This document analyzes images of various artists and bands to understand how visual elements like lighting, composition, costumes, and background are used to convey information about the artist's brand, audience, and genre of music. For Rihanna's image, bright pink hair and high key lighting suggest her femininity and appeal to a mainstream pop audience. Kanye West's formal suit and symmetrical, centered composition portray him as a respectable and dominant figure in the industry. One Direction uses high key lighting on the lead singer and red tones to indicate their target audience and focus on love songs.

1. Band and Artist Analysis of Images
In this picture of Rihanna the image has a High key lighting which
represents her loud and boldness as an artist. The connotations of
the bright pink hair represent her femininity; it makes the image stand
out. The image also represents Rihanna is being sexual and predatory.
The background of the image is a white background, which shows
Rihanna is intended to stand out and be the main object of the image.
The lighting of the image shows her intended audience is a
mainstream Pop/RnB audience as the colours are very bright and
intense. The use of red colours also show that Rihanna aims her songs
at love, sex and romance.
In this picture of Coldplay the image has a low key lighting
which represents an alternative audience of genre; this is
shown through the dark use of lighting. Gutenberg’s
principle of the Rule of thirds is use as the lead singer of the
band is placed over half way across the image this shows the
audience that he is the main singer within the band. The
image is a close-up image with the band members looking
directly at you.
In this picture of Kanye West the image has a high key lighting and he is placed
in the centre of the frame which suggests that he is a dominant and high up
within the music industry. The style of this image is formal he is wearing a suit
which suggests he is professional. Kanye West is looking away from the camera
which suggests he is a superior figure. This image uses formal balance as it is
symmetrical on both sides. Kanye West is dressed formal in this image which
shows he is a respectable artist and also very famous.

2. In this picture of One Direction the picture is
taken from a low angle which shows that the
band is perhaps a famous and well known band
within the music industry. The image uses high
key lighting on the middle member of the band
which perhaps shows he is the lead singer
because he is placed in the foreground. The use
of red lighting in the image perhaps shows that
the bands songs are about love and romance it
also shows the genre of the music which is Pop.
This image uses formal balance as it has
symmetry on both sides.
In this image of Westlife, a high key lighting
is used to represent the group as being
angelic and perhaps target an older
audience. They are dressed formal which
represents the maturity of the band and
that they have perhaps been in the music
industry for a long time. Rule of Thirds is
used in this image to show the lead singers
of the band, the 2 lead singers are placed in
the front and towards the right of the
image. Formal balance is used in this image
as either side of the image is weighed up
the same. The genre of this band is Pop.
In this image of My Chemical Romance, a low key
lighting is used to show the genre of the band
which is perhaps an alternative rock, with a niche
audience. The background of this image is black
which perhaps shows that their songs are about
danger and death. Formal balance is used in this
image as each side of the image is weighed up with
the same object. The costume of the boys on this
image is almost military style which shows that the
band don’t target a mainstream audience. The

3. main person in this image is placed in the foreground so he could perhaps be the lead singer.
In this image of Beyonce the image is taken from a low angle
which shows that she is superior and dominant. A high key
lighting is used to show that she is angelic, but her costume
also shows that she is sexual. The colour of the background
perhaps shows that Beyonce is wealthy, as purple connotates
royalty and money. The Rule of Thirds is also used in this
image. Beyonce targets a mainstream audience this is used
through the use of her posture, as she stands proudly.