WiRE

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  • WiRE

    1. 1. WiRE Notts Getting the best from the webC h ri st in a Fo w le r - ch ri st in af o w le r.com
    2. 2. Today ...Where to start?Website designSEOAnalyticsBlogsOnline etiquette
    3. 3. Where to start?
    4. 4. The basicsDomain the address you type in, from £2.99 per yearWeb hosting from $50 per yearContent management system most are free
    5. 5. People that can help youWeb designerWeb developerHosting companyCopy writer
    6. 6. Top tip!Find a designer whohas similar projects in their portfolio
    7. 7. DomainWrite down some short catchy domains
    8. 8. Website design
    9. 9. StructureWhat is the goal of your site?Group content pieces logicallyKeep your target customers in mind
    10. 10. Look & feelColour schemesFont typesPictures
    11. 11. FunctionalityPayment optionsDownloadable filesNewsletter registration
    12. 12. Top tip!Structure, look andfunctionality are of equal importance
    13. 13. Site goalWrite down your websites purpose
    14. 14. SEO Search engine optimisationG et ti ng fo un d by G oo gle
    15. 15. Make the first sentence countKeywords come firstUse alternative textGet others to link to your websiteMake use of metadata title, keywords & descriptionLinks should be descriptive
    16. 16. Top tip!Be wary of anyonewho claims they can get you to “No.1 in Google”
    17. 17. KeywordsWrite down 10 keywords - stick to USPs!
    18. 18. Analytics Data, statistics, reportsWh o v is it s m y si te a n d w h y?
    19. 19. Where do my visitors come from?When do they visit my site?How many people just leave straight away?Who is linking to me?What do people search for to get to me?What’s popular on my site?
    20. 20. Top tip!Sign up to Google analytics
    21. 21. Blogs
    22. 22. Why blog?Increase your web presenceGet more links to your siteShare your news and offersFlaunt your knowledgeHumanise your business
    23. 23. Which blogging platform?Wordpress my favourite!TumblrBloggerSquarespace $8 per monthPosterous
    24. 24. Promote your blogTwitterFacebookGuest bloggingEmail lists
    25. 25. Top tip! Try to blogonce per week
    26. 26. Blog topicsWrite down 3 topics you could blog about
    27. 27. Online etiquetteComments (good/bad), copying & creditingH o w to k ee p you r great re p u tati on
    28. 28. CommentsJoin in discussions on other blogs don’t just promoteDeal with negative comments Don’t take it personally Find out more about the commenter Decide whether to reply or delete
    29. 29. CopyingNever reproduce someone else’s work withoutpermissionKnow your rights the idea is not copyright, but the content isAlway credit your sources
    30. 30. Top tip!Design is also copyright, don’t copy
    31. 31. Case studies
    32. 32. Questions?
    33. 33. “Why do I need a CMS?”Edit your content any timeLog in from anywhereNo need for expensive softwareFrequent security updatesUnlimited possibilities
    34. 34. “What CMS?”Wordpress my favourite!DrupalPerch $30
    35. 35. “I need it cheap”Shop aroundGet what you pay forMake sure you havecontrol of the basics
    36. 36. “I want to DIY”Buy your domain and hosting with a one-click WP installInstall WordpressChoose a theme from themeforest.net from $30
    37. 37. ResourcesFind a designer: http://sortfolio.com/Biz Ladies: http://www.designspongeonline.com/category/biz-ladiesWordpress: http://wordpress.org/
    38. 38. Thank you!ch ri st in a@ ch ri st in af o w le r.com

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