SlideShare a Scribd company logo
1 of 102
Download to read offline
100 Tools To Measure
And Analyse Your
Digital Marketing
Efforts.
Google Analytics:
Google Analytics is a web analytics service that provides
statistics and basic analytical tools for search engine
optimization (SEO) and marketing purposes. The service is
part of the Google Marketing Platform and is available for
free to anyone with a Google account.
Semrush:
Semrush is an all-in-one tool suite for improving online
visibility and discovering marketing insights. Our tools and
reports can help marketers with the following services: SEO,
PPC, SMM, Keyword Research, Competitive Research, PR,
Content Marketing, Marketing Insights, and Campaign
Management.
Moz:
Moz is an all-in-one SEO software suite that helps you
improve your search engine visibility by providing fresh
insights and empowering you to stay competitive. Moz offers
55+ SEO tools for all businesses and individuals to improve
search rankings, drive traffic, and get customers.
Ahrefs:
Ahrefs is an SEO software suite that contains tools for link
building, keyword research, competitor analysis, rank
tracking and site audits. Most of the features inside Ahrefs
are designed for marketing professionals. In short: Ahrefs is
an SEO tool designed to help people get higher Google
rankings.
Hootsuit:
Hootsuite is a social media management platform that
handles pretty much everything a social media manager
does on a day-to-day basis. You can do everything from
curating content and scheduling and publishing posts to
managing teams and measuring ROI, all with just one
platform.
Sprout Social:
Sprout Social is a social media management and intelligence
tool for brands and agencies of all sizes to manage
conversations and surface the actionable insights that drive
real business impact.
Buffer:
Buffer is a software application for the web and mobile,
designed to manage accounts in social networks, by
providing the means for a user to schedule posts to Twitter,
Facebook, Mastodon, Instagram, Instagram Stories,
Pinterest, and LinkedIn, as well as analyze their results and
engage with their community.
BuzzSumo:
BuzzSumo is a tool that helps you analyze content
engagement, track trends, and spot outreach opportunities
across social and search.
Google Search Console:
Google Search Console is a free service offered by Google
that helps you monitor, maintain, and troubleshoot your site's
presence in Google Search results. You don't have to sign up
for Search Console to be included in Google Search results,
but Search Console helps you understand and improve how
Google sees your site.
Semrush Keyword Magic Tool:
The Keyword Magic Tool is the most powerful keyword
research tool on Semrush. It offers you access to an
extended database with over 25.5 billion keywords and a
streamlined interface for organizing research on the go.
Moz Pro:
Moz Pro is a popular all-in-one SEO software suite that
contains tools designed to improve search engine visibility.
Key features include Link Explorer, Keyword Explorer and
Rank Tracker.
Ahrefs Site Explorer:
Ahrefs monitors hundreds of millions of keywords in 189
locations, with over 171 million in the US alone. Our
comprehensive data allows us to provide reliable estimations
of a website's organic search traffic in Google. Get the list of
keywords that a target website or URL ranks for in search.
Hotjar:
Hotjar is a product experience insights platform that gives
you behavior analytics and feedback data to help you
empathize with and understand your customers. The
Observe tools like Heatmaps and Recordings allow you to
see what your users see.
Crazy Egg:
Crazy Egg is an analytics tool that collects information about
where users click on Web pages. It creates visual
representations of the information that show how popular or
unpopular individual page elements are.
Google Tag Manager :
Google Tag Manager is a tag management system (TMS)
that allows you to quickly and easily update measurement
codes and related code fragments collectively known as tags
on your website or mobile app.
Google Trends :
Google Trends analyses a sample of Google web searches to
determine how many searches were done over a certain period of
time. For example, if you're doing a story about the Zika virus and
you want to see if there was a recent uptick in searches on the
topic, select Past 90 days.
SEMrush Position Tracking Tool:
Position Tracking is a versatile keyword position monitoring tool that
keeps you aware of changes in your website's ranking on search
engines.
Moz Link Explorer:
"Link Explorer is instrumental in our audits for prospective clients,
and Moz Page Authority and Domain Authority communicate link
metrics and site strength in a clear fashion for our prospects. Other
link products are not as clear."
Ahrefs Keyword Explorer:
Keywords Explorer helps you determine how hard it would be to
rank in the top 10 search results for a given keyword. It does this by
calculating a Keyword Difficulty score from 1 to 100, with 100 being
the hardest. Clicks — shows the average monthly number of clicks
on the search results for your target keyword.
Hootsuite Insights:
Insights, powered by Brandwatch is a social listening solution.
Search Insights to find out how people are talking about any topic,
and get insights for your own content strategy or marketing
campaigns. Plans: Business and Enterprise (as an add-on package
Sprout Social's analytics :
Sprout Social's analytics provide quantitative and contextual data
for all your social profiles across Facebook, Twitter, Instagram,
LinkedIn and Google+. Additional Sprout reports include team and
agent level benchmarking, campaign performance and social
conversion tracking.
Buffer Analytics:
Buffer analysis is used for identifying areas surrounding geographic
features. The process involves generating a buffer around existing
geographic features and then identifying or selecting features based
on whether they fall inside or outside the boundary of the buffer.
Buzzsumo Content Analysis:
BuzzSumo's Content Analyzer is an inspiration index of billions of
pieces of content published around the globe. You can use it as a
launchpad for content creation, a content finder for social media –
even a place to audit the performance of websites. Get ideas from
the most engaging content on the internet.
Google My Business Insights:
Insights give you an inside look at how people find
your Google Business Profile. Because many customers find
businesses on Google Search and Maps, Insights focuses on how
customers use Search and Maps to find your profile, and what they
do once they find it. You can get Insights for individual or multiple
profiles.
SEMrush Marketing Calendar:
A marketing calendar is a detailed schedule of all your past,
current, and future marketing activities.
It includes all of the tasks associated with your MARKETING
PLAN . And is used by all the team members involved in
executing those tasks.
Moz On-Page Optimization Tool:
On-page SEO is the practice of optimizing individual web pages in
order to rank higher and earn more relevant traffic in search
engines. On-page refers to both the content and HTML source code
of a page that can be optimized, as opposed to off-page SEO which
refers to links and other external signals.
Ahrefs Content Explorer:
Content Explorer is our content discovery tool that lets you search
for any topic across 14.4 billion pages. Think of it as a search
engine made for marketers. It displays not only SEO metrics, but
also content-related ones like: authors, published date, word count,
and so on.
Hotjar Heatmaps:
Heatmaps is an umbrella term for color-coded visual
representations of how users interact with a page online. Very
different insights hide behind each type of heatmap. In this chapter
of the Heatmaps guide, we look at five heatmap examples and how
to use them to improve your site. Hotjar tools.
Crazy Egg Scroll Maps:
From your Crazy Egg dashboard, select 'Scroll Maps' for the
webpage you want to analyze. You'll see a color-coded
representation of your page. Warmer colors (red, yellow) show
where most users are scrolling and spending time, while cooler
colors (blue, green) show areas less frequently seen by users.
Google Optimize :
Google Optimize is an online split-testing tool from Google that
plugs into your website and enables you to experiment with different
ways of delivering your content. It facilitates three types of testing –
A/B testing, multivariate testing, and redirect tests.
Google PageSpeed Insights :
PageSpeed Insights (PSI) reports on the user experience of a page
on both mobile and desktop devices, and provides suggestions on
how that page may be improved. PSI provides both lab and field
data about a page.
SEMrush Social Media Tracker :
Social Tracker lets you track the social media accounts of your
closest competitors and compare their growth and engagement
levels to yours.
Moz Domain Analysis :
Domain Authority (DA) is a search engine ranking score developed
by Moz that predicts how likely a website is to rank in search engine
result pages (SERPs). Domain Authority scores range from one to
100, with higher scores corresponding to greater likelihood of
ranking.
Ahrefs Backlink Checker :
You can start with a tool like Ahrefs' free backlink checker. Just
enter a domain or URL, and hit “Check backlinks.” You'll see the
total number of backlinks and referring domains (links from unique
websites), plus the top 100 backlinks. To see a full list of backlinks
to any page or website, use Ahrefs' Site Explorer.
Hootsuite Publisher :
It can be difficult to simultaneously manage a publishing schedule,
utilize content sources, and use paid social advertising. The
Hootsuite Publisher is here to help. It's a sort of command center for
your publishing, scheduling, and paid social activities.
Sprout Social Scheduling :
Sprout Social allows you to schedule content across all of your
social media profiles, and see everything from a single calendar.
Learn more about our social media scheduling features.
Buffer Publishing :
Buffer Publishing this is the core functionality of Buffer, where you
can schedule social media posts on different platforms.
Buzzsumo Influencer Identification:
Identify influencers to amplify your reachFilter through millions of
accounts in every niche and pinpoint the few influencers who have
the power to supercharge your content. BuzzSumo search tools
help you sift out the most active and engaging accounts relevant to
your brand.
Google Keyword Planner:
Keyword Planner helps you research keywords for your Search
campaigns. You can use this free tool to discover new keywords
related to your business and see estimates of the searches they
receive and the cost to target them.
SEMrush AdSense and AdWords
Keyword
Tool:
Google Keyword Planner is a free keyword research tool. You
can use it to discover new keywords, see their estimated
search volumes, and learn how much it costs to target them.
While Google Keyword Planner is technically a PPC (pay-per-
click) advertising tool, you can also use it to find keywords for
your SEO (search engine optimization) strategy.
Moz Local Listing Score:
Moz Local is an automated listing management tool with active and
continuous syncing of location data to our partner directories. The
primary purpose of Moz Local is to positively affect your visibility on
Google by enabling you to publish location data and maintain its
consistency in bulk.
Ahrefs Rank Tracker:
Rank Tracker lets you monitor your Google rankings on desktop
and mobile across 190 countries. Just input or import a list of
keywords, add multiple countries per keyword and tell us your
competitors' URLs. Ahrefs will start tracking data and will send you
regular updates.
Hotjar Form Analysis:
Hotjar lets you see how users are interacting with forms on your site
so you can better visualize what's working or what might be a
sticking point. You can track forms in two ways: Visualize how users
navigate forms using Heatmaps and Recordings. Track specific
interactions with form fields using custom Events.
Crazy Egg Confetti:
Confetti is a powerful report that not only shows where people click,
but also provides valuable insights as to how they use your
webpage. All visitors click, but the patterns in which they click and
what they don't click on can tell you a lot about how your webpage
communicates with them.
Google AdSense & AdWords
conversion
Tracking:
Conversion tracking is a free tool that shows you what happens
after a customer interacts with your ads -- whether they purchased a
product, signed up for your newsletter, called your business, or
downloaded your app.
SEMrush Site Audit Tool:
Semrush's Site Audit is a powerful website crawler that allows you
to analyze the health of a website. It will provide you with a list of
issues that makes it easy to see where exactly a website is
struggling. Fixing these issues will help boost the SEO of a website.
Moz Domain Authority & Page Authority:
Page Authority measures the predictive ranking strength of a single
page, Domain Authority measures the strength of entire domains or
subdomains. The metrics are, however, calculated using the same
methodology — so in many ways, they're more alike than they are
different.
Ahrefs Broken Link Checker:
Ahrefs' Broken Link Checker is powered by the largest live
backlinks database in the industry. Our crawler is the second most
active after Google, and we update our backlinks database with
fresh data every 15 minutes. Translation: We're discovering new
broken links all the time.
Hootsuite Analytics Dashboards:
A dashboard allows its users to schedule, post, view, and respond
to both organic and paid social posts, and to create analytics
reports. A dashboard is also an important tool for social listening.
Learn more: Hootsuite Dashboard Overview.
Sprout Social Insights Dashboards:
Buffer Engagement Reports:
Buffer Engagement: Buffer's business Instagram monitoring and
engagement tool. Designed for large organizations to monitor
conversations about their brand happening on Instagram… and to
reply to people that need help.
Buzzsumo Trending Content:
Trending content is a feature of every industry. Gaining insights
by trend spotting content is a challenge but being the first to know
what is engaging your audience and what stories are about to trend
gives you a major competitive edge.
Google Mobile-Friendly Test:
A Mobile-Friendly Test is a tool to help website owners and
developers determine whether their website is optimized for mobile
devices. In an increasingly mobile-centric digital landscape, it's
essential for websites to be accessible and user-friendly on
smartphones and tablets.
SEMrush Competitor Analysis Tool :
Digital marketing competitor analyses help you understand your
competitors, their best marketing efforts, and their mistakes (that
you can avoid). In this article, we'll explore the why and how of
digital marketing competitor analyses and look at how to improve
your own digital marketing strategy using the Semrush .
Moz Keyword Difficulty Tool:
Moz's proprietary Keyword Difficulty score shows how easy (or
hard) it is to rank on each SERP. Difficulty score takes into account
the Page Authority (PA) and Domain Authority (DA) scores of results
ranking on the first page of Google for a given query.
Ahrefs Batch Analysis:
Batch Analysis pulls SEO metrics for up to 200 domains at once.
Just paste them and you'll get a bulk backlink analysis with all the
metrics you need: AR, DR, number of referring domains, backlinks,
and more.
Hotjar User Testing:
One of the easiest ways to get started with user testing is through
Hotjar's Session Recordings, a user testing tool that helps you
identify usability issues with your site by just watching real people
interact with your site pages and elements.
Crazy Egg Overlay:
The Overlay Report provides you with a visual report that identifies
all the clicks on every page element during a time period so you can
see everything that happened.
Google AdSense and AdWords
Remarketing:
A remarketing audience is a list of cookies or mobile-advertising IDs
that represents a group of users you want to re-engage because of
their likelihood to convert.
SEMrush PPC Keyword Tool:
The PPC Keyword Tool offers an easy way to plan and set up an
optimized Google Ads campaign. With this tool, users can organize
keywords at the campaign and ad group level, quickly set negative
keywords and export the campaign plan to seamlessly import into
Google Ads Editor.
Moz Pro Campaigns:
Moz Pro Campaigns help you gather data on your site's Rankings,
Page Optimization, Site Crawl, and Link Metrics to help you
implement your own SEO strategies. With your Moz Pro Campaign
you can find errors on your site that could be affecting your visitors'
experience
Ahrefs Keyword Ranking Tool:
A keyword ranking is a website's organic ranking position in the
search results for a particular keyword. Most websites have many
keyword rankings because they rank for many search terms across
various pages.
Hootsuite Social Media Analytics
Dashboards:
A dashboard allows its users to schedule, post, view, and respond
to both organic and paid social posts, and to create analytics
reports. A dashboard is also an important tool for social listening.
Learn more: Hootsuite Dashboard Overview.
Sprout Social Social Media Analytics
Dashboards:
A social media dashboard is a tool that aggregates your crucial
social media metrics across networks to quickly measure the
performance of your posts/campaigns, customer care interactions
and community engagement.
Buffer Social Media Analytics
Dashboards:
Buffer (also known as “Bufferapp”) is a multi-purpose social media
marketing software tool. Buffer's core feature is the ability to draft
and schedule posts for sharing across multiple social networks
including Facebook, Instagram, Twitter, LinkedIn and Pinterest.
Buzzsumo Social Media Analytics:
Social media analytics is the process of collecting data from social
media networks and gaining insights in order to improve the
performance of social media campaigns. Social media analytics tools
perform these analysis with the use of technologies such as data
mining, data analytics, and big data.
Google AdSense & AdWords Call
Tracking:
Calls to a phone number on your website: Track calls made when
someone clicks on your ad, then calls the forwarding number we
display on your website. You set a minimum call length, and every
call that lasts at least that long is counted as a conversion.
SEMrush market Explorer:
With the Market Explorer tool, you can fully dive into a niche and
understand the audience you want to target. This tool makes it easy
to benchmark how your site compares to the competition and get a
better understanding of any market. See the main channels sending
website traffic to competitors in your market.
Moz Pro Site Explorer:
Link Explorer measures your backlinks, most valuable pages, linking
domains, and anchor text so you can build high-quality links to better
compete and thrive online.
Ahrefs Top Pages Tool :
Ahrefs is an all-in-one SEO toolset for growing search traffic and
optimizing websites. To do that, Ahrefs crawls the web, stores tons of
data and makes it accessible via a simple user interface.
Hotjar Feedback Polls:
Surveys enable you to capture user feedback using a variety of
questions and customization options. This article outlines the
available features and configurations that exist in Surveys. For help
with the Survey creation process, see our How to Create a Survey
article.
Crazy Egg List:
Crazy Egg is an online tool that monitors individual pages from your
website, giving you a breakdown of where different visitors have
clicked and on which part of the screen.
Google AdSense and AdWords ROI
Calculator:
ROI is the ratio of your net profit to your costs. It's typically the most
important measurement for an advertiser because it's based on your
specific advertising goals and shows the real effect your advertising
efforts have on your business.
SEMrush Organic Research Tool:
Semrush's Organic Research reports will tell you about a website's
top organic search competitors, what keywords they get their traffic
from if they are ranking for any SERP Features, and more. You can
run research on any domain in our database, so it is easy to analyze
the SEO of any and all of your competitors.
Moz Pro Keyword Research Tool:
Moz's Keyword Explorer neatly ties together keyword research
metrics and makes complex analysis easy so we can spend less
time in spreadsheets and more time generating qualified website
traffic.
Ahrefs Link Intersect Tool:
Ahrefs is an all-in-one SEO toolset for growing search traffic and
optimizing websites. To do that, Ahrefs crawls the web, stores tons of
data and makes it accessible via a simple user interface.
Hootsuite Social Media Management
Dashboards:
A dashboard allows its users to schedule, post, view, and respond to
both organic and paid social posts, and to create analytics reports. A
dashboard is also an important tool for social listening. Learn more:
Hootsuite Dashboard Overview.
Sprout Social Social Media Management
Dashboards:
A social media dashboard is a centralized platform that consolidates
performance metrics from various social networks like Facebook,
Twitter, and YouTube.
Buffer Social Media Management
Dashboards:
Buffer (also known as “Bufferapp”) is a multi-purpose social media
marketing software tool. Buffer's core feature is the ability to draft
and schedule posts for sharing across multiple social networks
including Facebook, Instagram, Twitter, LinkedIn and Pinterest.
Buzzsumo Social Media Management:
BuzzSumo is a comprehensive listening tool that specializes in
content discovery and research. The platform lets you track trending
topics and popular content to inspire you. You can use the monitoring
features to track mentions and trends across leading social
networks.
Google AdSense & AdWords
Demographic
Targeting:
With demographic targeting in Google Ads, you can reach a specific
set of potential customers who are likely to be within a particular age
range, gender, parental status, or household income.
SEMrush Advertising Research Tool:
The Semrush Advertising toolkit is your one-stop shop for
planning a Google Ads campaign. Here you can access all of the
tools that are going to benefit you while you set up and run your
advertising campaigns. You’ll find ways to research your niche,
study your competitors’ past campaigns, and set up your own
advertising strategy with keyword lists and ads.
Moz Pro On-Page Optimization
Dashboards :
On-page SEO (also called on-site SEO) is the process of optimizing
webpages and their content for both search engines and users. It
can help rank pages higher on Google and drive more organic traffic.
Common tasks associated with on-page SEO include optimizing for
search intent, title tags, internal links, and URLs.
Ahrefs Batch Domain Analysis:
It's not possible to say that a Domain Rating of 30 is good, or 50, or
60, or 70. It's all relative. Here's a general rule of thumb: Your
Domain Rating (authority) is good if it's higher than or comparable to
similar sites.
Hotjar Feedback Surveys:
The Feedback tool allows you to get visual and instant feedback
from your users. Ask your users directly which elements of your site
they love and which they would like you to improve. The Feedback
tool removes the guesswork from improving your user experiences.
Crazy Egg Scroll Map:
A scroll map is a type of website heatmap that visually shows how far
users scroll down a page on a desktop, tablet, or mobile device.
Google AdSense & AdWords Placement
Targeting:
Advertisers use placement targeting to display ads on specific sites
and pages in the AdSense network. Placement-targeted ads reach
users visiting specific sites, independent of their interests or
demographics.
SEMrush Keyword Gap Tool:
Keyword Gap offers a side-by-side comparison between keyword
profiles of up to five competitors. All you have to do is enter the
domains and choose the types of keyword rankings (organic, paid, or
PLA keywords) to analyze.
Moz Pro Link Building Dashboards:
Link building refers to the marketing efforts to get links from other
websites to your website. It's seen as one of the most powerful tools
to achieve higher rankings in search engines.
Ahrefs Batch Backlink Analysis:
A backlink analysis is an evaluation of the volume and quality of
links pointing to your website from other sites. Analyzing your site's
backlinks helps you determine how those links impact your search
engine rankings and what you can do to improve your backlink
profile.
Hootsuite Social Media Monitoring
Dashboard:
The main purpose of a social media dashboard is to gauge the
performance of your social media accounts and pages. Tracking the
performance of your daily posts and weekly campaigns becomes
easier. Social media strategy thrives on Key Performance Indicators
(KPIs) tracked by advanced tools.
Sprout Social Social Media Monitoring
Dashboards:
It provides insights into engagement, follower count, and audience
demographics, enabling data-driven marketing decisions. Key
features of a social dashboard include a single-view display of
metrics, easy sharing with team members, and customizable
visualizations based on the target audience's needs.
Buffer Social Media Monitoring
Dashboards:
Buffer (also known as “Bufferapp”) is a multi-purpose social media
marketing software tool. Buffer's core feature is the ability to draft
and schedule posts for sharing across multiple social networks
including Facebook, Instagram, Twitter, LinkedIn and Pinterest.
Buzzsumo Social Media Monitoring:
Social media monitoring is the process of identifying and determining
what is being said about a brand, individual or product through
different social and online channels.
Google AdSense & AdWords Contextual
Targeting:
The process that matches ads to relevant sites in the Display
Network using your keywords or topics, among other factors.
SEMrush Keyword Magic Tool:
The Keyword Magic Tool is the most powerful keyword research tool
on Semrush. It offers you access to an extended database with over
25.5 billion keywords and a streamlined interface for organizing
research on the go.
Moz Pro Site Crawl :
Moz Pro crawls large sites fast and keeps track of new and recurring
issues over time. Colorful charts show the breakdown of issue
categories, new issues, and total issues; allowing you to easily
discover trends, opportunities, and inform individuals on the site's
overall SEO performance.
Ahrefs Batch Link Intersect Tool:
The Link Intersect tool within Link Explorer will show you sites that
are linking to your competitors, but not to you. This is a clever way to
explore your competitors' backlink profile, and gives you some
helpful ideas about which sites you may want to reach out to when
performing your link building outreach.
Hotjar Funnel Analysis:
Funnels is a session-based tool enabling you to visualize conversion
steps and drop-offs on your site and make comparisons across
segments.
Crazy Egg Snapshot:
Crazy Egg takes a snapshot-in-time of your webpages and
generates five easy-to-understand reports that display your visitors
(and users) click behavior. You'll learn a lot about your web design
and how your customers interact with your page elements and
layout.
Share this presentation to let everyone know
about it.
Connect with us on:
/ iengageonline
or visit www.i-engage.in

More Related Content

Similar to 100 TOOLS TO MEASURE AND ANALYSE YOUR DIGITAL MARKETING EFFORTS

Simple and Free SEO Tools to Instantly Improve Your Marketing
 Simple and Free SEO Tools to Instantly Improve Your Marketing Simple and Free SEO Tools to Instantly Improve Your Marketing
Simple and Free SEO Tools to Instantly Improve Your MarketingPixxelznet
 
Seo (Search Engine Optimization)
Seo (Search Engine Optimization)Seo (Search Engine Optimization)
Seo (Search Engine Optimization)mudit agrawal
 
Guide for Social Media Marketing
Guide for Social Media MarketingGuide for Social Media Marketing
Guide for Social Media MarketingArushi Kohli
 
SEO Competition Analysis
SEO Competition AnalysisSEO Competition Analysis
SEO Competition Analysisshahroz10
 
Seo,sem and smo
Seo,sem and smoSeo,sem and smo
Seo,sem and smosajappy
 
Seo Methodology & Process
Seo Methodology & ProcessSeo Methodology & Process
Seo Methodology & ProcessManindra Singh
 
The In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page OptimizationThe In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page OptimizationJulia Blake
 
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...Journal For Research
 
Seo what you should know
Seo what you should knowSeo what you should know
Seo what you should knowCatherine Elder
 
List of best 25 SEO tools to analyze website performance
List of best 25 SEO tools to analyze website performanceList of best 25 SEO tools to analyze website performance
List of best 25 SEO tools to analyze website performanceEvenDigit
 
Report on search engines
Report on search enginesReport on search engines
Report on search enginesAmandeep Kaur
 
Digital Marketing Fundamentals
Digital Marketing FundamentalsDigital Marketing Fundamentals
Digital Marketing FundamentalsWachoviaStokes
 
Next-Generation SEO Strategies That Will Future-Proof Your Content
Next-Generation SEO Strategies That Will Future-Proof Your ContentNext-Generation SEO Strategies That Will Future-Proof Your Content
Next-Generation SEO Strategies That Will Future-Proof Your ContentContent Marketing Institute
 

Similar to 100 TOOLS TO MEASURE AND ANALYSE YOUR DIGITAL MARKETING EFFORTS (20)

Marketing Tools.pdf
Marketing Tools.pdfMarketing Tools.pdf
Marketing Tools.pdf
 
Simple and Free SEO Tools to Instantly Improve Your Marketing
 Simple and Free SEO Tools to Instantly Improve Your Marketing Simple and Free SEO Tools to Instantly Improve Your Marketing
Simple and Free SEO Tools to Instantly Improve Your Marketing
 
Seo (Search Engine Optimization)
Seo (Search Engine Optimization)Seo (Search Engine Optimization)
Seo (Search Engine Optimization)
 
Guide for Social Media Marketing
Guide for Social Media MarketingGuide for Social Media Marketing
Guide for Social Media Marketing
 
SEO Competition Analysis
SEO Competition AnalysisSEO Competition Analysis
SEO Competition Analysis
 
Seo,sem and smo
Seo,sem and smoSeo,sem and smo
Seo,sem and smo
 
Seo Methodology & Process
Seo Methodology & ProcessSeo Methodology & Process
Seo Methodology & Process
 
The In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page OptimizationThe In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page Optimization
 
9 important tools for seo
9 important tools for seo9 important tools for seo
9 important tools for seo
 
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...
 
Online Reputation Management Tools
Online Reputation Management ToolsOnline Reputation Management Tools
Online Reputation Management Tools
 
What is SEO and it Type
What is SEO and it TypeWhat is SEO and it Type
What is SEO and it Type
 
Ppt digital
Ppt digitalPpt digital
Ppt digital
 
Seo what you should know
Seo what you should knowSeo what you should know
Seo what you should know
 
List of best 25 SEO tools to analyze website performance
List of best 25 SEO tools to analyze website performanceList of best 25 SEO tools to analyze website performance
List of best 25 SEO tools to analyze website performance
 
Best Automated SEO Reporting Tools_2023.pdf
Best Automated SEO Reporting Tools_2023.pdfBest Automated SEO Reporting Tools_2023.pdf
Best Automated SEO Reporting Tools_2023.pdf
 
Report on search engines
Report on search enginesReport on search engines
Report on search engines
 
Grow Your Business with Google
Grow Your Business with GoogleGrow Your Business with Google
Grow Your Business with Google
 
Digital Marketing Fundamentals
Digital Marketing FundamentalsDigital Marketing Fundamentals
Digital Marketing Fundamentals
 
Next-Generation SEO Strategies That Will Future-Proof Your Content
Next-Generation SEO Strategies That Will Future-Proof Your ContentNext-Generation SEO Strategies That Will Future-Proof Your Content
Next-Generation SEO Strategies That Will Future-Proof Your Content
 

More from i-engage

How To Reactivate Suspended Google Business Profile?
How To Reactivate Suspended Google Business Profile?How To Reactivate Suspended Google Business Profile?
How To Reactivate Suspended Google Business Profile?i-engage
 
6 Tips To Improve Your Local SEO In 2024
6 Tips To Improve Your Local SEO In 20246 Tips To Improve Your Local SEO In 2024
6 Tips To Improve Your Local SEO In 2024i-engage
 
16 Reasons Why You're Page Isn't Ranking On Google
16 Reasons Why You're Page Isn't Ranking On Google16 Reasons Why You're Page Isn't Ranking On Google
16 Reasons Why You're Page Isn't Ranking On Googlei-engage
 
Search Engine Optimization Checklist You Need To Know
Search Engine Optimization Checklist You Need To KnowSearch Engine Optimization Checklist You Need To Know
Search Engine Optimization Checklist You Need To Knowi-engage
 
100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.i-engage
 
Google’s November 2023 Core Algorithm Update
Google’s November 2023 Core Algorithm UpdateGoogle’s November 2023 Core Algorithm Update
Google’s November 2023 Core Algorithm Updatei-engage
 
How can chatGPT 4 mould the world of digital marketing
How can chatGPT 4 mould the world of digital marketingHow can chatGPT 4 mould the world of digital marketing
How can chatGPT 4 mould the world of digital marketingi-engage
 
How to optimize your Real Estate website for Search engines
How to optimize your Real Estate website for Search enginesHow to optimize your Real Estate website for Search engines
How to optimize your Real Estate website for Search enginesi-engage
 
i-engage Your 5-Star Digital Marketing Agency in Indore
i-engage Your 5-Star Digital Marketing Agency in Indorei-engage Your 5-Star Digital Marketing Agency in Indore
i-engage Your 5-Star Digital Marketing Agency in Indorei-engage
 
Unleashing the Google Bard Discover the Revolutionary New Tool How does it Co...
Unleashing the Google Bard Discover the Revolutionary New Tool How does it Co...Unleashing the Google Bard Discover the Revolutionary New Tool How does it Co...
Unleashing the Google Bard Discover the Revolutionary New Tool How does it Co...i-engage
 
The Complete Guide to Effective Email Marketing for Real Estate Pros
The Complete Guide to Effective Email Marketing for Real Estate ProsThe Complete Guide to Effective Email Marketing for Real Estate Pros
The Complete Guide to Effective Email Marketing for Real Estate Prosi-engage
 
Social Media for Healthcare Marketing
Social Media for Healthcare MarketingSocial Media for Healthcare Marketing
Social Media for Healthcare Marketingi-engage
 
Exploring the Future of Content Marketing with AI
Exploring the Future of Content Marketing with AIExploring the Future of Content Marketing with AI
Exploring the Future of Content Marketing with AIi-engage
 
Digital Marketing Strategies for Doctors
Digital Marketing Strategies for DoctorsDigital Marketing Strategies for Doctors
Digital Marketing Strategies for Doctorsi-engage
 
CRM in Real Estate Marketing: Boosting Business Insights and Customer Satisfa...
CRM in Real Estate Marketing: Boosting Business Insights and Customer Satisfa...CRM in Real Estate Marketing: Boosting Business Insights and Customer Satisfa...
CRM in Real Estate Marketing: Boosting Business Insights and Customer Satisfa...i-engage
 
8 Questions to ask before hiring a Digital Marketing agency
8 Questions to ask before hiring a Digital Marketing agency8 Questions to ask before hiring a Digital Marketing agency
8 Questions to ask before hiring a Digital Marketing agencyi-engage
 
Top 10 SEO trends to optimize for in 2023
Top 10 SEO trends to optimize for in 2023Top 10 SEO trends to optimize for in 2023
Top 10 SEO trends to optimize for in 2023i-engage
 
Importance of videos in your SEO strategy
Importance of videos in your SEO strategyImportance of videos in your SEO strategy
Importance of videos in your SEO strategyi-engage
 
Tips to grow youtube channel
Tips to grow youtube channelTips to grow youtube channel
Tips to grow youtube channeli-engage
 
Youtube SEO strategies to rank your video
Youtube SEO strategies to rank your videoYoutube SEO strategies to rank your video
Youtube SEO strategies to rank your videoi-engage
 

More from i-engage (20)

How To Reactivate Suspended Google Business Profile?
How To Reactivate Suspended Google Business Profile?How To Reactivate Suspended Google Business Profile?
How To Reactivate Suspended Google Business Profile?
 
6 Tips To Improve Your Local SEO In 2024
6 Tips To Improve Your Local SEO In 20246 Tips To Improve Your Local SEO In 2024
6 Tips To Improve Your Local SEO In 2024
 
16 Reasons Why You're Page Isn't Ranking On Google
16 Reasons Why You're Page Isn't Ranking On Google16 Reasons Why You're Page Isn't Ranking On Google
16 Reasons Why You're Page Isn't Ranking On Google
 
Search Engine Optimization Checklist You Need To Know
Search Engine Optimization Checklist You Need To KnowSearch Engine Optimization Checklist You Need To Know
Search Engine Optimization Checklist You Need To Know
 
100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.
 
Google’s November 2023 Core Algorithm Update
Google’s November 2023 Core Algorithm UpdateGoogle’s November 2023 Core Algorithm Update
Google’s November 2023 Core Algorithm Update
 
How can chatGPT 4 mould the world of digital marketing
How can chatGPT 4 mould the world of digital marketingHow can chatGPT 4 mould the world of digital marketing
How can chatGPT 4 mould the world of digital marketing
 
How to optimize your Real Estate website for Search engines
How to optimize your Real Estate website for Search enginesHow to optimize your Real Estate website for Search engines
How to optimize your Real Estate website for Search engines
 
i-engage Your 5-Star Digital Marketing Agency in Indore
i-engage Your 5-Star Digital Marketing Agency in Indorei-engage Your 5-Star Digital Marketing Agency in Indore
i-engage Your 5-Star Digital Marketing Agency in Indore
 
Unleashing the Google Bard Discover the Revolutionary New Tool How does it Co...
Unleashing the Google Bard Discover the Revolutionary New Tool How does it Co...Unleashing the Google Bard Discover the Revolutionary New Tool How does it Co...
Unleashing the Google Bard Discover the Revolutionary New Tool How does it Co...
 
The Complete Guide to Effective Email Marketing for Real Estate Pros
The Complete Guide to Effective Email Marketing for Real Estate ProsThe Complete Guide to Effective Email Marketing for Real Estate Pros
The Complete Guide to Effective Email Marketing for Real Estate Pros
 
Social Media for Healthcare Marketing
Social Media for Healthcare MarketingSocial Media for Healthcare Marketing
Social Media for Healthcare Marketing
 
Exploring the Future of Content Marketing with AI
Exploring the Future of Content Marketing with AIExploring the Future of Content Marketing with AI
Exploring the Future of Content Marketing with AI
 
Digital Marketing Strategies for Doctors
Digital Marketing Strategies for DoctorsDigital Marketing Strategies for Doctors
Digital Marketing Strategies for Doctors
 
CRM in Real Estate Marketing: Boosting Business Insights and Customer Satisfa...
CRM in Real Estate Marketing: Boosting Business Insights and Customer Satisfa...CRM in Real Estate Marketing: Boosting Business Insights and Customer Satisfa...
CRM in Real Estate Marketing: Boosting Business Insights and Customer Satisfa...
 
8 Questions to ask before hiring a Digital Marketing agency
8 Questions to ask before hiring a Digital Marketing agency8 Questions to ask before hiring a Digital Marketing agency
8 Questions to ask before hiring a Digital Marketing agency
 
Top 10 SEO trends to optimize for in 2023
Top 10 SEO trends to optimize for in 2023Top 10 SEO trends to optimize for in 2023
Top 10 SEO trends to optimize for in 2023
 
Importance of videos in your SEO strategy
Importance of videos in your SEO strategyImportance of videos in your SEO strategy
Importance of videos in your SEO strategy
 
Tips to grow youtube channel
Tips to grow youtube channelTips to grow youtube channel
Tips to grow youtube channel
 
Youtube SEO strategies to rank your video
Youtube SEO strategies to rank your videoYoutube SEO strategies to rank your video
Youtube SEO strategies to rank your video
 

Recently uploaded

Zer0con 2024 final share short version.pdf
Zer0con 2024 final share short version.pdfZer0con 2024 final share short version.pdf
Zer0con 2024 final share short version.pdfmaor17
 
OpenMetadata Community Meeting - 4th April, 2024
OpenMetadata Community Meeting - 4th April, 2024OpenMetadata Community Meeting - 4th April, 2024
OpenMetadata Community Meeting - 4th April, 2024OpenMetadata
 
Explore the Three Main Types of Logistics - Inbound Logistics, Outbound Logis...
Explore the Three Main Types of Logistics - Inbound Logistics, Outbound Logis...Explore the Three Main Types of Logistics - Inbound Logistics, Outbound Logis...
Explore the Three Main Types of Logistics - Inbound Logistics, Outbound Logis...Piyovi
 
Key Steps in Agile Software Delivery Roadmap
Key Steps in Agile Software Delivery RoadmapKey Steps in Agile Software Delivery Roadmap
Key Steps in Agile Software Delivery RoadmapIshara Amarasekera
 
Advantages of Cargo Cloud Solutions.pptx
Advantages of Cargo Cloud Solutions.pptxAdvantages of Cargo Cloud Solutions.pptx
Advantages of Cargo Cloud Solutions.pptxRTS corp
 
The State of the Green IT at the beginning of 2024
The State of the Green IT at the beginning of 2024The State of the Green IT at the beginning of 2024
The State of the Green IT at the beginning of 2024Artur Skowroński
 
ManageIQ - Sprint 234 Review - Slide Deck
ManageIQ - Sprint 234 Review - Slide DeckManageIQ - Sprint 234 Review - Slide Deck
ManageIQ - Sprint 234 Review - Slide DeckManageIQ
 
The Ultimate Guide to Performance Testing in Low-Code, No-Code Environments (...
The Ultimate Guide to Performance Testing in Low-Code, No-Code Environments (...The Ultimate Guide to Performance Testing in Low-Code, No-Code Environments (...
The Ultimate Guide to Performance Testing in Low-Code, No-Code Environments (...kalichargn70th171
 
oracle 23c new features for developer and dba
oracle 23c new features for developer and dbaoracle 23c new features for developer and dba
oracle 23c new features for developer and dbaRemote DBA Services
 
Understanding Plagiarism: Causes, Consequences and Prevention.pptx
Understanding Plagiarism: Causes, Consequences and Prevention.pptxUnderstanding Plagiarism: Causes, Consequences and Prevention.pptx
Understanding Plagiarism: Causes, Consequences and Prevention.pptxSasikiranMarri
 
Effort Estimation Techniques used in Software Projects
Effort Estimation Techniques used in Software ProjectsEffort Estimation Techniques used in Software Projects
Effort Estimation Techniques used in Software ProjectsDEEPRAJ PATHAK
 
[ CNCF Q1 2024 ] Intro to Continuous Profiling and Grafana Pyroscope.pdf
[ CNCF Q1 2024 ] Intro to Continuous Profiling and Grafana Pyroscope.pdf[ CNCF Q1 2024 ] Intro to Continuous Profiling and Grafana Pyroscope.pdf
[ CNCF Q1 2024 ] Intro to Continuous Profiling and Grafana Pyroscope.pdfSteve Caron
 
What is Mendix and the concept of low-code development.docx
What is Mendix and the concept of low-code development.docxWhat is Mendix and the concept of low-code development.docx
What is Mendix and the concept of low-code development.docxTechnogeeks
 
2024-04-09 - From Complexity to Clarity - AWS Summit AMS.pdf
2024-04-09 - From Complexity to Clarity - AWS Summit AMS.pdf2024-04-09 - From Complexity to Clarity - AWS Summit AMS.pdf
2024-04-09 - From Complexity to Clarity - AWS Summit AMS.pdfAndrey Devyatkin
 
Effectively Troubleshoot 9 Types of OutOfMemoryError
Effectively Troubleshoot 9 Types of OutOfMemoryErrorEffectively Troubleshoot 9 Types of OutOfMemoryError
Effectively Troubleshoot 9 Types of OutOfMemoryErrorTier1 app
 
SAM Training Session - How to use EXCEL ?
SAM Training Session - How to use EXCEL ?SAM Training Session - How to use EXCEL ?
SAM Training Session - How to use EXCEL ?Alexandre Beguel
 
Transform your Corporate Strategy Office - Harness OnePlan’s Strategic Portfo...
Transform your Corporate Strategy Office - Harness OnePlan’s Strategic Portfo...Transform your Corporate Strategy Office - Harness OnePlan’s Strategic Portfo...
Transform your Corporate Strategy Office - Harness OnePlan’s Strategic Portfo...OnePlan Solutions
 
Tech Tuesday Slides - Getting Started with the Portfolio Module.
Tech Tuesday Slides - Getting Started with the Portfolio Module.Tech Tuesday Slides - Getting Started with the Portfolio Module.
Tech Tuesday Slides - Getting Started with the Portfolio Module.OnePlan Solutions
 
Reliable from-source builds (Qshare 28 Nov 2023).pdf
Reliable from-source builds (Qshare 28 Nov 2023).pdfReliable from-source builds (Qshare 28 Nov 2023).pdf
Reliable from-source builds (Qshare 28 Nov 2023).pdfRalf Gommers
 
eSoftTools IMAP Backup Software and migration tools
eSoftTools IMAP Backup Software and migration toolseSoftTools IMAP Backup Software and migration tools
eSoftTools IMAP Backup Software and migration toolsosttopstonverter
 

Recently uploaded (20)

Zer0con 2024 final share short version.pdf
Zer0con 2024 final share short version.pdfZer0con 2024 final share short version.pdf
Zer0con 2024 final share short version.pdf
 
OpenMetadata Community Meeting - 4th April, 2024
OpenMetadata Community Meeting - 4th April, 2024OpenMetadata Community Meeting - 4th April, 2024
OpenMetadata Community Meeting - 4th April, 2024
 
Explore the Three Main Types of Logistics - Inbound Logistics, Outbound Logis...
Explore the Three Main Types of Logistics - Inbound Logistics, Outbound Logis...Explore the Three Main Types of Logistics - Inbound Logistics, Outbound Logis...
Explore the Three Main Types of Logistics - Inbound Logistics, Outbound Logis...
 
Key Steps in Agile Software Delivery Roadmap
Key Steps in Agile Software Delivery RoadmapKey Steps in Agile Software Delivery Roadmap
Key Steps in Agile Software Delivery Roadmap
 
Advantages of Cargo Cloud Solutions.pptx
Advantages of Cargo Cloud Solutions.pptxAdvantages of Cargo Cloud Solutions.pptx
Advantages of Cargo Cloud Solutions.pptx
 
The State of the Green IT at the beginning of 2024
The State of the Green IT at the beginning of 2024The State of the Green IT at the beginning of 2024
The State of the Green IT at the beginning of 2024
 
ManageIQ - Sprint 234 Review - Slide Deck
ManageIQ - Sprint 234 Review - Slide DeckManageIQ - Sprint 234 Review - Slide Deck
ManageIQ - Sprint 234 Review - Slide Deck
 
The Ultimate Guide to Performance Testing in Low-Code, No-Code Environments (...
The Ultimate Guide to Performance Testing in Low-Code, No-Code Environments (...The Ultimate Guide to Performance Testing in Low-Code, No-Code Environments (...
The Ultimate Guide to Performance Testing in Low-Code, No-Code Environments (...
 
oracle 23c new features for developer and dba
oracle 23c new features for developer and dbaoracle 23c new features for developer and dba
oracle 23c new features for developer and dba
 
Understanding Plagiarism: Causes, Consequences and Prevention.pptx
Understanding Plagiarism: Causes, Consequences and Prevention.pptxUnderstanding Plagiarism: Causes, Consequences and Prevention.pptx
Understanding Plagiarism: Causes, Consequences and Prevention.pptx
 
Effort Estimation Techniques used in Software Projects
Effort Estimation Techniques used in Software ProjectsEffort Estimation Techniques used in Software Projects
Effort Estimation Techniques used in Software Projects
 
[ CNCF Q1 2024 ] Intro to Continuous Profiling and Grafana Pyroscope.pdf
[ CNCF Q1 2024 ] Intro to Continuous Profiling and Grafana Pyroscope.pdf[ CNCF Q1 2024 ] Intro to Continuous Profiling and Grafana Pyroscope.pdf
[ CNCF Q1 2024 ] Intro to Continuous Profiling and Grafana Pyroscope.pdf
 
What is Mendix and the concept of low-code development.docx
What is Mendix and the concept of low-code development.docxWhat is Mendix and the concept of low-code development.docx
What is Mendix and the concept of low-code development.docx
 
2024-04-09 - From Complexity to Clarity - AWS Summit AMS.pdf
2024-04-09 - From Complexity to Clarity - AWS Summit AMS.pdf2024-04-09 - From Complexity to Clarity - AWS Summit AMS.pdf
2024-04-09 - From Complexity to Clarity - AWS Summit AMS.pdf
 
Effectively Troubleshoot 9 Types of OutOfMemoryError
Effectively Troubleshoot 9 Types of OutOfMemoryErrorEffectively Troubleshoot 9 Types of OutOfMemoryError
Effectively Troubleshoot 9 Types of OutOfMemoryError
 
SAM Training Session - How to use EXCEL ?
SAM Training Session - How to use EXCEL ?SAM Training Session - How to use EXCEL ?
SAM Training Session - How to use EXCEL ?
 
Transform your Corporate Strategy Office - Harness OnePlan’s Strategic Portfo...
Transform your Corporate Strategy Office - Harness OnePlan’s Strategic Portfo...Transform your Corporate Strategy Office - Harness OnePlan’s Strategic Portfo...
Transform your Corporate Strategy Office - Harness OnePlan’s Strategic Portfo...
 
Tech Tuesday Slides - Getting Started with the Portfolio Module.
Tech Tuesday Slides - Getting Started with the Portfolio Module.Tech Tuesday Slides - Getting Started with the Portfolio Module.
Tech Tuesday Slides - Getting Started with the Portfolio Module.
 
Reliable from-source builds (Qshare 28 Nov 2023).pdf
Reliable from-source builds (Qshare 28 Nov 2023).pdfReliable from-source builds (Qshare 28 Nov 2023).pdf
Reliable from-source builds (Qshare 28 Nov 2023).pdf
 
eSoftTools IMAP Backup Software and migration tools
eSoftTools IMAP Backup Software and migration toolseSoftTools IMAP Backup Software and migration tools
eSoftTools IMAP Backup Software and migration tools
 

100 TOOLS TO MEASURE AND ANALYSE YOUR DIGITAL MARKETING EFFORTS

  • 1. 100 Tools To Measure And Analyse Your Digital Marketing Efforts.
  • 2. Google Analytics: Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
  • 3. Semrush: Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports can help marketers with the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.
  • 4. Moz: Moz is an all-in-one SEO software suite that helps you improve your search engine visibility by providing fresh insights and empowering you to stay competitive. Moz offers 55+ SEO tools for all businesses and individuals to improve search rankings, drive traffic, and get customers.
  • 5. Ahrefs: Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Most of the features inside Ahrefs are designed for marketing professionals. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings.
  • 6. Hootsuit: Hootsuite is a social media management platform that handles pretty much everything a social media manager does on a day-to-day basis. You can do everything from curating content and scheduling and publishing posts to managing teams and measuring ROI, all with just one platform.
  • 7. Sprout Social: Sprout Social is a social media management and intelligence tool for brands and agencies of all sizes to manage conversations and surface the actionable insights that drive real business impact.
  • 8. Buffer: Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.
  • 9. BuzzSumo: BuzzSumo is a tool that helps you analyze content engagement, track trends, and spot outreach opportunities across social and search.
  • 10. Google Search Console: Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.
  • 11. Semrush Keyword Magic Tool: The Keyword Magic Tool is the most powerful keyword research tool on Semrush. It offers you access to an extended database with over 25.5 billion keywords and a streamlined interface for organizing research on the go.
  • 12. Moz Pro: Moz Pro is a popular all-in-one SEO software suite that contains tools designed to improve search engine visibility. Key features include Link Explorer, Keyword Explorer and Rank Tracker.
  • 13. Ahrefs Site Explorer: Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. Get the list of keywords that a target website or URL ranks for in search.
  • 14. Hotjar: Hotjar is a product experience insights platform that gives you behavior analytics and feedback data to help you empathize with and understand your customers. The Observe tools like Heatmaps and Recordings allow you to see what your users see.
  • 15. Crazy Egg: Crazy Egg is an analytics tool that collects information about where users click on Web pages. It creates visual representations of the information that show how popular or unpopular individual page elements are.
  • 16. Google Tag Manager : Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
  • 17. Google Trends : Google Trends analyses a sample of Google web searches to determine how many searches were done over a certain period of time. For example, if you're doing a story about the Zika virus and you want to see if there was a recent uptick in searches on the topic, select Past 90 days.
  • 18. SEMrush Position Tracking Tool: Position Tracking is a versatile keyword position monitoring tool that keeps you aware of changes in your website's ranking on search engines.
  • 19. Moz Link Explorer: "Link Explorer is instrumental in our audits for prospective clients, and Moz Page Authority and Domain Authority communicate link metrics and site strength in a clear fashion for our prospects. Other link products are not as clear."
  • 20. Ahrefs Keyword Explorer: Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. Clicks — shows the average monthly number of clicks on the search results for your target keyword.
  • 21. Hootsuite Insights: Insights, powered by Brandwatch is a social listening solution. Search Insights to find out how people are talking about any topic, and get insights for your own content strategy or marketing campaigns. Plans: Business and Enterprise (as an add-on package
  • 22. Sprout Social's analytics : Sprout Social's analytics provide quantitative and contextual data for all your social profiles across Facebook, Twitter, Instagram, LinkedIn and Google+. Additional Sprout reports include team and agent level benchmarking, campaign performance and social conversion tracking.
  • 23. Buffer Analytics: Buffer analysis is used for identifying areas surrounding geographic features. The process involves generating a buffer around existing geographic features and then identifying or selecting features based on whether they fall inside or outside the boundary of the buffer.
  • 24. Buzzsumo Content Analysis: BuzzSumo's Content Analyzer is an inspiration index of billions of pieces of content published around the globe. You can use it as a launchpad for content creation, a content finder for social media – even a place to audit the performance of websites. Get ideas from the most engaging content on the internet.
  • 25. Google My Business Insights: Insights give you an inside look at how people find your Google Business Profile. Because many customers find businesses on Google Search and Maps, Insights focuses on how customers use Search and Maps to find your profile, and what they do once they find it. You can get Insights for individual or multiple profiles.
  • 26. SEMrush Marketing Calendar: A marketing calendar is a detailed schedule of all your past, current, and future marketing activities. It includes all of the tasks associated with your MARKETING PLAN . And is used by all the team members involved in executing those tasks.
  • 27. Moz On-Page Optimization Tool: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
  • 28. Ahrefs Content Explorer: Content Explorer is our content discovery tool that lets you search for any topic across 14.4 billion pages. Think of it as a search engine made for marketers. It displays not only SEO metrics, but also content-related ones like: authors, published date, word count, and so on.
  • 29. Hotjar Heatmaps: Heatmaps is an umbrella term for color-coded visual representations of how users interact with a page online. Very different insights hide behind each type of heatmap. In this chapter of the Heatmaps guide, we look at five heatmap examples and how to use them to improve your site. Hotjar tools.
  • 30. Crazy Egg Scroll Maps: From your Crazy Egg dashboard, select 'Scroll Maps' for the webpage you want to analyze. You'll see a color-coded representation of your page. Warmer colors (red, yellow) show where most users are scrolling and spending time, while cooler colors (blue, green) show areas less frequently seen by users.
  • 31. Google Optimize : Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
  • 32. Google PageSpeed Insights : PageSpeed Insights (PSI) reports on the user experience of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. PSI provides both lab and field data about a page.
  • 33. SEMrush Social Media Tracker : Social Tracker lets you track the social media accounts of your closest competitors and compare their growth and engagement levels to yours.
  • 34. Moz Domain Analysis : Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.
  • 35. Ahrefs Backlink Checker : You can start with a tool like Ahrefs' free backlink checker. Just enter a domain or URL, and hit “Check backlinks.” You'll see the total number of backlinks and referring domains (links from unique websites), plus the top 100 backlinks. To see a full list of backlinks to any page or website, use Ahrefs' Site Explorer.
  • 36. Hootsuite Publisher : It can be difficult to simultaneously manage a publishing schedule, utilize content sources, and use paid social advertising. The Hootsuite Publisher is here to help. It's a sort of command center for your publishing, scheduling, and paid social activities.
  • 37. Sprout Social Scheduling : Sprout Social allows you to schedule content across all of your social media profiles, and see everything from a single calendar. Learn more about our social media scheduling features.
  • 38. Buffer Publishing : Buffer Publishing this is the core functionality of Buffer, where you can schedule social media posts on different platforms.
  • 39. Buzzsumo Influencer Identification: Identify influencers to amplify your reachFilter through millions of accounts in every niche and pinpoint the few influencers who have the power to supercharge your content. BuzzSumo search tools help you sift out the most active and engaging accounts relevant to your brand.
  • 40. Google Keyword Planner: Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
  • 41. SEMrush AdSense and AdWords Keyword Tool: Google Keyword Planner is a free keyword research tool. You can use it to discover new keywords, see their estimated search volumes, and learn how much it costs to target them. While Google Keyword Planner is technically a PPC (pay-per- click) advertising tool, you can also use it to find keywords for your SEO (search engine optimization) strategy.
  • 42. Moz Local Listing Score: Moz Local is an automated listing management tool with active and continuous syncing of location data to our partner directories. The primary purpose of Moz Local is to positively affect your visibility on Google by enabling you to publish location data and maintain its consistency in bulk.
  • 43. Ahrefs Rank Tracker: Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors' URLs. Ahrefs will start tracking data and will send you regular updates.
  • 44. Hotjar Form Analysis: Hotjar lets you see how users are interacting with forms on your site so you can better visualize what's working or what might be a sticking point. You can track forms in two ways: Visualize how users navigate forms using Heatmaps and Recordings. Track specific interactions with form fields using custom Events.
  • 45. Crazy Egg Confetti: Confetti is a powerful report that not only shows where people click, but also provides valuable insights as to how they use your webpage. All visitors click, but the patterns in which they click and what they don't click on can tell you a lot about how your webpage communicates with them.
  • 46. Google AdSense & AdWords conversion Tracking: Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.
  • 47. SEMrush Site Audit Tool: Semrush's Site Audit is a powerful website crawler that allows you to analyze the health of a website. It will provide you with a list of issues that makes it easy to see where exactly a website is struggling. Fixing these issues will help boost the SEO of a website.
  • 48. Moz Domain Authority & Page Authority: Page Authority measures the predictive ranking strength of a single page, Domain Authority measures the strength of entire domains or subdomains. The metrics are, however, calculated using the same methodology — so in many ways, they're more alike than they are different.
  • 49. Ahrefs Broken Link Checker: Ahrefs' Broken Link Checker is powered by the largest live backlinks database in the industry. Our crawler is the second most active after Google, and we update our backlinks database with fresh data every 15 minutes. Translation: We're discovering new broken links all the time.
  • 50. Hootsuite Analytics Dashboards: A dashboard allows its users to schedule, post, view, and respond to both organic and paid social posts, and to create analytics reports. A dashboard is also an important tool for social listening. Learn more: Hootsuite Dashboard Overview.
  • 51. Sprout Social Insights Dashboards:
  • 52. Buffer Engagement Reports: Buffer Engagement: Buffer's business Instagram monitoring and engagement tool. Designed for large organizations to monitor conversations about their brand happening on Instagram… and to reply to people that need help.
  • 53. Buzzsumo Trending Content: Trending content is a feature of every industry. Gaining insights by trend spotting content is a challenge but being the first to know what is engaging your audience and what stories are about to trend gives you a major competitive edge.
  • 54. Google Mobile-Friendly Test: A Mobile-Friendly Test is a tool to help website owners and developers determine whether their website is optimized for mobile devices. In an increasingly mobile-centric digital landscape, it's essential for websites to be accessible and user-friendly on smartphones and tablets.
  • 55. SEMrush Competitor Analysis Tool : Digital marketing competitor analyses help you understand your competitors, their best marketing efforts, and their mistakes (that you can avoid). In this article, we'll explore the why and how of digital marketing competitor analyses and look at how to improve your own digital marketing strategy using the Semrush .
  • 56. Moz Keyword Difficulty Tool: Moz's proprietary Keyword Difficulty score shows how easy (or hard) it is to rank on each SERP. Difficulty score takes into account the Page Authority (PA) and Domain Authority (DA) scores of results ranking on the first page of Google for a given query.
  • 57. Ahrefs Batch Analysis: Batch Analysis pulls SEO metrics for up to 200 domains at once. Just paste them and you'll get a bulk backlink analysis with all the metrics you need: AR, DR, number of referring domains, backlinks, and more.
  • 58. Hotjar User Testing: One of the easiest ways to get started with user testing is through Hotjar's Session Recordings, a user testing tool that helps you identify usability issues with your site by just watching real people interact with your site pages and elements.
  • 59. Crazy Egg Overlay: The Overlay Report provides you with a visual report that identifies all the clicks on every page element during a time period so you can see everything that happened.
  • 60. Google AdSense and AdWords Remarketing: A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert.
  • 61. SEMrush PPC Keyword Tool: The PPC Keyword Tool offers an easy way to plan and set up an optimized Google Ads campaign. With this tool, users can organize keywords at the campaign and ad group level, quickly set negative keywords and export the campaign plan to seamlessly import into Google Ads Editor.
  • 62. Moz Pro Campaigns: Moz Pro Campaigns help you gather data on your site's Rankings, Page Optimization, Site Crawl, and Link Metrics to help you implement your own SEO strategies. With your Moz Pro Campaign you can find errors on your site that could be affecting your visitors' experience
  • 63. Ahrefs Keyword Ranking Tool: A keyword ranking is a website's organic ranking position in the search results for a particular keyword. Most websites have many keyword rankings because they rank for many search terms across various pages.
  • 64. Hootsuite Social Media Analytics Dashboards: A dashboard allows its users to schedule, post, view, and respond to both organic and paid social posts, and to create analytics reports. A dashboard is also an important tool for social listening. Learn more: Hootsuite Dashboard Overview.
  • 65. Sprout Social Social Media Analytics Dashboards: A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement.
  • 66. Buffer Social Media Analytics Dashboards: Buffer (also known as “Bufferapp”) is a multi-purpose social media marketing software tool. Buffer's core feature is the ability to draft and schedule posts for sharing across multiple social networks including Facebook, Instagram, Twitter, LinkedIn and Pinterest.
  • 67. Buzzsumo Social Media Analytics: Social media analytics is the process of collecting data from social media networks and gaining insights in order to improve the performance of social media campaigns. Social media analytics tools perform these analysis with the use of technologies such as data mining, data analytics, and big data.
  • 68. Google AdSense & AdWords Call Tracking: Calls to a phone number on your website: Track calls made when someone clicks on your ad, then calls the forwarding number we display on your website. You set a minimum call length, and every call that lasts at least that long is counted as a conversion.
  • 69. SEMrush market Explorer: With the Market Explorer tool, you can fully dive into a niche and understand the audience you want to target. This tool makes it easy to benchmark how your site compares to the competition and get a better understanding of any market. See the main channels sending website traffic to competitors in your market.
  • 70. Moz Pro Site Explorer: Link Explorer measures your backlinks, most valuable pages, linking domains, and anchor text so you can build high-quality links to better compete and thrive online.
  • 71. Ahrefs Top Pages Tool : Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface.
  • 72. Hotjar Feedback Polls: Surveys enable you to capture user feedback using a variety of questions and customization options. This article outlines the available features and configurations that exist in Surveys. For help with the Survey creation process, see our How to Create a Survey article.
  • 73. Crazy Egg List: Crazy Egg is an online tool that monitors individual pages from your website, giving you a breakdown of where different visitors have clicked and on which part of the screen.
  • 74. Google AdSense and AdWords ROI Calculator: ROI is the ratio of your net profit to your costs. It's typically the most important measurement for an advertiser because it's based on your specific advertising goals and shows the real effect your advertising efforts have on your business.
  • 75. SEMrush Organic Research Tool: Semrush's Organic Research reports will tell you about a website's top organic search competitors, what keywords they get their traffic from if they are ranking for any SERP Features, and more. You can run research on any domain in our database, so it is easy to analyze the SEO of any and all of your competitors.
  • 76. Moz Pro Keyword Research Tool: Moz's Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.
  • 77. Ahrefs Link Intersect Tool: Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface.
  • 78. Hootsuite Social Media Management Dashboards: A dashboard allows its users to schedule, post, view, and respond to both organic and paid social posts, and to create analytics reports. A dashboard is also an important tool for social listening. Learn more: Hootsuite Dashboard Overview.
  • 79. Sprout Social Social Media Management Dashboards: A social media dashboard is a centralized platform that consolidates performance metrics from various social networks like Facebook, Twitter, and YouTube.
  • 80. Buffer Social Media Management Dashboards: Buffer (also known as “Bufferapp”) is a multi-purpose social media marketing software tool. Buffer's core feature is the ability to draft and schedule posts for sharing across multiple social networks including Facebook, Instagram, Twitter, LinkedIn and Pinterest.
  • 81. Buzzsumo Social Media Management: BuzzSumo is a comprehensive listening tool that specializes in content discovery and research. The platform lets you track trending topics and popular content to inspire you. You can use the monitoring features to track mentions and trends across leading social networks.
  • 82. Google AdSense & AdWords Demographic Targeting: With demographic targeting in Google Ads, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
  • 83. SEMrush Advertising Research Tool: The Semrush Advertising toolkit is your one-stop shop for planning a Google Ads campaign. Here you can access all of the tools that are going to benefit you while you set up and run your advertising campaigns. You’ll find ways to research your niche, study your competitors’ past campaigns, and set up your own advertising strategy with keyword lists and ads.
  • 84. Moz Pro On-Page Optimization Dashboards : On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.
  • 85. Ahrefs Batch Domain Analysis: It's not possible to say that a Domain Rating of 30 is good, or 50, or 60, or 70. It's all relative. Here's a general rule of thumb: Your Domain Rating (authority) is good if it's higher than or comparable to similar sites.
  • 86. Hotjar Feedback Surveys: The Feedback tool allows you to get visual and instant feedback from your users. Ask your users directly which elements of your site they love and which they would like you to improve. The Feedback tool removes the guesswork from improving your user experiences.
  • 87. Crazy Egg Scroll Map: A scroll map is a type of website heatmap that visually shows how far users scroll down a page on a desktop, tablet, or mobile device.
  • 88. Google AdSense & AdWords Placement Targeting: Advertisers use placement targeting to display ads on specific sites and pages in the AdSense network. Placement-targeted ads reach users visiting specific sites, independent of their interests or demographics.
  • 89. SEMrush Keyword Gap Tool: Keyword Gap offers a side-by-side comparison between keyword profiles of up to five competitors. All you have to do is enter the domains and choose the types of keyword rankings (organic, paid, or PLA keywords) to analyze.
  • 90. Moz Pro Link Building Dashboards: Link building refers to the marketing efforts to get links from other websites to your website. It's seen as one of the most powerful tools to achieve higher rankings in search engines.
  • 91. Ahrefs Batch Backlink Analysis: A backlink analysis is an evaluation of the volume and quality of links pointing to your website from other sites. Analyzing your site's backlinks helps you determine how those links impact your search engine rankings and what you can do to improve your backlink profile.
  • 92. Hootsuite Social Media Monitoring Dashboard: The main purpose of a social media dashboard is to gauge the performance of your social media accounts and pages. Tracking the performance of your daily posts and weekly campaigns becomes easier. Social media strategy thrives on Key Performance Indicators (KPIs) tracked by advanced tools.
  • 93. Sprout Social Social Media Monitoring Dashboards: It provides insights into engagement, follower count, and audience demographics, enabling data-driven marketing decisions. Key features of a social dashboard include a single-view display of metrics, easy sharing with team members, and customizable visualizations based on the target audience's needs.
  • 94. Buffer Social Media Monitoring Dashboards: Buffer (also known as “Bufferapp”) is a multi-purpose social media marketing software tool. Buffer's core feature is the ability to draft and schedule posts for sharing across multiple social networks including Facebook, Instagram, Twitter, LinkedIn and Pinterest.
  • 95. Buzzsumo Social Media Monitoring: Social media monitoring is the process of identifying and determining what is being said about a brand, individual or product through different social and online channels.
  • 96. Google AdSense & AdWords Contextual Targeting: The process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors.
  • 97. SEMrush Keyword Magic Tool: The Keyword Magic Tool is the most powerful keyword research tool on Semrush. It offers you access to an extended database with over 25.5 billion keywords and a streamlined interface for organizing research on the go.
  • 98. Moz Pro Site Crawl : Moz Pro crawls large sites fast and keeps track of new and recurring issues over time. Colorful charts show the breakdown of issue categories, new issues, and total issues; allowing you to easily discover trends, opportunities, and inform individuals on the site's overall SEO performance.
  • 99. Ahrefs Batch Link Intersect Tool: The Link Intersect tool within Link Explorer will show you sites that are linking to your competitors, but not to you. This is a clever way to explore your competitors' backlink profile, and gives you some helpful ideas about which sites you may want to reach out to when performing your link building outreach.
  • 100. Hotjar Funnel Analysis: Funnels is a session-based tool enabling you to visualize conversion steps and drop-offs on your site and make comparisons across segments.
  • 101. Crazy Egg Snapshot: Crazy Egg takes a snapshot-in-time of your webpages and generates five easy-to-understand reports that display your visitors (and users) click behavior. You'll learn a lot about your web design and how your customers interact with your page elements and layout.
  • 102. Share this presentation to let everyone know about it. Connect with us on: / iengageonline or visit www.i-engage.in