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• SEO stands for “search engine optimization.” It is the process of
getting traffic from the “free,” “organic,” “editorial” or “natural” search
results on search engines.
• SEO is a tool which helps search engines find and rank your site
higher than the millions of other sites in response to a search query.
• Search Engine Optimization refers to the collection of techniques and
practices that allow a site to get more traffic from search
engines.(Google,Yahoo,Microsoft)
• It is a service provided on the internet enabling users to
search for items of interest.
•Search engines are programs that search documents for
specified keywords and returns a list of the documents where
the keywords are found.
•Search Engines : Google, Bing, Yahoo.
There are 3 parts of search engine:
1. The search engines use robots(also known as spiders) to
search the internet for websites
2. The results of the spiders’ travels are put in an database
which is then indexed based on words found and where
these words were found.
3. The users of search engines search for words or phrase
related to what they are looking for and the search engine
index return related sites.
• The term search engine spider can be used interchangeably
with the term search engine crawler.
• A spider is a program that a search engine uses to seek out
information on the WorldWide Web, as well as to index the
information that it finds so that actual search results appear
when a search query for a keyword is entered.
• Name of Spider :Yahoo slurp, Google bot, Bing bot
Black Hat Seo: In the realm of SEO, black hat is the unethical
approach to SEO and should always be avoided at all costs.
Webmaster think the black hat SEO will bump their rankings
quickly and sit on top of Google.That’s not the case. At some
point will be caught and bumped right out of the search
engines and permanently banned.
Unethical Practices like:
• Filling to many Keywords in your content
• Hidden text
• Doorway pages
• Filling the Cookies
• Redirects
In search engine optimization (SEO) terminology, White Hat
SEO refers to the usage of SEO strategies, techniques and
tactics that focus on a human audience opposed to search
engines and completely follow search engine rules and policies.
SEO has become widely adopted as an online marketing
strategy because of its effectiveness. Here are the 5 benefits of
Seo:
•IncreasedTraffic.
• ROI ( Return on Investment)
• Cost effectiveness
• Increased site usability
• Brand Awareness
• TakesYour Business to Higher Levels
Asim khatri

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SEO presentation

  • 1.
  • 2. • SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. • SEO is a tool which helps search engines find and rank your site higher than the millions of other sites in response to a search query. • Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines.(Google,Yahoo,Microsoft)
  • 3. • It is a service provided on the internet enabling users to search for items of interest. •Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords are found. •Search Engines : Google, Bing, Yahoo.
  • 4. There are 3 parts of search engine: 1. The search engines use robots(also known as spiders) to search the internet for websites 2. The results of the spiders’ travels are put in an database which is then indexed based on words found and where these words were found. 3. The users of search engines search for words or phrase related to what they are looking for and the search engine index return related sites.
  • 5. • The term search engine spider can be used interchangeably with the term search engine crawler. • A spider is a program that a search engine uses to seek out information on the WorldWide Web, as well as to index the information that it finds so that actual search results appear when a search query for a keyword is entered. • Name of Spider :Yahoo slurp, Google bot, Bing bot
  • 6. Black Hat Seo: In the realm of SEO, black hat is the unethical approach to SEO and should always be avoided at all costs. Webmaster think the black hat SEO will bump their rankings quickly and sit on top of Google.That’s not the case. At some point will be caught and bumped right out of the search engines and permanently banned. Unethical Practices like: • Filling to many Keywords in your content • Hidden text • Doorway pages • Filling the Cookies • Redirects
  • 7. In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follow search engine rules and policies.
  • 8. SEO has become widely adopted as an online marketing strategy because of its effectiveness. Here are the 5 benefits of Seo: •IncreasedTraffic. • ROI ( Return on Investment) • Cost effectiveness • Increased site usability • Brand Awareness • TakesYour Business to Higher Levels