The document discusses the creative process of design and some tips for an effective design process. It recommends setting concrete goals, deadlines for feedback, and prototyping the design process if needed. Design is about eliminating ideas rather than just coming up with them. The document also provides definitions of graphic design as the process of combining text and graphics to effectively communicate messages through visual elements like logos, brochures, and posters.

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2. Design is a creative process
Ideas are easy, design is work

3. Make design a visible process
Create specific times and deadlines
for feedback
–And pay attention to what you get

4. Set concrete goals [from
designer side]
Prototype design process, if
necessary

5. Ad hoc [unplanned] design is a
recipe for disaster.

6. Ideas are great fun
Beware the two-man effect
A is a great idea!
It is! And so is B!
Yes, exactly! A and B and C are great!
We need A, B, C, and D in our game!

7. Design is more about eliminating
ideas than coming up with them.

8. Design
TECHNICAL
DEFINITATION