This document provides an overview of keyword research basics. It defines keyword research as finding profitable keywords that people commonly search for online to meet their information needs. Keyword research is important for finding search terms with good traffic volumes that are relatively easy to rank for and are profitable for business. The document recommends tools like Google Keyword Planner for conducting keyword research and identifies different types of keywords like single keywords, long tail keywords, and seasonal keywords. It also defines common keyword research terminology and suggests additional tools for generating related keyword ideas.

1. KEYWORD RESEARCH : BASICS
Created By
JAHID HASAN

2. WHAT IS KEYWORD RESEARCH
 Keyword research is the process of finding
profitable keywords
 Its actually the way of identifying actual search
terms, that people usually enter into the search
engines for getting desired results
 With successful keyword research, you will find
search terms/keywords that are comparatively easy
to rank/ profitable for your purposes.
 Always make sure your keyword meet your buyers
intent

3. WHY KEYWORD RESEARCH IS IMPORTANT
 Finding search terms with decent traffics
 Finding search terms that are relatively less
competitive/ easily rankable
 Finding profitable keywords for business
 Identifying keywords with less advertising costs
(PPC)

4. KEYWORD RESEARCH TOOLS
 Google Keyword Planner (Highly Recommended)
 Long Tail Platinum
 KwFinder
 KeywordRevealer
 WordTracker

5. TYPES OF KEYWORDS
 Single Keyword
 Multiple Keyword
 Brand Keyword
 Service & Product based Keyword
 Geographical Keyword (Local & Global keyword)
 Strong & Weak Keyword
 Misspelled Keyword
 Seasonal Keyword
 Demographic Segmented Keyword
 Call to Action
 B2B Keyword
 Modifier Keyword
 Educational Keyword
 Long tail Keyword

6. TYPES OF KEYWORDS (WHAT I BELIEVE) :P
 Broad Keywords
 High search volume
 Difficult to rank
 Low buyer intention (very low)
 Long Tail Keywords
 Lower search volume
 Easier to rank for
 Higher buyer intent
 Buying Keywords
 Lowest search volume
 Easiest to rank for
 Highest buyer intention
 Informational Keywords
 Often long tail keyword
 Easy to rank
 Helps rank on Search Engines

7. KEYWORD RESEARCH VOCABULARY
 Seed Keyword: Base/ foundation keyword
 SV – Search Volume
 Broad Match: Outsourcing Training
 Exact Match: [Outsourcing Training]
 Phrase Match: “Outsourcing Training”
 Average Monthly Searches: Pretty self-explanatory –
right? :P This is usually average of last 12 months
 CPC/Suggested Bid – CPC stands for Cost Per Click
i.e. the rate, advertisers are willing to pay for each click
to their ads.
 Competition: Not keyword competition, it actually
represents competition among advertisers

8. KEYWORD SUGGESTION TOOLS/LONG TAIL
KW MAKING TOOLS
 Google Instant Search Suggestions
 “Similar searches” suggestion from the Google
search results
 Www.KeywordTool.Io
 Www.UberSuggest.Org
 http://soovle.com/ ( Amazing tools to get similar
search data from Google, Bing, Amazon, Wikipedia,
YT etc.
 Wikipedia Lists!!!
 GWT
 Google Trends
 Google Correlate

9. THANKS 