A session at SaaSBOOMi Annual 23

1. Ajay Agrawal
Founder & CEO
SirionLabs
Friday, 17 March 2023
4:00pm - 5:00pm
The Market Whisperer

2. Sirion
The Smarter
Contracting
Platform
Smart Repository
Contract Intelligence
Contract Negotiation
Intelligent Redlining
Commitment Management
Invoice auditing

3. 2013 - 2017
Pushing Against the Tide
Category Creation
• Demand Generation
• Lumpy Growth
• High Customer Debt

4. Click to edit Master title style
Sirion
The Smarter
Contracting
Platform
Get complete visibility into you
contract portfolio, manage risk and
compliance, and unlock contract
intelligence.
Enhance collaboration reduce cycle
time, and create stronger, compliant
contracts.
Drive operational performance, manage
risk and reduce value leakage.

5. 2017 - 2019
The Winds of Change
Finding PMF
• Hype Cycle → MQ
• Customer Debt → Category Debt
• xSell Installed base
2020 - Present
Pulled by the Current
Category Leadership
• Demand Capture
• Predictable Growth
• Low Customer Debt