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1. Website Audit Strategy
Proposal Template
Client: Client Name
Submitted By: User Assigned
Delivered On: Date Submitted
Project Proposal: Proposal Name

2. Cover Letter for Website Audit Strategy Proposal
2
Dear Client Name,
You thought you've been set up; you've got a website. However, it turns out that you don't get
enough traffic to the site and you don't convert people once they even do it. That's an issue because
if people don't find you online or buy your services, what's the point? The problem is probably that
your site is built with outdated technology. It happens to everyone but your business needs to stay
ahead of everyone. And while your website may be the engine of your online strategy but you can’t
ignore the critical role search, advertising, and social media play in generating traffic.
We need a comprehensive website audit and strategy to properly assess how we can improve your
site. It's like an MRI online. The results will tell us what's happening to your site - what's going on,
what's not going on, how users interact with the site. This will arm us with the information we need
to develop a plan of attack to get your website back on track, generating high quality traffic,
converting visitors into customers, and improving your productivity by making it easy for you to
maintain moving forward.
Sincerely,
user assigned
user title
company name

3. 3
Content
Your Investment 07
Next Steps 13
About Us 08
Why Us? 09
Our Team 10
Testimonials 11
Statement of Work & Contract 12
Project Summary 01
Our Offerings 02
Scope of Services 03
Website Strategy 04
Timeframe 05
Project Costs 06

4. Project Summary for Website Audit Strategy Proposal
4
At Sender Company, we follow a structured audit process that addresses
the following components of your website strategy
o Site Performance
o Site Architecture
o SEO
o UX Design
Once we’ve completed these four key stages of the website strategy audit process, we will
compile a detailed report of your site’s traffic patterns, sources, and conversion rates, along
with details regarding your site’s architecture and overall performance.
Company name was amazing to work with on our redesign project.
My sales increased 10% after the launch."
They were professional, knowledgeable and a delight to be around.
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Project Goals
Our Solution
Results

5. Our Offerings for Website Audit Strategy Proposal
5
o SEO is an important part of your website’s overall impact on your company’s growth. We conduct a thorough SEO audit in two key phases:
o Technical SEO: We analyze your site’s page hierarchy, link profile, page tags, and meta descriptions to ensure that your off-page SEO is
designed properly.
o On-page SEO: We analyze your site’s content to identify your current keyword placement and density. This will allow us to identify which keywords
you’re targeting effectively, and which ones you aren’t capitalizing on.
o Your website’s architecture is extremely important.
o A well-designed website will load quickly on all browsers and devices, be easy to update and maintain, and be secure against malicious attacks.
o Our web development team will thoroughly analyze your website’s structure.
o We will identify any issues related to your site’s CMS, plugins, or hosting configuration.
o Ensuring that each of these items are configured correctly will ensure that your website is stable , reliable, and secure.
Site Performance Analysis
o We begin every website audit by analyzing your website analytics.
o This allows us to set baseline performance metrics for your website, including traffic volume, traffic sources, search engine rankings, and
conversion rates.
SEO Analysis
Site Architecture Analysis
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6. Our Offerings for Website Audit Strategy Proposal cont.
6
o Understanding which keywords to target with your SEO strategy can put you in search results ahead of your competitors,
improving the traffic volume of your website and generating leads.
o If you choose to include this optional report in your web audit report package, we will analyze search engine traffic and
competition for keywords related to your brand and products, and deliver a detailed report that covers those keywords that you
should focus on with your website’s content.
Optional: SEO Report
o UX design plays an important role in your website’s ability to convert visitors into marketing qualified leads (MQLs).
o Our UX team will identify the current state of your website’s user journey, and identify any inefficiencies in the
following areas:
o CTA Placement
o Overall Branding
o Content Structure
UX Analysis
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7. Scope of Services for Website Audit Strategy Proposal (1/2)
7
During the website audit process, there are several aspects of your site that we examine. in how well
your website can meet your business goals, they all play an important role.
Analytics
o We will begin by examining your current traffic patterns and conversion rates.
o We want to find out where your traffic comes from ; how do your website users behave ; and, most importantly, where do we want to improve?
User-Experience Strategy
o We need to know who your target audience is.
o From there we can break that down to create people and scenarios for users.
o This will help us set the stage for user testing to reveal why your website doesn't work the way you want it to.
Content Audit
o Messaging is important and the messenger could just shoot your website. For quality, consistency, structure, and architecture of information, we will review the
content on your website.
SEO Audit
o Our 6-step SEO audit enables us to conduct thorough research on your existing site and provide specific recommendations for improving your rankings.
o We will look at things such as on-page rankings, off-page metrics such as backlinks and indexability
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8. Scope of Services for Website Audit Strategy Proposal (2/2)
8
Governance
o Based on all aspects of the website audit, our final step will be to develop a framework to ensure that moving forward your website is always kept up-to-
date and evolving, along with your business.
o Accessibility and maintainability are the foundations to a effective website.
o We’ll review your front-end code and your back end platform to find ways we can improve on efficiency.
Technology
By reviewing your current email marketing activities, we can develop a strategy that will reach fans and customers, drive your website subscribers and drive a drip
campaign to keep your subscribers engaged with marketing automation software
Email
By combining a review of your existing social commitment with the results of previous user testing, we will be able to determine which channels to focus on, the types
of content to be produced, and the frequency of posting to give you the best return on investment.
Social Media Strategy
o Your brand in the online world is a powerful player.
o We will review your current website branding, make suggestions for refinement based on your target audience, and develop a strategy to ensure that all
channels are consistent with your branding.
Branding
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9. Website Audit Strategy Schedule
9
Phase Date
Performance Analysis [PerformanceAnalysis.Date]
Site Architecture Analysis [SiteArchitecture.Date]
SEO Analysis [SEO.Date]
UX Analysis [UX.Date]
The following table details the projected completion date for each of
the web audit phases listed above.
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10. Timeframe for Website Audit Strategy
10
o We will need about 12 weeks from start to finish to complete the work outlined in the scope of the project,
depending on when we receive feedback at each milestone.
o We are ready to start work immediately upon signing the proposal.
Phase Week
Discovery/kick-off meeting 1
Research and Audit 2-3
Present Strategy 4
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11. Project Costs for Website Audit Strategy Proposal
11
o The table below details the costs associated with the audit of your website.
o You can check the box next to "Optional SEO Report" to indicate at the end of the audit whether you want this optional report.
Name Price Subtotal
Website Strategy Audit $5,000.00 $5,000.00
Optional SEO Report $499.00 $499.00
Subtotal: $5,499.00
Total: $5,499.00
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12. Your Investment for Website Audit Strategy Proposal
12
CORE BUDGET
Description Price
Website Audit & Strategy $5,000
Total $5,000
o Below is the estimated budget based on the scope of services outlined in this proposal earlier.
o Please leave a comment and let us know if you have any questions about our pricing or need to increase or decrease the
work scope.
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13. About our for Website Audit Strategy Proposal
13
Our Focus:
We believe it's all about YOU. Our focus is on meeting and surpassing your personal short- and long-term financial
goals, creating and implementing processes for regularly reviewing and evaluating how your portfolio is doing, and
maximizing your return on investment over time
Company’s Vision:
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Company’s Mission:
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Background:
o Add details on company’s history
o Previous line of service
o How it all started etc.
o Other key points
Founded in: 1956

14. We're all about the experience at the name of the company.
We design simple, compelling and functional websites that make it easy for users to quickly
find exactly what they are looking for when they arrive at your site and then convert them
into paying customers.
We do this by listening to you, understanding your target audience, and putting our
extensive online knowledge to work on a plan that will improve your business goals and
change the way you think about the potential of the internet.
if you’re wondering, we’re mobile first. It’s not just the way of the future. It’s the way of
right now
It’s about creating a online experience that transforms users into followers, customers into
ambassadors.
Why Us for Website Audit Strategy Proposal ?
14
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15. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Katherine Reynolds
Designation
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audience's attention.
Nichelle Nichols
Designation
Our Team for Website Audit Strategy Proposal (1/2)
15

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audience's attention.
Name Here
Designation
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audience's attention.
Name Here
Designation
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audience's attention.
Name Here
Designation
Our Team for Website Audit Strategy Proposal (2/2)
16

17. Last year, I started receiving death threats. I was afraid I was going to get
shot! (company _ name) put people & systems in place to protect me &
my family. Finally, I could get back to normal & enjoy life. Now, it all just
seems like a bad dream.”
“
- James Bond, Director
Having the right security at big radeo events is super important. ( company
_ name) staff member keep competitors & the public safe, & they do it
with a smile.”
“
- Chris Evans, Executive
Testimonials for Website Audit Strategy Proposal (1/2)
17
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18. Testimonials for Website Audit Strategy Proposal (2/2)
18
- Kelly Smith, Art Director
"Last year, I started receiving death threats. I was afraid I was going to get shot! (company _ name) put people & systems
in place to protect me & my family. Finally, I could get back to normal & enjoy life. Now, it all just seems like a bad dream.
Having the right security at big radeo events is super important. ( company _ name) staff member keep
competitors & the public safe, & they do it with a smile.
- Dom, Finance Executive
Alan Sue, Logistics Manager
Beauty pageants might look like nothing more than a bunch of women in high heels & sequins, but
let me tell you – they are a security nightmare. Seems like everyone wants a souvenir. Tiaras,
sashes, dress tape, it all goes missing! (company _name) protects my ladies & their trade secrets.

19. Statement of Work & Contract for Website Audit Strategy
19
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Expense Reimbursement:
Limited to reasonable telephone expenses, coach class (or equivalent)
transportation, accommodation and meals authorized by Company in writing in
advance ; payable 30 days after receipt of the itemized invoice.
Term:
The term will begin on [date]
Fees:
{Total} flat fee in 2 payments. 50% to start work [date] and 50%
after the web audit and strategy document has been delivered
Services:
Consultant will perform a web audit and strategy for the company as
described in the proposal Scope of Service section. Final deliverable
will be a PDF document.
Exhibit A
Services & Fees
This is a sample contract - we are not lawyers and recommend you having your
own legal counsel review any contract prior to sending out
Services and
Payment
01
Ownership; Rights;
Proprietary
Information; Publicity.
02
Warranty
03
Termination
04
Relationship of
the Parties
05
Assignment
06
Notice
07
Miscellaneous
08

20. Next Steps for Website Audit Strategy Proposal
20
Signature
Proposal Lead
User Assigned:
User Title:
Signature
Default Contact
Client Name:
Please read the previous page contract to make sure you understand all the details of working with us.
It is really important to us that everything is transparent from the start and that it is understood to lay
a solid foundation for a great working relationship.
01
Please let us know if you have any questions at all. We are pleased to clarify any points and we may
be able to sort out some items together. We are committed to finding the best way to collaborate.
02
Please click the ' sign here ' button below once you feel confident about everything and are
ready to move forward.
03
Sign in the box that pops up to make the acceptance official.04
Once we receive notification of your acceptance, we’ll contact you shortly to sort out next steps
and get the project rolling.
05
We’ll email you a separate copy of the signed contract for your records.06
If you’d like to speak to us by phone, don’t hesitate to call user phone07
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21. Contact Us for Web Audit Strategy Proposal Template
21
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

22. Icons slide for Website Audit Strategy Proposal
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Additional Slides

24. Our Mission, Vision & Goal for Website Audit Strategy
24
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Vision
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Mission
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Goal

25. 30 60 90 Days Plan for Website Audit Strategy Proposal
25
30
Days Plan
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60
Days Plan
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90
Days Plan
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26. Timeline for Website Audit Strategy Proposal
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Start Finish
2016 2017 2018 2019 2020
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27. Roadmap for Website Audit Strategy Proposal
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Start
Finish
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