Digital marketing has become a crucial aspect of modern business, with companies investing heavily in various online channels to reach their target audience and drive conversions. However, with so many channels and tactics to choose from, it can be difficult to determine which strategies are delivering results and which are not. This is where tools that measure and analyse your digital marketing efforts come into play.

1. 100 Tools To Measure
And Analyse Your
Digital Marketing
Efforts.

2. Google Analytics:
Google Analytics is a web analytics service that provides
statistics and basic analytical tools for search engine
optimization (SEO) and marketing purposes. The service is
part of the Google Marketing Platform and is available for
free to anyone with a Google account.

3. Semrush:
Semrush is an all-in-one tool suite for improving online
visibility and discovering marketing insights. Our tools and
reports can help marketers with the following services: SEO,
PPC, SMM, Keyword Research, Competitive Research, PR,
Content Marketing, Marketing Insights, and Campaign
Management.

4. Moz:
Moz is an all-in-one SEO software suite that helps you
improve your search engine visibility by providing fresh
insights and empowering you to stay competitive. Moz offers
55+ SEO tools for all businesses and individuals to improve
search rankings, drive traffic, and get customers.

5. Ahrefs:
Ahrefs is an SEO software suite that contains tools for link
building, keyword research, competitor analysis, rank
tracking and site audits. Most of the features inside Ahrefs
are designed for marketing professionals. In short: Ahrefs is
an SEO tool designed to help people get higher Google
rankings.

6. Hootsuit:
Hootsuite is a social media management platform that
handles pretty much everything a social media manager
does on a day-to-day basis. You can do everything from
curating content and scheduling and publishing posts to
managing teams and measuring ROI, all with just one
platform.

7. Sprout Social:
Sprout Social is a social media management and intelligence
tool for brands and agencies of all sizes to manage
conversations and surface the actionable insights that drive
real business impact.

8. Buffer:
Buffer is a software application for the web and mobile,
designed to manage accounts in social networks, by
providing the means for a user to schedule posts to Twitter,
Facebook, Mastodon, Instagram, Instagram Stories,
Pinterest, and LinkedIn, as well as analyze their results and
engage with their community.

9. BuzzSumo:
BuzzSumo is a tool that helps you analyze content
engagement, track trends, and spot outreach opportunities
across social and search.

10. Google Search Console:
Google Search Console is a free service offered by Google
that helps you monitor, maintain, and troubleshoot your site's
presence in Google Search results. You don't have to sign up
for Search Console to be included in Google Search results,
but Search Console helps you understand and improve how
Google sees your site.

11. Semrush Keyword Magic Tool:
The Keyword Magic Tool is the most powerful keyword
research tool on Semrush. It offers you access to an
extended database with over 25.5 billion keywords and a
streamlined interface for organizing research on the go.

12. Moz Pro:
Moz Pro is a popular all-in-one SEO software suite that
contains tools designed to improve search engine visibility.
Key features include Link Explorer, Keyword Explorer and
Rank Tracker.

13. Ahrefs Site Explorer:
Ahrefs monitors hundreds of millions of keywords in 189
locations, with over 171 million in the US alone. Our
comprehensive data allows us to provide reliable estimations
of a website's organic search traffic in Google. Get the list of
keywords that a target website or URL ranks for in search.

14. Hotjar:
Hotjar is a product experience insights platform that gives
you behavior analytics and feedback data to help you
empathize with and understand your customers. The
Observe tools like Heatmaps and Recordings allow you to
see what your users see.

15. Crazy Egg:
Crazy Egg is an analytics tool that collects information about
where users click on Web pages. It creates visual
representations of the information that show how popular or
unpopular individual page elements are.

16. Google Tag Manager :
Google Tag Manager is a tag management system (TMS)
that allows you to quickly and easily update measurement
codes and related code fragments collectively known as tags
on your website or mobile app.

17. Google Trends :
Google Trends analyses a sample of Google web searches to
determine how many searches were done over a certain period of
time. For example, if you're doing a story about the Zika virus and
you want to see if there was a recent uptick in searches on the
topic, select Past 90 days.

18. SEMrush Position Tracking Tool:
Position Tracking is a versatile keyword position monitoring tool that
keeps you aware of changes in your website's ranking on search
engines.

19. Moz Link Explorer:
"Link Explorer is instrumental in our audits for prospective clients,
and Moz Page Authority and Domain Authority communicate link
metrics and site strength in a clear fashion for our prospects. Other
link products are not as clear."

20. Ahrefs Keyword Explorer:
Keywords Explorer helps you determine how hard it would be to
rank in the top 10 search results for a given keyword. It does this by
calculating a Keyword Difficulty score from 1 to 100, with 100 being
the hardest. Clicks — shows the average monthly number of clicks
on the search results for your target keyword.

21. Hootsuite Insights:
Insights, powered by Brandwatch is a social listening solution.
Search Insights to find out how people are talking about any topic,
and get insights for your own content strategy or marketing
campaigns. Plans: Business and Enterprise (as an add-on package

22. Sprout Social's analytics :
Sprout Social's analytics provide quantitative and contextual data
for all your social profiles across Facebook, Twitter, Instagram,
LinkedIn and Google+. Additional Sprout reports include team and
agent level benchmarking, campaign performance and social
conversion tracking.

23. Buffer Analytics:
Buffer analysis is used for identifying areas surrounding geographic
features. The process involves generating a buffer around existing
geographic features and then identifying or selecting features based
on whether they fall inside or outside the boundary of the buffer.

24. Buzzsumo Content Analysis:
BuzzSumo's Content Analyzer is an inspiration index of billions of
pieces of content published around the globe. You can use it as a
launchpad for content creation, a content finder for social media –
even a place to audit the performance of websites. Get ideas from
the most engaging content on the internet.

25. Google My Business Insights:
Insights give you an inside look at how people find
your Google Business Profile. Because many customers find
businesses on Google Search and Maps, Insights focuses on how
customers use Search and Maps to find your profile, and what they
do once they find it. You can get Insights for individual or multiple
profiles.

26. SEMrush Marketing Calendar:
A marketing calendar is a detailed schedule of all your past,
current, and future marketing activities.
It includes all of the tasks associated with your MARKETING
PLAN . And is used by all the team members involved in
executing those tasks.

27. Moz On-Page Optimization Tool:
On-page SEO is the practice of optimizing individual web pages in
order to rank higher and earn more relevant traffic in search
engines. On-page refers to both the content and HTML source code
of a page that can be optimized, as opposed to off-page SEO which
refers to links and other external signals.

28. Ahrefs Content Explorer:
Content Explorer is our content discovery tool that lets you search
for any topic across 14.4 billion pages. Think of it as a search
engine made for marketers. It displays not only SEO metrics, but
also content-related ones like: authors, published date, word count,
and so on.

29. Hotjar Heatmaps:
Heatmaps is an umbrella term for color-coded visual
representations of how users interact with a page online. Very
different insights hide behind each type of heatmap. In this chapter
of the Heatmaps guide, we look at five heatmap examples and how
to use them to improve your site. Hotjar tools.

30. Crazy Egg Scroll Maps:
From your Crazy Egg dashboard, select 'Scroll Maps' for the
webpage you want to analyze. You'll see a color-coded
representation of your page. Warmer colors (red, yellow) show
where most users are scrolling and spending time, while cooler
colors (blue, green) show areas less frequently seen by users.

31. Google Optimize :
Google Optimize is an online split-testing tool from Google that
plugs into your website and enables you to experiment with different
ways of delivering your content. It facilitates three types of testing –
A/B testing, multivariate testing, and redirect tests.

32. Google PageSpeed Insights :
PageSpeed Insights (PSI) reports on the user experience of a page
on both mobile and desktop devices, and provides suggestions on
how that page may be improved. PSI provides both lab and field
data about a page.

33. SEMrush Social Media Tracker :
Social Tracker lets you track the social media accounts of your
closest competitors and compare their growth and engagement
levels to yours.

34. Moz Domain Analysis :
Domain Authority (DA) is a search engine ranking score developed
by Moz that predicts how likely a website is to rank in search engine
result pages (SERPs). Domain Authority scores range from one to
100, with higher scores corresponding to greater likelihood of
ranking.

35. Ahrefs Backlink Checker :
You can start with a tool like Ahrefs' free backlink checker. Just
enter a domain or URL, and hit “Check backlinks.” You'll see the
total number of backlinks and referring domains (links from unique
websites), plus the top 100 backlinks. To see a full list of backlinks
to any page or website, use Ahrefs' Site Explorer.

36. Hootsuite Publisher :
It can be difficult to simultaneously manage a publishing schedule,
utilize content sources, and use paid social advertising. The
Hootsuite Publisher is here to help. It's a sort of command center for
your publishing, scheduling, and paid social activities.

37. Sprout Social Scheduling :
Sprout Social allows you to schedule content across all of your
social media profiles, and see everything from a single calendar.
Learn more about our social media scheduling features.

38. Buffer Publishing :
Buffer Publishing this is the core functionality of Buffer, where you
can schedule social media posts on different platforms.

39. Buzzsumo Influencer Identification:
Identify influencers to amplify your reachFilter through millions of
accounts in every niche and pinpoint the few influencers who have
the power to supercharge your content. BuzzSumo search tools
help you sift out the most active and engaging accounts relevant to
your brand.

40. Google Keyword Planner:
Keyword Planner helps you research keywords for your Search
campaigns. You can use this free tool to discover new keywords
related to your business and see estimates of the searches they
receive and the cost to target them.

41. SEMrush AdSense and AdWords
Keyword
Tool:
Google Keyword Planner is a free keyword research tool. You
can use it to discover new keywords, see their estimated
search volumes, and learn how much it costs to target them.
While Google Keyword Planner is technically a PPC (pay-per-
click) advertising tool, you can also use it to find keywords for
your SEO (search engine optimization) strategy.

42. Moz Local Listing Score:
Moz Local is an automated listing management tool with active and
continuous syncing of location data to our partner directories. The
primary purpose of Moz Local is to positively affect your visibility on
Google by enabling you to publish location data and maintain its
consistency in bulk.

43. Ahrefs Rank Tracker:
Rank Tracker lets you monitor your Google rankings on desktop
and mobile across 190 countries. Just input or import a list of
keywords, add multiple countries per keyword and tell us your
competitors' URLs. Ahrefs will start tracking data and will send you
regular updates.

44. Hotjar Form Analysis:
Hotjar lets you see how users are interacting with forms on your site
so you can better visualize what's working or what might be a
sticking point. You can track forms in two ways: Visualize how users
navigate forms using Heatmaps and Recordings. Track specific
interactions with form fields using custom Events.

45. Crazy Egg Confetti:
Confetti is a powerful report that not only shows where people click,
but also provides valuable insights as to how they use your
webpage. All visitors click, but the patterns in which they click and
what they don't click on can tell you a lot about how your webpage
communicates with them.

46. Google AdSense & AdWords
conversion
Tracking:
Conversion tracking is a free tool that shows you what happens
after a customer interacts with your ads -- whether they purchased a
product, signed up for your newsletter, called your business, or
downloaded your app.

47. SEMrush Site Audit Tool:
Semrush's Site Audit is a powerful website crawler that allows you
to analyze the health of a website. It will provide you with a list of
issues that makes it easy to see where exactly a website is
struggling. Fixing these issues will help boost the SEO of a website.

48. Moz Domain Authority & Page Authority:
Page Authority measures the predictive ranking strength of a single
page, Domain Authority measures the strength of entire domains or
subdomains. The metrics are, however, calculated using the same
methodology — so in many ways, they're more alike than they are
different.

49. Ahrefs Broken Link Checker:
Ahrefs' Broken Link Checker is powered by the largest live
backlinks database in the industry. Our crawler is the second most
active after Google, and we update our backlinks database with
fresh data every 15 minutes. Translation: We're discovering new
broken links all the time.

50. Hootsuite Analytics Dashboards:
A dashboard allows its users to schedule, post, view, and respond
to both organic and paid social posts, and to create analytics
reports. A dashboard is also an important tool for social listening.
Learn more: Hootsuite Dashboard Overview.

51. Sprout Social Insights Dashboards:

52. Buffer Engagement Reports:
Buffer Engagement: Buffer's business Instagram monitoring and
engagement tool. Designed for large organizations to monitor
conversations about their brand happening on Instagram… and to
reply to people that need help.

53. Buzzsumo Trending Content:
Trending content is a feature of every industry. Gaining insights
by trend spotting content is a challenge but being the first to know
what is engaging your audience and what stories are about to trend
gives you a major competitive edge.

54. Google Mobile-Friendly Test:
A Mobile-Friendly Test is a tool to help website owners and
developers determine whether their website is optimized for mobile
devices. In an increasingly mobile-centric digital landscape, it's
essential for websites to be accessible and user-friendly on
smartphones and tablets.

55. SEMrush Competitor Analysis Tool :
Digital marketing competitor analyses help you understand your
competitors, their best marketing efforts, and their mistakes (that
you can avoid). In this article, we'll explore the why and how of
digital marketing competitor analyses and look at how to improve
your own digital marketing strategy using the Semrush .

56. Moz Keyword Difficulty Tool:
Moz's proprietary Keyword Difficulty score shows how easy (or
hard) it is to rank on each SERP. Difficulty score takes into account
the Page Authority (PA) and Domain Authority (DA) scores of results
ranking on the first page of Google for a given query.

57. Ahrefs Batch Analysis:
Batch Analysis pulls SEO metrics for up to 200 domains at once.
Just paste them and you'll get a bulk backlink analysis with all the
metrics you need: AR, DR, number of referring domains, backlinks,
and more.

58. Hotjar User Testing:
One of the easiest ways to get started with user testing is through
Hotjar's Session Recordings, a user testing tool that helps you
identify usability issues with your site by just watching real people
interact with your site pages and elements.

59. Crazy Egg Overlay:
The Overlay Report provides you with a visual report that identifies
all the clicks on every page element during a time period so you can
see everything that happened.

60. Google AdSense and AdWords
Remarketing:
A remarketing audience is a list of cookies or mobile-advertising IDs
that represents a group of users you want to re-engage because of
their likelihood to convert.

61. SEMrush PPC Keyword Tool:
The PPC Keyword Tool offers an easy way to plan and set up an
optimized Google Ads campaign. With this tool, users can organize
keywords at the campaign and ad group level, quickly set negative
keywords and export the campaign plan to seamlessly import into
Google Ads Editor.

62. Moz Pro Campaigns:
Moz Pro Campaigns help you gather data on your site's Rankings,
Page Optimization, Site Crawl, and Link Metrics to help you
implement your own SEO strategies. With your Moz Pro Campaign
you can find errors on your site that could be affecting your visitors'
experience

63. Ahrefs Keyword Ranking Tool:
A keyword ranking is a website's organic ranking position in the
search results for a particular keyword. Most websites have many
keyword rankings because they rank for many search terms across
various pages.

64. Hootsuite Social Media Analytics
Dashboards:
A dashboard allows its users to schedule, post, view, and respond
to both organic and paid social posts, and to create analytics
reports. A dashboard is also an important tool for social listening.
Learn more: Hootsuite Dashboard Overview.

65. Sprout Social Social Media Analytics
Dashboards:
A social media dashboard is a tool that aggregates your crucial
social media metrics across networks to quickly measure the
performance of your posts/campaigns, customer care interactions
and community engagement.

66. Buffer Social Media Analytics
Dashboards:
Buffer (also known as “Bufferapp”) is a multi-purpose social media
marketing software tool. Buffer's core feature is the ability to draft
and schedule posts for sharing across multiple social networks
including Facebook, Instagram, Twitter, LinkedIn and Pinterest.

67. Buzzsumo Social Media Analytics:
Social media analytics is the process of collecting data from social
media networks and gaining insights in order to improve the
performance of social media campaigns. Social media analytics tools
perform these analysis with the use of technologies such as data
mining, data analytics, and big data.

68. Google AdSense & AdWords Call
Tracking:
Calls to a phone number on your website: Track calls made when
someone clicks on your ad, then calls the forwarding number we
display on your website. You set a minimum call length, and every
call that lasts at least that long is counted as a conversion.

69. SEMrush market Explorer:
With the Market Explorer tool, you can fully dive into a niche and
understand the audience you want to target. This tool makes it easy
to benchmark how your site compares to the competition and get a
better understanding of any market. See the main channels sending
website traffic to competitors in your market.

70. Moz Pro Site Explorer:
Link Explorer measures your backlinks, most valuable pages, linking
domains, and anchor text so you can build high-quality links to better
compete and thrive online.

71. Ahrefs Top Pages Tool :
Ahrefs is an all-in-one SEO toolset for growing search traffic and
optimizing websites. To do that, Ahrefs crawls the web, stores tons of
data and makes it accessible via a simple user interface.

72. Hotjar Feedback Polls:
Surveys enable you to capture user feedback using a variety of
questions and customization options. This article outlines the
available features and configurations that exist in Surveys. For help
with the Survey creation process, see our How to Create a Survey
article.

73. Crazy Egg List:
Crazy Egg is an online tool that monitors individual pages from your
website, giving you a breakdown of where different visitors have
clicked and on which part of the screen.

74. Google AdSense and AdWords ROI
Calculator:
ROI is the ratio of your net profit to your costs. It's typically the most
important measurement for an advertiser because it's based on your
specific advertising goals and shows the real effect your advertising
efforts have on your business.

75. SEMrush Organic Research Tool:
Semrush's Organic Research reports will tell you about a website's
top organic search competitors, what keywords they get their traffic
from if they are ranking for any SERP Features, and more. You can
run research on any domain in our database, so it is easy to analyze
the SEO of any and all of your competitors.

76. Moz Pro Keyword Research Tool:
Moz's Keyword Explorer neatly ties together keyword research
metrics and makes complex analysis easy so we can spend less
time in spreadsheets and more time generating qualified website
traffic.

77. Ahrefs Link Intersect Tool:
Ahrefs is an all-in-one SEO toolset for growing search traffic and
optimizing websites. To do that, Ahrefs crawls the web, stores tons of
data and makes it accessible via a simple user interface.

78. Hootsuite Social Media Management
Dashboards:
A dashboard allows its users to schedule, post, view, and respond to
both organic and paid social posts, and to create analytics reports. A
dashboard is also an important tool for social listening. Learn more:
Hootsuite Dashboard Overview.

79. Sprout Social Social Media Management
Dashboards:
A social media dashboard is a centralized platform that consolidates
performance metrics from various social networks like Facebook,
Twitter, and YouTube.

80. Buffer Social Media Management
Dashboards:
Buffer (also known as “Bufferapp”) is a multi-purpose social media
marketing software tool. Buffer's core feature is the ability to draft
and schedule posts for sharing across multiple social networks
including Facebook, Instagram, Twitter, LinkedIn and Pinterest.

81. Buzzsumo Social Media Management:
BuzzSumo is a comprehensive listening tool that specializes in
content discovery and research. The platform lets you track trending
topics and popular content to inspire you. You can use the monitoring
features to track mentions and trends across leading social
networks.

82. Google AdSense & AdWords
Demographic
Targeting:
With demographic targeting in Google Ads, you can reach a specific
set of potential customers who are likely to be within a particular age
range, gender, parental status, or household income.

83. SEMrush Advertising Research Tool:
The Semrush Advertising toolkit is your one-stop shop for
planning a Google Ads campaign. Here you can access all of the
tools that are going to benefit you while you set up and run your
advertising campaigns. You’ll find ways to research your niche,
study your competitors’ past campaigns, and set up your own
advertising strategy with keyword lists and ads.

84. Moz Pro On-Page Optimization
Dashboards :
On-page SEO (also called on-site SEO) is the process of optimizing
webpages and their content for both search engines and users. It
can help rank pages higher on Google and drive more organic traffic.
Common tasks associated with on-page SEO include optimizing for
search intent, title tags, internal links, and URLs.

85. Ahrefs Batch Domain Analysis:
It's not possible to say that a Domain Rating of 30 is good, or 50, or
60, or 70. It's all relative. Here's a general rule of thumb: Your
Domain Rating (authority) is good if it's higher than or comparable to
similar sites.

86. Hotjar Feedback Surveys:
The Feedback tool allows you to get visual and instant feedback
from your users. Ask your users directly which elements of your site
they love and which they would like you to improve. The Feedback
tool removes the guesswork from improving your user experiences.

87. Crazy Egg Scroll Map:
A scroll map is a type of website heatmap that visually shows how far
users scroll down a page on a desktop, tablet, or mobile device.

88. Google AdSense & AdWords Placement
Targeting:
Advertisers use placement targeting to display ads on specific sites
and pages in the AdSense network. Placement-targeted ads reach
users visiting specific sites, independent of their interests or
demographics.

89. SEMrush Keyword Gap Tool:
Keyword Gap offers a side-by-side comparison between keyword
profiles of up to five competitors. All you have to do is enter the
domains and choose the types of keyword rankings (organic, paid, or
PLA keywords) to analyze.

90. Moz Pro Link Building Dashboards:
Link building refers to the marketing efforts to get links from other
websites to your website. It's seen as one of the most powerful tools
to achieve higher rankings in search engines.

91. Ahrefs Batch Backlink Analysis:
A backlink analysis is an evaluation of the volume and quality of
links pointing to your website from other sites. Analyzing your site's
backlinks helps you determine how those links impact your search
engine rankings and what you can do to improve your backlink
profile.

92. Hootsuite Social Media Monitoring
Dashboard:
The main purpose of a social media dashboard is to gauge the
performance of your social media accounts and pages. Tracking the
performance of your daily posts and weekly campaigns becomes
easier. Social media strategy thrives on Key Performance Indicators
(KPIs) tracked by advanced tools.

93. Sprout Social Social Media Monitoring
Dashboards:
It provides insights into engagement, follower count, and audience
demographics, enabling data-driven marketing decisions. Key
features of a social dashboard include a single-view display of
metrics, easy sharing with team members, and customizable
visualizations based on the target audience's needs.

94. Buffer Social Media Monitoring
Dashboards:
Buffer (also known as “Bufferapp”) is a multi-purpose social media
marketing software tool. Buffer's core feature is the ability to draft
and schedule posts for sharing across multiple social networks
including Facebook, Instagram, Twitter, LinkedIn and Pinterest.

95. Buzzsumo Social Media Monitoring:
Social media monitoring is the process of identifying and determining
what is being said about a brand, individual or product through
different social and online channels.

96. Google AdSense & AdWords Contextual
Targeting:
The process that matches ads to relevant sites in the Display
Network using your keywords or topics, among other factors.

97. SEMrush Keyword Magic Tool:
The Keyword Magic Tool is the most powerful keyword research tool
on Semrush. It offers you access to an extended database with over
25.5 billion keywords and a streamlined interface for organizing
research on the go.

98. Moz Pro Site Crawl :
Moz Pro crawls large sites fast and keeps track of new and recurring
issues over time. Colorful charts show the breakdown of issue
categories, new issues, and total issues; allowing you to easily
discover trends, opportunities, and inform individuals on the site's
overall SEO performance.

99. Ahrefs Batch Link Intersect Tool:
The Link Intersect tool within Link Explorer will show you sites that
are linking to your competitors, but not to you. This is a clever way to
explore your competitors' backlink profile, and gives you some
helpful ideas about which sites you may want to reach out to when
performing your link building outreach.

100. Hotjar Funnel Analysis:
Funnels is a session-based tool enabling you to visualize conversion
steps and drop-offs on your site and make comparisons across
segments.

101. Crazy Egg Snapshot:
Crazy Egg takes a snapshot-in-time of your webpages and
generates five easy-to-understand reports that display your visitors
(and users) click behavior. You'll learn a lot about your web design
and how your customers interact with your page elements and
layout.

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