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Residential Floor Care:
MARKETINGASSETS
WOOD FLOOR • CARPET •AIR DUCT •TILE &GROUT • UPHOLSTERY
Table of Contents
Wood Floor
Ad Slicks 4
Postcards 5
Leave-Behind 6
Leave-Behind Card 7
Email Templates 8
Stock Photography 9
Carpet
Ad Slicks 11
Postcards 12
Leave-Behind 13
Leave-Behind Card 14
Email Templates 15
Stock Photography 16
Air Duct
Ad Slicks 18
Postcards 19
Leave-Behind 20
Leave-Behind Card 21
Email Templates 22
Stock Photography 23
Tile & Grout
Ad Slicks 25
Postcards 26
Leave-Behind 27
Leave-Behind Card 28
Email Templates 29
Stock Photography 30
Upholstery
Ad Slicks 32
Postcards 33
Leave-Behind 34
Leave-Behind Card 35
Email Templates 36
Stock Photography 37
Door Hangers 38
Directory 39
Page 2 Table of Contents
Wood Floor
Ad Slicks—Residential
Page 4 Wood Floor
Available with and
without a coupon
Available on
MarketingConnection and
BFC
Postcards—Residential
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
Available on
MarketingConnection and BFC
Wood FloorPage 5
EXAMPLE:
Former: Little feet. Big damage.
We revive wood floors.
Prospect: He’s your best friend.
But not your wood floors’.
Seasonal: Springtime means Fido
can play outside. And not dig your
wood floors.
Leave-Behind—Residential
Page 6 Wood Floor
Available on MarketingConnection and BFC
Leave-Behind Card—Residential
Page 7 Wood Floor
Available on MarketingConnection and BFC
Front
Back
Email Templates—Residential
Page 8 Wood Floor
Available on
MarketingCon-
nection
Stock Photography—Residential
Page 9 Wood Floor
Available on MarketingConnection
These photos represent stock photos
purchased by Home Office and available for
franchisee use. Based on the type of license
associated with each stock photo, only
certain photos are available in the
Marketing Asset library.
Carpet
Ad Slicks—Residential
Page 11 Carpet
Available with and
without a coupon
Available on
MarketingConnection and
BFC
Postcards—Residential
Page 12
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
Available on
MarketingConnection and BFC
Carpet
EXAMPLE:
Former: You’ve been busy. Good
thing carpets don’t hold grudges.
Prospect: Too bad erasers don’t
work on carpet.
Seasonal: Carpet is winter’s indoor
playground. Is yours ready?
Leave-Behind—Residential
Page 13
Available on MarketingConnection and BFC
Carpet
Leave-Behind Card—Residential
Page 14
Available on MarketingConnection and BFC
Carpet
Front
Back
Email Templates—Residential
Page 15
Available on
MarketingCon-
nection
Carpet
Stock Photography—Residential
Page 16 Carpet
Available on MarketingConnection
These photos represent stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Market-
ing Asset library.
Air Duct
Ad Slicks—Residential
Page 18 Air Duct
Available with and
without a coupon
Available on
MarketingConnection and
BFC
Postcards—Residential
Page 19
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
Available on
MarketingConnection and BFC
Air Duct
EXAMPLE:
Former: Your floors look good as
new. Maybe it’s time to look at
your air ducts.
Prospect: Home repairs starting
to add up? Air duct cleaning can
help extend the life of your HVAC.
Seasonal: Spring cleaning is in the
air. Start with your air ducts.
Leave-Behind—Residential
Page 20
Available on MarketingConnection and BFC
Air Duct
Leave-Behind Card—Residential
Page 21
Available on MarketingConnection and BFC
Air Duct
Front
Back
Email Templates—Residential
Page 22 Air Duct
Available on
MarketingCon-
nection
Stock Photography—Residential
Page 23 Air Duct
This photo represents stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Market-
ing Asset library.
Available on MarketingConnection
Tile & Grout
Ad Slicks—Residential
Page 25 Tile & Grout
Available with and
without a coupon
Available on
MarketingConnection and
BFC
Postcards—Residential
Page 26
Available on
MarketingConnection and BFC
For Residential—Tile & Grout postcards,
there are three design options available
and each design has one tagline.
Tile & Grout
Leave-Behind—Residential
Page 27
Available on MarketingConnection and BFC
Tile & Grout
Leave-Behind Card—Residential
Page 28
Available on MarketingConnection and BFC
Tile & Grout
Front
Back
Email Templates—Residential
Page 29 Tile & Grout
Available on
MarketingCon-
nection
Stock Photography—Residential
Page 30 Tile & Grout
Available on MarketingConnection
These photos represent stock photos
purchased by Home Office and avail-
able for franchisee use. Based on the
type of license associated with each
stock photo, only certain photos are
available in the Marketing Asset library.
Upholstery
Ad Slicks—Residential
Page 32 Upholstery
Available with and
without a coupon
Available on
MarketingConnection and
BFC
Postcards—Residential
Page 33
Available on
MarketingConnection and BFC
For Residential-Upholstery postcards,
there are three design options available
and each design has one tagline.
Upholstery
Leave-Behind—Residential
Page 34
Available on MarketingConnection and BFC
Upholstery
Leave-Behind Card—Residential
Page 35
Available on MarketingConnection and BFC
Upholstery
Front
Back
Email Templates—Residential
Page 36 Upholstery
Available on
MarketingCon-
nection
Stock Photography—Residential
Page 37 Upholstery
Available on MarketingConnection
These photos represent stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Mar-
keting Asset library.
Door Hangers—Residential
Page 38 Door Hangers
Available on MarketingConnection and BFC
Directory
Page 39 Directory
© 2015 ServiceMaster Residential/Commercial Services L.P. All rights reserved.

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