The document provides an overview of search engines, including what they are, how they work, and different types. It discusses key technical terms like crawling, indexing, ranking, and displaying. It explains the basic workings of directory-based and crawler-based search engines. It also covers search engine optimization (SEO), different search operators like plus, minus and OR, a comparison of various search engines, searching techniques, and dos and don'ts for searching online. The presentation outlines how to create a customized search engine and shares it with others. It concludes with potential future developments in search technologies.
A brief description on what Search Engine Optimisation is
Abhilash Mahanta
Digital Marketing Executive- Talent Corner Hr services
About Talent Corner
Talent Corner H.R. Services is a professional human resources consultant providing innovative recruitments solutions to the corporate world. Incorporated in 2002, Talent Corner has now grown into one of India’s top HR Services Companies with Over 150 employees in Offices and located at 10 Locations across the country. We are currently serving over 900+ clients in diverse industries.
We are providing recruitment services in Bangalore, Chennai, Delhi, Hyderabad, Pune, Kolkata, Rajasthan, Gujarat, & Cochin. In a Dynamic Business World, Standardized Business Solutions don’t Often Work. Therefore we offer customized Recruitments and Executive Search Solutions for Companies across industries. Visit our website to know more about us at: http://talentcorner.in
Apart from High Quality Recruitment Services, Our Industry Demands “Ownership” in Business. Thus in Order to Scale, we have Developed a Unique Recruitment Franchise Opportunity to harness your Entrepreneur Aspirations. To know more about our recruitment franchise opportunities, visit : http://talentcorner.in/franchise-at-talent-corner
The document discusses search engine optimization (SEO). It defines key terms like domain names, which assign easy-to-remember names to IP addresses, and the World Wide Web, a network of online pages connected by hyperlinks. It explains that search engines allow users to search this content by keyword and return relevant results. The document outlines white hat and black hat SEO techniques, with white hat following search engine guidelines and black hat exploiting weaknesses. It also provides a high-level overview of how search engines work by crawling websites, indexing pages, processing search queries, calculating relevancy, and retrieving results.
What is organic SEO? And how does organic SEO work?
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
The document defines and discusses search engines, explaining that they allow users to search large amounts of online information by entering query terms. It describes how search engines work by collecting metadata to create indexes of information, ranking results based on relevance to the query, and providing interfaces for querying. Popular search engines are also listed along with how to build complex search queries using Boolean operators.
This document discusses the main parts of a search engine: spiders (or web crawlers) that fetch web pages and follow links to index their content, an indexer that structures the crawled data for searching, and search software/algorithms that determine relevance and rankings when users search. It describes how spiders crawl the web to collect information, how the indexer organizes this unstructured data, and how algorithms consider factors like keyword location, individual search engine methods, and off-site links to return relevant results.
The document provides an overview of search engines, including what they are, how they work, and different types. It discusses key technical terms like crawling, indexing, ranking, and displaying. It explains the basic workings of directory-based and crawler-based search engines. It also covers search engine optimization (SEO), different search operators like plus, minus and OR, a comparison of various search engines, searching techniques, and dos and don'ts for searching online. The presentation outlines how to create a customized search engine and shares it with others. It concludes with potential future developments in search technologies.
A brief description on what Search Engine Optimisation is
Abhilash Mahanta
Digital Marketing Executive- Talent Corner Hr services
About Talent Corner
Talent Corner H.R. Services is a professional human resources consultant providing innovative recruitments solutions to the corporate world. Incorporated in 2002, Talent Corner has now grown into one of India’s top HR Services Companies with Over 150 employees in Offices and located at 10 Locations across the country. We are currently serving over 900+ clients in diverse industries.
We are providing recruitment services in Bangalore, Chennai, Delhi, Hyderabad, Pune, Kolkata, Rajasthan, Gujarat, & Cochin. In a Dynamic Business World, Standardized Business Solutions don’t Often Work. Therefore we offer customized Recruitments and Executive Search Solutions for Companies across industries. Visit our website to know more about us at: http://talentcorner.in
Apart from High Quality Recruitment Services, Our Industry Demands “Ownership” in Business. Thus in Order to Scale, we have Developed a Unique Recruitment Franchise Opportunity to harness your Entrepreneur Aspirations. To know more about our recruitment franchise opportunities, visit : http://talentcorner.in/franchise-at-talent-corner
The document discusses search engine optimization (SEO). It defines key terms like domain names, which assign easy-to-remember names to IP addresses, and the World Wide Web, a network of online pages connected by hyperlinks. It explains that search engines allow users to search this content by keyword and return relevant results. The document outlines white hat and black hat SEO techniques, with white hat following search engine guidelines and black hat exploiting weaknesses. It also provides a high-level overview of how search engines work by crawling websites, indexing pages, processing search queries, calculating relevancy, and retrieving results.
What is organic SEO? And how does organic SEO work?
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
The document defines and discusses search engines, explaining that they allow users to search large amounts of online information by entering query terms. It describes how search engines work by collecting metadata to create indexes of information, ranking results based on relevance to the query, and providing interfaces for querying. Popular search engines are also listed along with how to build complex search queries using Boolean operators.
This document discusses the main parts of a search engine: spiders (or web crawlers) that fetch web pages and follow links to index their content, an indexer that structures the crawled data for searching, and search software/algorithms that determine relevance and rankings when users search. It describes how spiders crawl the web to collect information, how the indexer organizes this unstructured data, and how algorithms consider factors like keyword location, individual search engine methods, and off-site links to return relevant results.
Google Search is a web search engine owned by Google that is the most used search engine worldwide. It searches publicly accessible documents on web servers for text matching search terms. Semantic search used by Google considers context, synonyms, generalizations, concepts, knowledge, and natural language to better understand search queries. Major forms of search are navigational, to find a specific page, and research, to gather information about a topic, and semantic search is well-suited for research searches.
This document provides an overview of search engine optimization (SEO). It discusses popular search engines like Google, techniques for on-page and off-page SEO, white hat and black hat SEO strategies, and Google algorithms like Panda and Penguin. The document also covers the need for SEO, advantages like increased traffic, and disadvantages such as not reaching the intended audience.
This presentation is meant for Computer Science Engineering students or students who want to know about Search Engine Optimization.
Not everything is mentioned, but students can get an overview, and hence, can then explore.
-Aayush Shrivastava.
The document discusses the search engine Bing. It provides definitions of search engines and explains their importance for finding information online. Bing was developed by Microsoft in 2009 and provides various search services like web, image, and map searches. Some key features of Bing include Bing Translator for translations, Bing Maps, using images to re-find online content, and getting quick snapshots of search results without searching. While Bing aims to provide more relevant results than competitors, it also has disadvantages like slower loading times and limited functionality compared to the market leader, Google.
We want to work with people dedicated to creating something better. We believe that every company has the potential to solve a problem or create real change in the world.
SEO basics for beginners. SEO is search engine optimization aimed at improving organic search rankings. It involves structuring websites in a way search engines understand. Doing SEO can drive thousands of targeted, relevant visitors from search engines like Google to a website. While search engines are smart, they need help understanding websites, so SEO is important. Basic SEO can often be done by individuals willing to learn, depending on their time and website complexity.
Understanding SEO - Green Dot Management SolutionsNirav Trivedi
The document discusses search engine optimization (SEO) and key strategies for improving a website's visibility in search engine results. It explains that SEO involves making small changes to a website to help it naturally appear higher in search results. Some important SEO techniques mentioned include optimizing domain names, keywords, meta tags and linking strategies. The document also outlines the major search engines and their respective market shares, with Google being the largest.
SEO - Search Engine Optimization by Hillary Godwin hillary godwin
A search engine is an internet-based tool that searches an index of documents for a specified term or phrase. Common search engines search billions of web pages. Search engine optimization (SEO) involves improving a website to increase its visibility in organic search results. Key aspects of SEO include ensuring accessibility to search engines, improving ranking through on-page and off-page optimization like link building. On-page optimization involves optimizing individual page elements like keywords, descriptions and content, while off-page optimization focuses on activities outside the website like submissions and backlinks.
This document provides an overview of search engine optimization (SEO). It defines SEO as improving website traffic from search engines through search results. SEO aims to increase rankings for relevant keywords. On-page SEO involves optimizing individual pages, while off-page SEO focuses on external links. Factors like titles, meta tags, URLs, and content play a role. Both white hat techniques that follow guidelines and black hat deception should be avoided. Monitoring analytics helps evaluate SEO effectiveness over time.
Keywords tools. 8 Alternatives to Google Keywords ToolMagdalena Kulisz
This document summarizes and compares 8 free and paid keyword research tools: Wordtracker, Ubersuggest, SEO Book, WordPot, Moz, Raven Tools, KeywordSpy, and SEMRush. It provides details on the features and functionality of each tool, including the number of keywords that can be tracked, pricing, data sources, and analysis available. The free tools generally allow searching of single keywords and have limitations on result volumes, while the paid tools provide more robust competitive analyses and tracking of hundreds of keywords.
The SEO process involves several steps: 1) researching keywords and competitors, 2) setting goals and analyzing the site's starting position, 3) building optimized content, 4) optimizing individual pages by improving titles, navigation, keyword placement and code, 5) using social media and building inbound links, and 6) ongoing reporting and analysis to measure results against goals.
How increase your website visibility ? by Naguib TOIHIRINaguib TOIHIRI
This presentation includes tips to optimize a website visibility, as well as free tools offered by Google. This training was provided during the 7th edition of the HEC Entrepreneurship University (http://appli6.hec.fr/ude2013/)
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of conducting SEO for websites.
The document discusses search engines, including how they work, their importance, and different types. It explains that search engines use crawlers to scan websites, extract keywords, and build databases. When users search, the engine returns relevant pages. Directories rely on human editors while hybrid engines use both crawlers and directories. Meta search engines transmit keywords to multiple engines and integrate results. Making effective searches involves keeping queries simple and considering how target pages may be described.
This document discusses Google's shift from matching search strings to websites to using AI to return the most useful results to users based on their intent. It explains how Google uses its Knowledge Graph database and RankBrain algorithm to better understand queries. It then provides recommendations for businesses to leverage this strategy, such as including structured data and questions on their website to feed into Google's database. The document advocates for prioritizing customers' needs to maximize search authority and beat competition.
SEO is the process of improving a website's visibility in search engine results pages through both on-page and off-page optimization techniques. The objective of SEO is to increase a website's organic traffic and conversions by ranking highly for targeted keywords. Key on-page factors include keyword analysis, content mechanics, and link building, while off-page factors include link building, content generation, and social networking.
SEO stands for search engine optimization and refers to the process of improving a website's visibility and rankings in unpaid search engine results. The goal of SEO is to increase organic traffic to a website by obtaining higher search engine rankings. It involves strategies like optimizing content, keywords, and links to influence search engines in ranking a website higher for relevant search terms.
iGraphics Sign & Advertising provides signage design, manufacturing, installation, repair and maintenance services across the UAE. They work with architects, contractors, designers and other clients to design and install signs for shopping centers, hotels, restaurants, offices and other commercial properties. Their signs can be seen on various building types across the country. iGraphics manages projects from start to finish, including design, planning, manufacturing and installation of signs, as well as ongoing repair and maintenance. They aim to provide the best advice to clients on effective and budget-friendly signage solutions.
Google Search is a web search engine owned by Google that is the most used search engine worldwide. It searches publicly accessible documents on web servers for text matching search terms. Semantic search used by Google considers context, synonyms, generalizations, concepts, knowledge, and natural language to better understand search queries. Major forms of search are navigational, to find a specific page, and research, to gather information about a topic, and semantic search is well-suited for research searches.
This document provides an overview of search engine optimization (SEO). It discusses popular search engines like Google, techniques for on-page and off-page SEO, white hat and black hat SEO strategies, and Google algorithms like Panda and Penguin. The document also covers the need for SEO, advantages like increased traffic, and disadvantages such as not reaching the intended audience.
This presentation is meant for Computer Science Engineering students or students who want to know about Search Engine Optimization.
Not everything is mentioned, but students can get an overview, and hence, can then explore.
-Aayush Shrivastava.
The document discusses the search engine Bing. It provides definitions of search engines and explains their importance for finding information online. Bing was developed by Microsoft in 2009 and provides various search services like web, image, and map searches. Some key features of Bing include Bing Translator for translations, Bing Maps, using images to re-find online content, and getting quick snapshots of search results without searching. While Bing aims to provide more relevant results than competitors, it also has disadvantages like slower loading times and limited functionality compared to the market leader, Google.
We want to work with people dedicated to creating something better. We believe that every company has the potential to solve a problem or create real change in the world.
SEO basics for beginners. SEO is search engine optimization aimed at improving organic search rankings. It involves structuring websites in a way search engines understand. Doing SEO can drive thousands of targeted, relevant visitors from search engines like Google to a website. While search engines are smart, they need help understanding websites, so SEO is important. Basic SEO can often be done by individuals willing to learn, depending on their time and website complexity.
Understanding SEO - Green Dot Management SolutionsNirav Trivedi
The document discusses search engine optimization (SEO) and key strategies for improving a website's visibility in search engine results. It explains that SEO involves making small changes to a website to help it naturally appear higher in search results. Some important SEO techniques mentioned include optimizing domain names, keywords, meta tags and linking strategies. The document also outlines the major search engines and their respective market shares, with Google being the largest.
SEO - Search Engine Optimization by Hillary Godwin hillary godwin
A search engine is an internet-based tool that searches an index of documents for a specified term or phrase. Common search engines search billions of web pages. Search engine optimization (SEO) involves improving a website to increase its visibility in organic search results. Key aspects of SEO include ensuring accessibility to search engines, improving ranking through on-page and off-page optimization like link building. On-page optimization involves optimizing individual page elements like keywords, descriptions and content, while off-page optimization focuses on activities outside the website like submissions and backlinks.
This document provides an overview of search engine optimization (SEO). It defines SEO as improving website traffic from search engines through search results. SEO aims to increase rankings for relevant keywords. On-page SEO involves optimizing individual pages, while off-page SEO focuses on external links. Factors like titles, meta tags, URLs, and content play a role. Both white hat techniques that follow guidelines and black hat deception should be avoided. Monitoring analytics helps evaluate SEO effectiveness over time.
Keywords tools. 8 Alternatives to Google Keywords ToolMagdalena Kulisz
This document summarizes and compares 8 free and paid keyword research tools: Wordtracker, Ubersuggest, SEO Book, WordPot, Moz, Raven Tools, KeywordSpy, and SEMRush. It provides details on the features and functionality of each tool, including the number of keywords that can be tracked, pricing, data sources, and analysis available. The free tools generally allow searching of single keywords and have limitations on result volumes, while the paid tools provide more robust competitive analyses and tracking of hundreds of keywords.
The SEO process involves several steps: 1) researching keywords and competitors, 2) setting goals and analyzing the site's starting position, 3) building optimized content, 4) optimizing individual pages by improving titles, navigation, keyword placement and code, 5) using social media and building inbound links, and 6) ongoing reporting and analysis to measure results against goals.
How increase your website visibility ? by Naguib TOIHIRINaguib TOIHIRI
This presentation includes tips to optimize a website visibility, as well as free tools offered by Google. This training was provided during the 7th edition of the HEC Entrepreneurship University (http://appli6.hec.fr/ude2013/)
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of conducting SEO for websites.
The document discusses search engines, including how they work, their importance, and different types. It explains that search engines use crawlers to scan websites, extract keywords, and build databases. When users search, the engine returns relevant pages. Directories rely on human editors while hybrid engines use both crawlers and directories. Meta search engines transmit keywords to multiple engines and integrate results. Making effective searches involves keeping queries simple and considering how target pages may be described.
This document discusses Google's shift from matching search strings to websites to using AI to return the most useful results to users based on their intent. It explains how Google uses its Knowledge Graph database and RankBrain algorithm to better understand queries. It then provides recommendations for businesses to leverage this strategy, such as including structured data and questions on their website to feed into Google's database. The document advocates for prioritizing customers' needs to maximize search authority and beat competition.
SEO is the process of improving a website's visibility in search engine results pages through both on-page and off-page optimization techniques. The objective of SEO is to increase a website's organic traffic and conversions by ranking highly for targeted keywords. Key on-page factors include keyword analysis, content mechanics, and link building, while off-page factors include link building, content generation, and social networking.
SEO stands for search engine optimization and refers to the process of improving a website's visibility and rankings in unpaid search engine results. The goal of SEO is to increase organic traffic to a website by obtaining higher search engine rankings. It involves strategies like optimizing content, keywords, and links to influence search engines in ranking a website higher for relevant search terms.
iGraphics Sign & Advertising provides signage design, manufacturing, installation, repair and maintenance services across the UAE. They work with architects, contractors, designers and other clients to design and install signs for shopping centers, hotels, restaurants, offices and other commercial properties. Their signs can be seen on various building types across the country. iGraphics manages projects from start to finish, including design, planning, manufacturing and installation of signs, as well as ongoing repair and maintenance. They aim to provide the best advice to clients on effective and budget-friendly signage solutions.
Advertising consists of marketing, promotions, and public relations activities to communicate product features and benefits to a target market. Advertising executives manage and coordinate campaigns for clients to help businesses grow, increase revenue, and expand their customer base. They research clients' products, present proposals, ensure projects are completed on time and within budget, and may travel frequently for meetings. Skills required for the role include analyzing information, strong communication and negotiation abilities, organization, and the ability to work well in a team. Training covers marketing, advertising, organizational and communication skills, as well as people skills like negotiating. Some of the top advertising agencies in India are Ogilvy Mather, Lowe Lintas, and Leo Burnett, with varying
The agency aims to communicate with consumers by listening to their views, needs, and likes in order to create soulful messages that strike the heart, mind, and soul. The CEO, Aadil Pasha, has international experience in award-winning campaigns and is the author of research publications on branding in Pakistan. The agency provides advertising and branding services including consulting, campaign development, identity creation, commercials, design, and more.
ABC Advertising helps clients maximize exposure through traditional and new media marketing channels. It believes in the power of creative work to convey the right image and message. The agency guides clients through a creative process to develop precise, goal-oriented communications that motivate action, represent ideas and emotions, and tell compelling stories across multiple media formats. ABC Advertising also offers web design, electronic media development, online advertising, social media management, branding, and promotional material production. It prides itself on a team of young, dynamic professionals striving to best serve clients and set innovative communication standards.
The document describes a student's graduation project advertising majors at Ajman University of Science and Technology. The project includes designs for a brochure, stationary, website, magazine, posters and infographics. It focuses on advertising the college majors in a youthful way. Photographs are also included showing different themes and styles related to the project.
Search Engine Optimization (SEO) is a step by step process of improving the visibility and quality of a web page or a website for the users on a web search engine.
Search engines are programs that search documents and webpages for specified keywords and return results where those keywords are found. Search engine optimization (SEO) is the process of improving a website's visibility in organic or unpaid search engine results. Effective SEO involves on-page techniques like keyword optimization as well as off-page techniques like building backlinks, and the order of performing these techniques matters.
Search engines are programs that search documents and webpages for specified keywords and return results where those keywords are found. Search engine optimization (SEO) is the process of improving a website's visibility in organic search engine results. Effective SEO involves on-page techniques like keyword optimization as well as off-page techniques like backlinks, and the majority of web traffic comes from major search engines.
Search engines are programs that search documents and webpages for specified keywords and return results where those keywords are found. Search engine optimization (SEO) is the process of improving a website's visibility in organic search engine results. Effective SEO involves on-page techniques like keyword optimization as well as off-page techniques like backlinks, and the majority of web traffic comes from major search engines.
Our full-service digital marketing agency offers affordable and effective digital marketing plans. We work to deliver improved rankings, increased traffic, and, in turn, more business.
Medical website optimization to elevate your search engine rankings for your website. These are the tools we use to analyze your site.
Keyword tools help you choose highly searched terms for your articles.
This was adapted from a presentation at the Academy of Ophthalmology, 2011.
This document provides an introduction to search engine optimization (SEO). It defines search engines and how they work by using spiders to crawl the web, index content in databases, and rank documents using algorithms. The document then defines SEO as the process of improving websites to achieve higher search engine rankings. It explains why SEO is important by noting that most traffic comes from search engines and users rarely view results past the first page. The document outlines the SEO process, including assessment, planning, execution and maintenance. It also covers on-page and off-page SEO techniques.
Fundamentals of SEO - Introduction to Search Engines - How the Search Engine Works - Components of Search Engine - Google Algorithms - Google Results Page - Panda, Penguin, Humming Bird & Pigeon
Digital marketing is the marketing of products or services using digital technologies like the internet, mobile phones, and displays. It involves leveraging digital channels such as search engines, social media, email, websites, and more to connect with customers. The top 4 topics in digital marketing are search engine optimization (SEO), graphic design, social media, and website creation and planning.
This document summarizes a seminar on search engine optimization (SEO). It begins with an introduction to SEO, explaining how search engines work and why businesses should use SEO. It then describes how SEO works, including the architecture and different types (white hat, black hat, gray hat). The document outlines on-page and off-page optimization techniques and discusses the advantages of increased visibility and brand awareness and disadvantages like unpredictability and time consumption. It concludes that proper SEO can help businesses rank higher through conforming to search engine standards.
Introduction to SEO presented by Nate Plaunt on Wednesday, May 25, 2016. Learn about the foundational and technical elements of SEO that set your website up for success!
SEO – Search Engine Optimization, breaks in two parts first we will understand about the Search Engines, a platform we will be using to rank our website #1, later we will understand the optimization part. At the end there’s a bonus part which will help you track and analyze the work you we will be undertaking with this guided process.
I made these slides especially for those people who wanna learn SEO. So here is the overview of this <a href="http://grillsshop.com/">Skill</a> . Go & learn better.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Digital marketing 102 search engine optimizationShreyans Nahar
The document provides information on search engine optimization (SEO). It discusses key topics like on-page optimization, off-page optimization, keyword research, local SEO, and SEO reporting. Some main points covered include optimizing titles, meta descriptions and content; building high-quality backlinks; targeting relevant local keywords; and using tools to track rankings, backlinks and competitors.
What I have Learned in my Webomaze Journey.pptxKevel Kumar
This PPT is about Search Engine, It's working, SEO, Types of SEO and Google Algorithms. For more information you can visit https://www.kevelseo.lovestoblog.com/.
This document provides an overview of search engine optimization (SEO). It begins with a brief introduction to SEO and how search engines work. Then it discusses the history and basics of major search engines. The remainder of the document outlines various SEO strategies and concepts, including on-page and off-page optimization, advantages and disadvantages of SEO, and white hat, black hat, and gray hat SEO techniques. Key topics covered include keyword research, link building, technical SEO best practices, and the importance of understanding how search engines evaluate websites. The document concludes by emphasizing the importance of following good SEO principles to help websites rank higher in organic search results.
This containing best overview and methods to start with SEO. Just go through this you will get the path how to start with SEO. If you are doing first time for your client, for your self etc. You will get some good tools to for SEO.
The document discusses search engine optimization (SEO). It defines search engines and SEO, noting that SEO aims to increase website traffic by improving search engine rankings. The document outlines the history of SEO since 1995 and major changes in search engine algorithms. It describes organic and inorganic SEO methods, noting organic SEO is preferable but slower. The document also explains how search engines work through crawling, indexing, and searching webpages.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
2. • SEO stands for “search engine optimization.” It is the process of
getting traffic from the “free,” “organic,” “editorial” or “natural” search
results on search engines.
• SEO is a tool which helps search engines find and rank your site
higher than the millions of other sites in response to a search query.
• Search Engine Optimization refers to the collection of techniques and
practices that allow a site to get more traffic from search
engines.(Google,Yahoo,Microsoft)
3. • It is a service provided on the internet enabling users to
search for items of interest.
•Search engines are programs that search documents for
specified keywords and returns a list of the documents where
the keywords are found.
•Search Engines : Google, Bing, Yahoo.
4. There are 3 parts of search engine:
1. The search engines use robots(also known as spiders) to
search the internet for websites
2. The results of the spiders’ travels are put in an database
which is then indexed based on words found and where
these words were found.
3. The users of search engines search for words or phrase
related to what they are looking for and the search engine
index return related sites.
5. • The term search engine spider can be used interchangeably
with the term search engine crawler.
• A spider is a program that a search engine uses to seek out
information on the WorldWide Web, as well as to index the
information that it finds so that actual search results appear
when a search query for a keyword is entered.
• Name of Spider :Yahoo slurp, Google bot, Bing bot
6. Black Hat Seo: In the realm of SEO, black hat is the unethical
approach to SEO and should always be avoided at all costs.
Webmaster think the black hat SEO will bump their rankings
quickly and sit on top of Google.That’s not the case. At some
point will be caught and bumped right out of the search
engines and permanently banned.
Unethical Practices like:
• Filling to many Keywords in your content
• Hidden text
• Doorway pages
• Filling the Cookies
• Redirects
7. In search engine optimization (SEO) terminology, White Hat
SEO refers to the usage of SEO strategies, techniques and
tactics that focus on a human audience opposed to search
engines and completely follow search engine rules and policies.
8. SEO has become widely adopted as an online marketing
strategy because of its effectiveness. Here are the 5 benefits of
Seo:
•IncreasedTraffic.
• ROI ( Return on Investment)
• Cost effectiveness
• Increased site usability
• Brand Awareness
• TakesYour Business to Higher Levels