This document outlines the key elements of a business model canvas for a company that sources and distributes food items locally and internationally. The business obtains supplies from local producers and international suppliers. It aims to cater quality products at best prices to retailers, supermarkets, restaurants, and hotels through dedicated sales staff, management team, marketing and promotion activities, and an order based delivery system. Revenue streams come from ongoing sales to restaurants and hotels through bulk ordering and business development with local producers.
This course will cover the basics of managing customer experience. It will explain why it is important for a seller to ensure good customer experience.
The Secret Recipe of Best-in-Class Restaurant Loyalty ProgramsJim D Griffin
Jim Griffin, founder of Lassu Loyalty, shares best practices for design of customer loyalty programs for resuarants. #customerloyalty #loyaltymarketing www.lassuloyalty.com
A well-designed Customer loyalty program can boost your restaurant business but despite the obvious benefit, this program might not be for everyone. Why? Check out!
This slideshare highlights the key takeaways from an exclusive webinar on MarTech Advisor, where 3 industry experts share critical sales enablement best practices to compete effectively in the ‘experience economy.’
This course will cover the basics of managing customer experience. It will explain why it is important for a seller to ensure good customer experience.
The Secret Recipe of Best-in-Class Restaurant Loyalty ProgramsJim D Griffin
Jim Griffin, founder of Lassu Loyalty, shares best practices for design of customer loyalty programs for resuarants. #customerloyalty #loyaltymarketing www.lassuloyalty.com
A well-designed Customer loyalty program can boost your restaurant business but despite the obvious benefit, this program might not be for everyone. Why? Check out!
This slideshare highlights the key takeaways from an exclusive webinar on MarTech Advisor, where 3 industry experts share critical sales enablement best practices to compete effectively in the ‘experience economy.’
The Metrics Diamond – The 4C’s of Affiliate RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
Attribution and Affiliate Marketing: Where are We Now?Affiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Nearly 5 years after our initial discussions about attribution and affiliate marketing, we’ll look at what we’ve learned. What mistakes have been made and what would now be considered best practices.
How can I shorten our sales cycle? How can I provide my sales team with more leads and better leads? How do I communicate the value of my product and brand? Content Marketing is the answer.
Selligent Sponsor Breakfast Presentation Nick WorthMediaPost
Nick Worth has more than two decades of experience as a marketing and strategy leader in the US and Europe. Nick joined the Selligent Executive Advisory Board in 2013, and became company’s first Chief Marketing Officer a year later. In this position, he architects global go-to-market activities. Nick began his career in market research and then moved to a global management consultancy, where he specialized in B2B marketing. Forsaking massive PowerPoint decks for entrepreneurship, Nick’s next role was as a founder and President of Schematic, an interactive agency that grew from three people in a Santa Monica coffee shop to $100mm leader in digital marketing and multi-platform services design during his tenure. Schematic was acquired by WPP in 2007, and was the largest agency merged into POSSIBLE, WPP’s flagship digital agency.
Oana Sav presented the consumption chain analysis as introduced by Rita McGrath and Ian MacMillan, could be a great instrument for marketers to plan their customer experiences initiatives that could help their organizations differentiate from competitors.
Personalisation: Separating the good and the great (from the downright damagi...Pure360
What seperates good personalisation from great personalisation? This talk reveals all.
Learn from real-life examples of great personalisation and discover what happens when it goes horribly wrong.
Presenter: Chantelle Knoetz, Key Account Director, Pure360
Event: eCommerce Expo 2018
The Changing Retail Environment for Probiotics and Prebiotics. Joshua Schall, MBA
With reopening of the Americas building momentum, how should brands adjust their channel strategy? The changing retail environment has provided brands with massive challenges, but also equally immense opportunities. As more people take control of their health and fitness, how can your brand best attract these new consumers to the category? Has the importance of ecommerce now subsided or will it remain at all-time highs? Which brands are doing it well, and how can you apply those insights to your brand. In this session, I covered:
◼️ Effects from Dissemination of the Category = Consumers Have the Power
◼️Personalized Omnichannel Shopping Adventure
◼️ WalMazon Effect = All Eyes on Marketplaces
◼️ Own Your Own Destiny = Direct-to-Consumer is Now Essential
◼️ Commerce Goes Linear = Intersection of Digital Media and E-commerce
Breaking Down the Barriers to Customer Engagement: What Marketers need to do ...Precisely
In today’s competitive landscape, companies can’t afford to lose a single customer. Marketers know that customer loyalty is fragile, with 71% of customers saying that a bad experience will cause them to stop doing business with a company. In fact, according to Gartner, poor customer experience is the biggest barrier for success for over 75% of companies in 2020.
Are you prepared to overcome this barrier? Do you have the tools necessary to engage your customers and prospects at their moment of need… anywhere, anytime? How can you make this happen?
Join us in this webinar for a discussion with Kaspar Roos, CEO of Aspire, and Camilla Cramner, CEO of LoyaltyFactory to:
- Discuss the most important trends and technologies marketers should be using in digital communications and customer experience
- See why marketers and digital agencies need to utilize a variety of digital channels to help them differentiate in competitive markets and engage their customers the way they want to be engaged
- Find out how organizations can increase customer loyalty and deploy new digital technologies to meet customers at their moments of need
As an email marketer, you have built a high-performing email program and you want to keep driving improvement. In this session, Salesforce will share tactics for how you can improve the results of your email program to move beyond marketing by utilizing your most valuable resource, first-party data. Raise your email marketing performance by leveraging data, artificial intelligence, and advertising to increase engagement and take your marketing to new heights.
The Metrics Diamond – The 4C’s of Affiliate RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
Attribution and Affiliate Marketing: Where are We Now?Affiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Nearly 5 years after our initial discussions about attribution and affiliate marketing, we’ll look at what we’ve learned. What mistakes have been made and what would now be considered best practices.
How can I shorten our sales cycle? How can I provide my sales team with more leads and better leads? How do I communicate the value of my product and brand? Content Marketing is the answer.
Selligent Sponsor Breakfast Presentation Nick WorthMediaPost
Nick Worth has more than two decades of experience as a marketing and strategy leader in the US and Europe. Nick joined the Selligent Executive Advisory Board in 2013, and became company’s first Chief Marketing Officer a year later. In this position, he architects global go-to-market activities. Nick began his career in market research and then moved to a global management consultancy, where he specialized in B2B marketing. Forsaking massive PowerPoint decks for entrepreneurship, Nick’s next role was as a founder and President of Schematic, an interactive agency that grew from three people in a Santa Monica coffee shop to $100mm leader in digital marketing and multi-platform services design during his tenure. Schematic was acquired by WPP in 2007, and was the largest agency merged into POSSIBLE, WPP’s flagship digital agency.
Oana Sav presented the consumption chain analysis as introduced by Rita McGrath and Ian MacMillan, could be a great instrument for marketers to plan their customer experiences initiatives that could help their organizations differentiate from competitors.
Personalisation: Separating the good and the great (from the downright damagi...Pure360
What seperates good personalisation from great personalisation? This talk reveals all.
Learn from real-life examples of great personalisation and discover what happens when it goes horribly wrong.
Presenter: Chantelle Knoetz, Key Account Director, Pure360
Event: eCommerce Expo 2018
The Changing Retail Environment for Probiotics and Prebiotics. Joshua Schall, MBA
With reopening of the Americas building momentum, how should brands adjust their channel strategy? The changing retail environment has provided brands with massive challenges, but also equally immense opportunities. As more people take control of their health and fitness, how can your brand best attract these new consumers to the category? Has the importance of ecommerce now subsided or will it remain at all-time highs? Which brands are doing it well, and how can you apply those insights to your brand. In this session, I covered:
◼️ Effects from Dissemination of the Category = Consumers Have the Power
◼️Personalized Omnichannel Shopping Adventure
◼️ WalMazon Effect = All Eyes on Marketplaces
◼️ Own Your Own Destiny = Direct-to-Consumer is Now Essential
◼️ Commerce Goes Linear = Intersection of Digital Media and E-commerce
Breaking Down the Barriers to Customer Engagement: What Marketers need to do ...Precisely
In today’s competitive landscape, companies can’t afford to lose a single customer. Marketers know that customer loyalty is fragile, with 71% of customers saying that a bad experience will cause them to stop doing business with a company. In fact, according to Gartner, poor customer experience is the biggest barrier for success for over 75% of companies in 2020.
Are you prepared to overcome this barrier? Do you have the tools necessary to engage your customers and prospects at their moment of need… anywhere, anytime? How can you make this happen?
Join us in this webinar for a discussion with Kaspar Roos, CEO of Aspire, and Camilla Cramner, CEO of LoyaltyFactory to:
- Discuss the most important trends and technologies marketers should be using in digital communications and customer experience
- See why marketers and digital agencies need to utilize a variety of digital channels to help them differentiate in competitive markets and engage their customers the way they want to be engaged
- Find out how organizations can increase customer loyalty and deploy new digital technologies to meet customers at their moments of need
As an email marketer, you have built a high-performing email program and you want to keep driving improvement. In this session, Salesforce will share tactics for how you can improve the results of your email program to move beyond marketing by utilizing your most valuable resource, first-party data. Raise your email marketing performance by leveraging data, artificial intelligence, and advertising to increase engagement and take your marketing to new heights.
The Gainsight/Sprinklr Feedback Loop of Epic SuccessGainsight
Is Gainsight really the best Customer Success software? Or do our users just love us so much that it seems like it?
In the latest G2 Crowd Grid for Customer Success software, Gainsight was ranked as The Leader in the space based on user reviews from customers including Sprinklr. Positive reviews on G2 Crowd and TrustRadius don’t happen by accident. The most successful companies don’t passively hope their customers advocate publicly for their vendors. They make it happen.
Lukas Quanstrom, AVP of Strategic Alliances with Sprinklr, and Ganesh Subramanian, Director of Product Marketing with Gainsight, will explain how to operationalize positive, predictable advocacy in this webinar.
The Gainsight/Sprinklr Feedback Loop of Epic SuccessGainsight
In the latest G2 Crowd Grid for Customer Success software, Gainsight was ranked as The Leader in the space based on user reviews from customers including Sprinklr. Positive reviews on G2 Crowd and TrustRadius don’t happen by accident. The most successful companies don’t passively hope their customers advocate publicly for their vendors. They make it happen.
Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...Demandum
Nurturing, Prioritizing, and Recycling Leads to Convert More Leads into Revenue
Improved lead management will create more demand for our products:
Leads get better follow-up through automated lead nurturing
Leads will better understand the benefits of our products
Our sales team can focus on selling to the highest quality leads
Designing Marketing Programs to Build Brand Equity
Leroy J. Ebert DipM, MCIM, MSLIM,
Chartered Marketer
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors:
Kevin Lane Keller
M.G. Parameswaran
Issac Jacob
Presentation developed from SLIM Diploma In Brand Management Students
Presentation developed by Leroy J. Ebert (19th April, 2014)
A summary on products branding from a marketing management perspective, discussing topics such as creating brands, brand equity, brand positioning, product lifecycle and market evolution.
Snam 2023-27 Industrial Plan - Financial Presentation
Business Model Canvas.docx
1. 1. Business Model Canvas
Key Partners Key Resources Value Proposition Customer Relationships
Customer
Segment
Locally Sourced Suppliers Sales Staff Catering Increased Demand Dedicated Sales Staff Retailers
International Suppliers Business Development Managers Quality Product Feedback Supermarkets
Restaurants Trade Officers Locally Sourced Exchange of unsold items Restaurants
Wholesalers Management Team Best Price Hotels
Wholesalers
Key Activities Channels
Import activities Business Meetings
Distribution Team Management Social Media Advertising
Effective Marketing and
Promotion Brochures & Posters
Business Development Order Based Delivery System
Business with local producers
Cost Structures Revenue Stream
Cost of Procuring Items Bulk Ordering
Salaries Ongoing sales with restaurants and Hotels
Licenses and Certifications
