How to Succeed With SEO During the Holidays

How to Succeed With SEO During the Holidays.

What Google Says About Holidays 2010

 73% of consumers have already started holiday
researching and shopping
 51% have already made a holiday buy
 75% have yet to complete making the
purchases on their holiday shopping list

#wm123

Top 3 SEO Holiday Blunders

1. Waiting till it’s too late.

Google Insight

#wm123

Top 3 SEO Holiday Blunders

2. Failing to identify your “break out” items.

#wm123

Top 3 SEO Holiday Blunders

3. Forgetting to include a strong offer.

#wm123

Actionable Insight #1

- Identify the right keywords Coffee Mugs
to target
- Map those keywords to the
proper pages Goofy Coffee Mugs

Best thermal coffee mugs

Actionable Insight #2
Focus on Keywords Just Outside Page 1

Actionable Insight #3

Attain links.

How?
-Directories
-Press Releases
-Article Syndication Sites
-Approach Bloggers
-Guest Blogging
-Partnership links
-Alter Existing Links

#wm123

Actionable Insight #4

SEO Tactics & Execution
 Landing Pages: use unique copy, avoid dated URLs, etc.
 Marketable Media: diversify – create unique content using
various media types.
 Product feeds: create unique product descriptions.

US Census Bureau #wm123

Actionable Insight #5
Optimize your WebPages, not your website.

VS.

#wm123

Actionable Insight #6

Optimize your Google Place Local Listing.

#wm123

Actionable Insight #7
Ramp up your social media activities.

#wm123

Actionable Insight #7
Enable Google E-Commerce Tracking!

Find out:
-What keywords convert
-What products are selling
-Where customers drop off

Action Items
- Map the right keywords to the right pages
- Focus on keywords just outside page one of Google
- Attain Inbound links
- Clean up old pages
- Optimize your WebPages not just your Website
- Claim your Google Local Listing
- Social Media! Start Posting!
- Enable Google E-Commerce Tracking

Contact Information
Search Engine Marketing – A
Perspective
Contact Us for a detailed Custom
Analysis of your website!

Please contact: @WebMarketing123
#wm123

Mark Powers
(800) 619 1570
mark@webmarketing123.com

AAPA - American Association of Port Authorities Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or communications program begins, while it’s in progress and after it's completed.

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Think back to the last time you applied for a job. It doesn’t matter if you work in-house or agency side – it’s likely that there was a line in your job spec that read “a good understanding of best practice”. But when you turned up on your first day at work, knowing the best thing to do in every situation that might arise I doubt you were surprised to find out that the best thing to do couldn’t be done. The website wasn’t built that way. The client won’t sign that off. That’ll never get past legal. So you need to come up with the second best thing to do. That’s not part of best practice. Opinions come to a head and nothing gets done because businesses are mistaken in their opinion that doing nothing is fine if the best thing can’t be done. But best practice is a misnomer anyway. When we say best practice what we really mean is standard practice. If all you ever implement is standard practice that’s all you’ll be. Standard. If you can’t even reach standard your business deserves to fail. Where does best practice even come from though? People treat it as if it’s some kind of bible handed down from the gatekeepers – the guys who can shut off your revenue. Best practice is actually more like Wikipedia than a bible. It’s populated by everyone who works in the industry and most of it is factually incorrect. You should get 0 points for referencing it. The only things in there that actually do come from the channel owners are loaded with bias. Contributions from experts are self-serving and so many pat each other and themselves on the back that received wisdom becomes perceived fact. But if neither are reliable – and if what everyone is doing is the same thing – isn’t there a chance that doing something, anything different could drive better results than best practice? I would always overrule an expert if the data says otherwise. If we know our customers want X and the channel owners want Y, we should spend our time getting X to work with Y and not the other way around. Staff are fearful that deliberately setting out to do something that isn’t best practice will result in an automatic dismissal. I’m not saying it won’t. As a result, people will wait months or years for best practice to be implemented because it’s safe. The channel owners told us to do it. The experts concurred. Businesses spend a lot of money and a lot of time being average because nobody gets sacked for being average. After all – it’s in the job description.

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Tweets, shares, favorites, likes... Are these business metrics, or bake sale items? They’re real metrics alright, and they’re important like your pancreas. But with so many social media metrics waiting to be analyzed, how do we know which ones actually affect the bottom line? In this Unwebinar, Michael Patterson—Digital Marketing Specialist at Sprout Social—will explain which metrics matter at each stage of the social media funnel, and how landing pages can help you increase the return on your social investment. You'll learn: - How to boost social reach and clicks without blowing your spend - How to make sense of the social KPIs that affect your revenue - How to convert social media visitors to leads, sales and signups using landing pages ...plus, much more!

Why Google Hates Your Website

If your company is falling into one of these common traps, you’ll benefit from this 30 minute webinar. Recent updates to the Google algorithm have outpaced your Search Engine Optimization. You’re behind the times- you’re getting penalized in the search rankings for the SEO you paid for in 2004 You’re not creating content, at least not content that generates ranking-boosting links and likes . Your team has the bandwidth to create content or syndicate it, but not both. You don’t know which search terms are really performing for you, and so your conversion rates from search aren’t moving the needle. Mike Turner, Webmarketing123’s Director of Business Development, will bring his humor and years of search marketing expertise to this high-impact, complimentary webinar.

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