This document outlines an SEO and social media marketing plan that includes on-page and off-page optimization, link building, content creation and submission, directory submissions, social media engagement, and reporting. The plan details specific tasks such as optimizing site structure, meta tags and images, creating blogs and articles, submitting to forums and social bookmarking sites, and promoting content across social networks like Facebook, Twitter and Google+. Progress will be monitored through analytics and ranking reports.

1. By Rahul Setia
CEO – Balaji Software Solutions

2.  Website Research and Analysis:
 On Page Optimization
 Off Page Optimization
 Link Building
 Social Media Marketing
 Branding:
 Monthly Report

3. Reviewing and Analyzing Google Analytics
status regularly to monitor the visitors’ statistics
for the site and progressing accordingly
 Reviewing the site’s performance regularly in
Google, Bing and Yahoo webmaster tools and
making the changes as necessary
 Periodically updating and submitting XML
sitemap in Google, Bing and Yahoo Webmaster

4.  Website Structure Optimizations: - Check all
broken link and site navigation with
appropriate keyword navigation Structure
 Content Optimization: review site content and
suggestion and update appropriate Keyword
density, Keyword prominence, Keyword
proximity for site.
 Image Optimization: Use Alt and title tag for
image optimization with proper keyword.

5.  HTML code optimization: W3 Html validation
and CCS validation
 Meta tag creation & optimization: - Create
Meta description, Meta keywords and Title tag
for all pages of site.
 HTML Sitemap creation: Create HTML
sitemap for best site navigation of site for users.

6.  Robot Txt: There is no robots.txt file. It helps in
controlling the crawling of search engines on
the site.
 XML Sitemap: XML sitemap should be
submitted in Google, Yahoo, Bing Webmaster
tools in order to track the broken link, status
and performance etc. of the site.
 RSS Feed: Need to Increase the visitor
syndication.

7.  Article Creation and Submission – We will
create at least 8 articles (2 article weekly)
focusing on targeted keywords and will submit
each of them in at least 50 quality article
directories in order to promote them and
generate readership. We will embed site’s link
in the article so as to divert traffic from the
articles to the site.

8.  Social Bookmarking – In order to increase the
crawl ability and getting one way back links to the
site, we will bookmark the site in around 200 social
bookmarking sites with a regular participation in
50 most popular bookmarking with 4 different site
details weekly.
 Press Release Submission – We will create at least
1 Press Release focusing on new activity/package
or offer and will submit each of them in at least 30
quality Press Release directories in order to
promote them and generate readership. We will
embed site’s link in the Press release so as to divert
traffic from the articles to the site.

9.  Web Directory Submission – We will submit
the site in 50 web directories weekly. Total 200
submissions for minimum 3 title variations.
 Niche Directory submissions – We will submit
the site in around 50 niche Directories (based
on our Targeted countries and theme)
 Forum Posting: - Create 5 travel forum login
and update post with signature links.
 RSS feed submission – We will submit the
RSS feed in around 30 RSS directories.

10.  One Way links: We will create 10 one way links for site
monthly.
 Reciprocal links:- We will create 20 reciprocal links for
site monthly.

11. To promote the site on the web for branding, we
will do the following social media task on a
consistent basis:
 Blogging – Blog helps in building ultimate
readership and diverting traffic to the website.
We will create 2 blogs for the site on
Wordpress.com & blogger.com and will
consistently keep on updating with a blog post
every week.

12.  Blog Marketing – We will promote the blog by
optimizing it and submitting it into around 30
blog directories each month.
 Content Sharing: - We will submit all articles
into top 10 content sharing sites like:
scribd.com, docstoc.com, etc..
 Medical Community : We’ll join 5 medical
community like medspa, medaccessindia etc
and post and review content into sites.

13.  Classified creation and submission – We will
create 2 classified ads and submit each in 50
target country sites each month.
 Social profile: we’ll create 20 social profiles for
site.

14. To promote the site on the web for branding, we
will do the following social media task on a
consistent basis:
 Facebook :- Regular update with new content
and packages of site and increase like of
business page of our site.
 Twitter: - Regular update with new content
and packages of site and increase followers of
business twitter account of our site.

15.  Google Plus (+): - Regular update with new
content and packages of site and increase circle
friends of business Gmail account of our site.

16.  Traffic Report
 Work status report
 SERP Report (Ranking Report)
Note: Apart from this, we can include other ethics
as well if it would be necessary in favor of the
site.