Sensotrend Pitch for SeedForum
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Presenting Sensotrend in SeedForum pitch event. Some progress from the working copy (http://www.slideshare.net/mikaelrinnetmaki/sensotrend-pitch-for-seedforum-draft). Strictest enforcement of the pitch structure that we've experienced so far. Feedback from audience indicated this is both good (easier to compare startups) and bad (gets boring quite soon).
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Sensotrend Pitch for SeedForum
- 1. AUTOMATED DIABETES DIARY Visualizing data from wellness trackers and medical devices for personalized diabetes treatment
- 3. Diabetes treatment costs in 2013: $ 548 B $ † <60y
- 4. > 1 000 apps, only 1.2 % penetration “Apps rely on manual input of data.” “No interoperability with glucometers, health & fitness apps.”
- 5. Glucose readings from meter & pump Activity, nutrition info from trackers Annotations Support for multiple meters Patient owns the data Competition
- 7. Business model: Phase 1 Go-to-market via • Diabetes organizations • Healthcare organizations • App stores People with diabetes pay 79 € / y
- 8. Revenue Streams: Phase 2 Healthcare organizations pay for service and data – Patient empowerment saves cost – Personalized healthcare improves results – Legal obligations Pharma companies pay for data – Valuable for product development Insurance companies pay for data – Improved risk calculation – Payer role, want to improve treatment Device manufacturers pay for integration – Better value for users
- 9. H2/13 2014 2015 2016 2017 2018 2019 Personnel 3 3 3 5 8 12 16 20 30 60 75 90 Users 2 2 500 2.5 K 15 K 40 K 70 K 250 K 600 K 1.2 M 2.5 M 6 M Revenue 0 0 675 K 1.5 M 11.4 M 92 M 484 M Cost 0 195 K 950 K 1.4 M 16.1 M 52 M 120 M Ebitda 0 -195 K -275 K 100 K -4.7 M 40 M 364 M Financials and Roadmap
- 10. Pirjo Ilanne-Parikka, MD, Finnish Diabetes Assoc. Jorma Lahtela, MD, UTA / UKU / TAYS Päivi Hannula, MD, PSHP Antti Virkamäki, MD, CMO, Mendor Atte Vadén, MD, Koskiklinikka / Mediverkko Jyrki Lähde, MD, Terveystalo Type 1 diabetic (14 y), software pro (15 y) Startup experience (14 y) Type 1 diabetic (4 y), software pro (15 y) Military software, visualisation Healthcare PR, marketing (6 y) Protomo startup coaching Mikael Timo Assi Advisors
- 14. Investment Opportunity Looking for 100 000 €, to – finalize product, start user trials in Q2 2014 – launch in Finland on World Diabetes Day 14.11.2014 – prepare for next round in Q1 2015, for medical device certification and international growth Also looking for advice and connections
- 15. …making sense of diabetes trends Mikael Rinnetmäki mikael@sensotrend.com +358 50 3855511 linkedin.com/in/mikaelrinnetmaki twitter.com/mrinnetmaki www.sensotrend.com/ linkedin.com/company/sensotrend twitter.com/sensotrend facebook.com/sensotrend gust.com/c/sensotrend
- 16. Power Pitch • Sensotrend makes life with diabetes easier with an automated diabetes diary utilizing data from wellness trackers. • Our team consists of diabetics and their relatives, and we’ve got 6 top name diabetes doctors as advisors. • We have a scalable business model with multiple revenue streams, and a first mover advantage on a globally growing market, driven by changes in legislation.
Editor's Notes
- We’ve created an automated diabetes diary.
- I’m a type 1 diabetic myself, my body no longer produces the insulin hormone, rather I must inject it with an external device. If I don’t get insulin, I’ll be in a coma in 24 hours, dead in 48. Make sure I inject insulin. If I inject too much, I may be dead in an hour. Knowing how much to inject in any situation depends on current glucose level, nutrition, physical activity. Hormonal system is really complicated, individual, and constantly changing as our lifes change. I need to track many parameters, and learn from the data.
- Diabetes is a major epidemic!
- Since diabetes treatment is so data driven, you might think there’s an app for that. Blue boxes, addressable market, people with both diabetes and a smartphone. Currently 140 Million. Less than 2 million people out of those 140 million use any of the diabetes apps. The same report indicates that diabetes is the most promising healthcare area.
- Also: myHealthWay, Quattrofolia, Tidepool, …
- Competition: siloed solutions! We collect data from different sources, visualize it for people with diabetes and their healthcare personnel
- The slide would be better without the sub-bullets, but can’t be sure to remember them all. :(
- We need expertise in refining the business model. This is still conservative.
- Missing financial experience, CEO/CFO.
- We introduced our service in Slush conference, November last year. Launch video: http://youtu.be/uKrOjDYXKQ0
- http://focus.finland.fi/
- There will be consolidation in this field in the near future, we’re open for all possibilities.
- Tekes Tempo project will bring in 75 % non-diluting investment (grant)! After that, KKS (kansainvälisen kasvun suunnittelu, for international growth) 100 000 € investment will carry us almost one year ahead.
- Sensotrend’s automated diabetes diary makes life with diabetes easier, automating the collection and management of data required for treatment. Our team has all the necessary technical expertise, strong domain expertise and personal motivation, and 6 top name diabetes doctors as advisors. We have a scalable business model with multiple revenue streams, and a first mover advantage on a globally growing market, driven by changes in legislation.