Customer experience (CX) encompasses the overall perception and interaction a customer has with a brand throughout their entire journey. It involves every touchpoint and interaction a customer has with a company, including pre-purchase, purchase, and post-purchase stages. Customer experience focuses on the emotions, feelings, and overall satisfaction of the customer.
In the rush of meeting deadlines and completing urgent projects, customer satisfaction can often take a backseat. However, customer satisfaction is one of the factors that are integral to a successful business. Instead of attracting new customers, it might even be better for your business to keep a hold of existing customers. Higher customer satisfaction can even lead to customers recommending you to others and creating new business opportunities. At the core of customer satisfaction lies the question, ‘Does your product or survey meet the customer requirements?’ Here are some of the most critical criteria for customer satisfaction and why they are beneficial for your brand.
In the rush of meeting deadlines and completing urgent projects, customer satisfaction can often take a backseat. However, customer satisfaction is one of the factors that are integral to a successful business. Instead of attracting new customers, it might even be better for your business to keep a hold of existing customers. Higher customer satisfaction can even lead to customers recommending you to others and creating new business opportunities. At the core of customer satisfaction lies the question, ‘Does your product or survey meet the customer requirements?’ Here are some of the most critical criteria for customer satisfaction and why they are beneficial for your brand.
Services Marketing - Service Encounter Failure & RecoveryHimansu S Mahapatra
Services Marketing
CHAPTER – 5
Service Encounters, Service Failure and Recovery
Service Recovery Strategies
Most companies have to learn the importance of excellent service recovery for disappointed customers and practice them.
This in reality is a combination of several different strategies that need to work together, as given below in the presentation
Customer service principles is a necessary module for every studentfento2011
At the end of this section candidates should be able to:
• Describe customer service.
• Explain why customer service is important to the
success of every organisation.
• Identify who their customers are.
• Identify the drawbacks of poor customer service.
• Explain how to promote good service.
• Demonstrate an understanding of customer
service needs and expectations.
Indicative content
1.1 Outline knowledge of basic principles - maintaining
good customer service at all times; treating all
customers with respect; identifying and meeting
customer needs; providing the service expected by
the company.
1.2 Understanding why customer service is important to
the company and to you – it helps to make the
organisation successful, generates repeat business,
assists profit and growth.
1.3 Identifying external and internal customers and their
importance to the organisation.
1.4 Appreciate the drawbacks of not serving internal and
external customers effectively, e.g. poor reputation,
loss of business, loss of profit, loss of jobs.
Customer service principles is a necessary module for every studentfento2011
Customer service is very important to an organisation regardless of the nature of the business they are in. Superior customer service will guarantee continued business through repeat purchases as well as references by satisfied customers. Many organisations offer similar products and differentiation will only be possible by varying service levels against competitors. Good customer service builds from understanding the customer, communicating effectively at different situations and be able to sell the organisation’s product effectively and efficiently. Skills for good customer service are built in this module and the role of quality assurance and employee resourcing for customer service is explored.
Aims and Objectives of this Module
This module enables students to gain understanding on how superior customer service contributes to the overall performance organisations. On successfully completing this module, the learners will be able to:
• Understand the importance of customer service to the overall marketing effort of an organisation.
• Know the service skills required to meet the requirements of the customers’ needs
• Understand the need for setting quality standards for customer service level.
• Explain the effect of employee resourcing to service provision.
• Understand how organisations vary customer service to match individual needs
The above objectives will be addressed by the LOs. targeting the following skills below:
• Knowledge and Understanding
• Intellectual Skills
• Professional Skills
• General and transferable Skills
Online Reputation Management (ORM) tools are software platforms or services designed to help individuals, businesses, or organizations monitor, manage, and improve their online reputation. These tools utilize various techniques, including social media monitoring, review management, search engine optimization (SEO), and sentiment analysis, to track mentions of a brand or individual across the internet and analyze the sentiment associated with those mentions.
QuickMetrix is a new-generation digital customer engagement management platform for Social Listening, Online Reputation Management , Social CRM, Social Publishing, Surveys & Crisis Management.
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Services Marketing - Service Encounter Failure & RecoveryHimansu S Mahapatra
Services Marketing
CHAPTER – 5
Service Encounters, Service Failure and Recovery
Service Recovery Strategies
Most companies have to learn the importance of excellent service recovery for disappointed customers and practice them.
This in reality is a combination of several different strategies that need to work together, as given below in the presentation
Customer service principles is a necessary module for every studentfento2011
At the end of this section candidates should be able to:
• Describe customer service.
• Explain why customer service is important to the
success of every organisation.
• Identify who their customers are.
• Identify the drawbacks of poor customer service.
• Explain how to promote good service.
• Demonstrate an understanding of customer
service needs and expectations.
Indicative content
1.1 Outline knowledge of basic principles - maintaining
good customer service at all times; treating all
customers with respect; identifying and meeting
customer needs; providing the service expected by
the company.
1.2 Understanding why customer service is important to
the company and to you – it helps to make the
organisation successful, generates repeat business,
assists profit and growth.
1.3 Identifying external and internal customers and their
importance to the organisation.
1.4 Appreciate the drawbacks of not serving internal and
external customers effectively, e.g. poor reputation,
loss of business, loss of profit, loss of jobs.
Customer service principles is a necessary module for every studentfento2011
Customer service is very important to an organisation regardless of the nature of the business they are in. Superior customer service will guarantee continued business through repeat purchases as well as references by satisfied customers. Many organisations offer similar products and differentiation will only be possible by varying service levels against competitors. Good customer service builds from understanding the customer, communicating effectively at different situations and be able to sell the organisation’s product effectively and efficiently. Skills for good customer service are built in this module and the role of quality assurance and employee resourcing for customer service is explored.
Aims and Objectives of this Module
This module enables students to gain understanding on how superior customer service contributes to the overall performance organisations. On successfully completing this module, the learners will be able to:
• Understand the importance of customer service to the overall marketing effort of an organisation.
• Know the service skills required to meet the requirements of the customers’ needs
• Understand the need for setting quality standards for customer service level.
• Explain the effect of employee resourcing to service provision.
• Understand how organisations vary customer service to match individual needs
The above objectives will be addressed by the LOs. targeting the following skills below:
• Knowledge and Understanding
• Intellectual Skills
• Professional Skills
• General and transferable Skills
Online Reputation Management (ORM) tools are software platforms or services designed to help individuals, businesses, or organizations monitor, manage, and improve their online reputation. These tools utilize various techniques, including social media monitoring, review management, search engine optimization (SEO), and sentiment analysis, to track mentions of a brand or individual across the internet and analyze the sentiment associated with those mentions.
QuickMetrix is a new-generation digital customer engagement management platform for Social Listening, Online Reputation Management , Social CRM, Social Publishing, Surveys & Crisis Management.
QuickMetrix is a new-generation digital customer engagement management platform for Social Listening, Online Reputation Management , Social CRM, Social Publishing, Surveys & Crisis Management.
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A competitor benchmarking tool is an invaluable resource for businesses aiming to stay ahead in the competitive market landscape. This tool enables companies to gain insights into their industry rivals, compare their performance metrics, and identify areas of improvement. By analyzing key performance indicators (KPIs) such as market share, revenue growth, customer satisfaction, and product quality, businesses can make informed strategic decisions.
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We enhance your brand's Customer Experience & help your Business grow
QuickMetrix is a Customer Experience Solution with specific focus on Online Reputation Management, Social Media Listening & Analytics and Consumer Insights from Social and Digital Media.
Our superior technology B2B SaaS platform is designed for easy deployment and adoption. It is powered by state-of-the art tech stack, AI and Big Data algorithms. QuickMetrix software can be used by multiple teams within a Brand and its ecosystem for tangible business outcomes.
n today's digital age, customer experience is becoming increasingly important for businesses of all sizes. Customers expect personalized and seamless experiences across multiple channels and touchpoints, and businesses need to be able to meet these expectations in order to stay competitive. One way to achieve this is by using a customer experience management (CEM) platform. By collecting feedback and analyzing customer data, a CEM platform can help businesses identify pain points and areas for improvement, leading to increased customer satisfaction.
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2. What is customer service ?
Customer Service is interaction between
customer and official representative who is
handling everything about product and service
whatever company is providing to customer. It is
the responsibility of the customer service
representative to handle each and everything
about customer requirements and query. If the
product is something like software or a machine
the person has to go their places also to give
the training.
If the mentions are in large numbers at that
point of time this is handled by automated self-
service or we can say robot.
3. Why is customer service so important for your business ?
Customer service is very essential for any
business who wants to grow their business as for
any business who is giving some service,
products or Saas service. They have to provide
customer service to their customers. When we
are making some purchase of a product or
service and after using that service, sometimes
we get into some trouble or issue at that point of
time, customer service helps us. They listen to
our issues and then they talk to their higher
authorities about our issues if it doesn’t get
resolved on their own. Many companies don't
have direct contact with their consumer so for
that reason people increase their customer
service levels.
4. Difference between Customer Service & Customer experience
?
These two concepts are closely related in the field of business & customer satisfaction,
But they are not interchangeable.
Customer service and customer experience are two closely related concepts in the field
of business and customer satisfaction, but they are not interchangeable.
The word "customer service" is used to characterize the one-on-one interactions between
a customer and a company representative, which are often in response to a specific need
or issue. Customer service interactions include things like responding to a client's
question, directing a customer via an online platform, or handling a client complaint. Just
a few examples of the metrics used to assess customer service include response time,
resolution percentage, and customer satisfaction with the interaction.
In Spite of that, customer experience refers to the entire impression that a customer has
of a business and its brand as a result of all of their encounters and touchpoints with the
business over time. This covers everything from how simple it is to discover information
on a company's website to the caliber of their goods or services, how they interact with
consumers, and the general impression a client gets of the business after connecting
with it.
Customer experience encompasses the entire customer journey, from the moment a
customer becomes aware of a company to the post-purchase follow-up, and everything
in between. A positive customer experience can lead to increased loyalty, advocacy, and
repeat business, while a negative experience can result in lost customers and damage to
the company's reputation.
In summary, customer service is a specific aspect of the overall customer experience.
While good customer service can contribute to a positive customer experience, it is just
one component among many that shape a customer's perception of a company.
5. Some Example of Customer Service
There are many example for customer service
1. A customer is having trouble with their online order and needs
assistance with processing the payment.
2. A customer received a damaged or defective product and
needs a replacement or refund.
3. A customer is unhappy with the level of service they received
and wants to escalate their complaint to a manager.
4. A customer is unsure about the features and benefits of a
product and needs more information to make an informed
purchase decision.
5. A customer is experiencing technical issues with their account
or device and needs assistance troubleshooting the problem.
6. A customer has a question about a billing statement or
payment plan and needs clarification from customer service.
7. A customer wants to cancel or modify an existing order and
needs guidance on the process.
8. A customer is dissatisfied with the quality of a service and
wants to request a refund or compensation.
9. A customer has a complaint or concern about a company's
policies, procedures, or practices and wants to voice their
opinion.
10. A customer is interested in purchasing a product but needs
help navigating the website or finding the right product for their
needs.
6. Challenges for providing good customer service ?
1. Client unavailability
2. It become difficult to coordinate with the backend team in order to
complete the task in particular deadlines
3. Not able to resolve the issues within the next 24- 48 hours
4. Response expected on non-business working hours.
5. Communication: One of the biggest challenges in providing good customer
service is effective communication. It's essential to be able to understand
your customers' needs and concerns, and to convey information clearly
and effectively.
6. Time constraints: Another challenge is balancing the time and resources
needed to provide good customer service while still running the business
efficiently. This can be especially difficult during peak periods, such as
holidays or during a product launch.
7. Cultural differences: Businesses that operate in multiple countries or serve
diverse communities may face challenges in understanding and meeting
the cultural expectations of their customers. It's essential to be aware of
cultural norms and customs to provide excellent customer service.
8. Technology issues: As technology continues to play an increasingly
important role in customer service, businesses may face challenges with
maintaining and troubleshooting digital systems, managing data privacy
concerns, and ensuring that customers can access the help they need
through online channels.
9. Staff training: Ensuring that all employees are trained to provide excellent
customer service is essential, but it can be a challenge to provide
consistent training across a large workforce. Additionally, businesses may
struggle with retaining qualified employees who can provide high-quality
customer service.
10. Dealing with difficult customers: Finally, businesses may face challenges
in dealing with customers who are unhappy or difficult to please. It's
important to have strategies in place to address these situations and
ensure that all customers are treated with respect and empathy.
7. What is Customer Experience
Customer experience (CX) refers to the overall
perception that a customer has of a brand,
company, product, or service based on their
interactions and experiences with it. It
encompasses all the touchpoints that a customer
has with a business, from the first point of contact
to post-purchase support.
A positive customer experience can lead to
increased customer loyalty, repeat business, and
positive word-of-mouth recommendations, while a
negative experience can lead to customer churn,
bad reviews, and damage to a company's
reputation.
A good customer experience includes factors
such as easy navigation of websites or stores,
clear communication of product information,
personalized recommendations, prompt and
helpful customer service, and a smooth and
efficient purchasing process. It's important to note
that customer experience is not just about
meeting customer expectations but exceeding
them to create a memorable and positive
experience.
8. Why is Customer experience important ?
Customer experience is critical for several reasons:
1. Customer retention: A positive customer experience can lead to
customer loyalty, repeat business, and positive word-of-mouth
recommendations. This means that customers are more likely to come
back and do business with the company again, which can increase
revenue and profits.
2. Brand reputation: A good customer experience can help build a
positive brand reputation, which can be a powerful marketing tool.
Customers are more likely to recommend a company with which
they've had a positive experience to their friends and family, which
can lead to increased brand awareness and customer acquisition.
3. Competitive advantage: In today's competitive business environment,
companies that provide an exceptional customer experience have a
competitive advantage over those that don't. By providing a better
customer experience than their competitors, businesses can
differentiate themselves and win over customers who might otherwise
have gone elsewhere.
4. Increased revenue: A good customer experience can lead to
increased revenue through repeat business, upselling, and cross-
selling opportunities. Customers who have had a positive experience
are more likely to buy more and spend more with the company over
time.
5. Reduced costs: Providing a good customer experience can also help
reduce costs associated with customer churn, negative reviews, and
customer support. By keeping customers happy, companies can
reduce the resources required to attract and retain new customers
and manage customer complaints.
9. Challenges for providing good customer experience ?
Providing good customer experience can be challenging due to various
reasons. Here are some common challenges businesses face when trying to
provide a good customer experience:
1. Meeting changing customer expectations: Customers' expectations are
constantly evolving and can be influenced by new technology, market
trends, and other factors. Keeping up with these changing expectations
can be challenging, especially for businesses with limited resources.
2. Providing consistent experience across all touchpoints: Customers
interact with businesses through multiple touchpoints, including in-person,
online, social media, and customer service channels. Ensuring a
consistent experience across all these touchpoints can be challenging,
especially for larger organizations with multiple locations and
departments.
3. Managing customer data: Gathering, analyzing, and using customer data
to personalize the customer experience can be challenging, especially if
the data is spread across multiple systems or if the data is incomplete or
inaccurate.
4. Recruiting and training customer service staff: Providing excellent
customer service requires recruiting and training staff who are
knowledgeable, empathetic, and able to handle customer complaints
effectively. This can be challenging, especially in industries with high
turnover rates or where specialized skills are required.
5. Balancing technology and human interaction: While technology can
improve the customer experience by providing self-service options and
streamlining processes, some customers still prefer human interaction.
Balancing the use of technology and human interaction to provide a
personalized experience can be challenging.
6. Dealing with customer complaints: No matter how hard a business tries,
there will always be customer complaints. Handling these complaints
effectively and efficiently is crucial to maintaining a positive customer
experience, but can be challenging if the business does not have the
right processes and resources in place.
10. Contact us
REACH US : 304, B-wing, Lodha Supremus 2, Near New Passport
Office, Wagle Industrial Estate, Thane West, Maharashtra- 400607
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