You have created a lot of amazing content. How do you maximize its value to reach your target users. In this presentation we share with you ideas that help you create a Driven Growth Content Marketing Strategy that leads to better SEO and more importantly new leads that convert. 1. What is Content Marketing & SEO 2. Why Content Marketing & SEO is it Important 3. There Are Challenges 4. Targeting Your Audience is Critical For Success

1. CONTENT
MARKETING + SEO
Copyright Driven Growth 2016 1
And other valuable ideas learned from the
trenches that will take your service
business to the next level.
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2. Copyright Driven Growth 2016 2
WHAT IS CONTENT MARKETING?
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3. Copyright Driven Growth 2016 3
WHAT IS SEO?
DrivenGrowth.com @DrivenGrowth

4. Copyright Driven Growth 2016 4
Your business needs a FOCUSED plan based on your UNIQUE
business capabilities to reach your new pinnacle.
IMPORTANCE OF CONTENT + SEO
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5. Copyright Driven Growth 2016 5
WHY DO YOU NEED CONTENT?
• People are getting smarter.
• Google is getting smarter.
• Technology forces transparency.
• It’s easy to reach your niche.
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6. Copyright Driven Growth 2016 6
CONSIDER THESE STATS
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7. Copyright Driven Growth 2016 7
AND MORE STATS
Source:
(CMI)
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8. IT’S IMPORTANT TO BE FOUND
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Offline: 35.1%
Referrals: 10.8%
Organic Search: 19.8%
Social Media: 4.5%
Direct Traffic: 22.5%
Other Campaigns: 7.2%
DrivenGrowth.com @DrivenGrowth

9. THERE ARE CHALLENGES
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10. BUT DRIVEN GROWTH HAS GOOD NEWS
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11. CONTENT + SEO
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• Both involve writing content that is helpful
and informative for the reader.
• Includes keywords that readers are
searching for.
• Strings their content together via links.
(Links are essential for SEO).
• Without quality content, gaining quality
external links will be difficult to build, and
organic search visibility will also be limited.
CONTENT
SEO
DrivenGrowth.com @DrivenGrowth

12. Copyright Driven Growth 2016 12
ESSENTIAL ELEMENTS FOR SUCCESS
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13. Copyright Driven Growth 2016 13
WRITE FOR YOUR TARGET AUDIENCE
Google cares way more about whether or not
content is RELEVANT and HELPFUL for
your audience than if it’s stuffed full of
keywords.
Keyword stuffing can backfire.
DrivenGrowth.com @DrivenGrowth

14. Copyright Driven Growth 2016 14
USE DIFFERENT TYPES OF CONTENT
LISTICLES
LONG-FORM VIDEOS
REVIEWS
HOW TOS
Plus…..
• Customer Testimonials
• Case Studies
• Customer Stories
• And So Much More!
DrivenGrowth.com @DrivenGrowth

15. USE ENGAGING, NEW CONTENT
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LANDING PAGES
IT’S WHAT THE SEARCH ENGINES LOVE
ABOVE THE FOLD
FAST SITE SPEED
Download Our
White Paper Now
CALLS TO ACTION (CTA)
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16. PICK TOPICS YOUR AUDIENCE CARES ABOUT
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17. OPTIMIZE YOUR CONTENT
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ON-SITE OFF-SITE
AUDIENCE QUALITY CONTENT
INTERNAL LINKS
SOCIAL MEDIA
EXTERNAL LINKS
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18. DECIDE: IN-HOUSE OR OUT-SOURCE
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19. DRIVEN GROWTH
WWW.DRIVENGROWTH.COM
PHONE: 1.800.216.6103
EMAIL: HELLO@DRIVENGROWTH.COM
Copyright Driven Growth 2016 19