All About Google

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Google is the world's most popular search engine, responsible for nearly 80% of all search traffic. It indexes websites and decides their relevance and importance by analyzing content, backlinks from other sites, and those sites' importance to determine the website's page rank. To improve page rank, websites should focus on targeted keyphrases in easy to read content, regularly produce more content, and encourage links from other relevant sites through great content or outreach.

Technology Design

All About Google Andy Carroll ITexpress Technology Group 0800 279 6905

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In this presentation, Steven van Vessum, VP of Community at ContentKing, shares how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings. Learn: - How to catch bugs and problematic content changes before they have an impact to your SEO. - Common SEO mistakes and why they happen. What processes and tooling you can use to prevent costly SEO mishaps. - Search engines never sleep. They are continuously crawling your site to update their indexes. As an SEO, it’s your goal – and responsibility – to ensure that they can do so as smoothly as possible and stay up-to-date with your website’s content. Your tooling and processes need to be aligned with this “always-on” dynamic. Effective SEO work requires full situational awareness at all times. Google doesn’t care what your website looked like earlier this week when you ran that SEO audit – it’s assessing how it looks right now. People make mistakes, bugs get shipped to production, and people make problematic content changes that impact your SEO traffic. Van Vessum walks you through how to establish an SEO process that incorporates quality control.

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All About Google

1. All About Google Andy Carroll ITexpress Technology Group 0800 279 6905

2. Google

5. How does Google rate websites

7. Case Study

All About Google

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