There was an application process to Startup Sauna local event, which is part of the application process to the Startup Sauna accelerator program.
They asked companies to submit a slide set, with not much other instructions. So we put a bunch of different types of slides together and hoped they'll get the picture.
We got invited to the local event, and based on the presentation there, also to the accelerator program.
Presenting Sensotrend in SeedForum pitch event. Some progress from the working copy (http://www.slideshare.net/mikaelrinnetmaki/sensotrend-pitch-for-seedforum-draft).
Strictest enforcement of the pitch structure that we've experienced so far. Feedback from audience indicated this is both good (easier to compare startups) and bad (gets boring quite soon).
Sensotrend Pitch for FiBAN & Slush Pitching CompetitionMikael Rinnetmäki
The first ever public presentation of Sensotrend. We ended up in 2nd place in the local pitching competition.
We had been working as a team for less than 2 months at the time.
UHealth in Korea for Health and Wellness by Jongtae Park3GDR
OECD Expert Consultation 2016
헬스케어실증단지사업현황및발전계획
UHealth in Korea for Health and Wellness
Oct. 5, 2016
Jongtae Park
Kyungpook National University
Daily Healthcare Demonstration Complex Construction Agency jtpark@ee.knu.ac.kr
Presenting Sensotrend in SeedForum pitch event. Some progress from the working copy (http://www.slideshare.net/mikaelrinnetmaki/sensotrend-pitch-for-seedforum-draft).
Strictest enforcement of the pitch structure that we've experienced so far. Feedback from audience indicated this is both good (easier to compare startups) and bad (gets boring quite soon).
Sensotrend Pitch for FiBAN & Slush Pitching CompetitionMikael Rinnetmäki
The first ever public presentation of Sensotrend. We ended up in 2nd place in the local pitching competition.
We had been working as a team for less than 2 months at the time.
UHealth in Korea for Health and Wellness by Jongtae Park3GDR
OECD Expert Consultation 2016
헬스케어실증단지사업현황및발전계획
UHealth in Korea for Health and Wellness
Oct. 5, 2016
Jongtae Park
Kyungpook National University
Daily Healthcare Demonstration Complex Construction Agency jtpark@ee.knu.ac.kr
This presentation work is created by me, As the final project during the remote Internship program In IIM lucknow.
i am very thankful To Prof. Sameer Mathur for giving me such a wonderful opportunity.
Helping you understand the market opportunities of mobile health & medica...Damon Lightley
This presentation aims to help healthcare, pharma and medical device organisations to better understand how mHealth (mobile health) and medical apps can help to tackle the current healthcare challenges facing us all.
The medical industry has been advancing rapidly with science. Digitization has further added convenience to the extent never before imaginable. Mobiloitte builds web and mobile apps for finding the right doctors to researching on a medical condition, from finding the closest medical store to scheduling appointments, accessing reports from mobile phones and lot more.
https://tinyurl.com/ybogldq4
2019-06-04 Learnings and key success factors digital medical devices Milena S...Milena Saleh
Digital medical devices and virtual clinics are making inroads in diabetes management. The presentation reviews two such solutions, and discusses the critical elements for success and key learnings - what are the benefits and incentives for stakeholders, and what is needed to change current behaviours and attitudes.
> Digital health explosion
> What is ‘Digital Therapeutics’ (DTx)?
> History of DTx
> Digital Therapeutics Alliance (DTA)
> How does DTx work?
> Disease Mx via DTx
> Barriers in the adoption of DTx
> DTx market
> DTx in the post-COVID era
> DTx market boom in post-COVID era
> Future of DTx
> Regulatory aspects of DTx - USFDA
> DTx incorporation guidance by other regulators
> Conclusion
Creating greater value for people with diabetes: the case of digitalization i...Milena Saleh
Creating great value for people with diabetes: the case of digitalization in diabetes, presentation at 10th Digital Pharma Europe, Milena Saleh.
The presentation reviews recent diabetes technology & healthcare model innovations and provides a framework for assessment of successful interventions.
Opportunity for healthcare and insurance sector investor. Attach pdf will introduce you the UAH (united Africa Health) health innovation - Smart integrated digital health kiosk features and project overview .
This presentation work is created by me, As the final project during the remote Internship program In IIM lucknow.
i am very thankful To Prof. Sameer Mathur for giving me such a wonderful opportunity.
Helping you understand the market opportunities of mobile health & medica...Damon Lightley
This presentation aims to help healthcare, pharma and medical device organisations to better understand how mHealth (mobile health) and medical apps can help to tackle the current healthcare challenges facing us all.
The medical industry has been advancing rapidly with science. Digitization has further added convenience to the extent never before imaginable. Mobiloitte builds web and mobile apps for finding the right doctors to researching on a medical condition, from finding the closest medical store to scheduling appointments, accessing reports from mobile phones and lot more.
https://tinyurl.com/ybogldq4
2019-06-04 Learnings and key success factors digital medical devices Milena S...Milena Saleh
Digital medical devices and virtual clinics are making inroads in diabetes management. The presentation reviews two such solutions, and discusses the critical elements for success and key learnings - what are the benefits and incentives for stakeholders, and what is needed to change current behaviours and attitudes.
> Digital health explosion
> What is ‘Digital Therapeutics’ (DTx)?
> History of DTx
> Digital Therapeutics Alliance (DTA)
> How does DTx work?
> Disease Mx via DTx
> Barriers in the adoption of DTx
> DTx market
> DTx in the post-COVID era
> DTx market boom in post-COVID era
> Future of DTx
> Regulatory aspects of DTx - USFDA
> DTx incorporation guidance by other regulators
> Conclusion
Creating greater value for people with diabetes: the case of digitalization i...Milena Saleh
Creating great value for people with diabetes: the case of digitalization in diabetes, presentation at 10th Digital Pharma Europe, Milena Saleh.
The presentation reviews recent diabetes technology & healthcare model innovations and provides a framework for assessment of successful interventions.
Opportunity for healthcare and insurance sector investor. Attach pdf will introduce you the UAH (united Africa Health) health innovation - Smart integrated digital health kiosk features and project overview .
Many times, pitch events have their own rules or guidelines for the pitch. They may limit the number of slides or even give you a full structure of the pitch that you need to follow.
Before the actual event, there may be a session where the pitches are prepared and modified according to feedback from coaches and peers. Time for modifications is often really limited, so don't concentrate on making it as beautiful as possible, rather just testing out raw ideas and see what kind of a feedback they get.
This presentation outlines the current state of the consumer health industry as of 2014, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.
Innovating for health mObile Health perspectiveRuchi Dass
In the face of the enormous challenges of managing chronic diseases, delivery innovations appear to have the most impact when multiple parties (e.g., physicians, nurses, payors) interact seamlessly to provide the best possible patient care over an extended period of time. Such integrated models have the potential to reduce costs dramatically, while increasing patient satisfaction and clinical quality
2B Kalfhaus Opportunities and Challenges of Telemedicine EHiN 2014IKT-Norge
Lars Kalfhaus
Country Manager Roche Diabetes Care (ES)
Connect, Engage and Take Decisions
Opportunities and Challenges of Telemedicine Implementation
EHiN 2014, IKT-Norge og HOD
Ο Διαιτολόγος στην πράξη του επαγγέλματοςmedNutrition
Μore about nutrition in www.mednutrition.gr
Ο Παρασκευάς Παπαχρήστος, Διαιτολόγος - Διατροφολόγος M.Sc., μιλάει για μια διαφορετική άποψη του επαγγέλματος του Διαιτολόγου - Διατροφολόγου στην Ελλάδα και εξερευνεί τον διεπιστημονικό ρόλο που έχει τη δυνατότητα να διαδραματίσει.
Αποτελώντας και ο ίδιος παράδειγμα, μιας διαφορετικής επαγγελματικής δραστηριότητας στο χώρος της διαιτολογίας, έθεσα το ζητούμενο να υπάρχει στόχευση, να σκεφτόμαστε διαφορετικά και να κινούμαστε διερευνητικά. Δεν είναι εύκολη οποιαδήποτε αρχή, αλλά αυτό είναι αναμενόμενο. Τέθηκαν ερωτήσεις, περισσότερο σε επίπεδο marketing, όπου με μεγάλη χαρά, απάντησα, ενώ είχαμε την ευκαιρεία, μαζί με τη συνάδελφο Ειρήνη Κύρα, να πάρουμε συνενετεύξεις από πτυχιούχους συναδέλφους και μάλιστα με μια συνάδελφο προχωρήσαμε σε συνεργασία, στα πλαίσια της κοινότητας του medNutition.
eHealth Hub organized a Solution Match service for DOMPÉ Pharma, a biopharmaceutical company with a strong focus on innovation, to empower people to adopt healthier nutrition habits by supporting the development and approval of innovative digital solutions. A public call for applications was opened and received 26 answers. The following report displays the results of that call for applications, presenting in a synthetic way all the companies that applied and their main features.
Similar to Sensotrend Application to Startup Sauna (20)
A commentary in the Sustainable Use of Data event organized by The EU Commission and Sitra, focused on EU Data Governance Act.
https://www.sitra.fi/en/events/how-to-boost-business-with-the-fair-use-of-data-the-european-competitive-advantage/#programme
DIY Lessons from Finland: Building Nightscout into PHRs & EHRsMikael Rinnetmäki
A keynote on Diabetes Mine DData event in San Francisco on bringing Nightscout and the #WeAreNotWaiting movement closer to regulated healthcare, by integrating it with Personal Health Record platforms and Electronic Health Record systems
A presentation for EHiN conference, based on Sensotrend's materials, presented by Eirik Årsand. On Nightscout open source development community and the #WeAreNotWaiting movement, DIY looping systems, and what Sensotrend is doing to bring this movement closer to regulated healthcare.
Esitys Tampereen yliopiston lääketieteen opiskelijoille. Digitalisaation aallot pohjautuen media-alan kokemiin mullistuksiin, ja näkymät terveydenhuollon digitalisaatioon.
Mikael Rinnetmäki kävi Farmasian päivillä (www.farmasianpaivat.fi/events/tiekartta-diabeteksen-hoidon-tulevaisuuteen-yksilo-yhteiskunta-ja-digitaalisuus/) kertomassa näkemyksiään siitä, kuinka digitalisaatio muuttaa diabeteksen hoitoa ja terveydenhuoltoa laajemminkin aivan lähitulevaisuudessa.
Mikael kävi Pm Club Tampereen terveysteknologiaan keskittyneessä tilaisuudessa (http://www.pitky.fi/fi/event/pm-club-marraskuuun-tilaisuus) kertomassa, kuinka pienessä startup-yrityksessä suhtaudutaan projektinhallintaan.
Sensotrendin esitys ensimmäistä kertaa järjestetyillä Diabetesmessuilla.
Itse kalvot ovat lähinnä kuvia, mutta muistiinpanoista näkyy myös tarinaa (helpompi seurata, jos lataat PowerPoint-tiedoston).
Presentation at EHiN conference about Sensotrend's experiences in implementing SMART on FHIR integrations to EHR's, about Cerner Code developer initiative, and about sandbox environments of both Cerner and EPIC.
http://www.ehin.no/sessions/ehin-1-session-c1-interoperability/
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
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3. OUR VISION
Giving citizens control over their clinical
and self-monitoring data, and
facilitating communication of that data
between patients and different
healthcare services, will enable
personalized healthcare services and
improve treatment results for
empowered patients.
OUR MISSION
We make life easier for people
with diabetes by automating the
collection and management of
data required for treatment, and
improve treatment results by
helping people with diabetes and
their healthcare professionals
analyze the data effectively.
4. Healthcare organizations as Health Providers
– get paid for achieved outcomes instead of per visit or procedure
– aim for lower cost through remote care, patient portals
– favor interconnected solutions
– see new entrants to market (Apple Healthbook)
Citizens as Empowered Patients
– monitor their health, wellness and fitness using various trackers
– expect individualized treatment plans
– turn to social networks for advice
5. PROBLEMS
Making any adjustments to diabetes treatment requires a lot of data,
from an extended period of time: glucose values, medication doses,
nutrition, physical activity, etc.
“Patients find diabetes overwhelming; adding
more work may be too much for many of them
to deal with. One of my major goals is to
minimize the impact diabetes has on my
patients' lives. If an app makes life easier, then
fine. If they add another level of complication,
once again, it can become overwhelming, and
even discourage them from using the technology
they need.“ –Doctor
“My big thing is having to
manually enter data. I used
to go looking online for
apps for diabetes weekly,
but after most of them
seemed to require manual
entry, I've stopped. It
seems to be a big deal-
breaker for me.” -Diabetic
6. VALUE PROPOSITION
We make life with diabetes easier by simplifying the
management of data required for treatment.
We let people with diabetes choose the tools and devices that
best suit their individual lifestyles to make self-monitoring
easy and beneficial, fun, or even fully automatic.
We let both people with diabetes and their healthcare
professionals feel more in control over the condition and
treatment parameters by providing informative visualizations
of all factors affecting blood glucose levels.
8. ADDRESSABLE MARKET
Currently 1 100 diabetes apps in stores, penetration < 2%
Estimated CAGR 71%, reaching 24M active users in 2018
9. PHR
PRODUCT SOLUTION
Import data from wellness trackers Import data from medical devices
We collect data from
various sources; services
consolidating data from
wellness trackers, and
services reading data
from blood glucose
meters.
We operate as a service
on Personal Health
Record services and
visualize the data for
people with diabetes
and their healthcare
professionals
10. Glucose readings
from meter & pump
Activity, nutrition
info from trackers
Annotations
Support for multiple
meters
Patient owns the
data
Competition
11. BUSINESS MODEL: PHASE 1
Go-to-market via
• Diabetes organizations
• Healthcare organizations
• App stores
People with diabetes pay 79 € / y
(trial 6 € / 6 months)
12. REVENUE STREAMS: PHASE 2
Healthcare organizations pay for service and data
– Patient empowerment saves cost
– Personalized healthcare improves results
– Legal obligations
Pharma companies pay for data
– Valuable for product development
Insurance companies pay for data
– Improved risk calculation
– Payer role, want to improve treatment
Device manufacturers pay for integration
– Better value for users
14. H2/13 2014 2015 2016 2017 2018 2019
Personnel 3 3 3 5 8 12 16 20 30 60 75 90
Users 2 2 500 2.5 K 15 K 40 K 70 K 250 K 600 K 1.2 M 2.5 M 6 M
Revenue 0 0 675 K 1.5 M 11.4 M 92 M 484 M
Cost 0 195 K 950 K 1.4 M 16.1 M 52 M 120 M
Ebitda 0 -195 K -275 K 100 K -4.7 M 40 M 364 M
Financials and Roadmap
15. COMPANY INFO
• Started as a team in Protomo incubator in Tampere in
September 2013
• Company founded 19 Feb 2014
• Three investors, 2 % share each (valuation 500 000 €)
• Financial support from ELY-keskus
16. Päivi Hannula, MD, PSHP
Pirjo Ilanne-Parikka, MD, Finnish Diabetes Assoc.
Jorma Lahtela, MD, UTA / UKU / TAYS
Type 1 diabetic (14 y), software pro (15 y)
Startup experience (14 y)
Type 1 diabetic (4 y), software pro (15 y)
Military software, visualisation
Healthcare PR, marketing (6 y)
Protomo startup coaching
Mikael
Timo
Assi
Advisors
17. We introduced our service in Slush conference, Nov 2013.
See the video at http://youtu.be/uKrOjDYXKQ0.
Also read about us in Slush Blog,
http://www.slush.org/2013/11/fighting-diabetes-slush/.
18. We’re on the cover of Team Finland’s and
Finnish Foreign Ministry’s annual publication
Focus on Finland. Read the magazine online at
http://focus.finland.fi/great-expectations/
You can also order a print copy, free of charge!
http://focus.finland.fi/order-print-copy-focus/
19. INVESTMENT OPPORTUNITY
Looking for 100 000 €, to
– finalize product, start user trials in Q2 2014
– launch in Finland on World Diabetes Day 14.11.2014
– prepare for next round in Q1 2015, for medical device
certification and international growth
Also looking for advice and connections
20. SUMMARY
• Sensotrend makes life with diabetes easier
with an automated diabetes diary
utilizing data from wellness trackers.
• Our team consists of diabetics and their relatives, and
we’ve got 6 top name diabetes doctors as advisors.
• We have a scalable business model with multiple
revenue streams, and a first mover advantage on a
globally growing market, driven by changes in
legislation.
21. …making sense of diabetes trends
Mikael Rinnetmäki
mikael@sensotrend.com
+358 50 3855511
linkedin.com/in/mikaelrinnetmaki
twitter.com/mrinnetmaki
www.sensotrend.com/
linkedin.com/company/sensotrend
twitter.com/sensotrend
facebook.com/sensotrend
gust.com/c/sensotrend
Editor's Notes
Diabetes the most promising eHealth market
Market size
Data driven
State of current solutions
Should mention myHealthWay, Quattrofolia, Tidepool, …
Trackers: better business models in healthcare
Missing financial experience, CEO/CFO
Jere:
pitkä kokemus mobiiliohjelmistojen suunnittelusta ja ohjelmoinnista
vahva käytettävyysosaaminen ja ohjelmistojen kansainvälistämisen tuntemus
liiketoiminnallista osaamista: ohjelmistoyrittäjä, mukana Protomo-yhteisössä vuodesta 2010, Lean Startup Tampere -ryhmän vetäjänä 2012–2013
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