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Introduction to Search Engine.pdf
The document introduces search engines and their functioning, explaining key concepts like SERP, crawling, indexing, and ranking. It discusses different types of search engines and the basics of web hosting, domain registration, and niche marketing. Additionally, it includes resources and exercises for readers to explore domain registration and digital marketing strategies.
Introduction to Search Engine.pdf
- 1. Introduction to SearchEngine
- 2. What Is ASearch Engine…? • A software system that is designed to search the world wide web (www) in a systematic way.
- 3. What Is SERP…? •Search Engine Results (SERP) • Google’s response to a user’s search query.
- 4. What Happens WhenYou Search Something…? https://www.youtube.com/watch?v=7elTJ8dciJc
- 5. How Search EngineWorks…? •Crawling •Indexing •Ranking
- 6. How Google SearchWorks (in 5 minutes) https://www.youtube.com/watch?v=0eKVizvYSUQ
- 7. Google Data CenterSecurity: 6 Layers Deep https://www.youtube.com/watch?v=kd33UVZhnAA
- 8. Research more aboutGoogle, associated service and channels
- 9. What Are TheTypes Of Search Engines…? • Crawler based search engines • Human powered directories • Hybrid search engines • Other special search engines
- 10. Lists Of SearchEngines…
- 11. What is awebsite…? • A collection of web pages and related content that is identified by a common domain name and published on at least one web server. ➢https://www.flipkart.com/
- 12. Website Versus Webpage… Website: ➢Acollection of many related web pages linked together under one domain Web page: A single document on the internet
- 13. When was thevery first website ever made…? • The first web page was created on August 6, 1991 by Tim Berners-Lee at the CERN. • The first web page address was http://info.cern.ch/hypertext/www/TheProject.html
- 14. What Is ADomain…? • Domain Name ➢The address where Internet users can access your website. ❖www.google.com ❖www.facebook.com
- 15. Choosing A Domain-Do’s And Don’ts • Make it Unique • Make it easy to remember • Make it easy to type • Use short names • Use keywords • Reject hyphens and numbers
- 16. Top Level Domain(TLD) • Generic Top-level Domains (Gtld) ➢.com,.net,.bitz,.org • Country Code Top-level Domains (Cctld) ➢.in,.co.in,.com.au
- 17. What Is DomainRegistrar List…? • Domain.com • Bluehost • HostGator • GoDaddy • Namecheap • DreamHost
- 18. What Is AWeb Hosting…? • An online service that enables you to publish your website or web application on the Internet • All the files and data necessary for your website will be stored in a server
- 19. Types of WebhostingServices • A type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web (www)
- 20.
- 21. What Is AURL…? • Uniform Resource Locator(URL): ➢ The address of a specific webpage or file on the Internet.
- 22. TOOLS • Instant domainsearch ➢ https://instantdomainsearch.com/ • Flame domain ➢ https://domainwheel.com/ • Know EM ➢ https://knowem.com/ • Website coupon-bigrock-comaff ➢ url: https://www.bigrock.in/domain-registration/ ➢ https://www.namecheap.com/promos/99-cent-domain-names/ • Hosting-bigrock-hostaff • https://www.bigrock.in • https://www.namecheap.com/
- 23. Exercises:- • Use thetools to find the domain name • Register your first domain from Godaddy/ Bigrock
- 24. What Is ANiche Market…? • An advertising strategy that focuses on a unique target market.i.e., consumers who would most benefit from the offerings.
- 25. Target Audiences OfNiche Market • Examples: ➢Employ engagement program ❖All MNC’s HR heads ➢Off roading bikes ❖Adventure seeking individuals
- 26. How to marketto niche audience • Seek the pain points of customers • Predict Solutions for their needs • Understanding the possibilities • Be the expert
- 27. Create customer avatar •Collect details about your ideal customer • Identify the person who can buy your products
- 28. Digital Marketing Training: Learn What earns • Category: IT Students, Working professional • Age: 18-40 • Gender:Male/female • Location:Bangalore • Interest:education • Behaviour:career,jobs,marketing,sales etc.
- 29. What will Primetarget audience search for..? • Digital marketing training in Bangalore • Digital marketing course in Bangalore • Digital marketing course fee in Bangalore • Digital marketing course with placements in Bangalore • Digital marketing course in Bangalore • Digital Marketing training in Bangalore • Digital Marketing Course • Digital Marketing Course fee etc.
- 30. What Is TheKey Point To Look For..? • Keyword Research • Content Creation – Word –Copy • Grammerly -