This document discusses how customer shopping behavior has changed in the modern information age. It notes that customers now do extensive research online before purchases, looking at alternatives, reviews, and other sources of information. As a result, brands must provide high-quality, helpful content to attract and engage customers throughout the buying process, rather than just advertising to make purchases of convenience. It promotes the services of K.M. Wade for creating strategic marketing content funnels to reach customers at each stage, from initial research to post-purchase support, and provides positive testimonials from past clients.

1. Turning shoppers into
loyal customers
#value

2. Ours is the age of
information

3. The way we respond to
advertising has changed
forever
We’ve gone from purchases of convenience to making
informed purchases

4. Old way
1. Prospect sees an ad
2. Then buys the solution if it meets
their needs

5. New way
1. Prospect sees an ad
2. Then researches the offer
3. Googles alternatives
4. Investigates the brand
5. Looks for testimonials and reviews
6. Buys the best solution for their needs
— whether or not that was the
advertised solution

6. The way we shop has
changed forever
People have higher expectations
Solutions
Not possessions
Exact fits
Not half-measures
Benevolent
brands
Not faceless
corporations

7. Brands in every industry are
moving with the times
Leaders solve problems with compelling content and
copy that fit together seamlessly
B2C
B2B
Product
retailers
Service
providers
Bricks and
mortar
eCommerce
Small
businesses
Big
corporations

8. Top brands save money and are more
successful when they deliver strategic
marketing assets in the right way

9. – O’Reilly
Cisco launched a new router entirely via
social media — they met their lead-
generation goals for $100,000 less than
expected

10. – Top Rank Blog
ADP used whitepapers to generate over
$1 million worth of new sales
opportunities

11. – Aberdeen
Brands that demonstrate their authority
with strategic content generate nearly 8x
more website traffic and achieve
conversion rates nearly 6x higher than
brands that don’t publish content

12. And we really do want
content

13. – Salesforce
73% of people prefer to get information
about an organisation through a series of
articles rather than via traditional
advertising

14. – Demand Gen
Nearly half of all buyers view 3-5 pieces of
content before engaging with a sales rep —
a third view more than 5 pieces

15. – Rapt Media
63% of consumers say they’d think more
positively about a brand if it gave them
more valuable, interesting and relevant
content

16. This drastically
changes sales

17. Customer
engagement
A phone
number
FAQs, blog posts, social
media posts, emails
Marketing
News paper, TV
and billboard ads
Full content and copy
funnels that attract,
nurture and convert
Reach
Geographic
regions
Specific niches in
any location
Culture
Key to
success
Faceless corporations
that did whatever it
took to make a sale
Deep relationships
based on shared values
Being in the right
place at the right time
Giving true value and
solving real problems

18. That’s where K. M. Wade comes in
A streamlined marketing solution for the age of information
Strategy
A plan to reach your
ideal customers and
clients
Research
The information you
need to make the
right decisions
Pre-sales
content
Attract and nurture
your ideal customers
and clients
Copy
Reach the right
people at the right
time and get them
spending
Post-sales
content
Improve buyer
satisfaction and get
people talking
about you

19. K. M. Wade
Delivering value at every stage of your sales funnel

20. – Julia Wilson, Co-founder
“Wow, she is sooooo
impressive, she really
knows her stuff. Being
able to rely on the
preciseness of the
knowledge is VIP = trust
for us and for our
[customers].”

21. – Carolina Diaz, Director
“It’s been very easy to
work with Kelly. She is a
highly organised
professional who always
meets the deadlines and
whose work meets and
exceeds all expectations”

22. – Organising Committee
“We would recommend
Kelly towards any
endeavour”

23. Start winning more sales and
generating sustainable
business growth
Request your free 3-point marketing strategy