSteve P Young
Get the free ASO course:
http://mobileappchat.com/slideshare-aso-course
===
So you release your app…
And the downloads STINK…
Now what?
I was there. I had cautious expectations when I released my app and I wasn’t seeing the type of downloads that I wanted.
So… I decided to use the knowledge that I gained from interviewing close to 200 successful app developers and do an ASO update on one of my better performing apps.
And the result?
300% increase in downloads for a paid app!
Now! I want to share my exact process with you.
No fluff! No high-level bullsh*t!
Just an hour of action packed content that you can use in your app portfolio. Join me!
http://mobileappchat.com/slideshare-aso-course
===
Twitter: https://twitter.com/stevepyoung
Podcast: http://mobileappchat.com/
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
Drive App Discoverability and Downloads with ASOApptentive
Did you know App Store Optimization (ASO) is responsible for driving 68% of all new app discoveries? It also helps drive revenue and conversion by encouraging downloads, updates, and in-app purchases.
Laura Eccles, the Founder of Matchstick Mobile and the first hire on the App Store Marketing team at Apple, and Emily Carrion, the Head of Marketing at Apptentive, cover how to increase organic downloads via ASO, improve app engagement or get featured on the App Store in this webinar presentation.
You’ll learn:
-How to improve app store discovery
-How you can use ASO to drive conversion
-The anatomy of a top 100 app
-Tips and checklists for implementing ASO strategies
-How to track your app store rank
App Store Optimization By MobileDevHQ (for SMX East)aoklein
This is the presentation our CEO, Ian Sefferman, gave at SMX East. It is an overview on ASO (App Store Optimization) and gives you the What, the Why and the How of ASO.
Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: "The Appstore Opportunity" . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally a demo of our new product, app.lk is showed.
The Ultimate App Store Optimization GuideMentorMate
How to Get Noticed in the Apple App and Google Play Stores.
To turn heads in the Apple App or Google Play Stores, apps must first face a rigorous test — public opinion. It must be downloaded. But, competition is fierce. According to Statistica.com, as of July 2015, there were 1,600,000 apps in the Google Play Store and 1,500,000 in the Apple App Store.
While there’s no magic solution, app store optimization marketing can help. In our App Store Optimization 2015 guide, we walk you step-by-step through the fundamentals and show you how to start reaping the benefits of this mobile app marketing tactic.
A presentation on the various types of Black Hat App Store Optimization from November 2016 by Moritz Daan, ex-growth lead @ SoundCloud and now running Phiture.com, mobile growth consultancy.
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
ASO Hacks: App Store Optimization Cheat SheetMichelle Núñez
Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com
Get a copy of our eBook Mobile App Growth Hacks
http://www.serenityappsolutions.com/mobile-app-growth-hacks/
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018TheTool - ASO Tool
ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization.
It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing.
Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start!
There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers.
App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs.
The App Store Optimization strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking / monitoring… and repeating the whole process :)
What do you think of our ultimate Google Play ASO guide 2018? Tell us in the comments!
iOS 11: Key Things to Know + How to Prepare Your AppApptentive
Do you have questions about how Apple's iOS 11 affects your App Store ratings? We have answers!
We cover:
- An overview of Apple’s new ratings prompt and in-app feedback options
- What to think about and measure now that Apple will limit their ratings prompts to only three times per year
- Insight into how your efforts to activate evangelists are working and advice on how to refine outreach
- Details about Apptentive's latest iOS SDK (we’ve got you covered on all things iOS 11)
- Walk through Apptentive’s improved new Dashboard with tips on how to use the insights to improve the customer experience
App Store Optimization For Extreme Newbies (Do not read if you're on a diet!)AppTweak
Ever wondered what App Store Optimization is exactly?
Find out with this fun and easy presentation!
In this presentation, I (Laurie Galazzo, content strategist at AppTweak) actually tried to explain you, in the easiest way possible, how App Store Optimization works and why it is important to implement it in any App Marketing strategy.
Warning: contains explicit visual content that may offend people on a diet.
Share it with your friends if you liked it (or if you like cheeseburgers) and help everyone understand the importance of ASO!
Oh and also, if you have an app, discover its ASO report on www.apptweak.com. It has already been done! Don't believe me? See for yourself! www.apptweak.com
Thank you!
Laurie
Learn the best ASO practices and hacks with this App Store Optimization Guide. This ASO guide is a roadmap to understand App Store Optimization techniques including keyword research, deciding app title, app description, screenshots, understanding ratings and reviews and all other elements of the app store. This App Store Optimization Guide will surely help to boost your app's downloads to the sky if you follow the ASO techniques mentioned here.
VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d
How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: "The Appstore Opportunity" . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally a demo of our new product, app.lk is showed.
The Ultimate App Store Optimization GuideMentorMate
How to Get Noticed in the Apple App and Google Play Stores.
To turn heads in the Apple App or Google Play Stores, apps must first face a rigorous test — public opinion. It must be downloaded. But, competition is fierce. According to Statistica.com, as of July 2015, there were 1,600,000 apps in the Google Play Store and 1,500,000 in the Apple App Store.
While there’s no magic solution, app store optimization marketing can help. In our App Store Optimization 2015 guide, we walk you step-by-step through the fundamentals and show you how to start reaping the benefits of this mobile app marketing tactic.
A presentation on the various types of Black Hat App Store Optimization from November 2016 by Moritz Daan, ex-growth lead @ SoundCloud and now running Phiture.com, mobile growth consultancy.
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
ASO Hacks: App Store Optimization Cheat SheetMichelle Núñez
Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com
Get a copy of our eBook Mobile App Growth Hacks
http://www.serenityappsolutions.com/mobile-app-growth-hacks/
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018TheTool - ASO Tool
ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization.
It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing.
Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start!
There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers.
App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs.
The App Store Optimization strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking / monitoring… and repeating the whole process :)
What do you think of our ultimate Google Play ASO guide 2018? Tell us in the comments!
iOS 11: Key Things to Know + How to Prepare Your AppApptentive
Do you have questions about how Apple's iOS 11 affects your App Store ratings? We have answers!
We cover:
- An overview of Apple’s new ratings prompt and in-app feedback options
- What to think about and measure now that Apple will limit their ratings prompts to only three times per year
- Insight into how your efforts to activate evangelists are working and advice on how to refine outreach
- Details about Apptentive's latest iOS SDK (we’ve got you covered on all things iOS 11)
- Walk through Apptentive’s improved new Dashboard with tips on how to use the insights to improve the customer experience
App Store Optimization For Extreme Newbies (Do not read if you're on a diet!)AppTweak
Ever wondered what App Store Optimization is exactly?
Find out with this fun and easy presentation!
In this presentation, I (Laurie Galazzo, content strategist at AppTweak) actually tried to explain you, in the easiest way possible, how App Store Optimization works and why it is important to implement it in any App Marketing strategy.
Warning: contains explicit visual content that may offend people on a diet.
Share it with your friends if you liked it (or if you like cheeseburgers) and help everyone understand the importance of ASO!
Oh and also, if you have an app, discover its ASO report on www.apptweak.com. It has already been done! Don't believe me? See for yourself! www.apptweak.com
Thank you!
Laurie
Learn the best ASO practices and hacks with this App Store Optimization Guide. This ASO guide is a roadmap to understand App Store Optimization techniques including keyword research, deciding app title, app description, screenshots, understanding ratings and reviews and all other elements of the app store. This App Store Optimization Guide will surely help to boost your app's downloads to the sky if you follow the ASO techniques mentioned here.
VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d
How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.
Use App Store Optimisation to increase your mobile profitsLeadmill
Why is App Store Optimisation crucial for every business working with App marketing and what are the most crucial keys to higher rankings within Google Play and App Store?
The presentation was created as a part of our key note during App Day 2015
How to make sure that any mobile app that you are marketing ranks well in the AppStore. Strong SEO strategy in the submission of your application will help to drive long term downloads and traffic to your app.
what good can come out of an application if it can't even reach the top of the search bar when typed in the correct keyword. Learn more at http://growthvalleys.com/mobile-app-marketing-in-india/
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100Simon Thillay
App Store Optimization has been around for a few years, but not all marketers know where to start. Find out how to plan your ASO Strategy and best practices to make sure your first efforts set you on the right trajectory to boost your app's organic acquisition.
Keyword Optimization Guide - ASO and App Store MarketingMichelle Núñez
A comprehensive overview of the Keyword Optimization process (for iOS Developers). Enjoy! http://www.serenityappsolutions.com/mobile-app-growth-hacks/
Find more information here at www.serenityappsolutions.com
Be sure to also check out our latest book entitled Mobile App Growth Hacks. It teaches you marketing, that you, as a developer, have some control over. Learn from one developer who has made a steady six figure income for the last 5 years from incorporating these marketing techniques into his app development. http://www.serenityappsolutions.com/mobile-app-growth-hacks/
How to Drive 500 000 App Installs? FareFirst caseTravelpayouts
Jaseel Seethintakath, CPO of FareFirst, shared, at Travelpayouts Affiliate Summit 2019, his own experience of creating an app with Travelpayouts SDK. Learn how to do keyword research and promote the app in stores.
Go Affiliate! Join Travelpayouts https://tp.click/sq
Watch video here https://youtu.be/KdzPk6Vvu2U
Fighting Off Digital Marketing Imposter Syndrome with FactsMobileMoxie
With all the algorithm changes and new SERP Features that Google has released, and now the addition of Magi, Chat GPT and other AI, Digital Marketers, SEO's & PPC specialists are likely all struggling with imposter syndrome - at least to some degree. This presentation includes information about what causes SEO Imposter Syndrome and how you can facts to fight against it.
Don't Blame it on Your MUM: Mobile SEO Now & in the Future - Cindy KrumMobileMoxie
Learn about the future of Google search and SEO including things like visual search, multisearch, audio and video search and how they all work together. MUM is a new Google understanding model that allows people to modify one type of query, with a secondary type of query - for instance, submitting a picture, and text together to make a query that might not even have real keywords in it. This is the future that we can expect as consumers, and that we should plan for as SEOs, digital marketers and business owners.
Is this New - Tracking Local SEO Results IRLMobileMoxie
Learn how hard Barry Schwartz works in the SEO world to keep people up to date on what is new in Google and what is not. Then learn how this might apply to you as a Local SEO or a small business owner trying to keep track of what is going on in your Google My Business (GMB) profile or profiles.
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
Learn about how Google's shift to Mobile-First Indexing is making it easier for Google to crowd search results, especially mobile search results with 'hosted inclusions' which are part of the Knowledge Graph. Google hosts these assets, and uses the click information to hone their algorithm about how to best match searches and questions with answers. Unfortunately, 'Hosted Inclusions' such as: Knowledge Graph, People Also Ask, Found on the Web and Related Searches generally do not drive people to your site. Instead, they keep people in Google's universe. The lack of clicks from search results in SEO's making major decisions on only 38.5% of the data.
Learn everything that is not in the official documentation about the impact that Mobile-First Indexing is really having on SEO & how you should modify your analytics strategy to respond.
Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
Mobile-First Indexing or a Whole New Google - Digitalzone 2018MobileMoxie
Learn about how Google is using 'Entity Understanding' along with machine learning in language to respond to growing need for Knowledge Graph, Answers and Google-hosted content that ranks at the top of a search result!
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
10. “What makes an app rank well in
the App Store (iOS) or Google
Play Store (Android)?”
11. 2 Components To App Store Optimization:
Meta Data
• Title
• Category
• Description (Google Play)
• Keywords (App Store)
[TEXT]
35%
Performance & Engagement
• Downloads (Volume and Velocity)
• Star Ratings and Reviews
• Freshness
65%
30. Keyword Research
• Competitor Research
(SensorTower, MobileDevHQ)
• Google Keyword Tool
• Your Google Analytics Data
• “Related searches” on iOS 8
• Translations
(http://bit.ly/localized-
keywords)
48. Use Paid + Organic Together to Drive Downloads
“For every 2 PAID
downloads, your app will
generate on average
3 ORGANIC downloads.”
Ian Sefferman (@iseff)
49. Use Paid + Organic Together to Drive Downloads
“For every 2 PAID
downloads, your app will
generate on average
3 ORGANIC downloads.”
Ian Sefferman (@iseff)
*
*downloads acquired from paid channels,
not download bots or install farms
53. The higher
you move
up the
rankings
ladder, the
more app
star ratings
matter.
When Apple started factoring
ratings & reviews in the search
algorithm. High rated apps got a
ranking boost, low rating apps
suffered a ranking loss.
57. Technical & UX Improvements
Tech/ User Experience
Change Goes Live
App Changed Rank from
1,112 to 262 Very Quickly
App Moved into US Over-
All Ranking Instead of Just
Category Rankings
57
59. If a user selects
this option,
Tinder does not
ask them to
review the app
Preventing
Users from
Leaving
Negative
Reviews
60. Even BETTER: Let Unhappy Users Seek Help
Anywhere BUT the App Store
Source: http://dancounsell.com/articles/prompting-for-app-reviews
61. Pick the Right Moment
• Never ask on launch
• Pick a moment when the
user has completed their
primary task with the app
• Pick a moment when the
user feels accomplished
71. And Google May Be Gearing up to Index iOS
Apps with Deep Links Soon
Justin Briggs (@JustinRBriggs)
72. The Future of App Search May Look More Like
a Mobile Web Search with Deep Links…
73. The Future of App Search May Look More Like
a Mobile Web Search with Deep Links…
74. Best Plan for Success…
Optimize for App Stores
Optimize for Apps Universal
Optimize Mobile Web
Add Deep Linking
Today’s Talk
Store Titles & Ratings
Mobile SEO
bit.ly/app-indexed
App Store Optimization is an important part of your App Search Optimization strategy, but it is not the ONLY part. Consider the store algorithms the most bang for your buck right now, but also consider ways to optimize your app for search outside of the store ecosystems.
http://www.mobiledevhq.com/resources/whitepaper_decision_making_in_the_app_store.pdf
We can estimate that estimate, very generally, that apps in the top 10 for a keyword will be downloaded 10x more than apps ranked 11-20