Digital marketing predictions for 2015 made by marketing experts include: - Creating helpful, curated content that customers appreciate. - Mixing paid media with owned content to accelerate distribution. - Using humor to build authentic connections and trust with customers. - Digital measurement maturing to quantify marketing team efforts. - Marketing, PR, and advertising converging with less siloed content, social optimization, and collaboration. - Coding becoming essential as digital channels integrate. - Amplifying content through paid promotion as production and distribution both grow in importance.

1. TRENDS
DIGITAL
MARKETING
PREDICTIONS
10
BY
&
MARKETING
EXPERTS
2015

2. PREDICTION
2015 really will be the year we create
and curate content our customers will
thank us for.

3. Ann Handley
TRENDS
Build empathy and customer
experience.
Focus on more relevance and new
inspirations.
Be generously useful.
Chief Content Officer,
MarketingProfs

4. PREDICTION
2015 will continue a trend that is
mixing paid media with owned media
to accelerate content distribution.

5. Brian Clark
TRENDS
Best “native” advertising helps build an
audience into a long-term business asset,
and that’s a goal worth spending on in
conjunction with owned content creation.
CEO, Copyblogger Media

6. PREDICTION
2015 as the year of humor in digital
marketing.

7. Tim Washer
TRENDS
As Brands strive to create authentic
connections online, especially with Millennial
more will understand that a clever laugh or th
vulnerability of silliness is the most efficient
path to earning trust and loyalty.
Sr. Marketing Manager, Social
Media, Cisco Systems

8. PREDICTION
2015 is the year digital measurement
finally comes of age.

9. Adam Singer
TRENDS
Quantify your digital teams' efforts as the
market demand for talented analysts &
data-savvy marketers.
Analytics Advocate, Google

10. PREDICTION
2015 will be a year of accelerating
convergence of marketing, public
relations and advertising.

11. Lee Odden
TRENDS
Content creation, search optimization and
social media will be less siloed.
Leverage your internal resources through socia
business and collaboration platforms as well a
participation.
Integrate scaled content creation and
social media engagement.
CEO, TopRank Online Marketing

12. PREDICTION
Coding will become a necessity for
digital marketers.

13. Jason Miller
TRENDS
Understand how social, content, demand
gen, PR, and SEO call all work
successfully within a fully integrated
marketing strategy.
Marketers will need to understand how
front end web development and coding
can affect, enhance, and optimize a
content strategy.
Sr Manager, Marketing
Solutions, LinkedIn

14. PREDICTION
2015 will be the year of paid
amplification.

15. Jay Baer
TRENDS
Content production and content
distribution become equally important.
Content marketing reaching near-ubiquity,
that will put new focus on math, testing and
optimization.
President, Convince & Convert

16. PREDICTION
Digital marketing will continue to
morph and promotion channels will be
further fragmented.

17. Pam Didner
TRENDS
The major change will come from Marketers b
reevaluating the target audience and
determining what works and what doesn’t.
Re-prioritize and be smart about resource
allocation and investment.
Global Integrated Marketing Strategist, I
Corporation

18. PREDICTION
Marketers who do nothing but sell, sell,
sell, are gonna get ignored, dismissed
and overlooked by consumers and
prospects.

19. Mike Stelzner
TRENDS
Sell less.
Dedicating more resources to things that are
harder to track, like answering customer
questions and providing more value online.
CEO, Social Media Examiner

20. PREDICTION
2015 will be the year of HUMAN for
digital marketers.

21. DJ Waldow
TRENDS
Incorporate human-speak into your
messaging – videos, pictures, humor, and
human.
Digital Marketing Evangelist,
Marketo

22. CREATED BY:
Source URL: http://www.toprankblog.com/2014/05/digital-marketing-2015/
Galaxy Weblinks Inc.