Have you recently sent out a cringe-worthy email? Are decision makers ignoring your most recent whitepaper? Check out the infographic put together by ZoomInfo to ensure you’re sending targeted marketing campaigns to your contacts and not bad poetry.

1. UNTITLED
27,000,000 pieces of
content are shared
each day.
64% of people say they
open an email because
of the subject line.
Personalized subject
lines are 22.2% more
likely to be opened.
Don’t rely on clickbait to capture people’s attention. In order to maintain interest, your
titles should be short but informative, with relevant keywords included.
82% of prospects say
content targeted to
their industry is more
valuable.
Leads who are nurtured
with personalized
content produce a 20%
increase in sales
opportunities.
Personalized emails
improve click-through-
rates by 14% and
conversion rates by 10%.
Your goal should always be to provide value. If you want to keep your contacts engaged, don’t use a
“batch-and-blast” approach. Instead, segment your database and create targeted marketing campaigns.
In order to create a targeted marketing campaign, place yourself in the position of your
best buyers. Is the topic interesting and educational? Does it address my pain points?
ARE YOU SENDING TARGETED
MARKETING CAMPAIGNS OR
Bad content is similar to bad poetry, but it’s not always as easy to spot. The next time you
create a targeted marketing campaign, keep the following points in mind:
86% of B2B marketers
use content marketing.
70% of B2B marketers
are creating more
content than they did
one year ago.
55% of B2B marketers
say their organization’s
content marketing
budget will increase in
the next 12 months.
It’s difficult to meet the growing demand for content, but don’t blindly follow others.
If you want to be seen as a thought leader, you need to add a fresh perspective.
B2B marketers target
an average of 4
different audiences
with separate content
marketing strategies.
52% of marketers see
content personalization
as critical to their
digital strategies.
Eight out of 10 CMOs
believe custom content
should be an integral
part of a marketing
strategy.
ZoomInfo can help you identify your buyer personas and create relevant, targeted content.
For more information, visit www.zoominfo.com or call 866-904-9666.
Sources:
http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf
http://www.exacttarget.com/blog/50-content-marketing-stats/
http://www.hubspot.com/marketing-statistics
http://kapost.com/content-marketing-facts/
https://www.salesforce.com/blog/2013/07/email-marketing-stats.html
http://www.slideshare.net/duckofdoom/aol-nielsen-content-sharing-study
||
|
|
|
| |
|
|
|
||
|
|
|
||
|
|
|
|
0 3M
ROSES ARE
REDVIOLETS ARE
BLUE
PROSPECT?
ART THOU
MINE
WHEREFORE
EGGPLANT
AN
TO
ODE
#12