Focus keywords should be mentioned in the URL, page title, subtitles, and paragraphs with URL being the most important followed by page title then subtitles and finally paragraphs. Yoast is an on-page SEO tool and SEO WordPress plugin that helps with meta data like title, description and keywords as well as site maps, robots, and readability through using active voice, short sentences, subtitles, varied sentence structure, and transition words. Meta data contains information about the web page within the header tag including the title, description and keyword tags.

1. SEO
Search Engine Optimization
Lecture 2

2. Focus Keywords must be mentioned In:
1. URL
2. Page Title
3. Page Subtitles
4. Paragraphs
URL is the most important, followed by page title, then subtitle, and at the end in
the paragraph.

3. What is Yoast?
It’s an on page SEO tool
And a SEO WordPress plugin

4. On Page SEO elements
1. Meta Data
2. Site map
3. Robots

5. 1. What is Meta Data?
 Meta data are information about the web page that are mentioned within meta
tags inside the Header tag
 The main three meta data tags are <Title>, <Meta name=“description” >, and
<Meta name=“keyword”>
 EX:
<Header>
<Title>My Page Title</Title>
<meta name=“description” content=“Brief description of my page”/>
<meta name=“Keyword” content=“Keyword1, Keyword2, keyword3”/>
</Header>

6. Yoast readability tips:
1. Use Active sentences form, not passive form.
2. Use short sentences ended with “.”.
3. Use subtitles on the page content.
4. Avoid starting many sentences with the same word.
5. Use transition words on page content