SEO

The document discusses search engine optimization (SEO) techniques, noting that legitimate SEO focuses on using keywords that target audiences use and making sites easy for people to navigate with proper web standards. It warns against "black hat" tactics like keyword stuffing, doorway pages, and invisible links that try to cheat users rather than optimize sites for both people and search engines, which will eventually harm a site. The document concludes that the intent behind SEO methods is more important than the techniques themselves.