Workbook provided within slides to walk you through developing a new contact and networking with him/her or a group of people. Provides you with a gameplan for confidence in networking.
Network like an all-star teaches you how to build and maintain meaningful relationships. Networking is often the most effective way to find a job. If you are shy or uncomfortable when networking or unaware of networking techniques, you’re not alone. This supportive workshop is designed to improve your ability to network by defining what it is and is not; identifying the causes of your networking reluctance; and imparting skills to help you network comfortably, effectively, and successfully. This course will provide an overview of networking best practices and focus on the skills required to build lasting career and professional relationships for lasting success.
Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
This document provides guidance on target marketing for professional salespeople. It discusses identifying target markets based on common interests, needs, income level, and market size. Specific characteristics of a target market are outlined. Ideas are presented for researching target markets, developing relationships, positioning oneself, and getting introductions. The importance of centers of influence is covered. Overall, the document aims to educate on selecting and approaching target markets effectively.
This PowerPoint presentation shows you how to get a regular constant stream of warm qualified referrals and what to do and say at Business Networks that will get you noticed and listened to. Please take a look and let me know what you think. I sincerely hope it helps you take your business to the next level.
To effectively understand future customers, personas should be created that capture a person's behaviors, beliefs, philosophies, and motivations rather than just demographic information. When creating personas, one should look at what the person thinks, does, and feels, and gather insight through key informants, interviews, observation, participant observation, and experiencing the frontline or being a customer themselves. Effective personas include the person's name, basics, background, quotes, technical skills, favorite websites, goals, and needs or wants.
Get the most effective research strategies for communications professionals. The key topics covered include:
How to define and select the right audience
Identifying the pitfalls to avoid
Making the most of digital platforms and other tools
How to develop a strategy with the support of statistics
Practical methods which you can implement immediately
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network.
Network like an all-star teaches you how to build and maintain meaningful relationships. Networking is often the most effective way to find a job. If you are shy or uncomfortable when networking or unaware of networking techniques, you’re not alone. This supportive workshop is designed to improve your ability to network by defining what it is and is not; identifying the causes of your networking reluctance; and imparting skills to help you network comfortably, effectively, and successfully. This course will provide an overview of networking best practices and focus on the skills required to build lasting career and professional relationships for lasting success.
Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
This document provides guidance on target marketing for professional salespeople. It discusses identifying target markets based on common interests, needs, income level, and market size. Specific characteristics of a target market are outlined. Ideas are presented for researching target markets, developing relationships, positioning oneself, and getting introductions. The importance of centers of influence is covered. Overall, the document aims to educate on selecting and approaching target markets effectively.
This PowerPoint presentation shows you how to get a regular constant stream of warm qualified referrals and what to do and say at Business Networks that will get you noticed and listened to. Please take a look and let me know what you think. I sincerely hope it helps you take your business to the next level.
To effectively understand future customers, personas should be created that capture a person's behaviors, beliefs, philosophies, and motivations rather than just demographic information. When creating personas, one should look at what the person thinks, does, and feels, and gather insight through key informants, interviews, observation, participant observation, and experiencing the frontline or being a customer themselves. Effective personas include the person's name, basics, background, quotes, technical skills, favorite websites, goals, and needs or wants.
Get the most effective research strategies for communications professionals. The key topics covered include:
How to define and select the right audience
Identifying the pitfalls to avoid
Making the most of digital platforms and other tools
How to develop a strategy with the support of statistics
Practical methods which you can implement immediately
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network.
Managing your Reputation Gvahim WebinarHayim Makabee
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network. Presented by Hayim Makabee as a Gvahim Webinar on June 2020.
This document provides career advice and guidance on how to build a successful career path. It discusses identifying your skills and qualifications, creating a unique selling proposition, performing a SWOT analysis, networking, preparing for interviews, and developing the right mindset for success. The key recommendations are to understand your strengths and market yourself, build your network, craft your personal "story", and leverage inspiration, opportunities, and a positive emotional approach to power your career goals.
Getting the Most Out of LinkedIn outlines 7 benefits of using LinkedIn including making connections, identifying networking opportunities, and leveraging your personal brand. It provides tips for developing an effective profile such as writing a compelling headline and summary, adding recommendations, and using keywords and groups to get found. The document emphasizes engaging with your network by posting content, participating in discussions, and connecting or introducing others in order to build relationships and prospects on LinkedIn.
The document provides strategies for startups to develop successful communications and public relations plans in 2015. It outlines 5 practical ways for startups to plan: 1) identify who they want to reach, 2) understand their audiences, 3) learn from competitors, 4) build a body of work through blogging, and 5) pitch to journalists. The presentation emphasizes the importance of storytelling, developing an editorial calendar, and thinking of the startup as a media company to get discovered online and in the media. It provides tips on writing, following journalists, creating content, and pitching to help startups succeed through strategic communications.
The document provides guidance on how to effectively network at professional meetings. It discusses:
1) The importance of having a clear objective such as getting appointments, building relationships, and helping others in order to be remembered and referred.
2) Developing an engaging "why" message and practicing an energetic 30-second introduction that helps people remember you.
3) Taking steps like setting contact goals, following up on appointments, and psyching yourself up to be confident and outgoing at meetings.
Luke Curry-Glasper has been asked to pitch an idea for his own magazine for an assignment. He will consider the magazine's name, fonts, layout, and color scheme. The proposed magazine will focus on sports and use an attention-grabbing font. It will follow a standard A4 magazine layout and flat plan that includes elements like mastheads and issue details. Curry-Glasper will identify the target audience through demographic research to understand their interests and why they might buy the magazine. He will also plan the primary magazine content and cover designs for inspiration.
The document discusses strategies for forging powerful relationships through networking. It emphasizes that what you contribute to relationships matters most and provides tips for sharing information, making introductions, and starting networking groups to be indispensable. The document outlines steps for developing a connecting plan including defining goals and researching ideal contacts. It stresses preparing for events by learning about contacts and rehearsing interactions. Post-event steps include following up respectfully and building connections online. Overall, the key message is that developing a strong personal brand through consistent self-promotion across online and offline channels can help create demand for your services and achievements.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
This document discusses how networking is overrated and reputation is more important. It defines reputation as being remembered for contributions over time rather than just exchanging business cards. The benefits of a good reputation are that people will remember, recommend, and offer opportunities to someone. Developing skills, managing online presence, and being a connector, curator, and creator of content can help build reputation. Overall reputation depends on both achievements that make one memorable as well as the size of their network to amplify their reputation.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Robin Frank presented on creating an effective personal brand and using social media. The presentation covered developing a unique personal brand with a short mantra, tagline describing added value, and conveying one's passion. It emphasized transparency, memorability, and crafting an elevator pitch highlighting one's brand. LinkedIn optimization was discussed, including customizing one's URL, using a good profile photo, optimizing one's headline, and beefing up one's summary section. The presentation stressed using recommendations, networking through weak ties, and getting referrals through introductions on LinkedIn.
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
The document provides guidance on developing an effective speaker marketing plan. It discusses guerrilla marketing techniques, leveraging social media platforms, defining target markets, crafting compelling messages, and implementing a consistent marketing strategy. Specific topics covered include developing a marketing mindset, positioning oneself as an expert, integrating calls to action, crafting targeted messages, choosing appropriate marketing vehicles, and creating an implementation plan. The overall aim is to help speakers gain more engagements and build greater awareness of their brand through a strategic and multifaceted marketing approach.
This document discusses personal branding for recruiters. It defines personal branding as differentiating yourself through identifying your unique value and leveraging it consistently across online platforms. The key components of personal branding discussed are online reputation, positioning statement, LinkedIn profile, and social media activity. Maintaining a positive online presence and engaging consistently on relevant social media are important for recruiters to effectively engage with prospects and represent their employer brand.
The presentation is part of Job hunting skills training program, focused on personal branding and job hunting tips, it gives the reader information on how to develop and maintain a good personal brand, how it helps him in finding a deserving job and further talks on techniques and tips on how to find a suitable job.
Sohan Babu Khatri has extensive professional experience as CEO of Three H Management and director of White Space. He also works as an adjunct faculty at several universities. He holds a BE in Civil Engineering from Pulchowk Campus in Nepal, an MBA in Finance and Marketing from Bangalore University, and certifications in financial management and analysis.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
The document discusses personal branding and provides steps to develop a personal brand. It defines personal branding as a combination of one's image and reputation similar to a company brand. An important part of personal branding is developing a brand story that communicates one's value to their audience and their unique promise. The document encourages attendees to take steps like updating their LinkedIn profile and sharing their brand story to help promote their personal brand.
Managing your Reputation Gvahim WebinarHayim Makabee
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network. Presented by Hayim Makabee as a Gvahim Webinar on June 2020.
This document provides career advice and guidance on how to build a successful career path. It discusses identifying your skills and qualifications, creating a unique selling proposition, performing a SWOT analysis, networking, preparing for interviews, and developing the right mindset for success. The key recommendations are to understand your strengths and market yourself, build your network, craft your personal "story", and leverage inspiration, opportunities, and a positive emotional approach to power your career goals.
Getting the Most Out of LinkedIn outlines 7 benefits of using LinkedIn including making connections, identifying networking opportunities, and leveraging your personal brand. It provides tips for developing an effective profile such as writing a compelling headline and summary, adding recommendations, and using keywords and groups to get found. The document emphasizes engaging with your network by posting content, participating in discussions, and connecting or introducing others in order to build relationships and prospects on LinkedIn.
The document provides strategies for startups to develop successful communications and public relations plans in 2015. It outlines 5 practical ways for startups to plan: 1) identify who they want to reach, 2) understand their audiences, 3) learn from competitors, 4) build a body of work through blogging, and 5) pitch to journalists. The presentation emphasizes the importance of storytelling, developing an editorial calendar, and thinking of the startup as a media company to get discovered online and in the media. It provides tips on writing, following journalists, creating content, and pitching to help startups succeed through strategic communications.
The document provides guidance on how to effectively network at professional meetings. It discusses:
1) The importance of having a clear objective such as getting appointments, building relationships, and helping others in order to be remembered and referred.
2) Developing an engaging "why" message and practicing an energetic 30-second introduction that helps people remember you.
3) Taking steps like setting contact goals, following up on appointments, and psyching yourself up to be confident and outgoing at meetings.
Luke Curry-Glasper has been asked to pitch an idea for his own magazine for an assignment. He will consider the magazine's name, fonts, layout, and color scheme. The proposed magazine will focus on sports and use an attention-grabbing font. It will follow a standard A4 magazine layout and flat plan that includes elements like mastheads and issue details. Curry-Glasper will identify the target audience through demographic research to understand their interests and why they might buy the magazine. He will also plan the primary magazine content and cover designs for inspiration.
The document discusses strategies for forging powerful relationships through networking. It emphasizes that what you contribute to relationships matters most and provides tips for sharing information, making introductions, and starting networking groups to be indispensable. The document outlines steps for developing a connecting plan including defining goals and researching ideal contacts. It stresses preparing for events by learning about contacts and rehearsing interactions. Post-event steps include following up respectfully and building connections online. Overall, the key message is that developing a strong personal brand through consistent self-promotion across online and offline channels can help create demand for your services and achievements.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
This document discusses how networking is overrated and reputation is more important. It defines reputation as being remembered for contributions over time rather than just exchanging business cards. The benefits of a good reputation are that people will remember, recommend, and offer opportunities to someone. Developing skills, managing online presence, and being a connector, curator, and creator of content can help build reputation. Overall reputation depends on both achievements that make one memorable as well as the size of their network to amplify their reputation.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Robin Frank presented on creating an effective personal brand and using social media. The presentation covered developing a unique personal brand with a short mantra, tagline describing added value, and conveying one's passion. It emphasized transparency, memorability, and crafting an elevator pitch highlighting one's brand. LinkedIn optimization was discussed, including customizing one's URL, using a good profile photo, optimizing one's headline, and beefing up one's summary section. The presentation stressed using recommendations, networking through weak ties, and getting referrals through introductions on LinkedIn.
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
The document provides guidance on developing an effective speaker marketing plan. It discusses guerrilla marketing techniques, leveraging social media platforms, defining target markets, crafting compelling messages, and implementing a consistent marketing strategy. Specific topics covered include developing a marketing mindset, positioning oneself as an expert, integrating calls to action, crafting targeted messages, choosing appropriate marketing vehicles, and creating an implementation plan. The overall aim is to help speakers gain more engagements and build greater awareness of their brand through a strategic and multifaceted marketing approach.
This document discusses personal branding for recruiters. It defines personal branding as differentiating yourself through identifying your unique value and leveraging it consistently across online platforms. The key components of personal branding discussed are online reputation, positioning statement, LinkedIn profile, and social media activity. Maintaining a positive online presence and engaging consistently on relevant social media are important for recruiters to effectively engage with prospects and represent their employer brand.
The presentation is part of Job hunting skills training program, focused on personal branding and job hunting tips, it gives the reader information on how to develop and maintain a good personal brand, how it helps him in finding a deserving job and further talks on techniques and tips on how to find a suitable job.
Sohan Babu Khatri has extensive professional experience as CEO of Three H Management and director of White Space. He also works as an adjunct faculty at several universities. He holds a BE in Civil Engineering from Pulchowk Campus in Nepal, an MBA in Finance and Marketing from Bangalore University, and certifications in financial management and analysis.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
The document discusses personal branding and provides steps to develop a personal brand. It defines personal branding as a combination of one's image and reputation similar to a company brand. An important part of personal branding is developing a brand story that communicates one's value to their audience and their unique promise. The document encourages attendees to take steps like updating their LinkedIn profile and sharing their brand story to help promote their personal brand.
This document provides tips for job seekers to stay motivated during their job search. It recommends adopting a positive mindset by accepting one's job loss but refusing to be defeated. It stresses improving one's self-image through positive self-talk and good body language. It also advises structuring one's time to be productive each day and practicing interview skills. Finally, it encourages job seekers to expand their networks by engaging with social media platforms like LinkedIn, Twitter, and Google.
This document summarizes Robin Frank's presentation on creating a personal brand and networking for career success. The presentation covers developing a unique personal brand with a clear message, passion, and goals. It discusses the importance of an engaging online presence on LinkedIn and social media to establish expertise and be memorable. Specific tips are provided for crafting an effective personal profile, building connections, and using LinkedIn to find referrals and opportunities through strategic networking.
Networking is important for career exploration and job searching. It involves connecting with people who can offer career advice and information. These connections are as important as resumes and more effective than online searching alone. An informational interview is a way to learn about fields of interest by speaking directly with professionals. It allows you to confirm career choices, gather referrals, and practice interview skills in a low-pressure setting. Preparing for informational interviews includes researching fields of interest and having a list of tailored questions.
Networking is important for career exploration and job searching. It involves connecting with people who can offer career advice and information. These connections are as important as resumes and more effective than online searching alone. An informational interview is a way to learn about fields of interest by speaking directly with professionals. It allows you to confirm career choices, gather referrals, and practice interview skills in a low-pressure setting. Preparing for informational interviews includes researching fields and companies, having a list of tailored questions, and dressing professionally.
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1. NETWORKING GAME
PLAN FOR FUTURE
SUCCESS
RENEE MORLEY, LIFE SCIENCE WOMEN’S CONFERENCE, NETWORKING GURU
2. GREETING & POWER SONG
• Eye of the Tiger – Survivor
• https://www.youtube.com/watch?v=btPJPFnesV4
• Power Stances, Smiling and Power Song in Communication and Networking
3. ACTIVITY: PERSONAL POWER SONG
My Power Song is:
_____________________________________________________
4. WHAT YOU WILL LEARN AND ACCOMPLISH TODAY
• Mentally prepare for a networking event
• Enter a room and approach individuals and small groups with confidence
• Form questioning that will demonstrate the art of sincere curiosity and attract others to
you
• Craft and deliver a concise, memorable message about you and your intention-
• Identify who you would like to start networking with
• Plan and structure your elevator pitch
• Create your brand- Utilize the information gained from a networking event for your
personal benefit
5. NETWORKING 101
• Networking defined:
• A supportive system of sharing information and services among individuals and
groups having a common interest
• Creating a group of acquaintances and associates and keeping it active through
regular communication for mutual benefit
• Misconceptions/Dislikes about networking
• Try to welcome networking in as a tool that will help you succeed professionally and
personally
• Never met a stranger
6. THINK ABOUT IT…
• You have nothing to lose by networking or connecting with new contacts
• You LEARN regardless of the outcome of the situation
• Creating an open mind can bring you to new levels that you’ve never thought
about before
• You can always help someone and they can always help you!
8. OPERATIONAL
• People who can help you get your work done
• Often internal ad current focused
• Ex: Customers, Co-workers, Cross-Functional Teams]
• ACTIVITY: Name 3 Operational Contacts:
1. _______________________
2. _______________________
3. _______________________
9. PERSONAL
• People who can help you grow personally and professionally
• Usually have similar interests and are outside of your professional life
• ACTIVITY: Name 3 Personal Contacts:
1. _______________________
2. _______________________
3. _______________________
10. STRATEGIC
• People who can help you shape your future goals and direction
• May be in your circle or in professional life and are future-oriented
• Ex. Meeting and speaking to CEO of Investment Company to talk about the
direction of his new investment (my contact: Andy Rayburn)
• ACTIVITY: Name 3 Strategic Contacts:
1. _______________________
2. _______________________
3. _______________________
11. THE 7 CHARACTERISTICS OF A GREAT NETWORKER
• According to entrepreneur.com these are the 7 Characteristics of a Great
Networker:
1. Good listener
2. Positive Attitude
3. Helps others/collaborative
4. Sincere/Authentic
5. Follows up
6. Trustworthy
7. Approachable
12. KEY QUALITIES FOR SUCCESSFUL NETWORKING
• Understand the type of event you are attending – is it educational, social, etc
• Understand the crowd that may be present
• Be open minded and approach each situation as a new learning experience
• Be genuine, look for common interests you share with the person or people you
are trying to meet
• Follow up, follow up, follow up!
13. 16 TIPS FOR BECOMING A MASTER NETWORKER
1. Be yourself.
2. Be direct and honest.
3. Build relationships.
4. Meet in person.
5. Show up early.
6. Provide value you for free.
7. Take notes.
8. Follow up.
9. Have specific questions.
10. Have fun.
11. Be memorable.
12. Become a connector.
13. Don’t spread yourself too thin.
14. Do an audit.
15. Always remember where you started.
16. Set realistic expectations.
www.entrepeneur.com
14. ACTIVITY
• Which ones are you? Circle all that apply. Which ones do you need to work on?
Underline all that apply.
1. Good listener
2. Positive Attitude
3. Helps others/collaborative
4. Sincere/Authentic
5. Follows up
6. Trustworthy
7. Approachable
15. ACTIVITY
• Think of one person you’d like to meet next and write down any relevant
information about them, do some research:
• _________________________________
• _________________________________
• _________________________________
• Reason for wanting to connect:
• ___________________________________________________________________
_____________________________________________________________________
16. ACTIVITY: WHAT DOES YOUR NETWORK LOOK LIKE
RIGHT NOW?
• Biggest supporters: ___________________________________________________
• Operational: ________________________________________________________
• Personal: __________________________________________________________
• Strategic: __________________________________________________________
17. INDUSTRY ORGANIZATION INVOLVEMENT
• What I did…
• Parenteral Drug Association Southeast Chapter
• Volunteer Spotlight
• Supported other industry organizations in the area like ISPE
• How it has impacted my career
18. THE INDUSTRY IS SMALL
• Golden Rule: Do not burn bridges
• Word travels fast, especially negative feedback
“People may not remember exactly what you did, or what you said, but they will
always remember how you made them feel.”
- H. Jackson Brown Jr. to Maya Angelou
19. NEVER EAT ALONE KEITH FERRAZZI
• What distinguishes highly successful people from everyone else is the way they
use the power of relationships – so everyone wins.
• Lays out the specific steps – and inner mindset – he uses to reach out to connect
with thousands of colleagues, friends, and associates – people who he has helped
and who have helped him.
• System of reaching out to people into practical, proven principles.
• Among them: Don’t keep score, “Ping” constantly, Never eat alone.
20. DEVELOP NETWORKING PLAN
• Map your network (try to create another network in another geographic area)
• Identify your critical contacts (who can help you get there?
• Engage and add value (speak at a conference for example)
• Develop and grow your network (follow up and keep building the relationships)
21. DEVELOP YOUR PERSONAL ELEVATOR PITCH
DEFINED: A PREPARED, 30-SECOND SPIEL YOU GIVE WHEN YOU
INTRODUCE YOURSELF.
• Ex: “My background is manufacturing,
mostly pharmaceutical, and right now I am
the general manager of a large facility called
Pfizer. We are a large pharmaceutical
company headquartered in MI. I love being
in the manufacturing environment and
seeing things being made, but eventually
hope to move into executive roles.
• MINE “My background is contamination
control in cleanroom environments. I am
currently consulting for Contec, Inc a
company headquartered in Greenville, SC. I
love being in a consultive environment
where I get to help trouble shoot and help
with process improvements, and eventually
hope to develop a team to support the
business.
22. ACTIVITY: DEVELOP YOUR OWN PERSONAL
ELEVATOR PITCH (15 MINUTES)
• Write down your elevator pitch:
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
______________________________________________
23. ACTIVITY: PRACTICE MAKES PERFECT
• Turn to your neighbor introduce yourself and try your elevator pitch
• It’s as simple as introducing yourself
• 10 minute introductions
• Any volunteers to share their experience? Find out anything interesting about the
person sitting next to you?
24. OTHER FORMS OF NETWORKING
• Internet – LinkedIn, blogs, organizations (PDA, ASQ, ISPE)
• Conferences
• Networking Events
• Social Networking Events
• Social interaction
• Being in the right place at the right time
25. PERSONAL ACTION PLANS
• By not developing a personal action plan, you can easily become angry,
frustrated, and not satisfied with your life.
• Where you are going and how you will get there
• Have a better sense of control of your destiny
• Structure your thinking
26. PERSONAL ACTION PLAN
• Defined: is a process that consists of defining what is important to you, what you
want to achieve, what strengths you already have that help to achieve your goals,
and what you need to improve and develop with time.
Is networking on your list?
27. DEVELOPING YOUR PERSONAL BRAND
• How to do that? Developing your “brand mantra.”
• Determine your emotional appeal
• Determine Your description
• Determine your function
• Put it all together
• Ex: Dependable, strategic planner. Motivating others to do their best.
28. DEVELOPING YOUR PERSONAL BRAND
• You are the company you keep
• Be unique
• Should be about who you are and what you have to offer
• Personal brands ARE for everyone!
• Proactive way of controlling your career development and how you are perceived
in the marketplace
• A strong personal brand will impact your ability to get the right jobs, promotions,
and increase your ability to attract talent and capitalize
29. TIPS FOR CREATING YOUR PERSONAL BRAND
• Build your platform – social media, own website, etc
• Identify your uniqueness and your strengths
• Own your space
• Share knowledge
• Be yourself
• Identify your values and set your priorities
30. CRAFT YOUR PERSONAL BRAND
• Identify your emotional appeal
• What are your personality features? Why do you think people are attracted to the
brand of you?
• Describing yourself
• Who are you and why do people enjoying working with you?
• Identifying your specialty
• What do you do and what do people want you to do for them?
32. ACTIVITY: PERSONAL BRAND (20 MINUTES)
• Identify your emotional appeal
• What are your personality features? Why do you think people are attracted to the brand of
you?
__________________________________________________________________________________________________
________________________________________________
• Describing yourself
• Who are you and why do people enjoying working with you? ____________________________
___________________________________________________________________________
• Identifying your specialty
• What do you do and what do people want you to do for them? __________________________
___________________________________________________________________________
33. NAILING THE NEXT NETWORKING OPPORTUNITY
• Utilize tools you have around you – internet, LinkedIn, colleagues, vendors,
organizational leaders for industry organizations
• Develop thought provoking questions
• Be confident - you know more than you think you do
• Practice your personal elevator pitch and read through your personal brand plan
• Speak to everyone you can, make connections, make connections for others
• FOLLOW UP!
34. MY RULES ABOUT MEETING NEW PEOPLE
• Do not just shrug someone off because they may not be able to help you TODAY
• You never know where they will be in the future and how they can help you then
• You never know who you can help and who can help you, and how their story can
impact your professional and personal life
• Know your audience and research the group you are meeting prior to networking
• Everyone has a story, keep in mind to be empathetic
35. THE MOST CRITICAL PIECE: FOLLOW UP
• If you say you are going to do something, then do it
• Be concise, remind the person where they met you, and maybe add in something you spoke
about
• Even if they don’t remember, you do so that will go a long way with them
• Sending personalized cards over email also is an option
• LinkedIn is also a great option because it reminds the person what you look like as well and can
trigger what you spoke about
Why do you think following up is the most critical
piece in networking?
36. EXAMPLE FOLLOW UP - LINKEDIN
• Hello Theresa,
It was great meeting you at PDA/FDA in DC, I enjoyed speaking about contamination
control. I am looking forward to seeing you at the next event! Thank you for the
connection!
Warm regards,
Renee
37. EXAMPLE FOLLOW UP - EMAIL
• Good afternoon Vicki,
I hope this message finds you well today! I hope your travels have been safe. It was great
meeting you at the PDA Annual meeting in San Diego. I really enjoyed our conversation
regarding contamination control.
You mentioned you would like to set up some time for me to come in and evaluate your
cleaning procedures, is that still of interest to you?
Please let me know and I look forward to seeing how I can help!
Warm regards,
Renee
38. FOLLOW UP – PHONE CALLS/TEXT MESSAGES
• I only call unless they request I call, most of the time they want you to connect on
LinkedIn or e-mail
• Ex: Phone Call – “Hi Lisa, it was nice seeing you at ISPE’s Oktoberfest, I remember
you speaking about how you would like to be a part of PDASE’s Chapter, I wanted
to follow up to see how I can help you get more involved.”
• Ex: Text Message – “Hi Tina! Thank you so much for your time this week at
Interphex, I thoroughly enjoyed our dinners and discussions. Hope to see you
soon! Let me know if anything ever comes up where you need help with
contamination control! Have a great day!”
39. ACTIVITY: NETWORKING EVENT
• For the next 30 minutes, you will be able to put what you’ve learned today into
actual play!
• Networking Event
• Meet as many people as possible
• Make connections with your conversations
• Make connections with others who share similar interests you find out from your
conversations
40. ACTIVITY: NETWORKING EVENT
• Download:
• What did you learn?
• What and who was the most memorable to you?
• Why were they memorable?
• Are there any changes to your elevator speech?
• GOALS:
• Make a new connection
• Actual networking experience
• Improve networking skills
41. HOW TO CONTINUE TO STAY IN FRONT OF PEOPLE
• Attend local events, industry association’s events, attend annual or global
meetings for industry organizations
• Post thoughtful and meaningful updates on LinkedIn or via email – ex. Technical
articles
• Stay in front of these people by creating a brand that intrigues them to want to
have future conversations with you
• Be consistent in attending, people will get to know who you are and what you
stand for by always being present
• FOLLOW UP!
42. ULTIMATE GOAL OF NETWORKING
The ultimate goal of networking is to develop relationships where you can ask for
help, from the person who can provide it, whenever you need it.
To develop mutual relationships where you both help each other.
Meet new people, learn from new people, and learn how you can help your
industry.
Grow yourself as a point of contact for many, regardless of your expertise.
Ask the group- what are some misconceptions about networking?
What do you like and dislike about networking?
Goal of slide- discuss networking as part of your everyday activities
How I do it- I’ve been told I’ve never met a stranger – Took a lot of practice to get here
Talk about changing jobs and what networking has done for your professional and personal career – also created a support system along with a professional network
Think about a time when you totally bombed a networking event
- talk about first networking event and how you overcame the fear of networking
How I’ve done it – example: the world is small, I was at a networking event in Raleigh NC and met someone who grew up with my dad just by talking about where I’m from and the weather, small things can turn into big connections
When I left my job in November I didn’t have to apply for a job, I just called my contacts – good ones and ones I wanted to get to know better, but I had to figure out what I was going to say each time to get their attention
I came into an industry not knowing anyone, nor did I have a science degree, I came in as a sales person and developed my relationships by networking and being genuine and actually having a genuine interest in seeing others succeed- pay it forward
Also talks about how you have nothing to lose by asking someone for their time, usually people like talking about themselves so a simple coffee, lunch dinner request to pick their brains will trigger some interest
Keep at it – you are who you surround yourself with
Raffle at the end (bring out raffle cup)
Clear, concise but powerful
Always difficult for me
Write down your strengths and what you think stands out when people meet you
Then we develop our elevator pitch
What do you want to get across to your network
A lot of times I wouldn’t even tell people what I did for a living but discuss technical topics with contacts and then tell them what I did.
GAIN CREDIBILITY