The document provides strategies for search engine optimization (SEO) success in the first quarter, including how to get websites crawled and indexed by search engines, choose the right keywords to target, and generate leads through optimized landing pages with simplified forms and compelling visuals to capture attention and encourage conversions. The webinar agenda covers SEO fundamentals like crawling, indexing, and ranking factors as well as evaluating lead quality and measuring SEO success. Attendees are encouraged to participate on social media with the designated hashtag.

1. Get Your SEO Machine Into Shape!
Beginner’s Guide For Conversion Success in Q1
Strategies for staying one step ahead of the rest
Dial: +1 (415) 363-0078
Access Code: 644-516-082
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2. Housekeeping Items
 Are the slides available?
 Yes! Please email seo@webmarketing123.com
 We want to hear from you!
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 Want to learn more?
 Contact us for a complimentary SEO Website Analysis.
Details at end of webinar.
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3. Webinar Agenda
Getting Found By Search Engines
1 Learn how Google discovers, indexes, and ranks webpages
Choosing the Right Keywords
2 Understand your target audience for B2B and B2C sales
Generating Leads
3 Create landing pages that funnel your site traffic into conversions
Evaluating Your Lead Quality
4 Measure and track the quality of your lead generation
Measuring Success
5 How to monitor and improve your SEO results
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4. What is at Stake
Search engine use is growing rapidly
Currently, there are more
than 3 billion
searches/day on Google
Courtesy: SEOmoz
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5. Search Engine User Behavior
If you are not on the 1st page, you are invisible to most searchers
Source : Jupiter Research, 2010 #wm123
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6. Webinar Agenda
Getting Found By Search Engines
1 Learn how Google discovers, indexes, and ranks webpages
Choosing the Right Keywords
2 Understand your target audience for B2B and B2C sales
Generating Leads
3 Create landing pages that funnel your site traffic into conversions
Evaluating Your Lead Quality
4 Measure and track the quality of your lead generation
Measuring Success
5 How to monitor and improve your SEO results
#wm123
@bradleywjoe

7. 1: How Do Search Spiders Crawl the Web?
Search bots follow links to get from page to page
Data Center
Home Page
Category Level Page
Product Level Page1
Product Level Page2
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8. 1: How Do Search Spiders Crawl the Web?
Search bots follow links to get from page to page
• Crawling:
• Discovering new and updated
pages on the web
• Daily, weekly, monthly
• Indexing:
• Compiling data from crawls
into data centers
• Serving Results:
• Based on relevancy
• Over 200 factors considered
• Content, keywords, links
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9. 1: How Do I Influence Google to Crawl My Site?
Several ways to positively influence search spiders to visit your site
• Reduce and/or eliminate the amount of duplicate
content
• Submit and verify an XML Sitemap through
Webmaster Tools
• Reduce the click-depth required to visit deeper
pages
• Earn more links!
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10. Recommendation #1
Implement Google Webmaster
Tools…TODAY!
www.google.com/webmasters/tools
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11. Webinar Agenda
Getting Found By Search Engines
1 Learn how Google discovers, indexes, and ranks webpages
Choosing the Right Keywords
2 Understand your target audience for B2B and B2C sales
Generating Leads
3 Create landing pages that funnel your site traffic into conversions
Evaluating Your Lead Quality
4 Measure and track the quality of your lead generation
Measuring Success
5 How to monitor and improve your SEO results
#wm123
@bradleywjoe

12. 2: Keyword Optimization
Investigate Google Insights to compare long-term trends:
www.google.com/insights/search
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13. 2: Keyword Optimization
Select a mix of both “head match” and “long tail” keywords
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14. 2: Which Keywords Should I Optimize For?
Don’t forget about the long tail!
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15. 2: How Many Keywords To Target Per Page?
Develop a “mapping” document that targets 3-5 keywords per page
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16. Recommendation #2
Identify the top 5 keywords your
company needs to appear #1 on Google
for…and where you rank on them today.
http://blog.kissmetrics.com/keyword-research-part-1/
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17. Webinar Agenda
Getting Found By Search Engines
1 Learn how Google discovers, indexes, and ranks webpages
Choosing the Right Keywords
2 Understand your target audience for B2B and B2C sales
Generating Leads
3 Create landing pages that funnel your site traffic into conversions
Evaluating Your Lead Quality
4 Measure and track the quality of your lead generation
Measuring Success
5 How to monitor and improve you SEO results
#wm123
@bradleywjoe

18. 3: How Can I Capture Attention?
Treat a hero image as a pointer to your call to action
• People tend to follow the eye path where the subject in the hero graphic
is looking
• Make your subject look at your ad creative if you want people to look at
it too
Courtesy of: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
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19. 3: Navigate the Eye
Encourage eye contact through the image subject
Courtesy of the Internet
Subjects are glancing towards
the call-to-action
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20. 3: Simplify Your Forms
Shorter forms are best; really consider which information is critical
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21. 3: Simplify Your Forms
Shorter forms are best; really consider which information is critical
Form is
minimal
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22. 3: Simplify Your Forms
Shorter forms are best; really consider which information is critical
Automatic cursor
placement
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23. 3: Simplify Your Forms
Shorter forms are best; really consider which information is critical
Trust signals
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24. 3: Simplify Your Forms
Shorter forms are best; really consider which information is critical
Reassurance
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25. 3: Simplify Your Forms
Shorter forms are best; really consider which information is critical
Clear wording on
submission button
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26. Recommendation #3
1. Look into your website analytics
2. Identify “Top Landing Pages”
3. What is the conversion rate of these
pages?
www.google.com/analytics/
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27. Webinar Agenda
Getting Found By Search Engines
1 Learn how Google discovers, indexes, and ranks webpages
Choosing the Right Keywords
2 Understand your target audience for B2B and B2C sales
Generating Leads
3 Create landing pages that funnel your site traffic into conversions
Evaluating Your Lead Quality
4 Measure and track the quality of your lead generation
Measuring Success
5 How to monitor and improve your SEO results
#wm123
@bradleywjoe

28. 4: Are Your Keywords Bringing You Conversions?
Ensure you are ranking on the right keywords to bring the right leads
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29. 4 The Best SEO Reporting
Measuring SEO effectiveness by identifying keywords that drove the
best conversions and sales
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30. Recommendation #4
1. Look into your website
analytics
2. Identify Top Organic Keywords
3. What is the conversion rate of
top organic keywords?
#wm123
@bradleywjoe

31. Webinar Agenda
Getting Found By Search Engines
1 Learn how Google discovers, indexes, and ranks webpages
Choosing the Right Keywords
2 Understand your target audience for B2B and B2C sales
Generating Leads
3 Create landing pages that funnel your site traffic into conversions
Evaluating Your Lead Quality
4 Measure and track the quality of your lead generation
Measuring Success
5 How to monitor and improve your SEO results
#wm123
@bradleywjoe

32. 5: SEO is a Means to an End
Why SEO matters
1
Keyword
Rankings
2
Increased
Traffic
3
Lead and
Sales
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33. 5: Keyword Rankings
Make measurements on a weekly, bi-weekly, or monthly basis
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34. 5: Organic Search Traffic
Measures effectiveness of SEO program
Filter out “branded” traffic
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35. 5: Goal Tracking
Ties SEO effectiveness to lead and sales flow
Set up Goals
• Define conversions for your business goals
• Set your goal values
• Analyze which keywords are leading to more
conversions and work to strengthen them in your
links and content
• Consider removing poor-performing keywords from
your campaign
• Observe where visitors abandon the goal path and
analyze the data to determine why
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36. 5: The SEO Process
On a monthly basis, on and off-page optimizations need to work in
tandem to drive continued success. Rely on analytics to guide
decision making.
On-Page Changes
Measuring
Improvement in
Rankings, Site Link Building
Engagement, and
Lead Flow
Monitoring Visitor Tracking Spider
Analytic Data Crawls
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37. Key Action #3
1. What is the goal of your website
(leads, form fill outs, sales)?
2. Can you identify the top 5 keywords
that drove the most leads/sales last
month?
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@bradleywjoe

38. Tying It All Together
• Identify Where You Are Today: Digital marketing maturity varies by
industry and by company size. Where do you fall in this spectrum?
• The Next Immediate Step: Regardless of where your search marketing
program is today, what is the best next step you can take to push results
even further?
• Achieve 2012 Marketing Goals: SEO is the most cost-efficient way to
generate qualified sales and leads. Take advantage of search demand for
your industry and leverage this to achieve your 2012 business plan goals.
#wm123
@bradleywjoe

39. Thank You!

40. Contact Us about Qualifying for a Complimentary Analysis
- “Cost of the Problem” Analysis: Discover the cost of not
ranking in the top positions on search engines. How much
revenue is being lost to competitors with the best rankings?
- Competitive Report: Find out where you rank against your top
competitors and what tactics they’re employing
- ROI Tracking: Detailing the keywords and sources that visitors
are using to discover your website and if those visitors are
converting into leads and sales
Please contact:
contact@webmarketing123.com
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@bradleywjoe