Modern marketers aren’t content to just create leads. They play a critical role in driving sales. Not just in the top of the funnel, but the middle and below. Learn the 4 secrets that leading marketing teams — and KnowledgeTree customers — have learned to help drive revenue to close.
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueKnowledgeTree Inc.
Do you know what marketing content actually drives revenue? More than 80% of marketing content goes unused by sales teams. Discover how to get more marketing content used by sales and see what the data tells you about content performance, including which content types win in different sales situations and stages of the sales funnel. Learn how to measure marketing content ROI, and triple the content usage in your sales organization.
Sales enablement technology has been making big waves in the B2B space recently. But do you know how to get the most ROI from your investment? Learn 10 ways that sales enablement can add value to sales and marketing processes and impact the bottom line!
Is your Sales Enablement Content going unused, or worse, misused? Learn how to optimize content for sales teams, keep sales reps on message, and understand where to invest further.
Best Practices in Business Development Success Magic Logix
It’s no secret that in today’s world, to achieve success, companies need to apply a variety of business development strategies. That’s because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
17 Stats on the Power of Proactive ProspectingOpenView
As if sales development reps didn’t have their jobs cut out for them already. Response rates are dropping, sales are becoming more complex, and as a result it’s getting more and more difficult to break through to the right person.
But does that mean prospecting is dead? Of course not. In fact, as the sales prospecting stats below show, smart SDRs are drawing on new skills and technology to help them develop a much-needed edge.
So don’t just sit there — jump on your leads, get to them first, leverage your network for referrals and connections, and above all, stay persistent and proactive!
Our Senior Insights Analyst, Jonathan Weindel, will walk through his analysis and findings on multithreading and relationship strength. Learn how multithreading can impact your deals and increase your win rates.
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueKnowledgeTree Inc.
Do you know what marketing content actually drives revenue? More than 80% of marketing content goes unused by sales teams. Discover how to get more marketing content used by sales and see what the data tells you about content performance, including which content types win in different sales situations and stages of the sales funnel. Learn how to measure marketing content ROI, and triple the content usage in your sales organization.
Sales enablement technology has been making big waves in the B2B space recently. But do you know how to get the most ROI from your investment? Learn 10 ways that sales enablement can add value to sales and marketing processes and impact the bottom line!
Is your Sales Enablement Content going unused, or worse, misused? Learn how to optimize content for sales teams, keep sales reps on message, and understand where to invest further.
Best Practices in Business Development Success Magic Logix
It’s no secret that in today’s world, to achieve success, companies need to apply a variety of business development strategies. That’s because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
17 Stats on the Power of Proactive ProspectingOpenView
As if sales development reps didn’t have their jobs cut out for them already. Response rates are dropping, sales are becoming more complex, and as a result it’s getting more and more difficult to break through to the right person.
But does that mean prospecting is dead? Of course not. In fact, as the sales prospecting stats below show, smart SDRs are drawing on new skills and technology to help them develop a much-needed edge.
So don’t just sit there — jump on your leads, get to them first, leverage your network for referrals and connections, and above all, stay persistent and proactive!
Our Senior Insights Analyst, Jonathan Weindel, will walk through his analysis and findings on multithreading and relationship strength. Learn how multithreading can impact your deals and increase your win rates.
Eight Keys for Integrating ABM with Your Sales Team’s Existing Target Account...Demandbase
ABM can’t exist and succeed separate from your sales department. Whereas traditional marketing strategies and tactics can be executed without sales being involved, successful ABM requires tight coordination to achieve optimal results. Matt Heinz outlines eight essential elements for a successful integration of ABM with your sales team’s target account program.
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulJay Baer
Smarketing is when sales and marketing departments work together harmoniously. Companies that implement a smarketing approach achieve 400% higher revenue growth than companies that do not. Critical for B2B, the Smarketing concept was popularized by Hubspot. This presentation was created by Jay Baer and originally delivered for the Cisco 2016 Partner Summit. B2B marketers and B2B sales people should find this information of interest.
30 Must-Know Sales Prospecting Stats InfographicRAIN Group
This infographic highlights 30 must-know stats from the RAIN Group Center for Sales Research's recent analysis of 488 B2B buyers and 489 sellers to determine what's working in prospecting today.
We've gathered the most surprising, horrifying, and enlightening sales statistics on cold calling, social selling, sales training, and much more.
Whether you are a sales rookie or an experienced veteran, these 21 sales stats will knock your socks off and perhaps inspire you to improve the way you sell. Enjoy and share!
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Heinz Marketing Inc
This Webinar presentation deck focuses on best practices to help you and your inside sales team organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.
What Should Marketers Really be Measuring?LinkedIn
There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? Does click-through rate even matter? And have we seen the end of last-click marketing attribution? Is the key to effective B2B lead generation… fewer leads?
These are all questions we’ll be exploring in this presentation.
SMARKETING presented by Bill Faeth, CEO of Inbound Marketing Agents in Nashville, TN
At it's core, Smarketing is fairly simple. It is the alignment of Sales and Marketing around common goals like pipeline and sales quotas which require's visibility into each other's goals and progress. Bill Faeth, founder and CEO of Inbound Marketing Agents, will walk you through the 5 Steps to Integrate Smarketing into your business.
1. Speak the same language
2. Set up a closed-loop reporting
3. Implement a service level agreement
4. Maintain open and consistent communication
5. Rely on data
This presentation outlines the growing differences between sales and marketing strategies that most B2B organizations are missing out. Poorly defined strategies, agreements and marketing-to-sales efforts are creating a deep impact on communication and collaboration to generate successful sales. As a result purchasing cycles of customers are taking time. Sales and marketing teams should come together to produce strategically combined efforts to generate effective networking among themselves. Here are the three effective strategies to align sales and marketing process to enable harmonious sales and marketing alignment. Read on.
In The Challenger Customer, CEB research identifies the Mobilizer customer as a critical player on the buyer panel. Engaging and challenging this individual is crucial to your deal’s success.
Past, Present & Predictions: Content Marketing from 2017 to 2018Marketo
Check out this slide deck featuring content marketing experts from Uberflip, Marketo and BlueJeans on what happened in the world of content marketing in 2017 and what to expect for 2018.
Many B2B companies nurture leads due to their long sales cycles. Today's B2C companies can apply lead nurturing philosophy to segment contacts + differentiate messaging. Learn key steps + see actual lead nurture emails from top B2C brands.
Sales And Marketing Alignment PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Sales And Marketing Alignment Powerpoint Presentation Slides. Our topic specific Sales And Marketing Alignment Powerpoint Presentation Slides presentation deck contains twentytwo slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Eight Keys for Integrating ABM with Your Sales Team’s Existing Target Account...Demandbase
ABM can’t exist and succeed separate from your sales department. Whereas traditional marketing strategies and tactics can be executed without sales being involved, successful ABM requires tight coordination to achieve optimal results. Matt Heinz outlines eight essential elements for a successful integration of ABM with your sales team’s target account program.
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulJay Baer
Smarketing is when sales and marketing departments work together harmoniously. Companies that implement a smarketing approach achieve 400% higher revenue growth than companies that do not. Critical for B2B, the Smarketing concept was popularized by Hubspot. This presentation was created by Jay Baer and originally delivered for the Cisco 2016 Partner Summit. B2B marketers and B2B sales people should find this information of interest.
30 Must-Know Sales Prospecting Stats InfographicRAIN Group
This infographic highlights 30 must-know stats from the RAIN Group Center for Sales Research's recent analysis of 488 B2B buyers and 489 sellers to determine what's working in prospecting today.
We've gathered the most surprising, horrifying, and enlightening sales statistics on cold calling, social selling, sales training, and much more.
Whether you are a sales rookie or an experienced veteran, these 21 sales stats will knock your socks off and perhaps inspire you to improve the way you sell. Enjoy and share!
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Heinz Marketing Inc
This Webinar presentation deck focuses on best practices to help you and your inside sales team organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.
What Should Marketers Really be Measuring?LinkedIn
There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? Does click-through rate even matter? And have we seen the end of last-click marketing attribution? Is the key to effective B2B lead generation… fewer leads?
These are all questions we’ll be exploring in this presentation.
SMARKETING presented by Bill Faeth, CEO of Inbound Marketing Agents in Nashville, TN
At it's core, Smarketing is fairly simple. It is the alignment of Sales and Marketing around common goals like pipeline and sales quotas which require's visibility into each other's goals and progress. Bill Faeth, founder and CEO of Inbound Marketing Agents, will walk you through the 5 Steps to Integrate Smarketing into your business.
1. Speak the same language
2. Set up a closed-loop reporting
3. Implement a service level agreement
4. Maintain open and consistent communication
5. Rely on data
This presentation outlines the growing differences between sales and marketing strategies that most B2B organizations are missing out. Poorly defined strategies, agreements and marketing-to-sales efforts are creating a deep impact on communication and collaboration to generate successful sales. As a result purchasing cycles of customers are taking time. Sales and marketing teams should come together to produce strategically combined efforts to generate effective networking among themselves. Here are the three effective strategies to align sales and marketing process to enable harmonious sales and marketing alignment. Read on.
In The Challenger Customer, CEB research identifies the Mobilizer customer as a critical player on the buyer panel. Engaging and challenging this individual is crucial to your deal’s success.
Past, Present & Predictions: Content Marketing from 2017 to 2018Marketo
Check out this slide deck featuring content marketing experts from Uberflip, Marketo and BlueJeans on what happened in the world of content marketing in 2017 and what to expect for 2018.
Many B2B companies nurture leads due to their long sales cycles. Today's B2C companies can apply lead nurturing philosophy to segment contacts + differentiate messaging. Learn key steps + see actual lead nurture emails from top B2C brands.
Sales And Marketing Alignment PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Sales And Marketing Alignment Powerpoint Presentation Slides. Our topic specific Sales And Marketing Alignment Powerpoint Presentation Slides presentation deck contains twentytwo slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Ettevõtted võtavad üha enam kasutusele pilveteenuseid, mis on integreeritud kohaliku andmekeskuse teenustega. Neid teenusteid kasutatakse lisaks tööarvutitele ka isiklike arvutite ja nutiseadmetega. Räägime, milline on see uus arhitektuur ning kuidas Primend sellises süsteemid IT tuge osutab.
Smarten up your social media & online marketing : 5 tips to improve your reach and engagement using automation and triggers
1) Get inspiration on how to plan, automate and measure your social media efforts
2) See how you effectively automate work processes for your online marketing
3) Get deep insight from a simple, yet successful use-case that anyone can implement today
Orador: Michael Leander - Markedu
3 Ways to Find An Edge For Your B2B Ads with LinkedInsaastr
Derek Yueh, Partnership Lead, The B2B Institute @ LinkedIn
Brenda Fridman, Senior Director, LinkedIn Marketing Solutions @ LinkedIn
There is no advantage to going with the crowd. The competitive edge lies in being contrarian and right. In this session, LinkedIn’s B2B Institute will focus on three strategies that focus on how advertising actually works, what the goal of your advertising should really be, and why less is always more when it comes to B2B ads.
B2B Lead Generation - Bridge the Divide Between Sales & Marketing3D2B
Generating high-quality leads is the biggest challenge for marketing organizations. Learn how tele-services can bring the human touch to your lead generation efforts.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Improve Sales Productivity with Digital Sales CoverageMarketBridge
Customers now spend significantly more time doing on-line research, they expect to be served up content aligned to their buying process and on their time frames.
As a result, sales productivity is suffering, with an estimated 67% of sales reps not meeting their quotas, mainly due to a lack of digital sales coverage.
In this whitepaper we outline the 5 steps required to implement digital sales coverage
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
Presentation by Paul Everett at the B2B Summit 2013, London. Uncut, with a whole extra bonus 6 or 7 slides.
Here's the first six sins (see the presentation for number seven!):
One: data: we didn’t know you existed
Two: Brand: you didn’t know we existed
Three: Content: we tried to appeal to everyone
Four: Calls to action: we left you on your own
Five: Sales alignment: no-one followed up the leads
Six: Focus: we didn’t have time to equip sales to sell
Social Selling University - Selling to Crazy Busy Prospects - Jill KonrathInsideView
Having a tough time capturing and keeping the attention of today’s stressed-out decision makers? In this webinar, you’ll learn:
•How being crazy-busy impacts your prospects’ thinking, decision making and expectations.
•Three critical mistakes that will kill your chances of setting up a meeting with a potential customer.
•The four key factors your prospects use to determine if they’ll continue the conversation with you — or not.
•Why leveraging social media is absolutely critical to your sales success today.
4 Ways to Help Reps Sell Socially and Prospect at ScaleKnowledgeTree Inc.
Look at 4 best practices that sales enablement and sales-focused marketers can leverage to help their sales teams effectively generate demand at scale. This quick-hitting session will give you tips you can put in place today to help your whole team drive demand.
Sales Asset Management - Create, Discover, Recommend Great ContentKnowledgeTree Inc.
KnowledgeTree’s platform enhances the entire sales asset lifecycle. It doubles prospect engagement, triples content use, and cuts content production time in half. The platform’s data-centric applications equip sales and marketing teams to:
Create Content Faster: Content teams design approval workflows, assign tasks, share drafts, manage versions, control access, organize assets, and accelerate content delivery. This functionality is free to select companies.
Discover Content Anywhere: Sales teams gain access to winning content from any browser or mobile device. Through a single cloud-based portal reps can quickly discover and use content from anywhere.
Predict Winning Content: Sales assets proven to win for any prospect are pushed to reps ‘just in time’ via email or Salesforce.com. Content is instantly scored by its effectiveness for each lead, account, opportunity, and more.
Content Marketing and Content Selling - Together
Content Selling enables sales people to efficiently discover, deliver, and track the effectiveness of messages that advance a sales engagement. Effective Content Selling translates into closed business. But how do we get there?
Through this eBook, we’ll take a look at how the two sides of content can work together in concert. First, we’ll see how sales teams can use content in their day-to-day activities. Second, we’ll see how marketing can constantly improve the content that they produce to boost sales effectiveness.
Half of all sales teams are dissatisfied with marketing, according to a survey KnowledgeTree conducted earlier this year. Why the friction? There are five main sources. The good news is that the sales model disruption creates an opportunity for companies to innovate with tools and approaches that lessen the friction.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
6. X%
of
the
buyers
journey
is
complete
before
they
ever
contact
sales!
The
evidence
is
clear.
Nearly
75%
of
B2B
buyers
now
say
that
buying
from
a
website
is
more
convenient
than
buying
from
a
sales
representa)ve.
Further,
93%
say
that
they
prefer
buying
online
rather
than
from
a
salesperson
when
they’ve
decided
what
to
buy.
B2B
companies
that
wait
too
long
to
create
self-‐serve
eCommerce
websites
risk
losing
share
to
pure
plays
and
omnichannel
compe)tors.
SolutionComplexity
Buying Environment
Guide MeServe Me
Show Me
Enlighten
Me
As complexity of solution
and buying environment
increase, the value of a
sales person increases.
Type of Salesperson
9. Challenge 1:
Complexity of Organizations
The average B2B purchase
encompasses 20 individuals.
Source: Four Quadrant
10. Aware
Engaged
Progressing
Challenge 2:
Complexity of Messaging
11. "The debate for a long time was whether it
was the first touch or the last touch that was
the most valuable…everything that
participated in a sale gets a value.“
- Brandon Proctor, VP, Marketing, Build.com
Challenge 3:
Attributing Revenue for Focus
16. I don’t waste time on
prospects that aren’t
going to convert.
I just know when to
apply pressure and
when to back-off.
You have to listen to
their needs – spoken
and unspoken – and
respond well.
How are top reps succeeding and
how does marketing support them?
17. Who
When
What
I don’t waste time on
prospects that aren’t
going to convert.
I just know when to
apply pressure and
when to back-off.
You have to listen to
their needs – spoken
and unspoken – and
respond well.
18. Secret 1: Predict Who
to Connect WithList to
target
Accessing
Contact
Info
Navigate to
Right
Person
Wrong
Person!
20. Secret 3: Predict What
to Say
IndustryProduct
Buyer
Persona
Primary
Pain
21. Case 1:
“Hit ‘em in stride”
“When we surveyed the sales team, one result really
stood out. It was clear that sales teams were losing
time looking for or re-creating content for prospects.”
VP, Sales Operations
22. Case 2:
Internal Matters
“We have new products and features being released
constantly. So, it is important that sales teams have
current messaging on hand.”
Sr. Director, Sales Enablement
23. Case 3:
Action!
“To get access to our most powerful marketing
content, sales people used to have to look through
email notifications or leave what they’re doing and
search in a portal.”
Director, Marketing Operations