This proposal provides a comprehensive website audit and strategy for improving a client's website. The audit will analyze the site's performance, architecture, SEO, and user experience to identify issues. A detailed report will be compiled with the site's traffic patterns, sources, conversion rates, and recommended improvements. The proposal outlines the audit process and timeline, deliverables, costs, and next steps to move forward with the project.

1. Website Audit
Proposal Template
Client: Client Name
Submitted By: User Assigned
Delivered On: Date Submitted
Project Proposal: Proposal Name

2. Dear Client Name
You thought you've been set up; you've got a website. However, it turns out that you don't get enough
traffic to the site and you don't convert people once they even do it. That's an issue because if people
don't find you online or buy your services, what's the point? The problem is probably that your site is
built with outdated technology. It happens to everyone but your business needs to stay ahead of
everyone. And while your website may be the engine of your online strategy but you can’t ignore the
critical role search, advertising, and social media play in generating traffic.
We need a comprehensive website audit and strategy to properly assess how we can improve your site.
It's like an MRI online. The results will tell us what's happening to your site - what's going on, what's not
going on, how users interact with the site. This will arm us with the information we need to develop a
plan of attack to get your website back on track, generating high quality traffic, converting visitors into
customers, and improving your productivity by making it easy for you to maintain moving forward.
Sincerely,
User assigned
User title
Company name
Cover Letter for Website
Audit Proposal
2

3. Content for Website
Audit Proposal
08. About Us
09. Why Us?
10. Our Team
11. Testimonials
12. Statement of Work & Contract
13. Next Steps07. Your Investment
01.Project Summary
02. Our Offerings
03. Scope of Services
05. Timeframe
06. Project Costs
04. Website Strategy
3

4. Project Summary for
Website Audit
Strategy Proposal
Project Goals
At Sender Company, we follow a structured audit
process that addresses the following components
of your website strategy
Our Solution
▪ Site Performance
▪ Site Architecture
▪ SEO
▪ UX Design
Results
Once we’ve completed these four key stages of the website
strategy audit process, we will compile a detailed report of your
site’s traffic patterns, sources, and conversion rates, along
with details regarding your site’s architecture and
overall performance.
Company name was amazing to work with on
our redesign project
01
They were professional, knowledgeable & a
delight to be around
02
My sales increased 10% after the launch03
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5. Our Offerings Website
Audit Proposal
▪ We begin every website audit by
analyzing your website analytics.
▪ This allows us to set baseline
performance metrics for your website,
including traffic volume, traffic
sources, search engine rankings, and
conversion rates.
Site Performance Analysis
01
SEO is an important part of your website’s overall
impact on your company’s growth. We conduct a
thorough SEO audit in two key phases:
Technical SEO:
We analyze your site’s page hierarchy, link profile,
page tags, and meta descriptions to ensure that your
off-page SEO is designed properly.
On-page SEO:
We analyze your site’s content to identify your
current keyword placement and density. This will
allow us to identify which keywords you’re targeting
effectively, and which ones you aren’t capitalizing on.
SEO Analysis
02
▪ Your website’s architecture is extremely
important.
▪ A well-designed website will load quickly on
all browsers and devices, be easy to update
and maintain, and be secure against
malicious attacks.
▪ Our web development team will thoroughly
analyze your website’s structure.
▪ We will identify any issues related to your
site’s CMS, plugins, or hosting configuration.
▪ Ensuring that each of these items are
configured correctly will ensure that your
website is stable , reliable, and secure.
Site Architecture Analysis
03
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6. Our Offerings Website
Audit Proposal cont...
▪ UX design plays an important role in your
website’s ability to convert visitors into
marketing qualified leads (MQLs).
▪ Our UX team will identify the current state of
your website’s user journey, and identify any
inefficiencies in the following areas:
▪ CTA Placement
▪ Overall Branding
▪ Content Structure
UX Analysis
04
▪ Understanding which keywords to target with your
SEO strategy can put you in search results ahead of
your competitors, improving the traffic volume of
your website and generating leads.
▪ If you choose to include this optional report in your
web audit report package, we will analyze search
engine traffic and competition for keywords related
to your brand and products, and deliver a detailed
report that covers those keywords that you should
focus on with your website’s content.
Optional: SEO Report
05
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7. Scope of Services for
Website Audit Proposal (1/2)
During the website audit process, there are several aspects of your site
that we examine. In how well your website can meet your business goals,
they all play an important role.
01.Analytics
▪ We will begin by examining your current traffic patterns
and conversion rates
▪ We want to find out where your traffic comes from ;
how do your website users behave ; and, most
importantly, where do we want to improve?
02.User-Experience Strategy
▪ We need to know who your target audience is.
▪ From there we can break that down to create people
and scenarios for users.
▪ This will help us set the stage for user testing to reveal
why your website doesn't work the way you want it to
03.Content Audit
▪ Messaging is important and the messenger could
just shoot your website. For quality, consistency,
structure, and architecture of information, we will
review the content on your website
04.SEO Audit
▪ Our 6-step SEO audit enables us to conduct thorough
research on your existing site and provide specific
recommendations for improving your rankings.
▪ We will look at things such as on-page rankings, off-page
metrics such as backlinks and indexability
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8. 01.Social Media Strategy
▪ By combining a review of your existing social commitment with the results of
previous user testing, we will be able to determine which channels to focus
on, the types of content to be produced, and the frequency of posting to
give you the best return on investment.
02.Email
▪ By reviewing your current email marketing activities, we can develop a
strategy that will reach fans and customers, drive your website subscribers
and drive a drip campaign to keep your subscribers engaged with marketing
automation software
03.Branding
▪ Your brand in the online world is a powerful player.
▪ We will review your current website branding, make suggestions for
refinement based on your target audience, and develop a strategy to
ensure that all channels are consistent with your branding.
04.Technology
▪ Accessibility and maintainability are the foundations to a effective website.
▪ We’ll review your front-end code and your back end platform to find ways
we can improve on efficiency.
05.Governance
▪ Based on all aspects of the website audit, our final step will be to develop a
framework to ensure that moving forward your website is always kept up-to-
date and evolving, along with your business.
Scope of Services
for Website Audit
Proposal (2/2)
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9. Phase Date
Performance Analysis PerformanceAnalysis.Date
Site Architecture Analysis [Site Architecture.Date]
SEO Analysis [SEO.Date]
UX Analysis [UX.Date]
The following table details the projected completion date for each of the web audit phases
listed above.
Website Strategy Audit Schedule
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10. Phase Week
Discovery/ kick-off meeting 1
Research and Audit 2-3
Present Strategy 4
Your Text Here Your Text Here
We will need about 12 weeks from start to finish to complete the work outlined in the scope of the project, depending on
when we receive feedback at each milestone.
We are ready to start work immediately upon signing the proposal.
Timeframe for Website Audit Proposal Template
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11. Name Price Subtotal
Website Strategy Audit $5,000.00 $5,000.00
Optional SEO Report $499.00 $499.00
Subtotal: $5,499.00
Total: $5,499.00
The table below details the costs associated with the audit of your website.
You can check the box next to "Optional SEO Report" to indicate at the end of the audit whether you want this
optional report.
Project Costs for Website Audit Proposal Template
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12. Description Price
Website Audit & Strategy $5,000
Total $5,000
Please leave a comment and let us know if you have any questions about our pricing or need to increase or decrease the
work scope.
Below is the estimated budget based on the scope of services outlined in this proposal earlier.
Your Investment for Website Audit Proposal
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Core Budget

13. About Our Website Audit
Proposal Template
Founded in: 1956
01.Background:
• Add details on company’s history
• Previous line of services
• How it all started etc.
• Other key points
02.Our Focus:
We believe it's all about you. Our focus is on meeting and
surpassing your personal short- and long-term financial
goals, creating and implementing processes for regularly
reviewing and evaluating how your portfolio is doing, and
maximizing your return on investment over time
03.Company’s Vision:
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04.Company’s Mission:
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14. ▪ We're all about the experience at the name of
the company.
▪ We design simple, compelling and functional websites that
make it easy for users to quickly find exactly what they are
looking for when they arrive at your site and then convert
them into paying customers.
▪ We do this by listening to you, understanding your target
audience, and putting our extensive online knowledge to
work on a plan that will improve your business goals and
change the way you think about the potential of the internet.
▪ It’s about creating a online experience that transforms
users into followers, customers into ambassadors.
▪ if you’re wondering, we’re mobile first. It’s not just the way
of the future. It’s the way of right now
Why Us for Website
Audit Proposal ?
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15. • This slide is 100% editable. Adapt it to your needs & capture your
audience's attention.
Managing Partner
Name Here
• This slide is 100% editable. Adapt it to your needs & capture your
audience's attention.
Managing Partner
Name Here
Our Team for Website Audit Proposal (1/2)
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16. Matt Kapers
Job Title Here
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audience's attention.
Nichelle Nichols
Job Title Here
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audience's attention.
Leonard Nimoy
Job Title Here
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audience's attention.
Our Team for Website Audit Proposal (2/2)
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17. “Last year, I started receiving death threats. I was afraid I was going to get
shot! (company _ name) put people & systems in place to protect me & my
family. Finally, I could get back to normal & enjoy life. Now, it all just seems
like a bad dream.”
- James Bond, Director
“Having the right security at big radeo events is super important.
( company _ name) staff member keep competitors & the public
safe, & they do it with a smile.”
- Chris Evans, Executive
Testimonials for Website Audit Proposal (1/2)
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18. Testimonials for Website Audit Proposal (2/2)
“Having the right security at big radeo events is super important. ( company _
name) staff member keep competitors & the public safe, & they do it with a smile.”
- Dom, Finance Executive
“Beauty pageants might look like nothing more than a bunch of women in high heels &
sequins, but let me tell you – they are a security nightmare. Seems like everyone wants a
souvenir. Tiaras, sashes, dress tape, it all goes missing! (company _name) protects my
ladies & their trade secrets.”
- Alan Sue, Logistics Manager
"Last year, I started receiving death threats. I was afraid I was going to get shot!
(company _ name) put people & systems in place to protect me & my family. Finally, I
could get back to normal & enjoy life. Now, it all just seems like a bad dream.”
- Kelly Smith, Art Director
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19. Statement of Work & Contract for Website Audit Proposal
Exhibit A
Services & Fees
Consultant will perform a web audit and strategy for the
company as described in the proposal Scope of Service
section. Final deliverable will be a PDF document.
01.Services:
The term will begin on [date]
02.Term:
Limited to reasonable telephone expenses, coach class (or equivalent)
transportation, accommodation and meals authorized by Company in
writing in advance ; payable 30 days after receipt of the itemized invoice.
04.Expense Reimbursement:
{total} flat fee in 2 payments. 50% to start work [date] and 50% after
the web audit and strategy document has been delivered
03.Fees:
Services and
Payment
01
Warranty
03
Relationship of
the Parties
05
Notice
07
Termination
04
Assignment
06
Miscellaneous
08
Ownership; Rights;
Proprietary
Information; Publicity.
02
This is a sample contract - we are not lawyers and recommend you
having your own legal counsel review any contract prior to sending out
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20. Please read the previous page contract to make sure you understand all the details of working with us. It
is really important to us that everything is transparent from the start and that it is understood to lay a
solid foundation for a great working relationship.
Please let us know if you have any questions at all. We are pleased to clarify any
points and we may be able to sort out some items together. We are committed to
finding the best way to collaborate.
Please click the ' sign here ' button below once you feel confident
about everything and are ready to move forward.
Sign in the box that pops up to make
the acceptance official.
Once we receive notification of your acceptance, we’ll
contact you shortly to sort out next steps and get the
project rolling.
We’ll email you a separate copy of the signed
contract for your records.
If you’d like to speak to us by phone, don’t hesitate to
call user phone
Next Steps for Website Audit Proposal
Proposal Lead
User Assigned:
User Title:
Signature
Default Contact
Client Name:
Signature
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21. Contact Us for Website
Audit Proposal
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
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22. Icons Slide for Website
Audit Proposal Template
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23. Additional
Slides
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24. Our Mission, Vision & Goal
for Website Audit Proposal
Our Goal
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Our Vision
Our Mission
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25. Days
30
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Days
60
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Days
90
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30 60 90 Days Plan for Website
Audit Proposal Template
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26. Start Finish
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2015
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2016
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2017
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2018
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2019
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2020
Timeline for Website Audit Proposal
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27. Roadmap for Website Audit Proposal
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