This document discusses strategies for optimizing paid search programs. It outlines 3 key areas: 1) Extending campaigns to Yahoo! and Bing to maximize reach, 2) Using contextual targeting on the Google Display Network to expand campaigns, and 3) Implementing remarketing to retarget visitors. The webinar provides tips on implementing these strategies, such as separating contextual campaigns and analyzing domain performance. Attendees are invited to register for a customized paid search analysis.
The tips & tricks of SEO are always transforming based on the combination of current search behavior and our ever-changing technology and trends. As a leader in your business, you want to make sure to stay ahead of the game and not get bogged down in the mix of myths vs. realities about SEO.
What are some of the SEO myths you can finally discount? Do you sometimes feel like there is so much information that you become unsure about which resouces to trust, and what you should do first? SEO revolves around evaluation, hypotheses, data, performance and strategy. Join us to learn more about the real numbers that drive SEO performance, and the misleading myths that you can cast away!
In Webmarketing123's webinar, The Myth & Math About SEO, you'll discover:
- The top myths that are circling the web today about SEO
- The truths behind these myths
- The real numbers that measure SEO performance
- The tools you can start using today to plan your goals
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
Creating digital, social media and mobile optimized content for the web and ecommerce strategies for consumer marketing in Asia Pacific - from Waggener Edstrom, WE Studio D, APAC, Asia Pacific
The tips & tricks of SEO are always transforming based on the combination of current search behavior and our ever-changing technology and trends. As a leader in your business, you want to make sure to stay ahead of the game and not get bogged down in the mix of myths vs. realities about SEO.
What are some of the SEO myths you can finally discount? Do you sometimes feel like there is so much information that you become unsure about which resouces to trust, and what you should do first? SEO revolves around evaluation, hypotheses, data, performance and strategy. Join us to learn more about the real numbers that drive SEO performance, and the misleading myths that you can cast away!
In Webmarketing123's webinar, The Myth & Math About SEO, you'll discover:
- The top myths that are circling the web today about SEO
- The truths behind these myths
- The real numbers that measure SEO performance
- The tools you can start using today to plan your goals
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
Creating digital, social media and mobile optimized content for the web and ecommerce strategies for consumer marketing in Asia Pacific - from Waggener Edstrom, WE Studio D, APAC, Asia Pacific
If your company is falling into one of these common traps, you’ll benefit from this 30 minute webinar.
Recent updates to the Google algorithm have outpaced your Search Engine Optimization. You’re behind the times- you’re getting penalized in the search rankings for the SEO you paid for in 2004
You’re not creating content, at least not content that generates ranking-boosting links and likes . Your team has the bandwidth to create content or syndicate it, but not both.
You don’t know which search terms are really performing for you, and so your conversion rates from search aren’t moving the needle.
Mike Turner, Webmarketing123’s Director of Business Development, will bring his humor and years of search marketing expertise to this high-impact, complimentary webinar.
Whether you’re managing your SEO in-house or working with an agency,
it’s essential to choose the key performance indicators (KPIs) for measuring success.
Easier said than done. Is it your keyword rankings? Traffic? What about conversions? Where does revenue come in to it? Maybe it's all about the links.
After 8 years and hundreds of client experiences, we’ve distilled what we believe to be the metrics you should use to evaluate your SEO. They are:
Non-branded organic traffic, as a percentage of overall leads or sales, over time.
Conversions (lead capture, e-commerce, downloads, etc) from top keywords.
Revenue attributed to specific keywords.
% of targeted keywords ranking on the 1st page of Google’s search results.
Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.
For more information, visit: http://www.wordstream.com
You may think you’re being careful in managing your PPC campaign – but frequently, the best intentions can actually hurt your results.
In this webinar, Good Intentions Gone Wrong: 7 Worst Practices in PPC, WordStream Founder Larry Kim and Sean Quadlin, Account Manager at PPC Hero, show you:
- How your best intentions can be your own downfall in PPC
- 7 common mistakes that could be costing you money
- How to adjust your strategy to maximize ROI
Grow Revenue with Search Marketing ScienceDemandWave
Web Analytics are already out of fashion... We’ve entered the age of Digital Intelligence. Problem is, we’re swimming in data, no closer to making data-driven decisions, and we have revenue targets to meet. In this highly practical, action-oriented webinar, we’ll cut through the noise and empower you to start making marketing a revenue center immediately.
Striking Distance Keywords. SEO takes time, but there is low hanging fruit if you know where to find it. We’ll show you exactly where.
Take the Guesswork out by adopting A/B Testing. Google’s astonishing rise came not from one-hit wonders but countless A/B tests. We’ll share 3 tests you can make this week.
Tie your Search Marketing data to your CRM so you can report (and project!) accurate ROI. Let’s get beyond the black box. You can now attribute closed deals to specific SEO search terms. We’ll show you how. 1. The pressure for immediate results 2. Striking distance keywords 3. Getting A/B testing in your bones 4. Tie search marketing data to your CRM
Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
New Rules of SEO: RankBrain, Links, & ContentDemandWave
How does Google's landmark RankBrain announcement impact SEO? It all boils down to optimizing for user intent and user behavior. Watch our webinar on-demand and score actionable tips to future-proof your SEO strategy.
How to Build an Effective B2B Content Marketing StrategyDemandWave
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
71% of B2B decision-makers begin their research with a search engine. Influencing the buyer’s journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
Bridging the Gap: 6 Steps to Seamless Sales & Marketing Alignment - SlidesDemandWave
Sales and marketing are fundamentally separate departments, but their combined strength is an underestimated force. Learn 6 ways to drive more sales-qualified leads with cross-departmental alignment.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
3. Housekeeping Items
Will the slides be available?
Yes! They will be available two ways:
Download them from our site, www.webmarketing123.com
Email PPCAnalysis@webmarketing123.com
#wm123
@bradleywjoe
4. Housekeeping Items
Will the slides be available?
Yes! They will be available two ways:
Download them from our site, www.webmarketing123.com
Email PPCAnalysis@webmarketing123.com
We want to hear from you!
@webmarketing123
#wm123
facebook.com/webmarketing123
#wm123
@bradleywjoe
5. Housekeeping Items
Will the slides be available?
Yes! They will be available two ways:
Download them from our site, www.webmarketing123.com
Email PPCAnalysis@webmarketing123.com
We want to hear from you!
@webmarketing123
#wm123
facebook.com/webmarketing123
Want to learn more?
Contact us for a complimentary PPC analysis. Details at end
of webinar.
#wm123
@bradleywjoe
6. Webinar Agenda
Extending to Yahoo! and Bing?
1 How you can maximize your reach and capture more potential customers
What is Contextual Targeting?
2 How the Google Display Network works to expand your campaigns
Remarketing 101
3 How you can set targets in Google Adwords to get better results
Key Takeaways
4 Master the 3 implementation tips to get started and get results immediately
#wm123
@bradleywjoe
7. Webinar Agenda
Extending to Yahoo! and Bing?
1 How you can maximize your reach and capture more potential customers
What is Contextual Targeting?
2 How the Google Display Network works to expand your campaigns
Remarketing 101
3 How you can set targets in Google Adwords to get better results
Key Takeaways
4 Master the 3 implementation tips to get started and get results immediately
#wm123
@bradleywjoe
8. 1 Search Engine Market Share
Yahoo! and Bing own 30% of the search market with over 160 million
unique searchers and 5 billion searches per month
Ask, 3% AOL, 1%
Bing, 14%
Yahoo, 16%
Google, 66%
Source: comScore, Inc. June 2011
#wm123
@bradleywjoe
9. 1 Benefits of Advertising with Yahoo! and Bing?
Advertise on Both Engines From One Platform
• Utilize 2 search engines with the ease of managing from 1 platform
• Microsoft adCenter handles all ad serving
#wm123
@bradleywjoe
10. 1 How can you extend activity to Yahoo! and Bing?
Where to start
Best Practice
• Start with Brand Campaigns and follow with your next best
performing non-brand campaigns
• Set your initial budgets at about 1/4 of your overall spend
How
• Use Microsoft adCenter Desktop (similar to AdWords Editor)
• Easy to import Google campaigns
#wm123
@bradleywjoe
11. 1 Differences Amongst the Search Engines
Two key differences when advertising on Yahoo! and Bing
• Negatives
In Bing/Yahoo!, negatives can be set only on phrase
match
In Google, negatives can be set on exact match
• Know Your Audience
#wm123
@bradleywjoe
12. Webinar Agenda
Extending to Yahoo! and Bing?
1 How you can maximize your reach and capture more potential customers
What is Contextual Targeting?
2 How the Google Display Network works to expand your campaigns
Remarketing 101
3 How you can set targets in Google Adwords to get better results
Key Takeaways
4 Master the 3 implementation tips to get started and get results immediately
#wm123
@bradleywjoe
13. 2 What is contextual targeting?
What are the key differences between Contextual and Search?
#wm123
@bradleywjoe
14. 2 What is contextual targeting?
What are the key differences between Contextual and Search?
• Search = targeting queries with keywords
#wm123
@bradleywjoe
15. 2 What is contextual targeting?
What are the key differences between Contextual and Search?
• Search = targeting queries with keywords
• Contextual = targeting content with themes
#wm123
@bradleywjoe
16. 2 What is contextual targeting?
What are the key differences between Contextual and Search?
• Search = targeting queries with keywords
• Contextual = targeting content with themes
• Use keywords and themes to find the best placements for your message
• The theme you choose will dictate the audience
• Target the most interested viewers who are predicted to be most actionable
#wm123
@bradleywjoe
17. 2 What is contextual targeting?
What can you expect from the GDN?
• Expectations:
• Your impressions will rise
exponentially, but you still only pay
when someone clicks on your ad
• You still have full control to modify
at anytime:
• Creative (ad)
• Keywords
• Bids
#wm123
@bradleywjoe
18. 2 What is contextual targeting?
Advance with ‘must have’ tips to strengthen your campaign
#wm123
@bradleywjoe
19. 2 What is contextual targeting?
Advance with ‘must have’ tips to strengthen your campaign
• Separate your campaigns
#wm123
@bradleywjoe
20. 2 What is contextual targeting?
Advance with ‘must have’ tips to strengthen your campaign
• Separate your campaigns
• Impressions will substantially rise
#wm123
@bradleywjoe
21. 2 What is contextual targeting?
Advance with ‘must have’ tips to strengthen your campaign
• Separate your campaigns
• Impressions will substantially rise
• Click through rate (CTR) will decrease
#wm123
@bradleywjoe
22. 2 What is contextual targeting?
Advance with ‘must have’ tips to strengthen your campaign
• Separate your campaigns
• Impressions will substantially rise
• Click through rate (CTR) will decrease
• Analyze domains where your ad is showing
#wm123
@bradleywjoe
23. 2 What is contextual targeting?
Advance with ‘must have’ tips to strengthen your campaign
• Separate your campaigns
• Impressions will substantially rise
• Click through rate (CTR) will decrease
• Analyze domains where your ad is showing
• Block those with high cost and zero conversions
#wm123
@bradleywjoe
24. Webinar Agenda
Extending to Yahoo! and Bing?
1 How you can maximize your reach and capture more potential customers
What is Contextual Targeting?
2 How the Google Display Network works to expand your campaigns
Remarketing 101
3 How you can set targets in Google Adwords to get better results
Key Takeaways
4 Master the 3 implementation tips to get started and get results immediately
#wm123
@bradleywjoe
25. Interest Based Advertising
Reach more of your audience with more relevant ads
Remarketing:
1 Reach users who
previously visited
your web site
Interest category
2 marketing: Reach
users based on their
interests
#wm123
@bradleywjoe
26. 3 What is remarketing?
Target specific behavioral groups of visitors
#wm123
@bradleywjoe
27. 3 What is remarketing?
Prepare steps to implement
#wm123
@bradleywjoe
28. 3 What is remarketing?
Set up your program in Google Adwords
#wm123
@bradleywjoe
29. 3 What is remarketing?
Cookie tips to master in your remarketing program
• Recommended cookie duration:
• Set a higher ad frequency with a short cookie life
#wm123
@bradleywjoe
30. 3 What is remarketing?
Cookie tips to master in your remarketing program
• Recommended cookie duration:
• Set a higher ad frequency with a short cookie life
• Capitalize on potential customer’s interests and better match the
buying cycle
#wm123
@bradleywjoe
31. Webinar Agenda
Extending to Yahoo! and Bing?
1 How you can maximize your reach and capture more potential customers
What is Contextual Targeting?
2 How the Google Display Network works to expand your campaigns
Remarketing 101
3 How you can set targets in Google Adwords to get better results
Key Takeaways
4 Master the 3 implementation tips to get started and get results immediately
#wm123
@bradleywjoe
32. Key Takeaways
• Diversify your paid search spend to Yahoo, Bing for optimal
revenue growth
• Implement contextual targeting on the Google Display Network
(GDN) to expand your reach
• Launch an effective retargeting campaign that will drive
qualified visitors back to your website and convert
#wm123
@bradleywjoe
34. Register for a Customized PPC Analysis Today!
PPC Ad Audit:
• Improve Your Current Ads: Learn how to increase quality score, lower cost-per-click,
improve ad rank, and drive more traffic
• Competitor Campaign Strategy: Discover what your competitors are doing to segment
and optimize their paid search campaigns
PPC Campaign Tune-Up:
• Opportunity Analysis: Identify the quick wins in your current campaign as your Search
Marketing exec walks you through a 30 day campaign report
• Establish the Right KPIs: Each business is unique, therefore metrics need to be tailored
to correctly measure outcomes. Learn which KPIs make the most sense for your
business.
• Offer and Headline Analysis: Examine your current headlines and calls to action and
determine which ones work (and which don’t)
Please contact:
ppcanalysis@webmarketing123.com
#wm123
@bradleywjoe
Editor's Notes
Pie graph more effective
Assumptions: audience does no PPC or limited to just paid search on Google
Set this budget slightly less than Google -> important to test Example of brand and non brand. Don’t forget to update any tracking!
EXAMPLE and why that effects you! If you are sunglass shop and you put ‘glasses’ as a negative bc it is too broad, you’d be blocking your ad from showing up on ‘sun glasses’ where as in Google your ad would only be blocked if someone just searched ‘glasses’. Where do your users search (Bing = consumer, Yahoo = old school, Google = sophisticated)
Assumptions: audience does no PPC or limited to just paid search on Google
Assumptions: audience does no PPC or limited to just paid search on Google
Assumptions: audience does no PPC or limited to just paid search on Google
Not only do content pages offer additional Moments of Relevance, but they represent a large part of a user’s online experience. Content pages continue to dominate the share of time users spend online. Today, users spend about 47% of their time online on content pages, and only 5% of their time on search pages. That’s nearly half their time online devoted to content. And you can see on the right that this trend has continued up and to the right. It’s no question that advertisers miss out on opportunities to reach additional customers by not having a presence on the web. === Additional note: With the content network, you get access to not just content pages, where users spend almost half their time, but you also reach users on communication and commerce pages as well. Examples of communication sites are: Email (Gmail), Social networks (like MySpace and dozens of other social networking sites in the GCN), and other media like instant messaging, online chat, etc. Examples of commerce sites are any web site where users can make online purchases, like Amazon.com
In a recent study, display advertising led to a 155% increase in searches for brand and segment terms. 43% of consumers who saw a joint display and search campaign subsequently made an in-store purchase
Assumptions: audience does no PPC or limited to just paid search on Google
Assumptions: audience does no PPC or limited to just paid search on Google
Assumptions: audience does no PPC or limited to just paid search on Google
Assumptions: audience does no PPC or limited to just paid search on Google
Assumptions: audience does no PPC or limited to just paid search on Google
Assumptions: audience does no PPC or limited to just paid search on Google
Points to note: -Remarketing is now available worldwide (except in Japan) -Can now include placement and keyword targeting to your retargeting campaign (i.e. retarget users on specific pages/pages talking about specific topics vs. all of the GCN or YT) -Boomerang remarketing lists (DoubleClick) are now free… use these instead of AdWords pixels.
Assumptions: audience does no PPC or limited to just paid search on Google
Assumptions: audience does no PPC or limited to just paid search on Google
Assumptions: audience does no PPC or limited to just paid search on Google
Assumptions: audience does no PPC or limited to just paid search on Google