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TOP 5 TECHNICAL & USER EXPERIENCE
ON-PAGE SEO TIPS
01
02
03
04
05
01
02
03
04
05
AVOIDOVERUSINGTHESAME
KEYWORDS
Overusingkeywords=gamingGoogle
TECHNICAL ON-PAGE SEO
USECOMPELLINGSPECIFICINFO
INPAGETITLE,DESCRIPTION&H1
Searchengines=shopwindowforyoursite
USER EXPERIENCEON-PAGE SEO
USEACCURATEANDUNIQUE
CONTENTINTITLE,DESCRIPTIONS&H1
Subjectcontentfirstandthencompellingcontent
USESIMPLETOUNDERSTANDURL
STRUCTURE
Keywordsrelevanttocontentandstructure
MAKEYOURSITEEASIERTONAVIGATE
Putasitemappageonyourwebsiteandsubmit
onetoGoogle.
CREATECONTENTPRIMARILYFOR
YOURUSERS,NOTSEARCHENGINES
Designyoursitearoundyourvisitors'needs
whilemakingsureyoursiteiseasily
accessibletosearchengines
INCLUDETARGETEDVIDEOCONTENT
Providestargeted,relevantcontentfor
ConsumersandSearchEnginepagerankings.
INCLUDEMOSTPOPULARCONSUMER
QUESTIONSINYOURSITE
Demonstratesopenness,authority&loyalty
DEVELOPRICHSNIPPETSOFMODEL
RANGEPAGES
Detailedinfothatappearundereverysearchresult
USESIMPLETOUNDERSTANDURL
STRUCTURE
Keywordsrelevanttocontentandstructure
Thank you…
On Friday 20th September 2103 at 11am Manheim will be
holding a Q&A workshop, where Luke Carter will be
available to answer your questions.
• Do you know the difference between Traditional and Consumer
‘on-page’ SEO?
• Do you know why it’s essential to develop a consumer ‘on-page’
web strategy?
• Do you own and rank above forums for automotive consumer
questions?
• Are you aware of the value of Rich Snippets and how to develop
campaigns around them?
• Do you know how ‘ratings’ impact on SEO and PPC activity?
• What we have done to build key audiences for clients?
• How have companies bounced back after being hit by Google
Panda / Penguin?

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How SEO is now part of the bigger world of Web Strategy Optimisation

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  • 30. TOP 5 TECHNICAL & USER EXPERIENCE ON-PAGE SEO TIPS 01 02 03 04 05 01 02 03 04 05 AVOIDOVERUSINGTHESAME KEYWORDS Overusingkeywords=gamingGoogle TECHNICAL ON-PAGE SEO USECOMPELLINGSPECIFICINFO INPAGETITLE,DESCRIPTION&H1 Searchengines=shopwindowforyoursite USER EXPERIENCEON-PAGE SEO USEACCURATEANDUNIQUE CONTENTINTITLE,DESCRIPTIONS&H1 Subjectcontentfirstandthencompellingcontent USESIMPLETOUNDERSTANDURL STRUCTURE Keywordsrelevanttocontentandstructure MAKEYOURSITEEASIERTONAVIGATE Putasitemappageonyourwebsiteandsubmit onetoGoogle. CREATECONTENTPRIMARILYFOR YOURUSERS,NOTSEARCHENGINES Designyoursitearoundyourvisitors'needs whilemakingsureyoursiteiseasily accessibletosearchengines INCLUDETARGETEDVIDEOCONTENT Providestargeted,relevantcontentfor ConsumersandSearchEnginepagerankings. INCLUDEMOSTPOPULARCONSUMER QUESTIONSINYOURSITE Demonstratesopenness,authority&loyalty DEVELOPRICHSNIPPETSOFMODEL RANGEPAGES Detailedinfothatappearundereverysearchresult USESIMPLETOUNDERSTANDURL STRUCTURE Keywordsrelevanttocontentandstructure
  • 31. Thank you… On Friday 20th September 2103 at 11am Manheim will be holding a Q&A workshop, where Luke Carter will be available to answer your questions. • Do you know the difference between Traditional and Consumer ‘on-page’ SEO? • Do you know why it’s essential to develop a consumer ‘on-page’ web strategy? • Do you own and rank above forums for automotive consumer questions? • Are you aware of the value of Rich Snippets and how to develop campaigns around them? • Do you know how ‘ratings’ impact on SEO and PPC activity? • What we have done to build key audiences for clients? • How have companies bounced back after being hit by Google Panda / Penguin?