Search Engine Optimization is a marketing discipline focused on growing visibility in organic (non-paid, referred also as "natural" or "earned") search engine results. a matter of making sure your site is structured in a way that search engines understand, but it isn't just about building search engine-friendly websites, but also about making sites better for people too. Why SEO? The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!.

1. SEO
TESTING
Kati Holasz
Tester @ Evozon
katalin.holasz@evozon.com
1

2. SEO 2
“Think about what the
user is going to type.”
Matt Cutts,
head of webspam at Google

3. WHAT IS SEO?
3

4. WHY SEO?
5
Idecorpoint research based results

5. 6
SEO IS
LIKE AN
ICEBERG
What
you
see
What
you
don’t

6. On-Page
SEO
@backlinko.com
8

7. (FRONT-LOADYOUR
TITLETAG)
(SEO-FRIENDLY URLS)
9
PERMALINKS

8. 10
ON-PAGE
SEO
PERMALINKS

9. ON-PAGE
SEO
H1 is the most
important tag
among all
PAGE TOPIC
12MAIN
TOPIC (of
page)
SUB
TOPIC
(of main
topic)
NOTE.
• Add modifiers to your
title, like 2016, review,
guide, best, news
• Start tile with a keyword

10. On-Page
SEO
13

11. ON-PAGE
SEO
15
Sub-
heading
Should contain
keywords as
well
Keywords
keyword in first
100 words
Responsive
Design

12. ON-PAGE
SEO
16
LSI Keywords
Latent Semantic
Indexing
Page Speed

13. ON-PAGE
SEO
17
Page Speed

14. ON-PAGE
SEO
19
Internal
Links
Outbound
Links

15. ON-PAGE
SEO
20
Internal
Links
Outbound
Links

16. ON-PAGE
SEO
23
Images and
Interactive
Media
NOTE.
Google likes websites that
engage the visitors and
uses bounce rate as a part
of their overall ranking
factors.
YOUTUBE
SEO Guide –YouTube ChannelVideo
SEO Guide
Caption

17. ON-PAGE
SEO
@backlinko.com
25

18. 26
Social
Sharing
Buttons

19. 27

20. ON-PAGE
SEO
28Well-Written
Engaging
Unique
Long Content
Original
Keyword optimized
{Quality

21. 29
And that’s not it…
• Make JavaScript/CSS External
• Site Map
• Text Navigation
• Make Robots.txt File
• Keyword Strategy
• Web Analytics
• Server Configuration
• Privacy Statement
• Static Index Pages
• Use Text over Images
• Ensure No SPAM Tactics
• Set Up a Webmaster Tools Account for Google and Bing
• Check Crawl Errors Reported
• Review Mobile Usability Issues
• Check for Manual Penalties Reported
• Analyse Your Site Traffic Against Known Google Algorithm Update

22. EVO
EXAMPLE
31

23. 32

24. 33<H1> </H1>
</H2><H2>

25. 34<H1> </H1>
</H2><H2>

26. 36

27. 37

28. QUESTIONS
38

29. THANK
YOU!
Kati Holasz
Tester @ Evozon
katalin.holasz@evozon.com
39

30. RESOURCES
• https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
• http://www.elite-strategies.com/
• https://en.wikipedia.org/wiki/Google_Panda
• http://www.optron.in/
• https://moz.com/
• http://webrunnermedia.com/
• SEO For 2016 - Sean Odom
• The Art of SEO - Eric Enge, Jessie C. Stricchiola, Rand Fishkin, Stephan Spencer
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31. TOOLS
SEO
• https://www.semrush.com
• https://www.woorank.com
• http://www.seoptimer.com/
• http://smallseotools.com/
• http://smallseotools.com/backlink-checker/
• http://smallseotools.com/plagiarism-checker/
• http://www.deadlinkchecker.com/website-dead-link-checker.asp - dead link checker
• http://www.seocentro.com/tools/search-engines/metatag-analyzer.html - meta tag analyser
• http://tools.seochat.com/tools/site-validator/ - XML Sitemap Validator
• http://analyzer.metatags.org/
• https://developers.google.com/speed/pagespeed/insights/ - page speed
• Google Analytics
• Google Webmasters Tools
• Google AdWords
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32. TOOLS LSI
• http://lsigraph.com/
• http://soovle.com/
• http://freetools.webmasterworld.com/tools/suggest-tool/
• https://serps.com/tools/keyword-research/
• http://www.keywordtooldominator.com/k/google-autocomplete-keyword-tool
• https://ubersuggest.io/ https://ubersuggest.org/
• http://analyzemysites.com/analyzemysite/
• https://gtmetrix.com/reports/sproutsocial.com/5XElVZDp
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