8 reasons not to do social media
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The document discusses several issues with using social media marketing without proper planning and strategy. It notes that many businesses try social media without having defined goals, content plans, or ways to measure results. It advises that social media requires ongoing time and resources to see benefits, and should not be seen as a replacement for other marketing activities but a supplemental channel. It emphasizes the importance of aligning social media use with business objectives.
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8 reasons not to do social media
- 1. © 2012
- 2. © 2012
- 3. A. Your is ill-defined to non- existent. B. You don’t have a . C. You don't have a for any kind of marketing. D. You don’t have a for doing social media. E. Your hasn’t been updated for over 18 months. © 2012
- 4. If this is the case, Social media marketing © 2012
- 5. © 2012
- 6. Even if you are able to get some traction, your boss will pull the plug if he or she wasn’t from the beginning. © 2012
- 7. Social Media is difficult to justify the ahead of the basics which will deliver results © 2012
- 8. © 2012
- 9. If you need your employees to execute the tasks and invest the time then make sure they the objectives and see the first. © 2012
- 10. More importantly why wouldn’t as the business leader be to all activities © 2012
- 12. is going to say “ooh look! a business on twitter. I want to do business with you!” © 2012
- 13. Social media is a short term solution. It is, more or less, a (at least business-wise) . © 2012
- 14. © 2012
- 15. Q. Will it impact your ROI? . Q. Will it impact your ROI? . © 2012
- 16. The bigger the piece of business, the more a business needs. © 2012
- 17. • Someone is • They sign up • Six months referred to for your later, they your website newsletter. hear you speak or they find somewhere. you on a social media site. • They continue • They decide • They call. to follow you they need a • They are ready on Twitter. service/ to buy. Another month product you goes by. can offer. © 2012
- 18. Did social media impact your ROI? . But, did it create a channel for you to keep in touch until they were ready? . © 2012
- 19. © 2012
- 20. Social media like all marketing activities ….and time. Social media is great way to receive the news and information you want. © 2012
- 21. How much of your day do you spend reading newspapers or magazines where has decided what you read. © 2012
- 22. The point is when most people say they don’t have the time its usually . © 2012
- 23. But if you really then . © 2012
- 24. © 2012
- 25. Then it was video. © 2012
- 26. If you are truly interested, you have to keep up. Or, you have to assign someone to keep up for you… © 2012
- 27. its for you. © 2012
- 28. © 2012
- 29. Social media is a . It is a for the message. © 2012
- 30. When you mistake the for the you get inane status updates like the weather and what you’ve just eaten! © 2012
- 31. Now you have a megaphone means when you use it, the needs to to you are trying to communicate with. © 2012
- 32. © 2012
- 33. © 2012
- 34. © 2012
- 35. © 2012