MRKT 310 Principles of MarketingWeek 2 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 2 Writing Assignment
Part 1 - What is Strategic Marketing?
Learning Outcomes
1. Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.
2. The Role of the Customer in the Company's Strategic Planning. Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.
3. SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
4. Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
· Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.
TURBO TAX
· Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Creating Value for Customers.Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week's readings.
2. Role of the Customer in the Company's Strategic Plan. The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company's commitment to hav ...
Strategic supply chain management and logisticsBhavi Bhatia
Thanks to all my readers. It gives boost when I get calls from my readers and am always happy to revert back to my followers and readers. I am sorry if I am unable to reply to all the e-mails due to my busy schedule.
Contact me for any type of assignments help(nominal charges).
Thanks and Regards,
Er. Bhavi Bhatia
e-mail: bhavi.bhatia.411@gmail.com
Phone: +91-7696003714, +91-9814614666
MKT 421 EDU Redefined Education--mkt421edu.comkopiko182
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will
MKT 421 EDU Achievement Education--mkt421edu.comkopiko163
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
MKT 421 EDU Education Counseling -- mkt421edu.comkopiko97
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of
MRKT 310 Principles of MarketingWeek 2 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 2 Writing Assignment
Part 1 - What is Strategic Marketing?
Learning Outcomes
1. Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.
2. The Role of the Customer in the Company's Strategic Planning. Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.
3. SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
4. Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
· Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.
TURBO TAX
· Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Creating Value for Customers.Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week's readings.
2. Role of the Customer in the Company's Strategic Plan. The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company's commitment to hav ...
Strategic supply chain management and logisticsBhavi Bhatia
Thanks to all my readers. It gives boost when I get calls from my readers and am always happy to revert back to my followers and readers. I am sorry if I am unable to reply to all the e-mails due to my busy schedule.
Contact me for any type of assignments help(nominal charges).
Thanks and Regards,
Er. Bhavi Bhatia
e-mail: bhavi.bhatia.411@gmail.com
Phone: +91-7696003714, +91-9814614666
MKT 421 EDU Redefined Education--mkt421edu.comkopiko182
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will
MKT 421 EDU Achievement Education--mkt421edu.comkopiko163
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
MKT 421 EDU Education Counseling -- mkt421edu.comkopiko97
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of
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2. Overview
Following on from the lecture on the global supply chain of the
consumer goods industry we will now look to apply the learning's
to an organisation of your choosing. In this seminar, you are
tasked with critically evaluating an organisation of your
choosing’s supply chain.
In your groups you are required to initially think of an
organisation operating in the global consumer goods industry and
then consider how they operate their supply chain. You will need
to consider their end-to-end approach from how they source raw
materials to deliver their goods to consumers.
Thereafter, you will take a deeper look at their sourcing strategy
and how they go about dealing with suppliers. Finally, you will
come up with a number of recommendations for them to move
their supply chain forward.
3. 3
Learning outcomes of this seminar
• Articulate the key stages of the supply chain for an
organisation of your choosing
• Critically evaluate and communicate the key obstacles and
challenges with operating a global supply chain
• Determine and be able to discuss the sourcing strategies
for the organisation
• Come up with recommendations on how the organisation
can improve their approach
4. Task 1
What do you think is a global supply chain?
What are its key characteristics?
Brainstorm with your partner (5 minutes)
Feedback to the class (5 minutes)
5. Task 2
Select an organisation operating in the consumer goods industry and
describe their end to end supply chain.
With your partner you have 15 minutes to choose your organisation
and research their supply chain online
There will then be a feedback session
6. Task 3
Explain the organisations ‘sourcing’ strategy.
To help with this refer to the ‘Generic Sourcing Strategies’ by Slack
and Lewis, 2011 (next slide)
What do you think is the rationale for its approach?
With your partner you have 15 minutes to research the
organisations sourcing approach and determine why it operates in
this way.
We will then have a feedback session
7. Generic Sourcing Strategies
Not
critical Critical
Contribution to Competitive
Advantage
Invest to perform
internally
(if high potential for
opportunism)
Outsource
(if possible to mitigate risk of
opportunism)
Outsource
(if possible to mitigate risk of
opportunism)
Weaker Relative Capability Position Stronger
Source: Slack & Lewis, 2011
Perform internally to
develop
(if high potential for
opportunism)
Outsource
(if possible to mitigate risk of
opportunism)
Outsource
(if possible to mitigate risk of
opportunism)
Keep internal
(if lack of capable
suppliers and spin-off
not feasible)
8. Task 4
Do you have any recommendations for the organisation?
Discuss these with the class (10 minutes)